EXHIBIT 3.1

     FILED #C10914.99
        MAY 04 1999
     IN THE OFFICE OF
      /S/DEAN HELLER
DEAN HELLER SECRETARY OF STATE

                           ARTICLES OF INCORPORATION

                                       OF

                         AMERICA'S SHOPPING MALL, INC.
                                      -----

     The  undersigned  incorporator,  for the  purpose of forming a  corporation
under the General Corporation Law of the State of Nevada (Title 7, Chapter 78 of
Nevada Revised  Statutes (the "Act"),  and the acts  amendatory  thereof),  does
hereby adopt the following Articles of Incorporation:

                                    ARTICLE I

     The name of the corporation (which is hereinafter called the "Corporation")
is AMERICA'S SHOPPING MALL, INC.

                                   ARTICLE II

     The name of the  corporation's  resident  agent in the  State of  Nevada is
Laughlin  Associates,  and the street  address of the said resident  agent where
process may be served is 2533 North Carson Street, Carson City, Nevada 89706.

                                   ARTICLE III

     The number of shares  which the  corporation  shall have the  authority  to
issue is 120,000,000,  of which  100,000,000  shall be designated  Common Stock,
$.001 par value per share, and 20,000,000 shares shall be designated as Series A
Senior Convertible Preferred Stock, $.001 par value per share. All shares are to
be non-assessable.

                                   ARTICLE IV

     No holder of any of the shares of the  corporation  shall,  as such holder,
have any right to  purchase  unissued or treasury  stock of the  Corporation  or
subscribe for any shares of any class which the  corporation  may issue or sell,
whether or not such shares are exchangeable for any shares of the corporation of
any other class or classes, and whether such shares are issued out of the number
of shares  authorized by the Articles of  Incorporation  of the  corporation  as
originally  filed,  or by  any  amendment  thereof,  or  out  of  shares  of the
corporation  acquired by it after the issue thereof, nor shall any holder of any
of the shares of the corporation,  as such holder, have any right to purchase or
subscribe for any obligations which the corporation may issue or sell that shall
be convertible  into, or exchangeable  for, any shares of the corporation of any
class or classes,  or to which shall be attached or shall  appertain any warrant
or warrants or other

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instrument or instruments that shall confer upon the holder thereof the right to
subscribe  for,  or  purchase  from the  corporation  any shares of any class or
classes.

                                    ARTICLE V

     The purpose for which the corporation is organized, in addition to engaging
in any lawful act or activity for which a corporation may be organized  pursuant
to the General  Corporation Law of the State of Nevada, and without limiting the
generality of the foregoing, are as follows:

     (1) To engage in the business of mail order  catalogues  and to  facilitate
the  marketing  and  distribution  of the  catalogues;  and in general to do all
things necessary and proper for the successful conduct of such a business.

     (2) To conduct  research,  to develop new products  and to refine  existing
products;

     (3) To purchase,  lease,  or otherwise  acquire,  in whole or in part,  the
business,  the good will, rights,  franchises and property of every kind, and to
undertake  the whole or any part of the assets or  liabilities,  of any  person,
firm, association,  non-profit or profit corporation,  or own property necessary
or  suitable  for its  purposes,  and to pay the same in cash,  in the stocks or
bonds of this  company or  otherwise,  to hold or in any  manner  dispose of the
whole or any part of the business or property so acquired and to exercise all of
the powers necessary or incidental to the conduct of such business.

     (4) To discount and negotiate  promissory notes,  drafts,  bill of exchange
and other evidence of debts,  and to collect for others money due them on notes,
checks,  drafts,  bill of  exchange,  commercial  paper  and other  evidence  of
indebtedness.

     (5) To purchase or otherwise  acquire,  own, hold, lease,  sell,  exchange,
assign,  transfer,  mortgage,  pledge,  or  otherwise  dispose of, to  guaranty,
invest,  trade,  and deal in and with  personal  property  of  every  class  and
description.

     (6) To enter into any kind of contract or agreement,  cooperative or profit
sharing  plan with its  officers  or  employees  that the  corporation  may deem
advantageous  or  expedient or otherwise to reward or pay such persons for their
services as the directors may deem fit.

     (7) To lend or borrow money and to negotiate and make loans,  either on its
own account or as agent, or broker for others.

     (8) To enter into, make,  perform and carry out contracts of every kind and
for any  lawful  purpose,  without  limit as to amount  with any  person,  firm,
association,  cooperative profit or non-profit corporation,  municipality, State
of Government or any subdivision, district or department thereof.

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     (9) To buy, sell, exchange, negotiate, or otherwise deal in, or hypothecate
securities,  stocks, bonds, debentures,  mortgages, notes or other collateral or
securities,  created or issued by any corporation  wherever organized  including
this corporation,  within such limits as may be provided by law, and while owner
of any such  stocks or other  collateral  to  exercise  all  rights,  powers and
privileges of ownership,  including the right to vote the same; to subscribe for
stock of any corporation to be organized, other than to promote the organization
thereof.

     (10) To purchase or otherwise acquire,  own, hold, lease,  sell,  exchange,
assign,  transfer,  mortgage,  pledge,  license,  or  otherwise  dispose  of any
letters, patents, copyrights, or trademarks of every class and description.

     (11) To carry out all or any part of the  foregoing  objects as  principal,
broker, factor, agent, contractor,  or otherwise,  either alone or through or in
conjunction with any person, firm,  association or corporation,  and in any part
of the world,  and in carrying on its business and for the purposes of attaining
or  furthering  any of its  objects  and  purposes,  and to make and perform any
contracts  and to do any acts and things,  and to exercise  any power  suitable,
convenient,  or proper for the accomplishment of any of the objects and purposes
herein enumerated or incidental to the powers herein specified,  or which at any
time may  appear  conducive  or  expedient  for the  accomplishment  of any such
objects and purposes;

     (12) To  carry  out all or any part of the  objects  and  purposes,  and to
conduct  its  business in all or any of its  branches  and in any or all states,
territories,  districts,  and possessions of the United States of America and in
foreign  countries;  and to maintain  offices and agencies in any or all states,
territories,  districts,  and possessions of the United States of America and in
foreign countries; and

     (13) In general,  to possess  and  exercise  all the powers and  privileges
granted  by the Act or by any  other  law of  Nevada  or by  these  Articles  of
Incorporation  together  with  any  powers  incidental  thereto.  The  foregoing
enumeration of the purposes, objects, and business of the corporation is made in
furtherance  and not in limitation of the powers  conferred upon the corporation
by law and it is not intended by the mention of any particular  purpose,  object
or  business  in any manner to limit or  restrict  the  generality  of any other
purposes, object or business mentioned or to limit or restrict any of the powers
of the Corporation,  and the said Corporation shall have, enjoy and exercise all
of the powers and rights now or hereafter  conferred by statue upon corporations
of a similar character,  it being the intention that the purposes,  objects, and
powers  specified in each of the  paragraphs  of this Article of the Articles of
Incorporation  shall,  except  as  otherwise  expressly  provided,  in no way be
limited or restricted  by reference to or inference  from the terms of any other
clause  or  paragraph  of  this  or any  other  Article  of  these  Articles  of
Incorporation,  and shall each be  regarded as  independent,  and  construed  as
powers as well as objects and purposes;  provided,  however that nothing  herein
contained shall be deemed to authorize or permit the corporation to carry on any
business or exercise any power, or do any Act which a corporation under the laws
of Nevada may not at the time lawfully carry on or do.

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                                   ARTICLE VI

     The governing  board of the  Corporation  shall consist of directors of the
Corporation. The number of directors constituting the initial Board Directors of
the  Corporation  is five (5). The board of directors by majority  vote may from
time to time by resolution change the number of directors of the Corporation.

     The directors are hereby given the authority to do any act on behalf of the
corporation  by law and in each  instance  where  this  Act  provides  that  the
directors  may act in certain  instances  where the  Articles  of  Incorporation
authorize such action by the directors, the directors are hereby given authority
to act in such instances without  specifically  numerating such potential action
or instance  herein.  The  directors  are  specifically  given the  authority to
mortgage  or pledge  any or all  assets of the  business  without  stockholders'
approval.

     The names and addresses  including  street and number of persons who are to
serve as directors  until the next annual meeting of the  shareholders  or until
their successors are elected and shall qualify are:

     NAME                                        ADDRESS

     Dennis McNany                               11 Benedict Drive
                                                 Hopatcong, New Jersey 07849

     Robert Trause                               429 Hackensack Street
                                                 Carlstadt, New Jersey 07072

     Irwin Schneidmill                           382 Route 59, Section 3 10
                                                 Monsey, New York 10952

     Chase Caro                                  60 East 42nd Street, Suite 2001
                                                 New York, New York 10165

     Richard Truzzolino                          84 Tanglewood Drive
                                                 East Hanover, New Jersey 07936

                                   ARTICLE VII

     The corporation shall, to the fullest extent legally  permissible under the
provisions of the General  Corporation  Law of the State of Nevada,  as the same
may be amended and supplemented, indemnify and hold harmless any and all persons
whom it shall have power to indemnify under said provisions from and against any
and all liabilities  (including expenses)

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imposed upon or reasonably  incurred by him in connection with any action,  suit
or  other  proceeding  in  which  he may be  involved  or with  which  he may be
threatened,  or other matters  referred to in or covered by said provisions both
as to action in his official capacity and as to action in another capacity while
holding  such office,  and shall  continue as to a person who has ceased to be a
director or officer of the corporation.  Such indemnification provided shall not
be deemed  exclusive  of any  other  rights to which  those  indemnified  may be
entitled under any Bylaw,  Agreement or Resolution  adopted by the  shareholders
entitled to vote thereon after notice.

                                  ARTICLE VIII

     No contract or other  transaction  between this  corporation and any one or
more of its directors or any other corporation,  firm, association, or entity in
which one or more of its directors or officers are financially interested, shall
be either void or voidable because of such relationship or interest,  or because
such director or directors are present at the meeting of the Board of Directors,
or a committee thereof, which authorizes, approves, or ratifies such contract or
transaction,  or because his or their  votes are counted of such  purpose if (a)
the fact of such  relationship or interest is disclosed or known to the Board of
Directors or committee which authorizes,  approves,  or ratifies the contract or
transaction by vote or consent  sufficient for the purpose without  counting the
votes  or  consents  of  such  interested  director,  or (b)  the  fact  of such
relationship or interest is disclosed or known to the  stockholders  entitled to
vote and they authorize, approve, or ratify such contract or transaction by vote
or written  consent,  and (c) the contract or transaction is fair and reasonable
to the corporation.

     Common or interested  directors may be counted in determining  the presence
of a quorum at a meeting of the Board of Directors or  committee  thereof  which
authorizes, approves, or ratifies such contract or transaction.

                                   ARTICLE IX

     The personal liability of all of the directors of the corporation is hereby
eliminated  to the fullest  extent  allowed as  provided  by the Nevada  General
Corporation Law, as the same may be supplemented and amended.

                                    ARTICLE X

     The name and address of the incorporator of the Corporation is as follows:

     NAME                                        ADDRESS

     Galina Stiler                               60 East 42nd Street
                                                 New York, New York 10165

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                                   ARTICLE XI

     The period of duration of the corporation shall be perpetual.


     The undersigned  incorporator  has executed these Articles of Incorporation
this 30th day of April, 1999.

                                                   /s/ Galina Stiler
                                                 ----------------------
                                                     Galina Stiler



STATE OF NEW YORK  )
                   ) ss.:
COUNTY OF NEW YORK )





     Before me, a Notary  Public in and for said  county  and state,  personally
appeared,  Galina Stiler,  who is known to me to be the same person who executed
the foregoing  Articles of Incorporation and duly acknowledged  execution of the
same.  In witness  whereof,  I have  hereunto  subscribed my name and affixed my
official seal, this 30 day of April, 1999.

                                                  /s/ Sybil C. Kierstedt
                                                 -----------------------------
                                                     Notary Public

                                                     SYBIL C. KIERSTEDT
                                               Notary Public, State of New York
                                                       No. 01KI4949643
                                                   Qualified in Kings County
                                              Commission Expires April 17, 2001