EXHIBIT 3.4

                            ARTICLES OF INCORPORATION

                                       OF

                          AMERICA'S SHOPPING MALL, INC.

                          (COMPOSITE COPY, AS AMENDED)
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     The  undersigned  incorporator,  for the  purpose of forming a  corporation
under the General Corporation Law of the State of Nevada (Title 7, Chapter 78 of
Nevada Revised  Statutes (the "Act"),  and the acts  amendatory  thereof),  does
hereby adopt the following Articles of Incorporation:

                                    ARTICLE I

     The name of the corporation (which is hereinafter called the "Corporation")
is AMERICA'S SHOPPING MALL, INC.

                                   ARTICLE II

         The name of the corporation's  resident agent in the State of Nevada is
  Laughlin  Associates,  and the street address of the said resident agent where
  process may be served is 2533 North Carson Street, Carson City, Nevada 89706.

                                   ARTICLE III

     The number of shares  which the  corporation  shall have the  authority  to
issue is 20,020,000 of which  20,000,000  shall be designed Common Stock,  $.001
par value per share,  and 20,000  shares shall be  designated as Series A Senior
Convertible  Preferred  Stock,  $.001 par value per share.  All shares are to be
fully paid and non-assessable.  The Series A Senior Convertible  Preferred Stock
shall  have  such  rights  and  preferences  set  forth  in the  Certificate  of
Designation  of  Series A  Senior  Convertible  Preferred  Stock.  The  Board of
Directors  shall file with the Nevada  Secretary of State such a Certificate  of
Designation.

                                   ARTICLE IV

     The purposes for which the corporation is organized are:

     To  engage  in a  specialty  advertising  business  and a retail  catalogue
business;  and in connection  therewith to purchase and otherwise acquire,  hold
for  sale,  advertise  for  sale by  catalogues  or  other  means,  and sell and
otherwise  dispose of by means of mail orders,  telephone  orders, or otherwise,
goods of every type and  description,  and in  general  to do all lawful  things
necessary or convenient for the conduct of such a business; and

     To engage in any  lawful act or  activity  for which a  corporation  may be
organized pursuant to the General Corporation Law of the State of Nevada, except
that the corporation is not organized to engage in any act or activity requiring
the consent or approval of any official, department, board, agency or other body
of the State of Nevada  without such consent or approval  first being  obtained.



                                   ARTICLE V

     The governing  board of the  Corporation  shall consist of directors of the
Corporation. The number of directors constituting the initial Board Directors of
the  Corporation  is five (5). The board of directors by majority  vote may from
time to time by resolution change the number of directors of the Corporation.

     The directors are hereby given the authority to do any act on behalf of the
corporation  by law and in each  instance  where  this  Act  provides  that  the
directors  may act in certain  instances  where the  Articles  of  Incorporation
authorize such action by the directors, the directors are hereby given authority
to act in such instances without  specifically  numerating such potential action
or instance  herein.  The  directors  are  specifically  given the  authority to
mortgage  or pledge  any or all  assets of the  business  without  stockholders'
approval.

     The names and addresses  including  street and number of persons who are to
serve as directors  until the next annual meeting of the  shareholders  or until
their successors are elected and shall qualify are:

     NAME                                   ADDRESS

     Dennis McNany                          11 Benedict Drive
                                            Hopatcong, New Jersey 07849

     Robert Trause                          429 Hackensack Street
                                            Carlstadt, New Jersey 07072

     Irwin Schneidmill                      382 Route 59, Section 3 10
                                            Monsey, New York 10952

     Chase Caro                             60 East 42nd Street, Suite 2001
                                            New York, New York 10165

     Richard Truzzolino                     84 Tanglewood Drive
                                            East Hanover, New Jersey 07936

                                   ARTICLE VI

     The personal liability of all of the directors of the corporation is hereby
eliminated  to the fullest  extent  allowed as  provided  by the Nevada  General
Corporation Law, as the same may be supplemented and amended.

                                   ARTICLE VII

     The name and address of the incorporator of the Corporation is as follows:

     NAME                                   ADDRESS

     Galina Stiler                          60 East 42nd Street
                                            New York, New York 10165

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                                  ARTICLE VIII

     The period of duration of the corporation shall be perpetual.


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