Exhibit 23

                      INDEPENDENT AUDITORS' CONSENT

The Board of Directors
Harte-Hanks Communications, Inc.:

We consent to incorporation by reference in the registration
statement (No. 33-51723) on Form S-8 of Harte-Hanks Communications,
Inc. of our report dated January 28, 1994, relating to the
consolidated balance sheets of Harte-Hanks Communications, Inc.and
subsidiaries as of December 31, 1993 and 1992, and the related
consolidated statements of operations, cash flows, and stockholders'
equity for each of the years in the three-year period ended December
31, 1993, which report appears in the 1993 annual report to
shareholders which is incorporated by reference in the December 31,
1993 annual report on Form 10-K of Harte-Hanks Communications, Inc.
and our report dated January 28, 1994, relating to the related
financial statement schedules as of and for each of the years in the
three-year period ended December 31, 1993, which report appears in
the December 31, 1993 annual report on Form 10-K of the Company.

Our report relating to the consolidated financial statements refers
to a change in method of accounting for income taxes.
                                                
                                                   KPMG Peat Marwick

San Antonio, Texas
March 21, 1994

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