EXHIBIT 4.4
                  CERTIFICATE OF THE DESIGNATION, PREFERENCES,
                            RIGHTS AND LIMITATIONS OF
                      SERIES C CONVERTIBLE PREFERRED STOCK
                                       OF
                          WESTMARK GROUP HOLDINGS, INC.

                  Westmark Group Holdings, Inc., hereinafter called the
"Corporation," a corporation organized and existing under the laws of the State
of Colorado,

         DOES HEREBY CERTIFY:

         That, pursuant to authority conferred upon the Board of Directors by
the Articles of Incorporation of the Corporation, and pursuant to the provisions
of Title 7, Article 106, Section 201 of the Colorado Revised Statutes Annotated,
such Board of Directors by the unanimous written consent of its members dated
effective March 29, 1996 adopted a resolution providing for the issuance of a
series of 500,000 shares of Series C Convertible Preferred Stock, $3.50 stated
value per share, which resolution is as follows:

         RESOLVED, that pursuant to the authority conferred upon the Board of
Directors by the Articles of Incorporation, the Series C Convertible Preferred
Stock, $3.50 stated value per share ("Series C Preferred Stock"), is hereby
authorized and created, said series to consist of up to 500,000 shares. The
voting powers, preferences and relative, participating, optional and other
special rights, and the qualifications, limitations or restrictions thereof
shall be as follows:

         1.       CASH DIVIDENDS ON SERIES C PREFERRED STOCK.

                  (a) The holders of the Series C Preferred Stock shall be
         entitled to receive, out of the funds of the Corporation legally
         available therefor, cumulative cash dividends at the annual rate of 10%
         per share, payable quarterly, in arrears, commencing on the 30th day of
         June 1996. Dividends on each share of Series C Preferred Stock shall
         begin to accrue and shall cumulate from the date of original issue of
         such share ("Issue Date"), whether or not declared, and shall be
         payable to the holder of such share on the record date (as defined in
         Section 1(b) below). Dividends on account of arrears for any past
         dividend periods may be declared and paid at any time, without
         reference to any regular dividend payment date, to holders of record on
         a record date fixed for such payment by the Board of Directors of the
         Corporation or by a committee of such Board duly authorized to fix such
         date by resolution designating such committee.

                  (b) Dividends on the Series C Preferred Stock shall be payable
         to holders of record as they appear on the books of the Corporation as
         of the close of business on any record date for the payment of
         dividends. The record dates for payment of dividends shall be the 15th
         day of December, March, June and September.







                  (c) Dividends payable on the Conversion Date (as defined in
         Section 2(b) below) of the Series C Preferred Stock shall be calculated
         on the basis of the actual number of days elapsed (including the
         Conversion Date) over a 365-day year.

         2.       CONVERSION OF SERIES C PREFERRED STOCK INTO COMMON STOCK.

                  (a) At any time on or after December 15, 1997, each holder of
         shares of Series C Preferred Stock may, at his option, convert any or
         all such shares, plus all dividends accrued and unpaid on such Series C
         Preferred Stock up to the Conversion Date, on the terms and conditions
         set forth in this Section 2, into fully paid and non-assessable shares
         of the Corporation's common stock, no par value ("Common Stock"). The
         number of shares of Common Stock into which each share of Series C
         Preferred Stock may be converted shall be determined by dividing $3.50
         by the Conversion Price (as defined herein) in effect at the time of
         conversion. The "Conversion Price" per share at which shares of Common
         Stock shall be initially issuable upon conversion of any shares of
         Series C Preferred Stock shall be the lesser of (i) $1.50 or (ii) 84%
         of the closing bid price per share of Common Stock as quoted by the
         principal national securities exchange on which the Common Stock is
         listed or admitted to trading or, if not listed or admitted to trading
         on any national securities exchange, on the National Association of
         Securities Dealers Automatic Quotations System, or, if the Common stock
         is not listed or admitted to trading on any national securities
         exchange or quoted on the National Association of Securities Dealers
         Automated Quotations System, in the over-the-counter market as
         furnished by any New York Stock Exchange member firm selected from time
         to time by the Corporation for that purpose, on the trading day
         immediately preceding the Conversion Date.

                  (b) To exercise his conversion privilege, the holder of any
         shares of Series C Preferred Stock shall surrender to the Corporation
         during regular business hours at the principal executive offices of the
         Corporation or the offices of the transfer agent for the Series C
         Preferred Stock or at such other place as may be designated by the
         Corporation, the certificate or certificates for the shares to be
         converted, duly endorsed for transfer to the Corporation (if required
         by it), accompanied by written notice stating that the holder
         irrevocably elects to convert such shares. Conversion shall be deemed
         to have been effected on the date when such delivery is made, and such
         date is referred to herein as the "Conversion Date." Within three (3)
         business days after the date on which such delivery is made, the
         Corporation shall issue and send (with receipt to be acknowledged) to
         the holder thereof or the holder's designee, at the address designated
         by such holder, a certificate or certificates for the number of full
         shares of Common Stock to which the holder is entitled as a result of
         such conversion, and cash with respect to any fractional interest of a
         share of Common Stock as provided in paragraph (c) of this Section 2.
         The holder shall be deemed to have become a stockholder of record of
         the number of shares of Common Stock into which the shares of Series C
         Preferred Stock have been converted on the

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         applicable Conversion Date unless the transfer books of the Corporation
         are closed on that date, in which event he shall be deemed to have
         become a stockholder of record of such shares on the next succeeding
         date on which the transfer books are open, but the Conversion Price
         shall be that in effect on the Conversion Date. Upon conversion of only
         a portion of the number of shares of Series C Preferred Stock
         represented by a certificate or certificates surrendered for
         conversion, the Corporation shall within three (3) business days after
         the date on which such delivery is made, issue and send (with receipt
         to be acknowledged) to the holder thereof or the holder's designee, at
         the address designated by such holder, a new certificate covering the
         number of shares of Series C Preferred Stock representing the
         unconverted portion of the certificate or certificates so surrendered.

                  (c) No fractional shares of Common Stock or scrip shall be
         issued upon conversion of shares of Series C Preferred Stock. If more
         than one share of Series C Preferred Stock shall be surrendered for
         conversion at any one time by the same holder, the number of full
         shares of Common Stock issuable upon conversion thereof shall be
         computed on the basis of the aggregate number of shares of Series C
         Preferred Stock so surrendered. Instead of any fractional shares of
         Common Stock which would otherwise be issuable upon conversion of any
         shares of Series C Preferred Stock, the Corporation shall make an
         adjustment in respect of such fractional interest equal to the fair
         market value of such fractional interest, to the nearest 1/100th of a
         share of Common Stock, in cash at the Current Market Price (as defined
         below) on the business day preceding the effective date of the
         conversion. The "Current Market Price" of publicly traded shares of
         Common Stock or any other class of Common Stock or other security of
         the Corporation or any other issuer for any day shall be deemed to be
         the daily "Closing Price" for the trading day immediately preceding the
         Conversion Date. The "Current Market Price" of the Common Stock or
         other class of capital stock or securities of the Corporation or any
         other issuer which is not publicly traded shall mean the fair value
         thereof as determined by an independent investment banking firm or
         appraisal firm experienced in the valuation of such securities or
         properties selected in good faith by the Board of Directors of the
         Corporation or a committee thereof or, if no such investment banking or
         appraisal firm is, in the good faith judgment of the Board of directors
         of the Corporation or such committee, available to make such
         determination, as determined in good faith judgment of the Board of
         Directors or such committee. The "Closing Price" shall mean the last
         reported sales price on the principal securities exchange on which the
         Common Stock is listed or admitted to trading or, if not listed or
         admitted to trading on any national securities exchange, on the
         National Association of Securities Dealers Automatic Quotations System,
         or, if the Common stock is not listed or admitted to trading on any
         national securities exchange or quoted on the National Association of
         Securities Dealers Automated Quotations System, in the over-the-counter
         market as furnished by any New York Stock Exchange member firm selected
         from time to time by the Corporation for that purpose.

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                  (d) The Corporation shall pay any and all issue and other
         taxes that may be payable in respect of any issue or delivery of shares
         of Common Stock on conversion of Series C Preferred Stock pursuant
         hereto. The Corporation shall not, however, be required to pay any tax
         which may be payable in respect of any transfer involved in the issue
         and delivery of shares of Common Stock in a name other than that in
         which the Series C Preferred Stock so converted were registered, and no
         such issue and delivery shall be made unless and until the person
         requesting such issue has paid to the Corporation the amount of any
         such tax, or has established, to the satisfaction of the Corporation,
         that such tax has been paid.

                  (e) The Corporation shall at all times reserve for issuance
         and maintain available, out of its authorized but unissued Common
         Stock, solely for the purpose of effecting the conversion of the Series
         C Preferred Stock, the full number of shares of Common Stock
         deliverable upon the conversion of all Series C Preferred Stock from
         time to time outstanding. The Corporation shall from time to time
         (subject to obtaining necessary director and stockholder action), in
         accordance with the laws of the State of its incorporation, increase
         the authorized number of shares of its Common Stock if at any time the
         authorized number of shares of its Common Stock remaining unissued
         shall not be sufficient to permit the conversion of all of the shares
         of Series C Preferred Stock at the time outstanding.

                  (f) If any shares of Common Stock to be reserved for the
         purpose of conversion of shares of Series C Preferred Stock require
         registration or listing with, or approval of, any governmental
         authority, stock exchange or other regulatory body under any federal or
         state law or regulation or otherwise, including registration under the
         Securities Act of 1933, as amended, and appropriate state securities
         laws, before such shares may be validly issued or delivered upon
         conversion, the Corporation will in good faith and as expeditiously as
         possible meet such registration, listing or approval, as the case may
         be.

                  (g) All shares of Common Stock which may be issued upon
         conversion of the shares of Series C Preferred Stock will upon issuance
         by the Corporation be validly issued, fully paid and non-assessable and
         free from all taxes, liens and charges with respect to the issuance
         thereof.

                  (h) The Conversion Price in effect shall be subject to
         adjustment from time to time as follows:

                           (i) STOCK SPLITS, DIVIDENDS AND COMBINATIONS. In the
                  event that the Corporation shall at any time subdivide the
                  outstanding shares of Common Stock, or shall pay or make a
                  dividend or distribution on any class of capital stock of the
                  Corporation in Common Stock, the Conversion Price in effect
                  immediately prior to such subdivision or the issuance of such
                  dividend shall be proportionately decreased, and in case the
                  Corporation shall at any time

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                  combine the outstanding shares of Common Stock, the Conversion
                  Price in effect immediately prior to such combination shall be
                  proportionately increased, effective at the close of business
                  on the date of such subdivision, dividend or combination, as
                  the case may be.

                           (ii) NON-CASH DIVIDENDS, STOCK PURCHASE RIGHTS,
                  CAPITAL REORGANIZATIONS AND DISSOLUTIONS. In the event:

                                    (A) that the Corporation shall take a record
                           of the holders of its Common Stock for the purpose of
                           entitling them to receive a dividend, or any other
                           distribution, payable otherwise than in cash; or

                                    (B) that the Corporation shall take a record
                           of the holders of its Common Stock for the purpose of
                           entitling them to subscribe for or purchase any
                           shares of stock of any class or other securities, or
                           to receive any other rights; or

                                    (C) of any capital reorganization of the
                           Corporation, reclassification of the capital stock of
                           the Corporation (other than a subdivision or
                           combination of its outstanding shares of Common
                           Stock), consolidation or merger of the Corporation
                           with or into another corporation, share exchange for
                           all outstanding shares of Common Stock under a plan
                           of exchange to which the Corporation is a party, or
                           conveyance of all or substantially all of the assets
                           of the Corporation to another corporation; or

                                    (D) of the voluntary of involuntary
                           dissolution, liquidation or winding up of the
                           Corporation;

                  then, and in such case, the Corporation shall cause to be
                  mailed to the holders of record of the outstanding Series C
                  Preferred stock, at least ten days prior to the date
                  hereinafter specified, a notice stating the date on which (x)
                  a record is to be taken for the purpose of such dividend,
                  distribution or rights, or (y) such reclassification,
                  reorganization, consolidation, merger, share exchange,
                  conveyance, dissolution, liquidation, or winding up is to take
                  place and the date, if any is to be fixed, as of which holders
                  of Corporation securities of record shall be entitled to
                  exchange their shares of Corporation securities for securities
                  or other property deliverable upon such reclassification,
                  reorganization, consolidation, merger, share exchange,
                  conveyance, dissolution, liquidation, or winding up.

                  (i) The Corporation will not, by amendment of its Articles of
         Incorporation or through any reorganization, transfer of assets,
         consolidation, merger, share exchange, dissolution, issue or sale of
         securities or any other voluntary action, avoid

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         or seek to avoid the observance or performance of any of the terms to
         be observed or performed hereunder by the Corporation, but will at all
         time in good faith assist in the carrying out of all the provisions of
         paragraph 2(h) and in the taking of all such action as may be necessary
         or appropriate in order to protect the conversion rights of the holders
         of the Series C Preferred Stock against impairment.

                  (j) Upon the occurrence of each adjustment or readjustment of
         the Conversion Price pursuant to paragraph 2(h), the Corporation at its
         expense shall promptly compute such adjustment or readjustment in
         accordance with the terms hereof, and prepare and furnish to each
         holder of Series C Preferred Stock a certificate signed by the chief
         financial officer of the Corporation setting forth (i) such adjustment
         or readjustment, (ii) the Conversion Price at the time in effect, and
         (iii) the number of shares of Common Stock and the amount, if any, of
         other property which at the time would be received upon the conversion
         of his shares.

                  (k) In case any shares of Series C Preferred Stock shall be
         converted pursuant to Section 2(a) hereof, the shares so converted
         shall be restored to the status of authorized but unissued shares of
         preferred stock, without designation as to class or series, and may
         thereafter be reissued, but not as shares of Series C Preferred Stock.

         3.       REDEMPTION OF SERIES C PREFERRED STOCK.

                  (a) Subject to the provisions of this Section 3, the Series C
         Preferred Stock shall be redeemable in whole, or in part, at the option
         of the Corporation by resolution of the Board of Directors at any time
         after the Issue Date, at the stated value per share, plus all dividends
         accrued and unpaid on such Series C Preferred Stock up to the date
         fixed for redemption, upon giving the notice hereinafter provided.

                  (b) Not less than thirty nor more than sixty days prior to the
         date fixed for redemption of the Series C Preferred Stock, a notice in
         writing shall be given by mail to the holders of record of the Series C
         Preferred Stock at their respective addresses as the same shall appear
         on the stock books of the Corporation. Such notice shall state: (i) the
         redemption date; (ii) the redemption price, and the amount of dividends
         on the Series C Preferred Stock that will be accrued and unpaid to the
         date fixed for redemption; (iii) the place or places where certificates
         for shares are to be surrendered for payment of the redemption price;
         (iv) that the dividends on shares to be redeemed will cease to accrue
         on such redemption dates; (v) the conversion rights of the shares to be
         redeemed; (vi) the period within which the conversion rights may be
         exercised; and (vii) the Conversion Price, and the number of shares of
         Common Stock issuable upon conversion of a share of Series C Preferred
         Stock at the time.

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                  (c) After giving notice and prior to the close of business on
         the business day prior to the redemption date, the holders of the
         Series C Preferred Stock so called for redemption may convert such
         stock into Common Stock in accordance with the conversion privileges
         set forth in Section 2 hereof. Unless (i) the holder of shares of
         Series C Preferred Stock to whom notice has been duly given shall have
         exercised its rights to convert in accordance with Section 2 hereof; or
         (ii) the Corporation shall default in the payment of the redemption
         price as set forth in such notice, upon such redemption date such
         holder shall no longer have any voting or other rights with respect to
         such shares, except the right to receive the moneys payable upon such
         redemption from the Corporation without interest thereon, upon
         surrender (and endorsement, if required by the Corporation) of the
         certificates, and the shares represented thereby shall no longer be
         deemed to outstanding as of the redemption date. In the event a holder
         of Series C Preferred Stock provides the Corporation with notice of
         conversion of all or a portion of such Series C Preferred Stock into
         shares of Common Stock on or after any notice of redemption is
         provided, the holder shall have been deemed to convert as of the
         redemption date provided, however, that in the event the Corporation
         shall default in the payment of the redemption price as set forth in
         such redemption notice, the conversion shall not be effective unless
         the holder of the Series C Preferred Stock electing to convert provides
         written notice to the Corporation within 20 days of the purported
         redemption date of his desire to effect such conversion.

                  (d) The Series C Preferred Stock may not be redeemed and the
         Corporation may not purchase or otherwise acquire any shares of Series
         C Preferred Stock unless full dividends of on all outstanding shares of
         Series C Preferred Stock shall have been paid in full for all past
         dividend periods.

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                  (e) All shares of Series C Preferred Stock so redeemed shall
         have the status of authorized but unissued preferred stock, but such
         shares so redeemed shall not be reissued as shares of Series C
         Preferred Stock.

                  (f) No holder of shares of Series C Preferred Stock shall have
         the right to require the Corporation to redeem all or any portion of
         such shares.

         4.       VOTING.

                  (a) Except as otherwise required by law, the shares of Series
         C Preferred Stock shall not be entitled to vote on any matters
         presented at any annual or special meeting of stockholders of the
         Corporation or to be taken by written consent of the stockholders of
         the Corporation.

         5.       LIQUIDATION RIGHTS.

                  (a) In the event of any voluntary or involuntary liquidation,
         dissolution or winding up of the Corporation, the holders of shares of
         Series C Preferred Stock then outstanding shall be entitled or receive
         out of assets of the Corporation available for distribution to
         stockholders, after payment in full of the liquidation distribution to
         which holders of the preferred stock with a liquidation preference are
         entitled, but before any distribution of assets is made to holders of
         Common Stock or of any other class of capital stock of the Corporation
         ranking junior to the Series C Preferred Stock as to liquidation, an
         amount equal to $3.50 per share, plus accumulated and unpaid dividends
         thereon to the date fixed for distribution. It is understood that the
         Series C Preferred Stock shall be junior in rank to the Series B
         Preferred Stock and shall rank senior to the Series A Preferred Stock.
         If upon any voluntary or involuntary liquidation, dissolution or
         winding up of the Corporation, the amounts payable with respect to the
         Series C Preferred Stock and any other shares of stock of the
         Corporation ranking as to any such distribution on a parity with the
         Series C Preferred Stock are not paid in full, the holders of the
         Series C Preferred Stock and of such other shares shall share ratably
         in any such distribution of assets of the Corporation in proportion to
         the full respective preferential amounts to which they are entitled.
         After payment of the full amount of the liquidating distribution to
         which they are entitled, the holders of shares of Series C Preferred
         Stock shall not be entitled to any further participation in any
         distribution of assets by the Corporation.

                  (b) Neither the consolidation of nor merging of the
         Corporation with or into any other corporation or corporations, nor the
         sale or lease of all or substantially all of the assets of the
         Corporation shall be deemed to be a liquidation, dissolution or a
         winding up of the Corporation within the meaning of any of the
         provisions of this Section 4.

                  (c) In the event of a voluntary or involuntary liquidation,
         dissolution, or winding up of the Corporation, the Corporation shall,
         within 10 days after the date the Board of Directors approves such
         action, or within 20 days prior to any stockholders' meeting called to
         approve such action, or within 20 days after the commencement of any
         involuntary proceeding, whichever is earlier, give each holder of
         shares of Series C Preferred Stock initial written notice of the
         proposed action. Such initial written notice shall describe the
         material terms and conditions of such proposed action, including a
         description of the stock, cash, and property to be received by the
         holders of shares of Series C Preferred Stock upon consummation of the
         proposed action and the date of delivery thereof. If any material
         change in the facts set forth in the initial notice shall occur, the
         Corporation shall promptly give written notice to each holder of shares
         of Series C Preferred Stock of such material change. The Corporation
         shall not consummate any voluntary or involuntary liquidation,
         dissolution, or winding up of the Corporation before the expiration of
         30 days after the mailing of the initial notice or 10 days after the
         mailing of any subsequent

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         written notice, whichever is later; provided that any such 30-day or
         10-day period may be shortened upon the written consent of the holders
         of all of the outstanding shares of Series C Preferred Stock.

                  (d) In the event of any voluntary or involuntary liquidation,
         dissolution or winding up of the Corporation which will involves the
         distribution of assets other than cash, the Corporation shall promptly
         engage competent independent appraisers to determine the value of the
         assets to be distributed to the holders of shares of Series C Preferred
         Stock and the holders of shares of Common Stock. The Corporation shall,
         upon receipt of such appraiser's valuation, give prompt written notice
         to each holder of shares of Series C Preferred Stock of the appraiser's
         valuation.

         6.       LIMITATIONS.

                  (a) So long as any shares of Series C Preferred Stock are
         outstanding, the Corporation shall not, without the affirmative vote or
         the written consent of the holders of at least 66-2/3% of the
         outstanding shares of Series C Preferred Stock, voting separately as a
         class:

                           (i) Amend, alter or repeal any provision of the
                  Certification of Incorporation or Bylaws of the Corporation so
                  as to affect adversely the relative rights, preferences,
                  qualifications, limitations or restrictions of the Series C
                  Preferred Stock.

                  (b) The provisions of this paragraph 6 shall not in any way
         limit the right and power of the Corporation to:

                           (i) Increase the total number of authorized shares of
                  Common Stock; or

                           (ii) Issue bonds, notes, mortgages, debentures, and
                  preferred stock ranking senior to the terms of the Series C
                  Preferred Stock and other obligations, and to incur
                  indebtedness to banks and to other lenders.

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         IN WITNESS WHEREOF, Westmark Group Holdings, Inc. has caused its
corporate seal to be hereunto affixed and this certificate to be signed by
NORMAN J. BIRMINGHAM, its chief executive officer, and attested by DAWN DRELLA,
its secretary, this 23 day of May, 1996.

                                          WESTMARK GROUP HOLDINGS, INC.

                                          By  /s/ NORMAN J. BIRMINGHAM
                                                  NORMAN J. BIRMINGHAM
                                                  Chief Executive Officer
ATTEST:


By /s/ DAWN DRELLA
       DAWN DRELLA, Secretary

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