EXHIBIT 2.1

                            ASSET PURCHASE AGREEMENT



     AGREEMENT made the 21st day of April,  1999 by and between ADVANCED MEDICAL
SCIENCES, INC. ("Buyer") a Virginia corporation having an office at 382 Rte. 59,
#310,  Monsey,  New York 10952 and DEERSKIN  TRADING POST, INC. (the "Seller" or
"Deerskin"),  a Nevada  corporation  having an office at 2500  Arrowhead  Drive,
Carson City,  Nevada 89706.

                              W I T N E S S E T H:

     WHEREAS,  Seller owns certain assets used in connection with its mail order
business for the sale of leather apparel, other leather merchandise,  housewares
and related items (the "Mail Order Business");

     WHEREAS,  Deerskin is a wholly-owned  subsidiary of Initio,  Inc., a Nevada
corporation ("Initio");

     WHEREAS,  Seller  desires  to sell and Buyer  desires to  purchase  certain
specific,  but not all,  of the assets used in the Mail Order  Business,  and to
assume certain specific;  but not all, liabilities,  on the terms and conditions
set forth herein;

     NOW, THEREFORE,  in consideration of the respective agreements  hereinafter
set forth, the parties agree as follows:

     ARTICLE I. SALE OF ASSETS,  CONSIDERATION,  PAYMENT AND RELATED MATTERS.

     On the basis of the representations and warran-



ties contained in and subject to the terms and conditions of this Agreement:

     1.01 Sale.

          (a) Seller shall at the Closing (as hereinafter defined) sell, assign,
     transfer, convey and deliver to Buyer, and Buyer shall purchase, certain of
     the assets,  rights and entitlements (the "Acquired Assets") used by Seller
     in the Mail Order Business,  free and clear of all liens, claims,  charges,
     equities,  encumbrances and restrictions of every kind,  including  without
     limitation:

               (i) all inventory  related to the Mail Order Business  located at
          Seller's facilities in Carson City, Nevada,  Teterboro, New Jersey and
          Danvers,  Massachusetts  (including  inventory  in transit,  for which
          Seller has made  payment),  as of the close of  business  on April 30,
          1999  ("Inventory").  The  close  of  business  on April  30,  1999 is
          sometimes hereinafter referred to as the "Effective Date".

               (ii)   pre-paid   advertising,   including  an  accrual  for  the
          advertising   attributable   to  Unfilled  Orders  (as  that  term  is
          hereinafter   defined)   as   of   the   Effective   Date   ("Pre-paid
          Advertising").

               (iii) other  prepaid  expenses as of the  Effective  Date ("Other
          Pre-paid Expenses").

               (iv)  all of  Seller's  fixed  assets  as of the  Effective  Date
          ("Fixed Assets") including, but not limited to,


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          computer and telephone systems (including the right to use the related
          telephone  and  fax  numbers),   materials  handling  equipment,   all
          furniture  and fixtures and other fixed assets  (other than  leasehold
          improvements in Carson City,  Nevada) located in Carson City,  Nevada,
          Teterboro, New Jersey and Danvers, Massachusetts, excluding the assets
          set forth in Exhibit A attached hereto (the "Excluded Assets").

               (v)  accounts  receivable  with respect to list rentals and loans
          made to  employees  engaged  in the  Mail  Order  Business  (including
          accrued  interest,  if any) as of the  Effective  Date (the  "Accounts
          Receivable"). Schedule 1.01 sets forth the amount and interest rate of
          loans  currently  outstanding  to employees  engaged in the Mail Order
          Business,  which are included within the Acquired  Assets.  Such loans
          accelerate if the employee's employment terminates.

               (vi) all security  deposits as of the Effective  Date held by the
          lessors in connection with the leases of the Teterboro, New Jersey and
          Danvers,  Massachusetts  facilities  as well as all  utility  deposits
          maintained  by Seller (the  "Security  Deposits").  Schedule 1.01 sets
          forth with  respect to the  Security  Deposits the amount of each such
          Security Deposit and the holder thereof.

               (vii)  all  agreements  material  to  operating  the  Mail  Order
          Business  including,  without  limitation,  Seller's  agreements  with
          Globix Corporation,  LinkShare Corporation, Seller's pending agreement
          with Hanover Direct, Inc. for Internet


                                      - 3 -



          related services all open purchase orders as of the Effective Date all
          service  contracts  with respect to the Fixed  Assets,  contracts  for
          discount rates for the telephone services and T-1 lines and a contract
          for  printing  services  with RR  Donnelly  & Company  (the  "Material
          Agreements").  Buyer agrees that Seller may enter into agreements with
          LinkShare Corporation and/or Hanover Direct, Inc. for Internet related
          services  after the  Effective  Date and such acts  shall be deemed to
          have been in the usual, regular and ordinary course of business of the
          Seller.  Seller  will use its best  efforts  to  assign  the  Material
          Agreements to Buyer.  Buyer  understands  that certain of the Material
          Agreements  may not be  assignable  without  the  consent of the other
          party  thereto.  Seller  agrees  to work  with  Buyer to  obtain  such
          consent.

               (viii)   customer   list   of  the   Mail   Order   Business   in
          machine-readable form as such list is presently maintained by Cornwall
          Data Services (the "Customer List").

               (ix) separations,  photographs and other material relating to the
          preparation or printing of artwork used in the Mail Order Business and
          Seller's e-commerce business (the "Artwork").

               (x) the Deerskin proprietary mail order computer software systems
          (the  "Deerskin  Software").

               (xi) all  right,  title and  interest  of  Seller in  trademarks,
          copyrights,  service marks, trade names,  domain names using the words
          "Deerskin", "Joan Cook" and variations thereof,


                                      - 4 -



          and other intellectual  property rights,  together, in each case, with
          all registrations,  applications, recordings, reissuances, extensions,
          renewals,  licenses and rights,  if any, and all claims  against third
          parties for violation or  infringement  of any thereof (the  foregoing
          and the Deerskin  Software are  hereinafter  called the  "Intellectual
          Property"), together with the goodwill of the Mail Order Business (the
          "Goodwill",  and together  with the Customer  List,  the Artwork,  the
          Deerskin Software and the Intellectual Property, the "Intangibles").

               (xii) all  unshipped  orders from  customers as of the  Effective
          Date (the "Unfilled Orders") and credit card numbers (and the right to
          collect  monies  pursuant  thereto)  which  customers have tendered in
          payment for such Unfilled Orders.

               (xiii)  Subject to the  provisions of Section 1.06 below,  all of
          Seller's books of account and records,  licenses,  permits,  sales and
          manufacturing data, software programs,  computer printouts, data bases
          and  related  items,  and other  records,  documents  and  instruments
          relating to the  Acquired  Assets (or the  employees to be employed by
          Buyer pursuant to Section 7.01) and all copies  thereof  (collectively
          "Records").

          (b)  Concurrently  with the execution and delivery of this  Agreement,
     Seller is  delivering  to Buyer  Schedule  1.01,  which is a summary of the
     Acquired  Assets as at January 31, 1999.  The Unaudited  Schedules (as that
     term is hereinafter  defined) will be prepared in a manner  consistent with
     and will use substantially the same format as such Schedule 1.01.


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     1.02 Purchase Price. In addition to Buyer assuming the Assumed  Liabilities
(as that term is hereinafter defined), the purchase price (the "Purchase Price")
for the  Acquired  Assets  shall be an amount equal to the net book value of the
Acquired Assets at the Effective Date plus $3,500,000,  subject to adjustment as
hereinafter set forth. For purposes of this Agreement the "net book value" of an
Acquired  Asset  shall mean the net book value as shown on the books and records
of Seller maintained in accordance with generally accepted accounting principles
applied  consistently with Seller's past practices,  provided however,  that for
purposes of this Section the net book value of the  Intangibles and the Material
Agreements shall be deemed to be zero.

     1.03 Payment. The Purchase Price shall be paid as follows:

          (a)  $2,000,000  shall be paid to Seller by the assumption by Buyer of
     an equal amount of Initio's  indebtedness  to Pioneer  Ventures  Associates
     Limited  Partnership  ("Pioneer") and the concurrent  release by Pioneer of
     all  obligations  of Initio  pursuant  to the  indebtedness  so assumed (as
     contemplated by Section 6.02(c)) (the "Initio-Pioneer  Agreement").

          (b) Not more than $3,500,000, subject to adjustment as hereinafter set
     forth,  shall  be  paid  by  Buyer  delivering  a  convertible   debenture,
     substantially  in the form of Exhibit B attached  hereto (the  "Convertible
     Debenture") which Convertible


                                      - 6 -



     Debenture shall be secured as set forth in the security  agreement attached
     hereto as Exhibit C (the "Security Agreement").

          (c) In the event the net book value of the  Acquired  Assets as at the
     Effective  Date less the Assumed  Liabilities  (as that term is hereinafter
     defined)  as at the  Effective  Date shall be more than  $2,000,000,  Buyer
     shall pay to Seller at the  Closing the  difference  by  certified  or bank
     check or wire transfer of immediately available funds. In the event the net
     book value of the Acquired Assets as at the Effective Date less the Assumed
     Liabilities  as at the Effective Date shall be less than  $2,000,000,  then
     the  difference  shall be deducted from the  Convertible  Debenture  (which
     Convertible Debenture shall be rounded down to the next $100,000) issued by
     Buyer to Seller at the Closing and the  balance,  if any,  shall be paid by
     Buyer to Seller at the Closing by certified or bank check or wire  transfer
     of immediately available funds.

     1.04  Allocation of Purchase  Price.  It is hereby agreed that the Purchase
Price with respect to the Acquired  Assets shall be allocated in accordance with
the net book value of the items  thereof as reflected on the books of the Seller
as at the Effective  Date and the balance shall be allocated to the  Intangibles
and the  Material  Agreements.  Buyer and Seller will consult with each other in
the  preparation  of their  respective  tax returns so that such tax returns are
consistent with the provisions of this Section.

     1.05 Assumption of Liabilities.


                                      - 7 -



          (a) Buyer  shall  assume and be liable to pay and  discharge  and hold
     Seller  harmless  from all of the  following  (collectively,  the  "Assumed
     Liabilities").

               (i) all merchandise trade balances associated with the Mail Order
          Business as at the Effective Date.

               (ii) all letters of credit with  respect to  Inventory  issued by
          Seller outstanding at the Effective Date.

               (iii) accrued expenses,  including,  but not limited to, customer
          refunds and exchanges,  in connection  with the Mail Order Business as
          at the Effective Date.

               (iv) all customer deposits relating to the Mail Order Business as
          at the Effective Date.

          (b)  Concurrently  with the execution and delivery of this  Agreement,
     Seller is  delivering  to Buyer  Schedule  1.05,  which is a summary of the
     Assumed  Liabilities  as at January 31, 1999.  The Unaudited  Schedules (as
     that term is hereinafter  defined) will be prepared in a manner  consistent
     with and will use substantially the same format as such Schedule 1.05.

     1.06  Determination of Inventory.  On April 30, 1999, or shortly thereafter
(but no later than May 30, 1999), Seller shall conduct an inventory count of all
merchandise located at Carson City, Nevada,  Teterboro,  New Jersey and Danvers,
Massachusetts  to  establish  the net  book  value  of the  Inventory  as of the
Effective  Date.  Buyer shall have a  representative  and Seller  shall have its
accountant ("Seller's Accountant") present during the inventory count.


                                      - 8 -



     1.07 Seller's Records.

          (a)  Anything in Section  1.01 to the  contrary  notwithstanding,  the
     Acquired Assets shall not include (i) Seller's corporate books, stock books
     and records  and  similar  corporate  documents  (collectively,  "Corporate
     Records") and (ii) Seller's  accounting  books of original  entry,  general
     ledgers  and such other books and  records,  accounting  and other,  as are
     required by law to be retained by Seller  (collectively,  "Other Records").
     Notwithstanding the foregoing,  however,  true, correct and complete copies
     of the Other Records,  or such of them as Buyer may  reasonably  designate,
     shall be  delivered  by Seller to Buyer  from  time to time  promptly  upon
     request therefor at and following the time of the Closing.

          (b) For a period of seven  (7) years  following  the  Closing  or such
     other period as the parties may agree,  (i) Seller shall retain,  and Buyer
     shall have access at all reasonable times for proper purposes to, and shall
     be entitled to make  copies of,  both the  Corporate  Records and the Other
     Records  insofar as they relate to any period  through the date of Closing,
     provided,  however,  that Seller may at any time  deliver the same,  or any
     part thereof,  to Buyer, and (ii) Buyer shall retain, and Seller shall have
     access at all reasonable time for proper purposes to, and shall be entitled
     to make  copies  of,  all  books,  records  and  documents  transferred  or
     delivered by Seller to Buyer pursuant to this Agreement (including any such
     delivered pursuant to the proviso to the preceding clause (i)).  Subsequent
     to the


                                      - 9 -



     expiration  of such  seven-year  (or other)  period,  Seller and Buyer,  as
     applicable,  upon not less than  30-days'  prior  notice to the other,  may
     destroy  any or all of the books and  records so  retained  or held  unless
     within such 30-day  period the other party  requests  the delivery to it of
     any of the books and  records  which are  proposed to be so  destroyed,  in
     which event the same shall be delivered to such other party at its expense.

     1.08 Unaudited Schedules; Audited Balance Sheet; Adjustment Procedure.

          (a) As soon as  practicable,  Seller  shall  deliver  to Buyer,  on an
     unaudited  basis,  Schedules  1.01 and 1.05 as at the  Effective  Date (the
     "Unaudited  Schedules").  The  Unaudited  Schedules  shall be  prepared  in
     accordance  with  generally  accepted  accounting  principles  consistently
     applied with Seller's past practices.  On or before August 15, 1999, Initio
     shall deliver to Buyer its audited  balance sheet as at the Effective  Date
     (the "Audited  Balance  Sheet"),  together with a certificate  of its chief
     executive  officer or chief financial  officer,  certifying final Schedules
     1.01 and 1.05 (the  "Final  Schedules")  based on and  consistent  with the
     audited  financial  statements  of Initio  filed  with the  Securities  and
     Exchange  Commission as part of Initio's  annual report on Form 10-KSB (the
     "Initio  Financial  Statement").  The Initio  Financial  Statement shall be
     prepared  in  accordance  with  generally  accepted  accounting  principles
     applied consistently with Initio's past practices.


                                     - 10 -



          (b)  Seller  agrees  that its books and  records,  including,  without
     limitation,  the work papers of  Seller's  Accountant  with  respect to the
     Initio Financial Statements,  shall be available for inspection and copying
     by Buyer's accountant  ("Buyer's  Accountant") during normal business hours
     after it delivers the Final Schedules. Buyer shall have the right to notify
     Seller in writing within 30 days of its receipt of the Final Schedules that
     Buyer  disagrees  with the Final  Schedules.  In the event  Buyer  shall so
     notify Seller of one or more  objections  within such period,  the parties'
     respective  accountants  shall attempt to resolve such  objection  within a
     period of 30 days after the receipt of such notice by Seller.  In the event
     that such  objection  cannot be resolved  within  such 60- day period,  the
     Buyer's  Accountant and the Seller's  Accountant shall appoint a third firm
     of  public   accountants  (the  "Third  Firm")  which  shall  resolve  such
     objections based solely on discussions with the Buyer's  Accountant and the
     Seller's  Accountant  and a review of their  respective  work  papers.  The
     determination  of the Third Firm shall be final and binding  upon Buyer and
     Seller.  The expense of engaging  the Third Firm shall be borne  equally by
     Buyer and Seller  unless the  purchase  price  shall  increase by more than
     $25,000 as a result of the forgoing  procedure,  in which event the expense
     of  engaging  the Third Firm  shall be borne by the Seller or the  Purchase
     Price shall  decrease by more than  $25,000,  in which event the expense of
     engaging the Third Firm shall be borne by Buyer.


                                     - 11 -



          (c) In the event that the Final Schedules shall require an increase or
     decrease in the Purchase  Price of less than $25,000,  no adjustment to the
     Purchase Price shall be made. In the event that the Final  Schedules  shall
     require an increase in the Purchase Price of more than $25,000, Buyer shall
     pay  the  amount  of  such  increase   within  ten  days  after  the  final
     determination  of such amount.  In the event that the Final Schedules shall
     require a decrease in the Purchase Price of more than $25,000,  then Seller
     shall, at its option, within ten days after the final determination of such
     amount, either pay the amount of such decrease to Buyer in cash, or deliver
     the  Convertible  Debenture  to Buyer  in  exchange  for a new  Convertible
     Debenture  having  a  principal  amount  rounded  down to the  next  lowest
     $100,000, together with any difference payable in cash by Buyer.

     1.09 Bulk Transfer.  The parties have agreed to waive  compliance  with the
procedures  set forth in all applicable  bulk  transfer,  bulk sales and similar
laws and  requirements of all  jurisdictions in connection with the transactions
provided for in this Agreement.

     1.10 Sales Taxes.  All sales taxes  applicable  to the transfer of Acquired
Assets to Buyer pursuant to this Agreement shall be paid by Buyer. A check(s) in
payment of such sales taxes to the order of the appropriate  taxing  authorities
will be delivered by Buyer to Seller at Closing.


                                     - 12 -



                    ARTICLE II. CLOSING AND RELATED MATTERS.

     2.01  Closing.  Consummation  of the  transactions  provided  for  in  this
Agreement  ("Closing")  shall be made at the  offices of Milberg  Weiss  Bershad
Hynes & Lerach LLP, One  Pennsylvania  Plaza,  New York, New York 10119, on that
date which is not more than five days after the  delivery  by Seller to Buyer of
the Unaudited  Schedules,  or at such other place or date as the parties  hereto
shall agree in writing,  provided,  however, that this Agreement shall terminate
and be of no further  force or effect if the  Closing  does not take place on or
before June 15, 1999.

     2.02 Liquidated Damages; Break-Up Fee. The parties hereto agree that in the
event  either  party  breaches  this  Agreement  and  fails  to  consummate  the
transactions contemplated herein without good cause, the damage or injury to the
other party would be  irreparable,  the exact amount of which would be difficult
to ascertain and that for such reason the party in breach shall pay to the other
party as liquidated damages or a break-up fee the amount of $100,000.00, payable
within five days after demand by the party which is not in breach.  It is agreed
that the failure of either party to  consummate  the  transactions  contemplated
herein  because of the  failure or  refusal  of  Pioneer to (i)  consummate  the
transactions  contemplated  either by the Letter  Proposal (as that term is here
and after defined) or (ii) release Seller as  contemplated  by Sections 1.03 and
6.02(c)  shall not be deemed a breach of this  Agreement  for  purposes  of this
Section.


                                     - 13 -



     2.03  Documents  and  Actions.  At the Closing,  each of the parties  shall
appropriately  execute  and  deliver  all such  bills of  sale,  instruments  of
transfer,  assignment and  assumption,  certificates  and other  instruments and
documents  and take all such other  actions as are,  or as may be  necessary  or
required to consummate and give full effect to the transactions, provided for in
this Agreement. Promptly following the Closing, Seller shall take all such steps
as may be necessary or required to put Buyer in actual  possession and operating
control of the Acquired Assets.

             ARTICLE III. REPRESENTATIONS AND WARRANTIES OF SELLER.

     Seller  represents  and  warrants  to and agree  with Buyer as set forth in
Exhibit 3 to this Agreement.

              ARTICLE IV. REPRESENTATIONS AND WARRANTIES OF BUYER.

     Buyer represents and warrants to and agrees with Seller as set forth in
Exhibit 4 to this Agreement.

                        ARTICLE V. PRE-CLOSING MATTERS.

     5.01 Information as to Operations of Buyer. Until the Closing:

          (a) Seller shall afford to Buyer, its attorneys, accountants and other
     representatives,  upon  reasonable  request,  full and free  access  during
     normal business hours to all properties, books, records and other documents
     of  Seller,  including  the  right to make  extracts  therefrom  or  copies
     thereof,  and  shall  furnish  Buyer  with,  or with  copies  of,  all such
     agreements, documents and records, financial and operating data


                                     - 14 -



     and other information  concerning  Seller as Buyer may reasonably  request.
     Buyer  shall  hold in strict  confidence  and  shall  not use or  otherwise
     publicly disclose, and shall cause its officers, attorneys, accountants and
     other  representatives  to  hold  in  strict  confidence  and not to use or
     publicly disclose, all information so furnished or made available by Seller
     which Seller indicates in advance is  confidential,  other than information
     which is or becomes  publicly  available or otherwise in the public domain.
     Should this Agreement be terminated or the transactions contemplated hereby
     not be consummated  for any reason,  Buyer shall,  upon request,  return to
     Seller all written  information  so  furnished  and all copies  thereof and
     extracts  therefrom.

          (b) Seller shall refrain from taking or omitting to take any action or
     entering into any transaction  which, had such action been taken or omitted
     or such  transaction  entered into  immediately  prior to execution of this
     Agreement,  would have  caused any of the  representations,  warranties  or
     agreements  of  Seller  in  this  Agreement  to  be  untrue,  incorrect  or
     inaccurate  in any  material  respect as of the time of  execution  of this
     Agreement or would cause any such representations, warranties or agreements
     to be untrue,  incorrect or  inaccurate  in any material  respect as of the
     time  immediately  following such action,  omission or transaction or as of
     the date of Closing.  Without  limiting the  generality  of the  foregoing,
     except as otherwise set forth or provided in this  Agreement,  Seller shall
     (i) conduct its business only in the usual,  regular and ordinary course in
     the


                                     - 15 -



     same  manner as  heretofore,  (ii) use its best  efforts  to  preserve  its
     business, properties and assets, maintain its business organization intact,
     keep  available  the  services of its present  officers and  employees  and
     preserve its goodwill and existing relationships with customers,  suppliers
     and others  having  dealings  with it,  (iii)  maintain its  properties  in
     customary  repair,  order and  condition,  reasonable use and wear and tear
     excepted, (iv) maintain insurance on its properties and with respect to the
     conduct of its  business  in amounts not less than and of such kinds as are
     comparable  to the insurance in effect on the date of this  Agreement,  (v)
     maintain its books, accounts and records in the usual, regular and ordinary
     manner,  (vi) refrain from entering into any employment  agreement with any
     employee  which  cannot be  terminated  on less than 30 days notice to such
     employee,  (vii)  refrain  from  granting  any salary  increases or bonuses
     without the prior written  consent of Buyer,  (viii) refrain from forgiving
     in whole or in part any of the Accounts  Receivable,  without Buyer's prior
     written  consent,  and (ix)  refrain  from making any  additional  loans to
     employees engaged in the Mail Order Business, without Buyer's prior written
     consent.

     5.02 Adverse Circumstances.

          (a)  Seller  shall  promptly  notify  Buyer,  as  soon  as it  obtains
     knowledge, of any facts,  circumstances or occurrences which have adversely
     affected or might  reasonably be expected to adversely affect its business,
     properties,  assets,  financial  condition  or  prospects or which could or
     reasonably might be


                                     - 16 -



     expected to cause any of the  representations,  warranties or agreements in
     this  Agreement  to be untrue,  incorrect  or  inaccurate  in any  material
     respect.

          (b) Should Buyer elect to consummate  the Closing after receipt of any
     notice pursuant to subsection  5.02(a),  then,  anything  elsewhere in this
     Agreement  to the contrary  notwithstanding,  Buyer shall be deemed to have
     waived any rights or claims which it might possess under this Agreement, or
     otherwise,  against Seller with respect to the matters  referred to in such
     notice.

     5.03 Operations between the Effective Date and Closing.

          (a) Seller and Buyer agree that for the period from the Effective Date
     through  Closing,  Seller  shall  conduct the Mail Order  Business  for the
     benefit and account of Buyer as follows:

               (i) all sales of the Mail Order  Business  shall be  credited  to
          Buyer;

               (ii) all costs  incurred  during  this  period of the Mail  Order
          Business shall be charged to Buyer;

               (iii) all costs of payroll and benefits  for  employees at Carson
          City, Nevada, Teterboro, New Jersey and Danvers, Massachusetts, except
          for Martin Fox, Daniel DeStefano and one secretary based in Teterboro,
          New Jersey and one driver  based in  Teterboro,  New Jersey,  shall be
          charged to Buyer;


                                     - 17 -



               (iv) all expenses of occupancy of Carson City, Nevada, Teterboro,
          New Jersey and Danvers, Massachusetts shall be charged to Buyer.

          (b) It is  anticipated  that the Mail Order Business will require more
     cash than will be received  during the period from May 1, 1999  through the
     date of Closing. Buyer agrees to deposit with Seller on or before April 28,
     1999, the amount of $34,000, representing the approximate rents due for the
     month of May 1999 for the Carson City,  Nevada,  Teterboro,  New Jersey and
     Danvers,  Massachusetts  facilities.  In addition,  Buyer shall transfer to
     Seller  the sum of  $10,000  every  seventh  day  after  such  date by wire
     transfer of  immediately  available  funds,  which the parties agree is the
     estimated  short  fall of the  Mail  Order  Business'  cash  flow  prior to
     Closing.  In  addition,  prior to  Closing,  Buyer shall pay to Seller such
     additional funds as Seller shall deem necessary to provide  sufficient cash
     flow for the ordinary operations of the Mail Order Business, which shall be
     consistent with the Seller's past practices. Preliminary adjustment for all
     of the above shall be made at  Closing.  A final  adjustment  for the above
     shall be made  concurrently  with any adjustment  required by reason of the
     delivery  of the  Final  Schedule.  Such  adjustments  shall  also  include
     adjustments  for  miscellaneous   accrued  expenses  and  prepaid  expenses
     incurred  in the  ordinary  course of the Mail Order  Business,  including,
     without limitation, with respect to utilities and insurance.


                                     - 18 -



          (c) As promptly as practicable  after the Effective Date,  Seller will
     send to Buyer by telecopier  or such other means as Buyer shall  reasonably
     request  such  information  concerning  the  operations  of the Mail  Order
     Business as Buyer shall request, including without limitation,  daily check
     runs, daily sales reports and daily deposits.

          (d) In the event this Agreement  terminates in accordance with Section
     2.01,  Seller shall within five business days after such termination pay to
     Buyer an amount equal to the amounts transferred pursuant to Subsection (b)
     above unless  Seller shall be entitled to  liquidated  damages  pursuant to
     Section  2.02 in which  event  Buyer  shall be entitled to a credit for the
     amounts so transferred. In the event Seller shall be entitled to liquidated
     damages  pursuant to Section  2.02 and the amount  transferred  pursuant to
     Subsection  (b) above shall exceed the amount  specified  in Section  2.02,
     Seller shall pay within five  business days after the  termination  of this
     Agreement the excess to Buyer.

                        ARTICLE VI. CONDITIONS PRECEDENT.

     6.01 Conditions  Precedent to Obligation of Buyer.  The obligation of Buyer
to consummate the  transactions  provided for in this Agreement shall be subject
to the  fulfillment  at or  prior  to  the  Closing  of  each  of the  following
conditions (any or all of which may be waived,  in whole or in part, by Buyer in
its discretion):


                                     - 19 -



          (a) Each of the representations and warranties of Seller in, or in any
     instrument  delivered in  connection  with or pursuant  to, this  Agreement
     shall, except as otherwise contemplated or permitted by this Agreement,  be
     true and correct in all material respects on and as of the date of Closing.
     Seller shall have duly performed and complied in all material respects with
     all agreements,  covenants and conditions  required by this Agreement to be
     performed or complied  with by it prior to or at the  Closing.  Buyer shall
     have  received  Seller's  certificate,  dated the date of  Closing,  to the
     foregoing effect.

          (b) A lease of the  property  owned by Seller  located in Carson City,
     Nevada shall have been entered into in substantially  the form of Exhibit D
     attached hereto.

          (c) A Consulting  Agreement  shall have been entered into by Seller in
     substantially the form of Exhibit E attached hereto.

          (d) Martin Fox and Daniel DeStefano (the "Principal Shareholders") and
     Initio shall  execute and deliver to Buyer an  agreement  pursuant to which
     each agrees to be bound by the terms of Section 7.08.

          (e) Buyer  shall  receive at the  Closing an opinion of Milberg  Weiss
     Bershad Hynes & Lerach LLP in the form of Exhibit F attached hereto.

     6.02 Conditions Precedent to Obligation of Seller. The obligation of Seller
to consummate the  transactions  provided for in this Agreement shall be subject
to the fulfillment at or


                                     - 20 -



prior to the Closing of each of the  following  conditions  (any or all of which
may be waived, in whole or in part, by Seller in its discretion):

          (a) Each of the  representations and warranties of Buyer in, or in any
     instrument  delivered in  connection  with or pursuant  to, this  Agreement
     shall, except as otherwise contemplated or permitted by this Agreement,  be
     true and correct in all material respects on and as of the date of Closing.
     Buyer shall have duly performed and complied in all material  respects with
     all agreements,  covenants, and conditions required by this Agreement to be
     performed or complied  with by it prior to or at the Closing.  Seller shall
     have  received  Buyer's  certificate,  dated  the date of  Closing,  to the
     foregoing effect.

          (b) Buyer shall have consummated its transactions with Pioneer and its
     acquisition  of  Remarkable  Products  and  Creadis  Promotions,   Inc.  as
     contemplated by the Letter Proposal between Buyer and Pioneer,  dated March
     12, 1999.

          (c) Initio shall have been released from $2,000,000 of its convertible
     subordinated   debenture   by  Pioneer  and  Initio  shall  have  issued  a
     replacement convertible  subordinated debenture in the amount of $1,000,000
     for  the  balance  of  such  convertible   subordinated   debenture.   Such
     replacement  convertible  subordinated  debenture shall have the same terms
     and conditions as currently exist,  provided  however,  that the conversion
     price  thereunder  shall be adjusted to be the greater of $2.50 or the book
     value per share of Initio after taking into account the


                                     - 21 -



     consummation of the transactions contemplated by this Agreement and the tax
     benefit  attributable  to the then net  operating  loss  carry  forward  of
     Initio,  but in no event shall the conversion  price be more than $3.00 per
     share.

          (d) Buyer shall have completed its reverse stock split so that, at the
     Closing, Buyer shall have outstanding no more than 3,000,000 common shares.

          (e) Buyer shall have  completed  its  reincorporation  in the State of
     Nevada (under the name America's Shopping Mall, Inc.).

          (f) Buyer shall have assumed the lease of Seller's property located in
     Teterboro,  New  Jersey  pursuant  to an  Agreement  executed  by Initio in
     substantially the form of Exhibit G attached hereto.

          (g)  Seller  shall  receive  at  the  Closing  an  opinion  of  Caro &
     Associates, P.C., in the form of Exhibit H attached hereto.

     6.03  Compliance with  Conditions.  All of the conditions to the respective
obligations  of the parties set forth in Sections 6.01 and 6.02 are and shall be
deemed covenants by the other, Seller on the one hand and Buyer on the other, to
comply  with and  satisfy as  promptly as  practicable  each such  condition  as
requires  action  by it (to  the  extent  within  its  power)  and  to  use  its
commercially  reasonable  efforts to obtain  compliance with and satisfaction of
each such condition as


                                     - 22 -



     requires  action by any other party or persons,  including any person not a
     party.

               ARTICLE VII. ADDITIONAL AGREEMENTS OF THE PARTIES.

     7.01  Employees.  All  employees  of  Deerskin  except  for those  named in
Schedule 7.01 attached  hereto,  shall become employees of Buyer and Buyer shall
assume  responsibility  for all salaries and benefits for such employees accrued
after the Effective  Date. The foregoing shall not be deemed to require Buyer to
assume  Seller's  medical  plan or to retain any of Seller's  employees  for any
specified period of time, provided,  however,  that Seller shall assign to Buyer
and Buyer shall assume the Seller's cafeteria plan as of the Effective Date. The
net balance of such cafeteria  plan shall be either added to or subtracted  from
the Purchase Price, as appropriate, and shall be payable at the Closing in cash.

     7.02 Real Estate  Matters.  Seller and Buyer have agreed that Seller  shall
remain the lessee at Seller's  facility in Danvers,  Massachusetts,  which lease
expires May 31,  2000.  All costs  incurred  pursuant  to Seller's  lease of the
Danvers facility and all costs of utilities and ordinary maintenance incurred in
connection  with such facility  after the Effective  Date shall be paid by Buyer
within three (3) days of receipt of Seller's request for such payment.  Seller's
request for payment shall include copies of bills or invoices requiring payment.

     7.03 Refunds.  Seller shall reimburse Buyer for amounts of refunds less the
value of merchandise determined in


                                     - 23 -



accordance  with  Seller's  practices  and  procedures  (applied  prior  to  the
Effective  Date on a  consistent  basis)  made to  customers  of the Mail  Order
Business,  for items  Seller  shipped  on or before  April 30,  1999,  provided,
however,  that Seller  shall not be required to  reimburse  Buyer for any refund
made after July 31,  1999.  All returned  merchandise  which is the subject of a
refund shall be Buyer's property.

     7.04  Material  Agreements;   Purchase  Orders.  All  Material  Agreements,
including all open purchase orders,  as of the Effective Date, which remain open
at the date of Closing,  relating to the Mail Order Business shall be assumed by
Buyer.

     7.05 Pre-paid Advertising Adjustment. Book value of Pre-paid Advertising is
calculated  based upon the percent  complete for such  advertising  event and an
adjustment  will be made such that if such percent  complete is too high,  Buyer
shall  remit  to  Seller,  and,  if too low,  Seller  shall  remit to Buyer  the
appropriate  amount  provided,  however,  if such  amount is less than $5,000 no
payment  shall be made by either  party.  If such amount is greater than $5,000,
the entire  amount due under this  section  shall be paid within ten days of the
date used to make the calculation. The first adjustment under this section shall
be made as of July 31, 1999 and the final adjustment under this section shall be
made as of January 31,  2000.  It is agreed that an  advertising  event shall be
deemed 100% complete by the end of 13 months after issuance.


                                     - 24 -



     7.06  Letters of Credit.  With  respect  to Letters of Credit  relating  to
purchases of  inventory  written by Seller prior to the  Effective  Date,  which
remain  outstanding  as of the Closing  Date,  Buyer at the Closing will deposit
with the  issuing  bank such funds as shall be  required  to obtain the  issuing
bank's release of Seller's liability for such Letters of Credit. With respect to
Letters of Credit  relating to purchase  of  inventory  which will be written by
Seller  after the  Effective  Date but prior to the  Closing  Date,  Buyer  will
provide  a letter of  credit  facility,  provided,  however,  in the event  this
Agreement  is  terminated,  title to the  merchandise  subject to such Letter of
Credit  shall pass to Seller and Seller shall remit  Buyer's  actual cost within
three (3) days of the receipt of merchandise.

     7.07 Change of Corporate  Name. At the Closing,  Seller shall take all such
corporate actions, and shall execute and promptly following the Closing file all
such  appropriate  certificates  and  documents,  as are necessary to change its
corporate name to a name which does not contain the words  "Deerskin",  "Trading
Post", "Joan Cook" or any variation thereof.

     7.08  Covenant  Not to Compete.  In order to induce Buyer to enter into and
consummate the transactions provided for in this Agreement, Seller covenants and
agrees on behalf of  itself,  Initio  and the  Principal  Shareholders  that (i)
during  the  period of three (3) years  following  the date of  Closing  neither
Seller, nor Initio nor the Principal Shareholders,  will directly or indirectly,
whether for itself or himself or for any other


                                     - 25 -



person,  firm,  corporation  or entity,  engage in, or have any  interest in any
business or other entity which engages in, the business of selling by mail order
leather  apparel or other  leather  merchandise  of the type  currently  sold by
Seller anywhere in the  continental  United States or goods of the type included
in the  Deerskin  Holiday  1998  catalog or (ii) at any time after the  Closing,
unless such  employee's  employment  with Buyer had previously  been  terminated
without being solicited by Seller, Initio or the Principal Shareholder, hire any
of Buyer's employees,  provided,  however, that the foregoing shall not prohibit
Initio or the  Principal  Shareholder,  at any time from owning in the aggregate
not more than 10% of the stock or other equity  interest of any  publicly-traded
entity.

     7.09 Payment of Liabilities. Seller will pay or, in the event of a dispute,
adequately  reserve  against,  all  of  its  liabilities  arising  prior  to the
Effective Date which are not included  within the Assumed  Liabilities and shall
hold Buyer harmless therefrom.

     7.10 Further Assurances.  From and after the date of this Agreement and the
date of Closing,  the parties  hereto shall from time to time, at the request of
any other party and without further  consideration,  do, execute and deliver, or
cause to be done,  executed and  delivered,  all such further  acts,  things and
instruments as may be reasonably requested or required more


                                     - 26 -



 effectively to evidence and give effect to the transactions
provided for in this Agreement.

                   ARTICLE VIII. SURVIVAL AND INDEMNIFICATION.

     8.01 Survival.  All of the  provisions of, and all of the  representations,
warranties,  covenants  and  agreements of the parties in, or in any document or
other instrument  executed or delivered  pursuant to or in connection with, this
Agreement  shall,  unless waived,  survive and continue in full force and effect
from and after the date of Closing.

     8.02 Indemnification. Buyer and Seller:

          (a) Shall each indemnify and hold the other free and harmless from and
     against and shall reimburse the other for any and all claims,  liabilities,
     damages, losses, judgments, costs and expenses including reasonable counsel
     fees and other  reasonable  out-of-pocket  expenses  (the  foregoing  being
     hereinafter  collectively  referred  to as  "damages")  arising  out  of or
     resulting  from any inaccuracy or inadequacy in or breach or default of any
     of its representations,  warranties,  covenants or agreements in, or in any
     document  or other  instrument  executed  or  delivered  pursuant  to or in
     connection with, this Agreement,  provided,  however,  that notwithstanding
     the foregoing  Seller shall not be liable to Buyer hereunder for damages in
     excess of the Purchase Price.

          (b) Shall give the other written notice of any claim, demand,  action,
     suit or proceeding raised, brought,  threatened,  made or commenced against
     it relating to any matter to which the


                                     - 27 -



     indemnification  provisions  of this  Section  8.02  apply,  and the  party
     receiving such notice shall have the right, at its expense,  to control the
     settlement  and defense  thereof using  counsel of its own choice.  Nothing
     herein  shall  limit the right of any party to settle  any  claim,  demand,
     action,  suit or  proceeding  brought or threatened  against it,  provided,
     however,  that in any such event any other  party shall not be bound by the
     amount or terms of any such settlement not consented to by it.

          (c) The  provisions  of this  Section 8.02 shall not be construed as a
     waiver by any party of any other  rights or remedies  which it may possess,
     whether  under  this  Agreement,  at law or in  equity,  arising  out of or
     resulting  from any breach or default of or inaccuracy or inadequacy in any
     other party's representations,  warranties, covenants or agreements. All of
     such other  rights and  remedies  shall be  cumulative  with the rights and
     remedies set forth herein.

     8.03 Survival of  Representations.  The  representations  and warranties of
Buyer and Seller  shall  survive the Closing and remain in full force and effect
for a period of one year  after  the final  calculation  of the  Purchase  Price
pursuant to Section 1.08.

     8.04 Products  Liability  Insurance.  To the extent that  Seller's  product
liability insurance is a "claims made" policy, Seller hereby agrees that it will
maintain  such product  liability  insurance in full force and effect at current
policy levels for at least one year after the date of the Closing.


                                     - 28 -



                           ARTICLE IX. MISCELLANEOUS.

     9.01 Brokers.  Seller and Buyer each  represents  and warrants to the other
that it has had no dealings with and has not employed any broker,  agent, finder
or other  person and that no such  person  brought  about or is  entitled to any
commission,  brokerage or finder's fee or similar payment in connection with, or
with the transactions provided for in, this Agreement.

     9.02  Expenses.  Each party  shall bear and pay all legal,  accounting  and
other  fees  and  expenses  incurred  by it in  connection  with,  and  with the
transactions  provided for in, this  Agreement  and the  performance  of all its
obligations and agreements hereunder.

     9.03  Notices.  All  notices,  requests,  demands and other  communications
required  or  permitted  under this  Agreement  shall be in writing and shall be
deemed to have been duly  given if  personally  delivered  or if mailed by first
class registered or certified mail return receipt  requested,  or by first class
mail if received,  addressed to the parties at their  respective  addresses  set
forth or referred  to on the first page and  signature  page of this  Agreement,
with copies to their  respective  counsel,  Milberg Weiss Bershad Hynes & Lerach
LLP, Att: Arnold N. Bressler,  Esq., One Pennsylvania  Plaza, New York, New York
10119, in the case of Seller, and Caro & Associates,  P.C., Attention:  Chase A.
Caro,  Esq., 60 East 42nd Street,  Suite 2001, New York, New York 10165,  in the
case of Buyer or to such other  person or address as may be  designated  by like
notice hereunder.


                                     - 29 -



     9.04 Parties in Interest.  This Agreement  shall be binding upon, and shall
inure to the  benefit of and be  enforceable  by, the  parties  hereto and their
respective legal  representatives,  successors and assigns,  but no other person
shall acquire or have any rights under this Agreement.

     9.05 Entire  Agreement;  Modification;  Waiver.  This  Agreement  (as below
defined)  contains  the entire  agreement  and  understanding  among the parties
hereto  with  respect to the  subject  matter  hereof and  supersedes  all prior
negotiations  and   understandings,   if  any,  and  there  are  no  agreements,
representations  or  warranties  other  than those set  forth,  provided  for or
referred to herein.  All exhibits and schedules to this  Agreement are expressly
made a part of this  Agreement as fully as though  completely  set forth herein,
and all  references  to  this  Agreement  herein,  in any of  such  writings  or
elsewhere  shall be deemed to refer to and  include all such  writings.  Neither
this  Agreement  nor any  provisions  hereof may be modified,  amended,  waived,
discharged or terminated,  in whole or in part,  except in writing signed by the
party to be charged.  Any party may extend the time for or waive  performance of
any   obligation  of  any  other  party  or  waive  any   inaccuracies   in  the
representations  or  warranties  of any other party or  compliance  by any other
party  with any of the  provisions  of this  Agreement.  No  waiver  of any such
provisions or of any breach of or default under this  Agreement  shall be deemed
or shall constitute a waiver of any other provisions,


                                     - 30 -





breach or default, nor shall any such waiver constitute a continuing waiver.

     9.06 Interpretation.

          (a) This  Agreement  shall be governed and  construed  and enforced in
     accordance  with the laws of the State of New York  applicable to contracts
     made and to be performed exclusively in that State without giving effect to
     the principles of conflict of laws.

          (b) All pronouns and words used in this Agreement shall be read in the
     appropriate number and gender, the masculine,  feminine and neuter shall be
     interpreted  interchangeably  and the singular shall include the plural and
     vice versa, as the circumstances may require.

     9.07  Headings;  Counterparts.  The article  and  section  headings in this
Agreement are for reference purposes only and shall not define,  limit or affect
the  meaning  or  interpretation  of this  Agreement.  This  Agreement  is being
executed in two or more counterparts,  each of which shall be deemed an original
but


                                     - 31 -



all of which shall constitute one and the same instrument.

     IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the
date first above written.

                                             ADVANCED MEDICAL SCIENCES, INC.


                                             By /s/ Irwin Schneidmill
                                                ----------------------------
                                                Irwin Schneidmill, President


                                             DEERSKIN TRADING POST INC.


                                             By /s/ Martin Fox
                                                ----------------------------
                                                Martin Fox, Chairman




                                     - 32 -



                                    EXHIBIT 3

                                       to

                            ASSET PURCHASE AGREEMENT


             ARTICLE III. REPRESENTATIONS AND WARRANTIES OF SELLER.

     Seller  represents and warrants to Buyer that except as otherwise set forth
or referred to in this  Agreement  and a separate  letter or schedule  dated and
executed  contemporaneously  herewith from the Seller to (and received by) Buyer
(hereinafter referred to as the "Seller's Schedule"):

     3.01 Corporate Organization, Good Standing and Corporate Power. Seller is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Nevada and has all  requisite  corporate  power and authority to
conduct its business  and own,  lease and operate its  properties  as and in the
places where such business is now conducted and such  properties  are now owned,
leased or operated.  Seller is duly qualified to do business in the states where
it is  required  to be so  qualified  and is not  required  to be  qualified  or
licensed  as a foreign  corporation  in any other  jurisdiction.  Seller  has no
subsidiaries. The execution delivery and performance by Seller of this Agreement
are  within  Seller's  corporate  powers  and have been duly  authorized  by all
corporate action.

     3.02 No Violations.  No provision of Seller's  Certificate of Incorporation
or By-laws,  or of any agreement,  instrument or  understanding,  or of any law,
regulation,  rule,  order,  judgment,  decree,  of  any  court  or  governmental
authority,




to which Seller is a party or by which it is bound or subject,  has been or will
be violated by the execution by Seller of, or the performance or satisfaction of
any  agreement  or condition  upon its part to be performed or satisfied  under,
this Agreement,

     3.03 Books and  Records.  The books and  records  of the  Seller  have been
prepared  in  conformity  with  generally  accepted  accounting  principles  and
practices consistently applied through the periods covered and fairly present in
all material  respects the financial  condition and results of operations of the
Seller as at the dates thereof and for the periods covered thereby. The books of
account  and other  financial  records  of Seller are in all  material  respects
complete and correct.  Seller does not maintain a separate  financial  statement
for itself.

     3.04  Reports.  Seller has  delivered  to Buyer the  annual  report on Form
10-KSB of Initio for fiscal  1998 and the  quarterly  reports on Form  10-QSB of
Initio for fiscal 1999, which reports are accurate and complete.

     3.05 Property; Leases.

          (a)  Other  than  the  Excluded   Assets  the   Acquired   Assets  are
     substantially  all the material assets used by Seller in operating the Mail
     Order  Business as it is  currently  being  operated.  For  purposes of the
     foregoing  only,  it is  agreed  that an asset  having a value of less than
     $30,000 shall not be considered material.

          (b)  Seller  has  good  and  marketable  title  to all of its  assets,
     personal, tangible and intangible, which are the subject


                                      - 2 -



     of this Agreement,  including without  limitation,  the Acquired Assets, in
     each case free and clear of all liens, security interests,  claims, charges
     and encumbrances except as expressly set forth in the Seller's Schedule.

          (c) All machinery,  fixtures,  equipment and similar assets, which are
     material to  operating  the Mail Order  Business as it is  currently  being
     operated,  are in good operating condition and repair,  reasonable wear and
     tear excepted.  Buyer recognizes that from time to time such equipment will
     not be  functioning  and will require  repair or  replacement  and Buyer is
     acquiring such equipment "as is."

          (d) All leases to which  Seller is a party are in good  standing,  and
     are valid,  binding  and  enforceable  in  accordance  with the  respective
     provisions thereof.

     3.06 Default.  Neither Seller nor, to the best of Seller's  knowledge,  any
other party thereto is in material  violation of or default under,  and no event
(including,   without   limitation,   execution  of  and   consummation  of  the
transactions provided for in this Agreement) has occurred which with the passage
of time or notice from or action by any party thereto or otherwise  could result
in a material  breach of or default under, or give any other person the right to
terminate, as the case may be, any material indenture, mortgage, security, loan,
lease or  other  agreement  (including,  without  limitation,  those  listed  or
referred to in the Seller's  Schedule) to which Seller is a party or by which it
is bound or to which any of its assets are subject


                                      - 3 -



or result in the creation,  imposition  or  acceleration  of any material  lien,
encumbrance,  charge,  equity or restriction of any nature in favor of any other
person upon any of the assets of Seller.

     3.07 Permits;  Compliance with Laws.  Seller  possesses all necessary valid
licenses, permits, franchises, consents, authorizations and approvals of or from
governmental  departments,  agencies and  instrumentalities for the business and
operations of Seller as presently  conducted and is not in material default with
respect to nor in violation of, and has not received  notice of any violation of
or of any proceedings for the termination or revocation (other than by reason of
normal  expiration  according  to their  terms)  of, any such  license,  permit,
franchise, consent,  authorization or approval or, to the best of its knowledge,
any  applicable  Federal,  state,  local or  foreign  law,  statute,  ordinance,
regulation, order or requirement relating to its business, operations or assets,
or the use thereof,  which default or violation could have a materially  adverse
affect upon its business, operations or assets. The Seller's Schedule includes a
list (including expiration dates) of all material licenses,  permits,  consents,
authorizations and approvals of or from governmental  departments,  agencies and
instrumentalities  held by Deerskin  in the conduct of the Mail Order  Business.
3.08 Intellectual Property. Seller owns and has good and marketable title to the
Intellectual Property,  free and clear of any and all liens, security interests,
claims, charges and


                                      - 4 -



encumbrances.  The use of the Intellectual  Property by Seller does not conflict
in  any  material  respect  with  any  rights,  including,  without  limitation,
copyrights or trademark  rights,  of others.  No litigation or other proceedings
have been instituted or are pending or threatened  which challenge the ownership
or use of the Intellectual Property.  Seller has not entered into any license or
other  agreement  granting  to anyone  the right to use any of the  Intellectual
Property  and,  to the  best of  Seller's  knowledge,  none of the  Intellectual
Property is being used or infringed in any material respect by any other person.
The Intellectual  Property  includes all material  intangible and similar rights
presently owned or used by Seller.  The only Intellectual  Property which Seller
has registered  with the U.S.  Patent and Trademark  Office are set forth in the
Seller's Schedule.  Other than standard licenses in connection with its computer
systems,  Seller's  Mail Order  Business is not  dependant  on any  intellectual
property licensed from another person, firm or entity.

     3.09 Customer  List.  Seller hereby  represents and warrants to Buyer that,
prior to the date hereof,  it has not  disclosed  the Customer  List of the Mail
Order  Business to any person,  other than to Seller's  employees and agents and
other than in the  ordinary  course of  Seller's  list rental  business.  Seller
agrees to maintain  the  confidentiality  of such  Customer  List after the date
hereof and after the Closing.


                                      - 5 -



     3.10  Litigation.  Except as set forth in Seller's  Schedule,  there are no
actions,  suits,  claims,  arbitrations,  administrative or other proceedings or
governmental  investigations  pending  or,  to the best of  Seller's  knowledge,
threatened against, relating to or affecting Seller or the business,  operations
or  assets of  Seller,  whether  or not fully  covered  by  insurance,  or which
question or seek to prevent  consummation  of the  transactions  provided for in
this Agreement, whether at law or in equity, or before or by any Federal, state,
local, foreign or other governmental  department,  agency or instrumentality nor
to the best of Seller's  knowledge  is there any basis  therefor.  Seller is not
bound or  adversely  affected  by or in default  with  respect to any  judgment,
order,  writ,  injunction  or  decree  of  any  court  or  of  any  governmental
department, agency or instrumentality.

     3.11  Authorization,  Validity.  This  Agreement  and  each  of  the  other
instruments  executed or to be executed by Seller pursuant to this Agreement has
been duly authorized and constitutes the valid and legally binding obligation of
Seller in  accordance  with its terms  except as  enforcement  may be limited by
applicable  bankruptcy,  insolvency  and other  laws  relating  to or  affecting
creditors'  rights  generally  and subject also to general  principles of equity
affecting the right to specific performance and injunctive relief.

     3.12 Authorizations;  Approvals. No authorization or approval of, or filing
with, or compliance with any applicable


                                      - 6 -



order,  judgment,   decree,  statute,  rule  or  regulation  of,  any  court  or
governmental  authority,  or approval,  consent,  release or action of any third
party,  is required in connection  with the execution and delivery by Seller of,
or the performance or  satisfaction  of any agreement of Seller  contained in or
contemplated by, this Agreement.

     3.13  Employees.  Except as set forth in Seller's  Schedule,  Seller has no
employment  agreement  with any  employee  nor does Seller  maintain any pension
plans.  Prior to the date hereof,  Seller has not been  notified by any employee
earning in excess of $50,000 per annum of an intention  to terminate  his or her
employment.

     3.14 Payment of Taxes.  Seller has paid or adequately  reserved against all
taxes,   assessments  and  governmental  charges  and  levies  imposed  upon  it
including, without limitation all sales taxes.

     3.15  Disclosure.  Neither this Agreement nor the schedules and exhibits to
this  Agreement  nor  any  other  written  certificate,  statement  or  document
furnished  or to be  furnished  by Seller in  connection  with the  transactions
provided for in this Agreement  contains or will contain any untrue statement of
a material  fact or omits or will omit to state any material  fact  necessary in
order  to make the  statements  contained  herein  or  therein,  in light of the
circumstances  under which  made,  not  misleading,  and to the best of Seller's
knowledge and belief, all such material books, records,  agreements,  documents,
financial


                                      - 7 -



and operating  data and other  information of or relating to Seller as Buyer has
requested or may request has heretofore been or will be made available to Buyer.
Without  limiting  the  generality  of the  foregoing,  to the best of  Seller's
knowledge,  there has not occurred and does not exist in any event, circumstance
or development  not disclosed to Buyer  relating to Seller (as  contrasted  with
general  industry,   economic  or  business  conditions)  which  has  materially
adversely  affected  or in the future  reasonably  may, so far as Seller can now
foresee,  materially  adversely  affect the  business,  operations  or assets of
Seller.


                                      - 8 -



                                    EXHIBIT 4

                                       to

                            ASSET PURCHASE AGREEMENT


              ARTICLE IV. REPRESENTATIONS AND WARRANTIES OF BUYER.

     Buyer represents and warrants to and agrees with Seller that:

     4.01 Corporate Organization;  Good Standing and Corporate Power. Buyer is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Virginia.  The execution  delivery and  performance  by Buyer of
this Agreement are within Buyer's corporate powers and have been duly authorized
by all corporate action.

     4.02 No  Violations;  Validity.  No  provision  of Buyer's  Certificate  of
Incorporation or By-laws, or of any agreement,  instrument or understanding,  or
of  any  law,  regulation,  rule,  order,  judgment,  decree  of  any  court  or
governmental  authority,  to  which  Buyer is a party or by which it is bound or
subject,  has been or will be  violated  by the  execution  by Buyer  of, or the
performance  or  satisfaction  of any agreement or condition upon its part to be
performed or satisfied under, this Agreement.

     4.03 Letter  Proposal.  The Letter  Proposal  between Pioneer and America's
Shopping  Mall,  Inc.,  dated March 12, 1999 (the "Letter  Proposal") is in full
force and effect and was  entered  into on behalf of Buyer  using the trade name
"America's Shopping Mall, Inc."

     4.04 Permits;  Compliance  with Laws.  Buyer  possesses all necessary valid
licenses, permits, franchises, consents,




authorizations and approvals of or from governmental  departments,  agencies and
instrumentalities  for  the  business  and  operations  of  Buyer  as  presently
conducted  and is not in material  default with respect to nor in violation  of,
and has not received  notice of any violation of or of any  proceedings  for the
termination or revocation (other than by reason of normal  expiration  according
to their terms) of, any such license, permit, franchise, consent,  authorization
or approval or, to the best of its  knowledge,  any applicable  Federal,  state,
local or foreign  law,  statute,  ordinance,  regulation,  order or  requirement
relating  to its  business,  operations  or assets,  or the use  thereof,  which
default or violation  could have a materially  adverse affect upon its business,
operations or assets.

     4.05  Litigation.  There  are  no  actions,  suits,  claims,  arbitrations,
administrative or other proceedings or governmental  investigations  pending or,
to the best of Buyer's knowledge,  threatened against,  relating to or affecting
Buyer or the  business,  operations  or assets of  Buyer,  whether  or not fully
covered by insurance,  or which question or seek to prevent  consummation of the
transactions  provided for in this  Agreement,  whether at law or in equity,  or
before  or  by  any  Federal,   state,  local,  foreign  or  other  governmental
department,  agency or  instrumentality  nor to the best of Buyer's knowledge is
there any basis  therefor.  Buyer is not bound or  adversely  affected  by or in
default with respect to any judgment, order, writ, injunction


                                      - 2 -



or  decree  of  any  court  or  of  any  governmental   department,   agency  or
instrumentality.

     4.06  Authorization,  Validity.  This  Agreement  and  each  of  the  other
instruments  executed or to be executed by Seller pursuant to this Agreement has
been duly authorized and constitutes the valid and legally binding obligation of
Buyer in  accordance  with its terms  except as  enforcement  may be  limited by
applicable  bankruptcy,  insolvency  and other  laws  relating  to or  affecting
creditors'  rights  generally  and subject also to general  principles of equity
affecting the right to specific performance and injunctive relief.

     4.07 Authorizations;  Approvals. No authorization or approval of, or filing
with, or compliance with any applicable order, judgment,  decree,  statute, rule
or regulation of, any court or  governmental  authority,  or approval,  consent,
release  or  action of any third  party,  is  required  in  connection  with the
execution and delivery by Buyer of, or the  performance or  satisfaction  of any
agreement of Buyer contained in or contemplated by, this Agreement.

     4.08  Disclosure.  Neither this Agreement nor the schedules and exhibits to
this  Agreement  nor  any  other  written  certificate,  statement  or  document
furnished  or to be  furnished  by Buyer  in  connection  with the  transactions
provided for in this Agreement  contains or will contain any untrue statement of
a material  fact or omits or will omit to state any material  fact  necessary in
order to make the statements contained herein or


                                      - 3 -



therein, in light of the circumstances under which made, not misleading,  and to
the best of Buyer's  knowledge  and belief,  all such material  books,  records,
agreements,  documents, financial and operating data and other information of or
relating to Buyer as Seller has requested or may request has heretofore  been or
will be made  available  to  Seller.  Without  limiting  the  generality  of the
foregoing, to the best of Buyer's knowledge, there has not occurred and does not
exist in any event, circumstance or development not disclosed to Seller relating
to Buyer (as contrasted with general industry,  economic or business conditions)
which has materially  adversely affected or in the future reasonably may, so far
as Buyer can now foresee,  materially adversely affect the business,  operations
or assets of Buyer.



                                      - 4 -



                                  SCHEDULE 7.01


                               Excluded Employees





                                   Martin Fox


                                Daniel DeStefano


                                 Oscar Atkinson






                                    EXHIBIT A



                                 Excluded Assets




     1.   Cash and Marketable Securities


     2.   Real property located in Carson City, Nevada.


     3.   Real property located in Peabody, Massachusetts.


     4.   1990 Limousine


     5.   1995 Limousine


     6.   Chrysler Automobile


     7.   Daniel DeStefano's Office Furniture Martin Fox's Office Furniture


     8.   1 Fax Machine located in Teterboro, New Jersey


     9.   1 Copy Machine located in Teterboro, New Jersey


     10.  1990 Mazda Automobile


     11.  Loan Receivable with respect to loan made to Michael Divardi