AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON OCTOBER   , 1997

                                                     REGISTRATION NO. 333-
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
                      PLAY-BY-PLAY TOYS & NOVELTIES, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

       TEXAS                          5092                       74-2623760
  (STATE OR OTHER         (PRIMARY STANDARD INDUSTRIAL        (I.R.S. EMPLOYER
  JURISDICTION OF         CLASSIFICATION CODE NUMBER)       IDENTIFICATION NO.)
  INCORPORATION OR
   ORGANIZATION)
                                  4400 TEJASCO
                         SAN ANTONIO, TEXAS 78218-0267
                                 (210) 829-4666

  (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                            ------------------------
                                RAYMOND G. BRAUN
                            CHIEF FINANCIAL OFFICER
                      Play-By-Play TOYS & NOVELTIES, INC.
                                  4400 TEJASCO
                         SAN ANTONIO, TEXAS 78218-0267
                                 (210) 829-4666
 (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                       OF REGISTRANT'S AGENT FOR SERVICE)
                            ------------------------
                          COPIES OF COMMUNICATION TO:

MICHAEL L. BENGTSON, ESQ.                           T. MARK KELLY, ESQ. 
 THOMPSON & KNIGHT, P.C.                           VINSON & ELKINS L.L.P. 
1700 PACIFIC AVENUE, SUITE 3300                 1001 FANNIN STREET, SUITE 2300 
DALLAS, TEXAS 75201                                  HOUSTON, TEXAS 77002
                            ------------------------
     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:  As soon
as practicable after the effective date of this Registration Statement.

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box.   [ ]

     If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering.   [ ]

     If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.   [ ]

     If delivery of the Prospectus is expected to be made pursuant to Rule 434,
please check the following box.   [ ]

                        CALCULATION OF REGISTRATION FEE
================================================================================
                                      PROPOSED MAXIMUM
       TITLE OF EACH CLASS OF        AGGREGATE OFFERING        AMOUNT OF
     SECURITIES TO BE REGISTERED        PRICE(1)(2)         REGISTRATION FEE
- --------------------------------------------------------------------------------
Common Stock, no par value...........  $61,200,000          $18,545.45
================================================================================
(1) In accordance with Rule 457(o) under the Securities Act of 1933, the number
    of shares being registered and the proposed maximum offering price per share
    are not included in this table.

(2) Estimated in accordance with Rule 457(c) under the Securities Act of 1933,
    as amended, solely for the purpose of calculating the registration fee based
    upon the average of the high and low sales prices reported on the Nasdaq
    National Market on October 28, 1997.

     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE SECURITIES AND EXCHANGE COMMISSION, ACTING
PURSUANT TO SAID SECTION 8(a), MAY DETERMINE.
================================================================================

INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

PROSPECTUS       SUBJECT TO COMPLETION, DATED OCTOBER   , 1997
- ----------
                                3,200,000 SHARES

                      PLAY-BY-PLAY TOYS & NOVELTIES, INC.

                                  COMMON STOCK
                            ------------------------
     Of the 3,200,000 shares of Common Stock, no par value ("Common Stock") of
Play-By-Play Toys & Novelties, Inc., a Texas corporation ("Play-By-Play" or
the "Company"), offered hereby (the "Offering"), 2,500,000 shares are being
sold by the Company, and 700,000 shares are being sold by the Selling
Shareholders (as defined herein). The Company will not receive any proceeds from
the sale of the shares offered by the Selling Shareholders. See "Principal and
Selling Shareholders."

     The Common Stock is traded on the Nasdaq National Market under the trading
symbol "PBYP." On October   , 1997, the last reported sales price of the
Common Stock on the Nasdaq National Market was $     per share. See "Price
Range of Common Stock and Dividend Policy."

     SEE "RISK FACTORS" BEGINNING ON PAGE 8 FOR CERTAIN CONSIDERATIONS
RELEVANT TO AN INVESTMENT IN THE COMMON STOCK OFFERED HEREBY.
                            ------------------------
  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
     AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON
     THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE
                         CONTRARY IS A CRIMINAL OFFENSE.
================================================================================
                                                                   PROCEEDS TO
                   PRICE TO     UNDERWRITING   PROCEEDS TO           SELLING
                    PUBLIC      DISCOUNT(1)     COMPANY(2)         SHAREHOLDERS
- -------------------------------------------------------------------------------
Per Share......      $              $              $                   $
- -------------------------------------------------------------------------------
Total(3).......   $              $              $                   $
================================================================================
(1) The Company and the Selling Shareholders have agreed to indemnify the
    several Underwriters against certain liabilities under the Securities Act of
    1933, as amended. See "Underwriting."

(2) Before deducting expenses payable by the Company estimated at $       .

(3) The Company and one of the Selling Shareholders have granted the several
    Underwriters a 30-day over-allotment option to purchase up to an additional
    375,000 and 105,000 shares of Common Stock, respectively, solely to cover
    over-allotments, if any. If such option is exercised in full, the Price to 
        Public, Underwriting Discount, Proceeds to Company and Proceeds to 
        Selling Shareholders will be $ , $ , $ and $ , respectively. See 
        "Underwriting."
                            ------------------------
     The shares of Common Stock are offered by the several Underwriters, subject
to prior sale, when, as and if delivered to and accepted by them, subject to the
approval of certain legal matters by counsel for the Underwriters and certain
other conditions. The Underwriters reserve the right to withdraw, cancel or
modify such offer and to reject orders in whole or in part. It is expected that
delivery of the shares of Common Stock will be made in New York, New York on or
about                         , 1997.
                            ------------------------
MERRILL LYNCH & CO.
                 RAUSCHER PIERCE REFSNES, INC.
                                              GERARD KLAUER MATTISON & CO., INC.
                            ------------------------
             The date of this Prospectus is                , 1997.

                               [GRAPHIC OMITTED]

         [PICTORIALS OF CERTAIN PRODUCTS CURRENTLY SOLD BY THE COMPANY]
                                                           
                            ------------------------

     CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE SHARES OF COMMON
STOCK. SUCH TRANSACTIONS MAY INCLUDE STABILIZING, THE PURCHASE OF SHARES OF
COMMON STOCK TO COVER SYNDICATE SHORT POSITIONS AND THE IMPOSITION OF PENALTY
BIDS. FOR A DESCRIPTION OF THESE ACTIVITIES, SEE "UNDERWRITING."

     IN CONNECTION WITH THE OFFERING, CERTAIN UNDERWRITERS (AND SELLING GROUP
MEMBERS) MAY ENGAGE IN PASSIVE MARKET MAKING TRANSACTIONS IN THE COMMON STOCK ON
NASDAQ IN ACCORDANCE WITH RULE 103 OF REGULATION M. SEE "UNDERWRITING."

                                       2

                               PROSPECTUS SUMMARY

     THE FOLLOWING SUMMARY SHOULD BE READ IN CONJUNCTION WITH, AND IS QUALIFIED
IN ITS ENTIRETY BY, THE DETAILED INFORMATION AND FINANCIAL STATEMENTS AND THE
NOTES THERETO APPEARING ELSEWHERE IN THIS PROSPECTUS. UNLESS THE CONTEXT
OTHERWISE REQUIRES, ALL REFERENCES IN THIS PROSPECTUS TO "Play-By-Play" OR THE
"COMPANY" INCLUDE Play-By-Play TOYS & NOVELTIES, INC., ITS PREDECESSORS AND
THEIR SUBSIDIARIES. UNLESS OTHERWISE INDICATED, THE INFORMATION IN THIS
PROSPECTUS ASSUMES NO EXERCISE OF THE UNDERWRITERS' OVER-ALLOTMENT OPTION.

     THIS PROSPECTUS CONTAINS CERTAIN FORWARD-LOOKING STATEMENTS WITH RESPECT TO
THE BUSINESS OF THE COMPANY AND THE INDUSTRY IN WHICH IT OPERATES. THESE
FORWARD-LOOKING STATEMENTS ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES WHICH
MAY CAUSE ACTUAL RESULTS TO DIFFER SIGNIFICANTLY FROM SUCH FORWARD-LOOKING
STATEMENTS. SEE "DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS" AND "RISK
FACTORS."

                                  THE COMPANY

     The Company designs, develops, markets and distributes stuffed toys,
novelty items and its Play-Faces (Registered Trademark) line of sculpted toy
pillows based on licensed characters and trademarks. The Company also designs,
develops, markets and distributes electronic toys and non-licensed stuffed toys
and markets and distributes a broad line of non-licensed novelty items. The
Company markets and distributes its products in both amusement and retail
markets and believes that it is the leading supplier of stuffed toys and novelty
items to the domestic amusement industry.

     Over the last three fiscal years, the Company's net sales have grown from
$32.6 million for fiscal 1994 to $137.4 million for fiscal 1997, representing a
62.4% average annual increase, and net income has increased from $1.1 million
for fiscal 1994 to $6.2 million for fiscal 1997, representing a 82% average
annual increase. The Company's growth in net sales and net income is primarily
attributable to its introduction of new products and its two strategic
acquisitions.

     The Company develops its licensed stuffed toys based principally on
popular, classic characters such as Looney Tunes, Animaniacs, Batman, Superman,
characters featured in Space Jam (the motion picture), The Flinstones
(Trademark) and Popeye (Trademark) and on popular, classic trademark licenses
such as Coca-Cola (Registered Trademark) brand stuffed toys, including the
Coca-Cola (Registered Trademark) Polar Bear, and Harley-Davidson Motor Company's
Harley Hog (Trademark). The Company develops a licensed stuffed toy by
identifying a character or trademark license, obtaining the necessary license,
designing the product and developing a prototype, and manufacturing the products
through third party manufacturers. The Company believes that products based on
popular, classic characters and trademarks will have a longer and more stable
product life cycle than products based on newer, less established characters and
trademarks. The Company believes its position as a leading supplier to the
domestic amusement industry allows it to more effectively acquire licenses for
products sold to the amusement market. The Company's non-licensed products
include traditional stuffed toys in various sizes, interactive dolls and novelty
items such as low-priced plastic toys and games used primarily as redemption
prizes by its amusement customers. For fiscal 1997, net sales of licensed
products and non-licensed products accounted for 59.7% and 38.0%, respectively,
of the Company's net sales.

     The Company commenced its retail product line in fiscal 1995 with its
originally developed Play-Faces (Registered Trademark) line of sculpted toy
pillows shaped in the facial likenesses of licensed animated characters. The
Play-Faces (Registered Trademark) line is based upon popular, classic
characters, including The Walt Disney Company's animated characters, Looney
Tunes, Animaniacs, Batman, Superman, Space Jam characters, Sesame Street
Characters, Garfield (Trademark) and new characters developed and introduced by
leading entertainment companies, such as the ones presented in The Walt Disney
Company's animated films Toy Story, The Hunchback of Notre Dame, and 101
Dalmatians. During fiscal 1997 the Company further developed the Play-Faces
(Registered Trademark) line by adding full bodied Play-Faces (Registered
Trademark) which are being sold in the domestic sections of mass retailers. The
Company believes its Play-Faces (Registered Trade line is a distinct product
category which enhances its ability to acquire

                                       3

additional character and trademark licenses. Play-Faces (Registered Trademark)
products accounted for 12.0% of the Company's net sales for fiscal 1997.

     During fiscal 1997, the Company entered the large doll market with a pair
of electronic interactive dolls, the "Talkin' Tots" (Trademark), which talk and
sing together utilizing infrared technology. The Company began selling "Talkin'
Tots"(Trademark) during the fourth quarter of fiscal 1997 and began television
advertisements during the first quarter of fiscal 1998. The Company also
developed a retail line of Looney Tunes products during fiscal 1997, including
standing, sitting and bean bag stuffed toys and another television promoted
electronic stuffed toy, the "Tornado Taz." The "Tornado Taz" is a Tazmanian
Devil (Trademark) that spins, shakes, grunts and laughs. The Looney Tunes
products include such characters as Tweety,(Trademark) Sylvester,(Trademark)
Tazmanian Devil,(Trademark) Bugs Bunny,(Trademark) Speedy Gonzales,(Trademark)
Yosemite Sam(Trademark) and Daffy Duck(Trademark).

     The Company has a diversified base of customers within the amusement and
retail distribution channels. Amusement customers, which accounted for 69.8% of
net sales for fiscal 1997, include theme parks such as Six Flags, Busch Gardens
and SeaWorld, family entertainment centers such as Dave & Buster's, Inc., Tilt
and Namco, and carnivals and state fairs. In addition to theme parks, family
entertainment centers and carnivals, the Company's amusement distribution
channels include Fun Services (Trademark) (sales through franchisees),
fundraising and premium (products designed for specific companies) customers.
Retail customers, which accounted for 27.9% of net sales for the same period,
principally consist of mass merchandisers such as Wal-Mart, Kmart and Target,
and specialty retailers such as Toys "R" Us and Kay Bee Toy. No one customer
accounted for more than 10% of net sales for fiscal 1997.

     The Company recently completed two strategic acquisitions that have
contributed to its growth. In June 1996, the Company acquired substantially all
of the operating assets, business operations and facilities of Ace Novelty Co.
Inc. ("Ace") for $44.7 million. In November 1996, the Company, through its
wholly-owned subsidiary Play-By-Play Toys & Novelties Europa S.A.
("Play-By-Play Europe"), acquired The TLC Gift Company, Ltd. ("TLC") based
in Doncaster, England for 40,000 shares of Common Stock. The Ace acquisition
provided the Company with several strategic advantages, including significant
distribution channels in the central and western United States, significant
distribution channels in the outdoor amusement markets, key United States and
international classic character licenses for retail and amusement, an in-house
design and development team and additional key personnel. The Company believes
that the Ace acquisition contributed to the Company's profitability in fiscal
1997. Similarly, the TLC acquisition resulted in additional distribution
channels in the U.K., where TLC is headquartered, and other areas of Europe. The
Company believes that the TLC acquisition has begun contributing to the
Company's net earnings and is partially responsible for the significant growth
the Company has experienced internationally.

RECENT DEVELOPMENTS

     In September 1997, the Company obtained the worldwide license for Baby
Looney Tunes products. This license allows the Company to develop and market
pre-school and infant toys, including molded and stuffed toys, incorporating the
Looney Tunes characters beginning in calendar 1998.

COMPANY STRENGTHS

     The Company believes its principal strengths include its:

      o  emphasis on licenses for popular, classic characters and
         trademarks and new characters introduced by leading entertainment
         companies;

      o  demonstrated ability to develop new and innovative toys such as
         "Talkin' Tots" (Trademark) and "Tornado Taz"(Trademark), new licensed
         products such as the Coca-Cola (Registered Trademark) brand stuffed
         toys and new product categories such as the Play-Faces (Registered
         Trademark) line;

      o  position as the leading supplier of stuffed toys and novelty items
         to the amusement industry;

                                       4

      o  balance between amusement and retail markets, which reduces
         seasonality and increases stability of revenues;

      o  experienced management team with toy and licensing expertise;

      o  in-house design and development team which provides the Company
         the ability to bring more products to market quicker, thereby
         taking early advantage of product trends;

      o  Hong Kong office which results in direct sourcing in the Far East
         and the ability to better manage product quality, production and
         timely availability of products;

      o  diverse customer base including over 4,000 customers, with no
         customer accounting for greater than 10% of net sales;

      o  multiple distribution channels which enhance the Company's ability
         to sell slower moving items while minimizing the impact on gross
         profit margins; and

      o  distribution facilities located throughout North America and
         Europe allowing the Company to better serve its customers which
         typically have multiple locations and minimal inventory space.

BUSINESS STRATEGY

     The Company's growth strategy includes the following key elements:

     LICENSED PRODUCT LINE EXPANSION.  The Company believes that by developing
licensed products based principally on popular, classic characters and
trademarks, it has established a core licensed product portfolio that is
characterized by a longer life cycle than is typical in the toy industry. The
Company intends to continue to develop its licensed product line by targeting
licensing opportunities where it can take advantage of licensor advertising,
publicity and media exposure. The Company believes that its broad licensed
product line prevents it from becoming overly dependent on a single product or
customer.

     DEVELOPMENT OF INNOVATIVE TOYS AND NEW PRODUCT CATEGORIES. The Company
believes that its Play-Faces (Registered Trademark) and other license-based
product lines represent distinct product categories which enhance its market
identification and ability to acquire additional character and trademark
licenses. The Company intends to develop new product categories targeted to both
its amusement and retail customers. The Company strives to develop unique
products with broad end-consumer appeal at competitive prices by identifying
previously undeveloped or under-developed products or product categories and
matching them with popular, classic licensed characters and/or trademarks. The
Company believes it has successfully implemented this approach with its Looney
Tunes product lines, "Talkin' Tots" (Trademark), "Tornado Taz," Play-Faces
(Registered Trademark) product lines, Harley-Davidson Motor Company's Harley Hog
(Trademark) and Coca-Cola (Registered Trademark) Polar Bear.

     INTERNATIONAL EXPANSION.  The Company plans to increase its international
sales, primarily in Europe and Latin America, in both the amusement and retail
channels through the Company's European distribution facilities and independent
distributors. The Company believes that markets outside the United States
present significant opportunities and are generally less competitive than the
United States market. The Company commenced toy distribution and sales
operations in Europe and Latin America in fiscal 1994. Since fiscal 1994,
international net sales have increased at an average annual rate in excess of
100%, and the Company believes there are additional significant opportunities
for growth in international markets. Additionally, with the newly obtained
worldwide manufacturing and distribution rights for Baby Looney Tunes, the
Company will begin selling in new markets for the Company, including the Asia
Pacific countries.

     RETAIL MARKET PENETRATION. The Company intends to broaden its retail
distribution both domestically and internationally. Through its licensing and
new product development strategies, the Company plans to further penetrate the
retail market by continuing to develop and introduce new products (such as
"Talkin' Tots" (Trademark) and "Tornado Taz") and product categories (such as
Play-Faces (Registered Trademark)). Since fiscal 1994, retail sales have grown
at a weighted average rate of 127.3% domestically and at a weighted average 
rate of 110% internationally. Based on the

                                       5

Company's small market share of the retail industry and its proven ability to
develop product niches and obtain key licenses, retail products continue to be a
growth opportunity for the Company.

     AMUSEMENT MARKET PENETRATION.  With the Ace acquisition, the Company
believes that it has become the leading supplier of stuffed toys and novelty
items to the domestic amusement market. The Company believes that this market is
less susceptible to changing consumer preferences than the retail market. The
Company believes that its broad and continually updated line of licensed and
non-licensed stuffed toys and novelty items, its purchasing power and its
reputation as a leading amusement supplier provide the Company with a
competitive advantage over many other suppliers to this market. While the
Company believes there is greater opportunity to grow its retail and
international businesses than its domestic amusement business, the latter
provides the Company with a consistent base of cash flow.

     ACQUISITION STRATEGY.  The acquisition strategy of the Company is to find
businesses with unique product lines (either licensed or non-licensed) which can
be sold through the Company's existing distribution channels or businesses which
have complimentary distribution channels for the Company's existing product
lines. The Company believes that this strategy should result in greater sales
while reducing the combined companies' general and administrative costs. The
Company believes that the Ace and TLC acquisitions accomplished both of these
acquisition objectives.

                                  THE OFFERING


                                                                                        
Common Stock Offered:
     By the Company.......................................................    2,500,000 shares(1)
     By the Selling Shareholders..........................................      700,000 shares(1)
     Total................................................................    3,200,000 shares
Common Stock to be Outstanding after the Offering.........................    7,513,900 shares(1)(2)
                                                                              ================

Use of Proceeds.........................................................  The net proceeds of the Offering
                                                                          will be used for repayment of
                                                                          indebtedness of approximately $32.2
                                                                          million outstanding under various
                                                                          debt facilities and for general
                                                                          corporate purposes. See "Use of
                                                                          Proceeds."
Nasdaq National Market Symbol...........................................  "PBYP"

(1) Excludes 375,000 shares and 105,000 shares to be sold by the Company and one
    of the Selling Shareholders, respectively, in the event of the exercise of
    the Underwriters' over-allotment option.

(2) Excludes (i) 1,398,700 shares of Common Stock reserved for future issuance
    under outstanding options, (ii) 82,000 shares of Common Stock subject to
    outstanding warrants and (iii) a maximum of 882,353 shares of Common Stock
    issuable upon partial or total conversion, if any, of the Company's
    outstanding convertible debentures. See "Management -- 1994 Incentive
    Plan" and Notes 9 and 13 of Notes to Consolidated Financial Statements.

                                  RISK FACTORS

     An investment in the Common Stock involves certain risks that a potential
investor should carefully evaluate prior to making such an investment. See
"Risk Factors."

                                       6

                      SUMMARY CONSOLIDATED FINANCIAL DATA
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

     The following table sets forth certain summary financial data of the
Company. The information should be read in conjunction with Management's
Discussion and Analysis of Financial Condition and Results of Operations and the
Consolidated Financial Statements and notes thereto included elsewhere in this
Prospectus.

                                             YEAR ENDED JULY 31,
                                       --------------------------------
                                          1997       1996       1995
                                       ----------  ---------  ---------
CONSOLIDATED STATEMENT OF OPERATIONS
  DATA:
     Net sales.......................  $  137,386  $  74,197  $  47,730
     Gross profit....................      47,588     24,148     16,714
     Income from operations..........      13,146      6,676      4,036
     Net income......................       6,216      3,668      1,639
     Net income per share:
          Primary....................        1.25        .76        .63
          Fully Diluted..............        1.21        .76        .63

                                               JULY 31, 1997
                                        ---------------------------
                                         ACTUAL     AS ADJUSTED(1)
                                        --------    ---------------
CONSOLIDATED BALANCE SHEET DATA:
     Working capital.................   $ 35,372
     Total assets....................    125,906
     Total long-term debt and capital
      leases.........................     23,238
     Total liabilities...............     82,237
     Shareholders' equity............     43,669
- ------------
  (1) As adjusted to give effect to the Offering and the application of the
      estimated $    million net proceeds to the Company therefrom. See "Use of
      Proceeds" and "Capitalization."

                                       7


                DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS

     This Prospectus includes statements that are "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933, as amended (the
"Securities Act") and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), including statements regarding the Company's
expectations, hopes, beliefs, intentions or strategies regarding the future. All
statements other than statements of historical facts included in this
Prospectus, including, without limitation, statements under "Prospectus
Summary," "Risk Factors," "Management's Discussion and Analysis of Financial
Condition and Results of Operations" and "Business" regarding the Company's
financial position, business strategy and other plans and objectives for future
operations, and future product demand, supply, manufacturing, costs, marketing,
transportation and pricing factors, are forward-looking statements. All
forward-looking statements included in this Prospectus are based on information
available to the Company on the date hereof, and the Company assumes no
obligation to update such forward-looking statements. Although the Company
believes that the assumptions and expectations reflected in such forward-looking
statements are reasonable, it can give no assurance that such expectations will
prove to have been correct or that the Company will take any actions that may
presently be planned. Certain important factors that could cause actual results
to differ materially from the Company's expectations are disclosed under "Risk
Factors" and elsewhere in this Prospectus. All subsequent written or oral
forward-looking statements attributable to the Company or persons acting on its
behalf are expressly qualified in their entirety by such factors.

                                  RISK FACTORS

     PROSPECTIVE PURCHASERS OF THE COMMON STOCK SHOULD CAREFULLY CONSIDER THE
RISK FACTORS SET FORTH BELOW, AS WELL AS THE OTHER INFORMATION CONTAINED IN THIS
PROSPECTUS. AN INVESTMENT IN THE COMMON STOCK INVOLVES A HIGH DEGREE OF RISK.

     RISKS ASSOCIATED WITH LICENSE AGREEMENTS.  Sales of licensed products
accounted for approximately 59.7% of the Company's net sales during fiscal 1997.
The Company's license agreements generally require minimum guarantees,
obligating the Company to make specified royalty payments regardless of sales.
The Company's existing license agreements generally have terms ranging from one
to four years. As the Company continues to obtain additional licenses, the
Company expects greater pressure to be placed on the Company's liquidity needs
to fund significant additional royalty advances and guarantees of minimum
royalty payments. In the past, the Company has been successful in renewing its
significant licenses and none of its significant licenses have been terminated;
however, there can be no assurance that the Company will be able to procure new
license agreements or renew existing license agreements, or that existing
licenses will not be terminated. There also can be no assurance that the renewal
of existing licenses or obtaining of additional licenses for characters or
trademarks can be effected on commercially reasonable terms. The Company's
license agreements limit both the products that can be manufactured thereunder
and the territories and markets in which such products may be marketed.
Generally, the Company's license agreements require licensor approval before any
merger or reorganization involving the licensee, certain stock sales or
assignment of the license. Certain license agreements require licensor approval
of management changes. In addition, the Company's licensors typically have the
right to approve, at their sole discretion, the products developed by the
Company and the third party manufacturer of such products. Obtaining such
approvals may be time consuming and could adversely affect the timing of the
introduction of new products. Certain of the Company's significant licenses are
non-exclusive. Licenses that overlap the Company's licenses with respect to
products, geographic areas and markets have been and may continue to be granted
to competitors of the Company which may adversely affect the Company's product
sales.

     Approximately 37.5% of the Company's net sales in fiscal 1997 were derived
from the sale of products based on Warner Brothers' "Looney Tunes". As a
result, a loss of the Time Warner license rights would have a material adverse
effect on the Company. The Company expects that Time Warner may from time to
time consider various opportunities, whether developed internally or proposed by
third parties, involving the commercial exploitation of the "Looney Tunes"
characters. Time Warner would be free to pursue such

                                       8

opportunities directly or with others, including products and markets licensed
to the Company. There can be no assurance that Time Warner will offer any such
business opportunities to the Company or that such opportunities will be offered
on terms acceptable to the Company.

     CONSUMER PREFERENCES; NEW PRODUCT INTRODUCTION.  As a result of changing
consumer preferences, many toys are successfully marketed for only one or two
years. There can be no assurance that any of the Company's products or any of
the Company's product lines will continue to be popular for any significant
period of time or that new products and product lines introduced by the Company
will achieve an acceptable degree of market acceptance, or that if such
acceptance is achieved, it will be maintained for any significant period of
time. The Company's success will be dependent upon the Company's ability to
enhance existing product lines and develop new products and product lines. The
failure of the Company's new products and product lines to achieve and sustain
market acceptance and to produce acceptable margins could have a material
adverse effect on the Company's financial condition and results of operations.

     DEPENDENCE ON KEY PERSONNEL.  The Company's future success will be highly
dependent on the continued efforts of Arturo G. Torres, Chairman of the Board
and Chief Executive Officer, Mark A. Gawlik, President and Chief Operating
Officer, Saul Gamoran, Executive Vice President, General Counsel and Secretary,
Raymond G. Braun, Chief Financial Officer and Treasurer, and Francisco Saez
Moya, President, Play-By-Play Europe. Although Mr. Torres is actively involved
in the management of the affairs of the Company, he is also involved in various
private business endeavors. Other than an employment agreement with Mr. Gamoran,
Mr. Braun and two other employees, the Company has no employment agreements or
noncompete agreements with, or key-man life insurance on the lives of, any of
its senior management or employees. The loss of the services of one or more of
such key personnel could have a material adverse effect upon the Company. The
Company's success is also dependent upon its ability to retain its key
management, sales, marketing, financial and product development personnel and to
attract other personnel to satisfy the Company's needs. There can be no
assurance that the Company will be successful in retaining and attracting such
personnel. See "Management."

     DEPENDENCE ON THIRD PARTY MANUFACTURERS; INTERNATIONAL RELATIONS.  To date,
a substantial portion of the Company's products have been manufactured by third
parties in the People's Republic of China. The Company does not have long-term
contracts with any of these manufacturers. Although the Company has begun to
arrange alternate sources of manufacturing outside of China, the Company has
made no definitive plans for securing alternate sources in the event its present
arrangements with Chinese manufacturers prove impossible to maintain.
Accordingly, there can be no assurance that there would be sufficient alternate
manufacturing facilities to meet the increased demand for production which would
likely result from a disruption of manufacturing sources in China. Furthermore,
such a shift to alternate facilities, if available, would likely result in
increased manufacturing costs and could subject the Company's products to
additional and/or higher quotas, duties, tariffs or other restrictions.

     China currently enjoys Most Favored Nation ("MFN") status under United
States tariff laws, which provides the most favorable category of United States
import duties. There has been, and may be in the future, opposition to the
extension of MFN status for China. The loss of MFN status for China would result
in a substantial increase in the import duty of toy products (currently 70% for
non-MFN countries) manufactured in China which would result in increased costs
for the Company. Although the Company would attempt to mitigate this increased
cost by shifting its production to other countries, there can be no assurance
that the Company would be successful in attempting to shift production within a
reasonable period of time. Spain imposes an import duty for products imported
from China that exceed specified levels. To date, the Company has not incurred
any such import duties, although there can be no assurance that the Company will
not be assessed these duties in the future. See "Business -- Manufacturers and
Suppliers" and " -- Tariffs and Duties."

     RISK OF FOREIGN OPERATIONS.  Foreign operations are generally subject to
risks such as transportation delays and interruptions, political and economic
disruptions, the imposition of tariffs and import and export controls, changes
in governmental policies, delays in and restrictions on the transfer of funds
and currency fluctuations. For example, purchases of inventory by the Company's
European toy subsidiary from its

                                       9

suppliers in the Far East are subject to currency risk to the extent that there
are fluctuations in the exchange rate between the United States dollar and the
Spanish peseta. Certain of the Company's license agreements call for payment of
royalties in a currency different from the functional currency received upon
sales of the related product. In addition, certain of the Company's foreign
subsidiary's license agreements require a dollar-denominated guarantee by the
Company of the foreign subsidiary obligations to make minimum payments to the
licensor. These arrangements subject the Company to currency risk to the extent
that exchange rates fluctuate from the date that royalty liabilities are
incurred until the date royalties are actually paid to the licensor. While the
Company to date has not experienced any material adverse effects due to its
foreign operations, there can be no assurance that such events will not occur in
the future and any growth of the Company's international operations will subject
it to greater exposure to risks of foreign operations. The Company will from
time to time examine the need, if any, to engage in hedging transactions to
reduce the risk of currency fluctuations. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations."

     POTENTIAL FOR PRODUCT LIABILITY CLAIMS.  Products that have been or may be
developed or sold by the Company may expose the Company to potential liability
from personal injury or property damage claims by end-users of such products.
The Company has been and is involved in various legal proceedings and claims
incident to the normal conduct of its business. The Company believes that such
legal proceedings and claims, individually and in the aggregate, are not likely
to have a material adverse effect on its financial condition. The Company
currently maintains product liability insurance coverage in the amount of $1.0
million per occurrence, with a $20.0 million umbrella policy. The Company's
license agreements require the Company to carry specified types and amounts of
insurance. There can be no assurance that the Company will be able to maintain
such coverage or obtain additional coverage on acceptable terms, or that such
insurance will provide adequate coverage against any potential claims. Moreover,
even if the Company maintains adequate insurance, any successful claim could
materially and adversely affect the reputation and prospects of the Company. The
Company believes that its products meet all applicable safety standards. See
"Business -- Product Liability" and " -- Legal Proceedings."

     COMPETITION.  The toy industry is highly competitive. Many of the Company's
competitors have longer operating histories, broader product lines and greater
financial resources and advertising budgets than the Company. In addition, the
toy industry has nominal barriers to entry. Competition is based primarily on
the ability to design and develop new toys, procure licenses for popular
characters and trademarks, and successfully market products. Many of the
Company's competitors, including the Company's licensors, offer similar products
or alternatives to the Company's products. Licenses that overlap the Company's
licenses with respect to products, geographic areas and markets have been and
may continue to be granted to competitors of the Company. Certain of the
Company's licensors, including The Walt Disney Company, Warner Brothers,
Harley-Davidson Motor Company and The Coca-Cola Company, distribute competing
products through proprietary retail outlets and amusement parks. The Company's
retail toy products compete with other toy products for retail shelf space.
There can be no assurance that shelf space in retail stores will be available to
support the Company's existing products or the expansion of the Company's
products and product lines. There can be no assurance that the Company will be
able to continue to compete effectively in this marketplace. See
"Business -- Competition."

     RAW MATERIALS PRICES.  The principal raw materials in most of the Company's
products are petrochemical resin derivatives, taffeta, acrylic textiles,
plastics, polyvinyl chloride and other petrochemical derivatives such as
polyethylene and high impact polystyrene. The prices for such raw materials are
influenced by numerous factors beyond the control of the Company, including
general economic conditions, competition, labor costs, import duties and other
trade restrictions and currency exchange rates. Changing prices for such raw
materials may cause the Company's results of operations to fluctuate
significantly. A significant increase in the price of raw materials could have a
material adverse effect on the Company's operating margins unless and until the
increased cost can be passed along to customers.

     SEASONALITY; WEATHER.  Both the retail and amusement toy industries are
inherently seasonal. Historically, the Company's sales to the amusement industry
have been highest during the third and fourth

                                       10

fiscal quarters, and collections for those sales have been highest during the
succeeding two fiscal quarters. The Company's sales to the retail toy industry
historically have been highest during its first and fourth fiscal quarters, and
collections from those sales have been highest during the succeeding two fiscal
quarters. The Company's working capital needs and borrowings to fund those needs
have been highest during the third and fourth fiscal quarters. The Company's
international and domestic operations are also subject to risks due to inclement
weather. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations."

     GROWTH STRATEGY.  The Company's growth strategy provides for further
development and diversification of the Company's retail and amusement toy
business, including the attempted acquisition of additional license agreements
and further expansion into international markets. Implementation of the strategy
is subject to risks beyond the Company's control, including competition, lack of
market acceptance of new products, changes in economic conditions, the inability
to obtain or renew licenses on commercially reasonable terms and the inability
to finance the increased levels of accounts receivable and inventory necessary
to support sales growth, if any. There can be no assurance that the expansion of
the Company's business will be successfully implemented. See "Management's
Discussion and Analysis of Financial Condition and Results of Operations."

     RAPID GROWTH.  The Company experienced significant growth in net sales and
net income in fiscal 1995, 1996 and 1997. As a result of the Company's limited
operating history and sales and income growth, period-to-period comparisons of
operating results may not be meaningful and results of operations from prior
periods may not be indicative of future results. There can be no assurance that
the Company will continue to experience growth in, or maintain its present level
of, net sales or net income. Rapid growth also may render the Company unable to
successfully manage inventory, information systems, and other aspects of its
business. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations."

     ACQUISITION RISKS.  The Company expects to continue to evaluate and pursue
acquisition opportunities available on terms management considers favorable to
the Company. The success of future acquisitions will depend upon the ability of
the Company's management to assess characteristics of the potential target
companies, such as financial condition, attractiveness of products, suitability
of distribution channels, management ability and the degree to which operations
can be integrated with those of the Company. This assessment is necessarily
inexact and its accuracy is inherently uncertain. This review will not reveal
all existing or potential problems, nor will it permit a buyer to become
sufficiently familiar with the target companies to assess fully their
deficiencies and capabilities. There can be no assurance that the Company's
future acquisitions, if any, will be successful. Any unsuccessful acquisition
could have a material adverse effect on the Company.

     SHARES ELIGIBLE FOR FUTURE SALE.  Substantially all of the shares of Common
Stock held by the Company's Board of Directors and executive officers are
eligible for sale in the public market pursuant to Rule 144 under the Securities
Act of 1933, as amended (the "Securities Act"), subject to the restrictions of
Rule 144. After giving effect to this Offering, the Company will have
outstanding 7,513,900 shares of Common Stock. After giving effect to the
Offering there are also (i) 1,398,700 shares of Common Stock reserved for
issuance under outstanding options to purchase shares of Common Stock, (ii)
82,000 shares of Common Stock subject to outstanding warrants and (iii) a
maximum of 882,353 shares of Common Stock issuable upon partial or total
conversion, if any, of the Company's outstanding convertible debentures. In
addition, various persons have "piggy-back" and demand registration rights to
register shares of Common Stock issuable upon the exercise of certain warrants
for public sale under the Securities Act. No prediction can be made as to the
effect, if any, that future sales of shares, or the availability of shares for
future sales, will have on the market price of the Common Stock. The sale of
substantial amounts of Common Stock, or the perception that such sales could
occur, could adversely affect the prevailing market price for the Common Stock.

     DIVIDEND POLICY.  The Company has never paid any cash dividends. For the
foreseeable future, the Company expects to retain earnings to finance the
expansion and development of its business. Any future

                                       11

payment of cash dividends will be within the discretion of the Company's Board
of Directors, and will depend, among other factors, on the earnings, capital
requirements, operating and financial condition of the Company and other
relevant factors, and compliance with various financing covenants such as those
contained in agreements relative to debt facilities to which the Company is or
may become a party. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations."

     ANTI-TAKEOVER PROVISIONS.  The Company's Articles of Incorporation and
Bylaws contain, among other things, provisions establishing a classified Board
of Directors, authorizing shares of preferred stock with respect to which the
Board of Directors of the Company has the power to fix the rights, preferences,
privileges and restrictions without any further vote or action by the
shareholders, and requiring a two-thirds vote of shareholders in order to remove
directors, amend the Bylaws and approve certain business combinations with
respect to a "related person." Such provisions could delay, deter or prevent a
merger, consolidation, tender offer, or other business combination or change of
control involving the Company that some or a majority of the Company's
shareholders might consider to be in their best interest, including offers or
attempted takeovers that might otherwise result in such shareholders receiving a
premium over the market price for the Common Stock. The potential issuance of
preferred stock may have the effect of delaying, deferring or preventing a
change in control of the Company, may discourage bids for the Common Stock at a
premium over the market price of the Common Stock and may adversely affect the
market price of, and the voting and other rights of the holders of, Common
Stock. The Company has not issued, and currently has no plans to issue, shares
of preferred stock.

     POSSIBLE VOLATILITY OF STOCK PRICE.  Market prices for the Common Stock may
be influenced by a number of factors, including the Company's operating results,
and other factors affecting the Company specifically, and the toy industry and
the financial markets generally, as well as the depth and liquidity of the
market for the Common Stock. The Company believes that the market price of its
Common Stock will reflect expectations that the Company will be able to continue
to operate and grow its business profitability. If the Company is unable to do
so at a pace that reflects the expectations of the market, investors could sell
shares of the Common Stock at or after the time that it becomes apparent that
such expectations may not be realized, resulting in a decrease in the market
price of the Common Stock. In recent years the stock market has experienced
extreme price and volume fluctuations. This volatility has had a significant
effect on the market prices of securities issued by many companies for reasons
unrelated to their operating performance.

                                       12

                                USE OF PROCEEDS

     The net proceeds to the Company from the sale of the 2,500,000 shares of
Common Stock offered by the Company are estimated to be approximately $
million ($   million if the Underwriters exercise their over-allotment option in
full) assuming an offering price of $      per share, after deducting the
estimated underwriting discounts and commissions and estimated offering
expenses.

     The Company intends to use the net proceeds for repayment of indebtedness
of approximately $32.2 million outstanding under various debt facilities and
general corporate purposes. Pending application of the net proceeds of the
Offering as described above, they will be invested in short-term,
interest-bearing instruments.

     In June 1996, in connection with the Ace acquisition, the Company borrowed
$34.0 million under its Revolving Credit Term Loan with Letter of Credit
Facility (the "Credit Facility") with a bank syndicate group led by The Chase
Manhattan Bank (the "Lenders"). The Credit Facility provides for a $53 million
revolving line of credit commitment, subject to availability under a borrowing
base calculated by reference to the level of eligible accounts receivable and
inventory, and includes a $15 million sublimit for the issuance of letters of
credit. The revolving credit facility matures on June 20, 1998. The Credit
Facility also includes a $12 million acquisition term loan which requires 60
equal monthly principal payments of $200,000 plus accrued interest beginning
August 1, 1996, with the last payment due and payable on June 20, 2001.

     Interest on borrowings outstanding under revolving loans under the Credit
Facility is payable monthly at an annual rate equal to, at the Company's option,
(i) the Alternate Base Rate plus 0.50% or (ii) the LIBOR rate plus 2.50%. For
amounts outstanding under the term loans, interest is payable monthly in arrears
at an annual rate equal to, at the Company's option, (i) the Alternate Base Rate
plus 0.75% or (ii) the LIBOR rate plus 2.75%. The "Alternate Base Rate" for
the purpose of this discussion means, as of any day of determination thereof, a
rate per annum equal to the greatest of (i) the prime rate, (ii) the federal
funds effective rate plus 0.50% or (iii) the base CD rate plus 1.00%.

                                       13

                                 CAPITALIZATION

     The following table sets forth the short-term debt (including current
maturities of long-term debt) and capitalization of the Company as of July 31,
1997 (i) on a historical basis and (ii) as adjusted to give effect to the
Offering and the application of the estimated $     million net proceeds to the
Company from the Offering described under "Use of Proceeds." The table should
be read in conjunction with "Management's Discussion and Analysis of Financial
Condition and Results of Operations" and the Company's Consolidated Financial
Statements and notes thereto included elsewhere in this Prospectus.

                                               JULY 31, 1997
                                        ---------------------------
                                        HISTORICAL      AS ADJUSTED
                                        ----------      -----------
                                              (IN THOUSANDS)
Short-term debt:
     Notes payable to banks and
      others.........................    $  22,608          --
     Current maturities of long term
      debt...........................        3,472       $
     Current obligations under
      capital leases.................          691
                                        ----------      -----------
                                         $  26,771       $
                                        ==========      ===========
Long-term debt:
     Long term debt, net of current
      maturities.....................    $   7,320
     Convertible subordinated
      debentures.....................       15,000
     Obligations under capital
      leases.........................          918
                                        ----------      -----------
               Total long-term
                  debt...............       23,238
                                        ----------      -----------
Shareholders' equity:
     Preferred stock -- no par value;
      10,000,000 million shares
      authorized; no shares issued,
      historical and as adjusted.....       --              --
     Common stock -- no par value;
      20,000,0000 shares authorized;
       4,901,300 shares issued,
      historical; 7,513,900 shares
      issued, as adjusted(1).........            1
     Additional paid-in capital......       35,006
     Deferred compensation...........         (618)
     Cumulative foreign currency
      translation adjustments........       (2,303)
     Retained earnings...............       11,583
                                        ----------      -----------
          Total shareholders'
             equity..................       43,669
                                        ----------      -----------
               Total
                  capitalization.....    $  66,907       $
                                        ==========      ===========
- ------------
(1) Excludes, after giving effect to the Offering, (i) 1,398,700 shares of
    Common Stock reserved for future issuance under outstanding options, (ii)
    82,000 shares of Common Stock subject to outstanding warrants and (iii) a
    maximum of 882,353 shares of Common Stock issuable upon partial or total
    conversion, if any, of the Company's outstanding convertible debentures. See
    "Management -- 1994 Incentive Plan" and Notes 9 and 13 of Notes to
    Consolidated Financial Statements.

                                       14

                PRICE RANGE OF COMMON STOCK AND DIVIDEND POLICY

     The Company's Common Stock is traded on the Nasdaq National Market under
the symbol "PBYP." The following table sets forth, for the periods indicated,
the reported high and low closing prices of the Company's Common Stock, as
reported on the Nasdaq National Market:

                                         HIGH        LOW
                                       ---------  ---------
Fiscal 1996
     First Quarter...................   $ 14 1/2   $ 10 3/4
     Second Quarter..................     16 3/8     10 3/4
     Third Quarter...................     13 7/8         12
     Fourth Quarter..................     16          8
Fiscal 1997                                       
     First Quarter...................   $ 10       $  7 1/2
     Second Quarter..................     12          8 1/8
     Third Quarter...................     14 1/4      9 3/4
     Fourth Quarter..................     16         12 3/8
Fiscal 1998                                       
     First Quarter (through
       October    , 1997)............

     On October   , 1997, the last reported sale price of the Common Stock as
reported on the Nasdaq National Market was $   per share. As of October   , 1997
there were    holders of record of the Common Stock.

     The Company has never declared or paid cash dividends to date on its Common
Stock and does not anticipate paying any cash dividends on its Common Stock in
the near future. It is the current policy of the Board of Directors (the
"Board") to retain earnings to finance the operations and development of the
Company's business. In addition, the Credit Facility limits the payment of
dividends under certain circumstances. Any future determination as to the
payment of cash dividends will depend on a number of factors, including future
earnings, capital requirements, the financial condition and prospects of the
Company and any restrictions under credit agreements existing from time to time,
as well as such other factors as the Board may deem relevant. There can be no
assurance that the Company will pay dividends in the future. See "Management's
Discussion and Analysis of Financial Condition and Results of Operations."

                                       15

                      SELECTED CONSOLIDATED FINANCIAL DATA
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

     The following table sets forth selected consolidated financial data for the
Company for the periods and at the dates indicated. The selected consolidated
financial data for the five years ended July 31, 1997 and as of July 31, 1997,
1996, 1995, 1994 and 1993, have been derived from the audited Consolidated
Financial Statements of the Company. This data should be read in conjunction
with, and is qualified in its entirety by, the Consolidated Financial Statements
of the Company and the notes thereto appearing elsewhere in this Prospectus. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and the Company's Consolidated Financial Statements and the notes
thereto.


                                                        YEAR ENDED JULY 31,
                                       ------------------------------------------------------
                                          1997       1996       1995       1994       1993
                                       ----------  ---------  ---------  ---------  ---------
                                                                           
CONSOLIDATED STATEMENT OF OPERATIONS
  DATA(1):
     Net sales.......................  $  137,386  $  74,197  $  47,730  $  32,568  $  26,649
     Cost of sales...................      89,798     50,049     31,016     21,294     18,604
                                       ----------  ---------  ---------  ---------  ---------
     Gross profit....................      47,588     24,148     16,714     11,274      8,045
     Selling, general and
       administrative expenses.......      34,442     17,472     12,678      9,080      8,575
                                       ----------  ---------  ---------  ---------  ---------
     Income (loss) from operations...      13,146      6,676      4,036      2,194       (530)
     Interest expense................      (4,414)      (660)    (1,051)      (606)      (387)
     Interest and other income.......         208        656         21          2     --
                                       ----------  ---------  ---------  ---------  ---------
     Income (loss) from continuing
       operations before income
       tax...........................       8,940      6,672      3,006      1,590       (917)
     Income tax (provision)
       benefit.......................      (2,724)    (2,620)    (1,108)      (710)       223
                                       ----------  ---------  ---------  ---------  ---------
     Income (loss) from continuing
       operations....................       6,216      4,052      1,898        880       (694)
     Income (loss) from discontinued
       operations(2).................      --           (145)      (259)       125       (597)
     Loss on disposal of discontinued
       operations(2).................      --           (239)    --         --         --
                                       ----------  ---------  ---------  ---------  ---------
     Income (loss) before minority
       interest......................       6,216      3,668      1,639      1,005     (1,291)
     Minority interest in net loss of
       subsidiaries..................      --         --         --             69         60
                                       ----------  ---------  ---------  ---------  ---------
     Net income (loss)...............  $    6,216  $   3,668  $   1,639  $   1,074  $  (1,231)
                                       ==========  =========  =========  =========  =========
     Net income (loss) per
       share -- primary..............  $     1.25  $     .76  $     .63  $     .43  $    (.50)
                                       ==========  =========  =========  =========  =========
     Net income (loss) per
       share -- fully diluted........  $     1.21  $     .76  $     .63  $     .43  $    (.50)
                                       ==========  =========  =========  =========  =========
     Weighted average shares
       outstanding...................       4,960      4,841      2,612      2,519      2,460
     Supplemental pro forma net
       income per share(3)...........  $
                                       ==========

                                                             JULY 31,
                                       -----------------------------------------------------
                                         1997       1996       1995       1994       1993
                                       ---------  ---------  ---------  ---------  ---------
CONSOLIDATED BALANCE SHEET DATA:
     Working capital.................  $  35,372  $  19,910  $  26,159  $   3,927  $   3,926
     Total assets....................    125,906    104,922     47,300     25,785     20,580
     Long-term debt and capital
       leases........................     23,238     11,096        148        332        280
     Total liabilities...............     82,237     66,222     15,273     16,675     12,563
     Shareholders' equity............     43,669     38,700     32,027      9,110      8,017

(1) In June 1996, the Company acquired Ace, which was accounted for as a
    purchase. Ace assets and certain liabilities are included in the Company's
    Consolidated Balance Sheet at July 31, 1996 and its results of operations
    were included in the Consolidated Statement of Operations beginning June 21,
    1996. For these reasons, the Consolidated Statement of Operations of the
    Company for the period subsequent to the acquisition is not comparative to
    prior periods.

(2) In fiscal 1993, the Company discontinued its clothing business and sold its
    manufacturing facility in Mexico. The amounts shown are net of income tax
    benefit of $146 in fiscal 1993. Fiscal years 1995, 1994, and 1993 have been
    restated to reflect the disposition of 100% of the stock of Restaurants
    Universal, which was sold during the third quarter of fiscal 1996. See Note
    5 to the Company's Consolidated Financial Statements.

(3) Supplemental pro forma net income per share is based on the number of shares
    of common stock assumed to be outstanding after the sale in this offering of
                shares at July 31, 1997, based on the number of shares to be
    sold at the offering price necessary to raise net proceeds to pay the
    offering expenses and to repay certain indebtedness of the Company as
    described in "Use of Proceeds," and the application of such proceeds to
    repay such indebtedness outstanding at July 31, 1997.

                                       16


                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OVERVIEW

     The Company's principal business is to design, develop, market and
distribute stuffed toys, novelty items and sculpted toy pillows based on
licensed characters and trademarks. The Company also designs, develops, markets
and distributes electronic toys and non-licensed stuffed toys. The Company sells
these products to customers in the amusement and retail markets. The Company's
toy operations accounted for 97.7% of net sales from continuing operations for
fiscal 1997. In addition, the Company owns and operates approximately 1,400
coin-operated amusement game machines in Texas. Net sales derived from vending
operations accounted for 2.3% of the Company's net sales for fiscal 1997. Net
sales from continuing operations derived from vending operations as a percentage
of net sales has declined in recent periods as the Company has emphasized its
toy operations, and the Company anticipates that such trend will continue.

     In March 1996, the Company sold all of the stock of Restaurants Universal
Espana, its European subsidiary that operated two restaurants in Spain, to an
unrelated third party for $1.6 million. The sale resulted in a non-cash,
non-recurring charge against earnings of $239,000 and a loss from discontinued
operations of $145,000, for a total loss from discontinued operations of
$384,000 in fiscal 1996. The buyer paid $80,000 in cash, and the Company
financed the balance of the sales price.

     In June 1996, the Company acquired substantially all of the operating
assets, business operations and facilities of Ace. The purchase price of
approximately $44.7 million consisted of $39.2 million in cash, $2.9 million in
subordinated debt, $2.4 million in related direct costs and $200,000 in the form
of warrants issued by the Company to the former owners of Ace ("Ace Sellers")
to purchase up to 35,000 shares of Common Stock. The Ace acquisition has been
accounted for using the purchase method.

     In November 1996, the Company, through Play-By-Play Europe, acquired
all of the outstanding capital stock of TLC based in Doncaster, England for
40,000 shares of restricted Common Stock. The shares of Common Stock had a fair
market value of $345,000 at the date of acquisition. The Company incurred
$144,000 in costs directly related to the acquisition. The acquisition has been
accounted for using the purchase method of accounting.

     Net toy sales to amusement customers accounted for 69.8% of the Company's
net sales for fiscal 1997. The Company sells both licensed and non-licensed
products to its amusement customers for use principally as redemption prizes.
Except for television promoted retail products, sales to amusement customers
generally result in higher gross margins than sales to retail customers, with
gross margins from the sale of licensed products to amusement customers
generally exceeding those of non-licensed products.

     Net toy sales to retail customers accounted for 27.9% of the Company's net
sales for fiscal 1997. Since the beginning of fiscal 1994, the Company has
expanded its product offering of licensed stuffed toys through the addition of
several licensed characters and trademarks. Prior to fiscal 1997, substantially
all of the Company's sales to retail customers involved licensed products.
During fiscal 1997, 12.5% of retail sales were from non-licensed goods
consisting principally of the "Talkin' Tots" (Trademark). In fiscal 1997, the
Company experienced larger percentage increases in sales to retail customers
than to amusement customers and expects this trend to continue for the
foreseeable future. Also, during fiscal 1997, the Company expanded its retail
product line to include a set of interactive dolls, the "Talkin' Tots"
(Trademark), and several Looney Tunes licensed products, including the "Tornado
Taz" electronic stuffed toy, bean bags, standing and sitting stuffed toys, and
various holiday-related stuffed toys. Due to the higher volume purchasing power
enjoyed by many of the larger retail customers, sales to retail customers
typically involve larger dollar amounts but lower gross margins than the
Company's sales to amusement customers. However, gross profit margins on retail
products increased during fiscal 1997 primarily due to the Company's 1997 entry
into the television promoted toy product market with the "Talkin' Tots"
(Trademark) and "Tornado Taz." The television promoted products have a higher
gross profit margin that is offset by the associated advertising cost, which is
reported as a component of selling, general and administrative costs. The
Company accrued approximately $1.3 million of television advertising cost in
fiscal 1997 and expects to incur an additional

                                       17

$3.2 million during the first two fiscal quarters of 1998. Additionally, the
Company anticipates that it will attempt in the future to produce other
television promoted products, which, if successful, should generate continued
higher associated retail profit margins and higher associated advertising costs.

     The Company began its international toy operations with the opening of its
distribution facility in Spain in August 1993. Since that time, the Company has
experienced significant sales growth in its international operations,
particularly in Western Europe. European toy operations accounted for 15.4% of
net sales and 27.6% of consolidated operating income for fiscal 1997, including
the effects of the November 1996 acquisition of TLC. The Company anticipates
continued growth in international sales to both the amusement and the retail
markets, including continued growth in sales of licensed products. The Company
generally sells the same non-licensed products in Europe as in the United
States. The Company sells certain licensed products exclusively in certain
international countries while others are sold both domestically and
internationally. The Company's European toy sales have generally resulted in
higher gross margins than domestic toy sales, and the Company believes this
trend will continue.

     The Company's international toy sales are made primarily to European
countries by Play-By-Play Europe located in Valencia, Spain and by TLC located
in Doncaster, England. To date, the cost of most direct shipment sales from
third-party manufacturers to the Company's international customers have been
denominated in United States dollars. Accordingly, the Company is exposed to
foreign currency risk from the shipment date until receipt of payment.
Substantially all other sales by such subsidiary are transacted in Spanish
pesetas, the functional currency, and therefore any gain or loss on currency
translation is reported as a component of Shareholders' Equity. When the
Company's subsidiaries purchase inventory from suppliers in the Far East, all
such purchases are made in United States dollars and the Company experiences
currency risk to the extent that the exchange rate between the United States
dollar and the Spanish peseta fluctuates from the date Play-By-Play Europe is
notified that merchandise is shipped until the date it pays for the goods in
United States dollars.

     Pursuant to the terms of certain of the Company's license agreements for
the sale of products in Canada, the Company must pay royalties in Canadian
dollars. Play-By-Play Europe also has license agreements for the sale of stuffed
toys in Europe and other continents which require the subsidiary to pay
royalties in United States dollars. As a result of these license agreements, the
Company experiences currency risk to the extent that exchange rates fluctuate
from the date the royalty liability is incurred until the date the royalty is
actually paid to the licensor. Additionally, the Company is exposed to foreign
currency risk for intercompany receivable and payable transactions through the
settlement date.

     Historically, no attempt has been made to minimize, by means of hedging or
derivatives, the risk of potential currency fluctuations, since the currency
risk has not been significant to the Company on a consolidated basis. The total
unhedged exposure related to currency risk at July 31, 1997 was $3.2 million.

     The Company experienced significant growth in net sales and net income
during 1997 and 1996 due in part to the Ace and TLC acquisitions which occurred
in June and November 1996, respectively. Accordingly, period-to-period
comparisons of operating results may not be meaningful and results of operations
from prior periods may not be indicative of future results.

                                       18

RESULTS OF OPERATIONS

     The following table sets forth the Company's results of operations as a
percentage of net sales for the periods indicated below:

                                             YEAR ENDED JULY 31,
                                       -------------------------------
                                         1997       1996       1995
                                       ---------  ---------  ---------
Net sales............................      100.0%     100.0%     100.0%
Cost of sales........................       65.4       67.5       65.0
                                       ---------  ---------  ---------
Gross profit.........................       34.6       32.5       35.0
Selling, general and administrative
  expenses...........................       25.1       23.5       26.6
                                       ---------  ---------  ---------
Operating income.....................        9.5        9.0        8.4
Interest expense and other income....       (3.1)      --         (2.2)
Income tax provision.................        2.0        3.5        2.3
                                       ---------  ---------  ---------
Income from continuing operations....        4.4        5.5        3.9
Loss from discontinued operations....     --            (.6)       (.6)
                                       ---------  ---------  ---------
Net income...........................        4.4%       4.9%       3.3%
                                       =========  =========  =========

FISCAL YEARS ENDED JULY 31, 1997 AND 1996

     The comparison between fiscal 1997 and fiscal 1996 was affected by the Ace
acquisition, which occurred on June 20, 1996. Results of operations for fiscal
1996 include approximately 40 days of Ace operations, compared to a full year of
Ace operations in fiscal 1997.

     NET SALES.  Net sales for the fiscal year ended July 31, 1997 increased
85.2%, or $63.2 million, to $137.4 million from $74.2 million in fiscal 1996.
The increase in net sales was primarily attributable to increased domestic
amusement sales resulting from the Ace acquisition in June 1996, domestic retail
growth of 52.3% and international sales growth of 131.8%. Domestic net toy sales
for fiscal 1997 compared to fiscal 1996 increased 83.7%, or $51.5 million, to
$113.1 million, and international toy sales increased 131.8%, or $12.0 million
to $21.1 million.

     Net sales of licensed products for fiscal 1997 increased 89.7%, or $38.7
million, to $81.9 million from $43.2 million in fiscal 1996. The increase in
licensed product sales was primarily attributable to growth of sales of the
Company's licensed products to both retail and amusement customers, and the
Company's European operations, which accounted for $15.0 million of the
Company's net sales of licensed products in fiscal 1997, a 196.9% increase from
fiscal 1996. Within licensed products, sales of Looney Tunes characters
increased 323.3%, or $39.3 million, to $51.4 million for fiscal 1997 from $12.1
million in fiscal 1996. In addition, the Company began selling "Tornado Taz"
during the fourth quarter of fiscal 1997. Sales for the "Tornado Taz" accounted
for $2.0 million, or 1.5%, of the Company's net toy sales for fiscal 1997.
Play-Faces (Registered Trademark) decreased 13.3%, or $2.5 million, to $16.5
million, from $19.0 million in fiscal 1996. The Company expects that Play-Faces
(Registered Trademark) sales will continue to decrease in fiscal 1998. Net sales
of non-licensed products increased 90.1%, or $24.7 million, to $52.2 million
from $27.5 million in fiscal 1996. Net sales of non-licensed stuffed toys
increased 75.3%, or $16.6 million, to $38.7 million from $22.1 million in the
comparable period in fiscal 1996. Within non-licensed products, net sales of
novelty items increased 61.8%, or $3.3 million, to $8.7 million, from $5.4
million in fiscal 1996. The Company began selling "Talkin' Tots" (Trademark)
during the fourth quarter of 1997. Sales of "Talkin' Tots" (Trademark) accounted
for $4.8 million, or 3.6%, of the Company's net toy sales for fiscal 1997.

     Net toy sales to retail customers for fiscal 1997 and fiscal 1996 accounted
for 27.9%, or $38.3 million, and 31.3%, or $23.2 million, respectively, of the
Company's net sales. The approximate 65.1% increase in sales to retail customers
from fiscal 1996 to fiscal 1997 was primarily attributable to the continued
growth in domestic and international retail sales of 52.3%, or $10.9 million,
and 176.6%, or $4.2 million, respectively. This growth was primarily
attributable to the introduction of several new product lines added during
fiscal 1997. The decrease in retail sales as a percentage of total sales from
fiscal 1996 to fiscal 1997

                                       19

was principally due to the fact that Ace is predominantly a supplier to the
amusement industry whereas, prior to the Ace acquisition, the Company had a more
even sales mix of retail and amusement customers.

     Net toy sales to amusement customers for fiscal 1997 and fiscal 1996
accounted for 69.8%, or $95.9 million, and 63.9%, or $47.4 million,
respectively, of the Company's net sales. The 102.0% increase in dollar volume
was primarily attributable to the Ace acquisition and the strong European
market, which accounted for $14.5 million, a 115.8% increase from fiscal 1996.

     GROSS PROFIT.  Gross profit increased 97.1% to $47.6 million for fiscal
1997 from $24.1 million in fiscal 1996, due to the overall increase in the
Company's net sales. This increase was primarily attributable to the Ace
acquisition. Gross profit as a percentage of net sales increased 2.1% from 32.5%
for fiscal 1996 to 34.6 % for fiscal 1997. This increase was principally a
result of increased European sales, which carry a higher profit margin and
higher domestic retail margins from the television promoted items.

     SELLING, GENERAL AND ADMINISTRATIVE EXPENSES.  As a percentage of net
sales, selling, general and administrative expenses increased to 25.1% in fiscal
1997 from 23.5% in fiscal 1996. Such expenses increased 97.1% to $34.4 million
for fiscal 1997 from $17.5 million in fiscal 1996. This increase was primarily
attributable to increased sales, television advertising costs of $1.3 million
and added distribution facilities from the Ace acquisition. Additionally, the
Company incurred increased occupancy costs relative to the establishment of a
distribution facility in Miami, Florida during late 1996, an office in Hong
Kong, the expansion of the Company's distribution facility in Europe and one
distribution facility associated with the acquisition of TLC.

     INTEREST EXPENSE AND OTHER INCOME.  Interest expense increased 568%, or
$3.7 million, to $4.4 million for fiscal 1997 from $660,000 in fiscal 1996,
principally as a result of the financing of the acquisition of Ace. Other income
decreased 60.6%, or $332,000, due to the interest earned on interest bearing
accounts and short-term securities during fiscal 1996 generated from the 1995
initial public offering. Such interest bearing cash and investments were used to
partially fund the acquisition of Ace.

     INCOME TAX EXPENSE.  Income tax expense for fiscal 1997 reflects an
effective tax rate of 30.5%, compared to the fiscal 1996 rate of 39.3%. The
decrease is attributable primarily to a low statutory tax rate on sales by the
Hong Kong subsidiary in fiscal 1997, and to an investment tax credit in Spain
related to the November 1996 acquisition of TLC. In addition, in fiscal 1996 a
valuation allowance was recorded against the deferred tax asset related to a
capital loss carryover, which increased the effective rate for that year.

FISCAL YEARS ENDED JULY 31, 1996 AND 1995

     The comparison between fiscal 1996 and 1995 was affected by the Ace
acquisition, which occurred on June 20, 1996. Fiscal 1996 results of operations
include approximately 40 days of Ace.

     NET SALES.  Net sales for the fiscal year ended July 31, 1996 increased
55.5%, or $26.5 million, to $74.2 million from $47.7 million in fiscal 1995. Net
sales attributable to the Ace acquisition accounted for 9.7%, or $7.2 million,
of net sales for fiscal 1996. Net sales derived from vending operations
accounted for 4.6%, or $3.4 million, of the Company's net sales for fiscal 1996
as compared to 7.9% or $3.8 million of the Company's net sales for fiscal 1995.
Domestic net toy sales for fiscal 1996 increased 65.6%, or $24.4 million, and
international net toy sales increased 42.2%, or $2.7 million, from fiscal 1995.

     Net sales of licensed products for fiscal 1996 increased 94.1%, or $21.0
million, to $43.2 million from $22.2 million in fiscal year 1995. Within
licensed products for fiscal 1996, sales of Play-Faces (Registered Trademark)
increased 150.0%, or $11.4 million, to $19.0 million, from $7.6 million in
fiscal 1995. Net sales of non-licensed products increased 28.6%, or $6.1
million, to $27.5 million from $21.4 million in fiscal 1995. Within non-licensed
products, net sales of novelty items increased 43.7%, or $1.6 million, to $5.4
million, from $3.8 million in fiscal 1995. Net sales of non-licensed stuffed
toys increased 25.4%, or $4.5 million, to $22.1 million, from $17.6 million in
fiscal 1995.

     Net toy sales to retail customers for fiscal 1996 and 1995 accounted for
31.3%, or $23.2 million, and 25.2%, or $12.0 million, respectively, of the
Company's net sales. The 92.7% increase in sales to retail customers from fiscal
1995 to fiscal 1996 was primarily attributable to the continued growth in sales
of the

                                       20

Play-Faces (Registered Trademark) line. Through July 31, 1996, substantially all
sales to retail customers were comprised of licensed merchandise, primarily
Play-Faces (Registered Trademark).

     Net toy sales to amusement customers for fiscal 1996 and 1995 accounted for
63.9%, or $47.4 million, and 66.1%, or $31.6 million, respectively, of the
Company's net sales. The 50.4% increase in sales volume was primarily
attributable to the continued growth in the Company's sales to amusement park
and arcade customers and the Ace acquisition. The Company sells both licensed
and non-licensed products to its amusement customers for use principally as
redemption prizes. Sales to amusement customers generally result in higher gross
margins than sales to retail customers, with gross margins from the sale of
licensed products to amusement customers generally exceeding those of
non-licensed products.

     GROSS PROFIT.  Gross profit increased 44.5% to $24.1 million in fiscal 1996
from $16.7 million in fiscal 1995, due primarily to the overall increase in the
Company's net sales. Gross profit as a percentage of net sales decreased 2.5%
from 35.0% for fiscal 1995 to 32.5% for fiscal 1996 due to the increase in sales
of licensed products to the retail market and competitive pressures relating to
non-licensed products in the amusement market.

     SELLING, GENERAL AND ADMINISTRATIVE EXPENSES.  Selling, general and
administrative expenses increased 37.8% to $17.5 million in fiscal 1996, from
$12.7 million in fiscal 1995. This increase was primarily attributable to
increased selling expenses, including payroll-related costs, sales commissions
associated with the increase in the Company's sales, increased costs associated
with the development of new products and product lines, increased costs related
to the production of merchandise catalogs, increased travel and entertainment
expenses related to the Company's expanded presence at industry tradeshows, and
increased occupancy costs relative to the establishment of a distribution
facility in Miami, Florida. Of the increase, $1.5 million was related to the Ace
acquisition, primarily a result of approximately $1.0 million of increased
salaries related to the Ace personnel added on June 20, 1996. As a percentage of
net sales, the selling, general and administrative expenses decreased to 23.5%
from 26.6%, due primarily to the Company's ability to service a greater volume
of sales without a corresponding increase in selling, general and administrative
expenses.

     INTEREST EXPENSE AND OTHER INCOME.  Interest expense decreased 37.3% to
$660,000 for fiscal 1996, from $1.1 million in fiscal 1995 due to the retirement
of the Company's notes payable and substantially all long-term debt during the
fourth quarter of fiscal 1995 and the first quarter of fiscal 1996 using the net
proceeds from the Company's initial public offering. Certain proceeds from the
initial public offering were invested in interest bearing accounts and
short-term securities earning interest income of $656,000 during fiscal 1996.

     INCOME TAX EXPENSE.  Income tax expense for fiscal 1996 reflects an
effective rate of 39.3%, compared to the fiscal 1995 rate of 36.9%. The increase
is attributable primarily to a valuation allowance that was recorded in fiscal
1996 against the deferred tax asset related to a capital loss carryover.

LIQUIDITY AND CAPITAL RESOURCES

     At July 31, 1997, the Company's working capital was $35.4 million, compared
to $19.9 million at July 31, 1996. This increase was primarily attributable to
the increase in net sales.

     The Company satisfies its capital requirements and seasonal liquidity
shortfalls with cash flow primarily from borrowings and secondarily from
operations. The Company's primary capital needs have consisted of funding for
acquisitions, acquisition of inventory, customer receivables, letters of credit,
licenses and international expansion.

     During July 1997 the Company completed a private placement of 8%
convertible debentures with three investment funds in the aggregate amount of
$15 million. The proceeds were used to retire a $3 million subordinated demand
note due to a shareholder, to provide $3 million of collateral on two lines of
credit with certain banks in Spain, and for general corporate purposes. Interest
accrues at 8% per annum, payable monthly until maturity on June 30, 2004.
Interest is payable monthly and no principal is due until June 30, 2000 at which
time principal is payable at a rate of 1% of the outstanding balance monthly
with the

                                       21

remaining balance due at final maturity date of June 30, 2004. The debt is
convertible into Common Stock at any time during the loan period at a conversion
price of $17 per share, with a one time possible downward adjustment if the
closing bid price of the Common Stock is a price less than $17 following the
release of earnings for fiscal 1998. Such adjustment is based on the Company's
cash flows, but cannot be adjusted to a price less than 90% of the average
market price for the 21 days following the Company's release of earnings for
fiscal 1998. The convertible debt holders may force redemption upon a change of
control of the Common Stock, a change in the composition of two-thirds of the
Company's Board, or if the Common Stock received in conversion cannot be
publicly traded. The Company incurred costs of approximately $731,000 in
connection with the issuance of the convertible debentures. Such costs were
capitalized and are being amortized to interest expense over the seven-year term
of the convertible debentures on a straight-line basis, which approximates the
interest method. The costs will be expensed on a pro rata basis upon the
conversion of all or a portion of the debentures.

     In June 1996, in connection with the Ace acquisition, the Company borrowed
$34.0 million under the Credit Facility, $3.0 million under a subordinated loan
from the Company's Chief Executive Officer and $2.9 million under a subordinated
loan from the Ace Sellers. The Credit Facility provides for a $53 million
revolving line of credit commitment, subject to availability under a borrowing
base calculated by reference to the level of eligible accounts receivable and
inventory, and includes a $15 million sublimit for the issuance of letters of
credit. The revolving credit facility matures on June 20, 1998. The Credit
Facility also includes a $12 million acquisition term loan which requires 60
equal monthly principal payments of $200,000 plus accrued interest beginning
August 1, 1996, with the last payment due and payable on June 20, 2001.

     Interest on borrowings outstanding under revolving loans under the Credit
Facility is payable monthly at an annual rate equal to, at the Company's option,
(a) the Alternate Base Rate plus 0.50% or (b) the LIBOR rate plus 2.50%. For
amounts outstanding under the term loans, interest is payable monthly in arrears
at an annual rate equal to, at the Company's option, (a) the Bank's Alternate
Base Rate plus 0.75% or (b) the LIBOR rate plus 2.75%. The "Alternate Base
Rate" for the purpose of this discussion means, as of any day of determination
thereof, a rate per annum equal to the greatest of (a) the Prime Rate in effect
on such day, (b) the Federal Funds Effective Rate (as defined in the Credit
Facility) in effect for such day plus 0.50%, or (c) the Base CD Rate in effect
for such day plus 1.00%.

     As of July 31, 1997, the revolving loan balance was $22.6 million, the term
loan balance was $9.6 million, and the amount of convertible debt outstanding
was $15 million. As of July 31, 1997, the Company had an aggregate of $7.1
million in outstanding irrevocable letters of credit and bankers' acceptances.
Based on the level of the Company's eligible accounts receivable and inventory
at July 31, 1997, the Company had $13.6 million of additional borrowing capacity
available under the Credit Facility.

     As of July 31, 1997, Play-By-Play Europe had an aggregate of approximately
$2.5 million outstanding in irrevocable letters of credit for the purchase of
inventory. The Company's current policy is to permanently reinvest all earnings
from foreign subsidiaries in those operations. This policy restricts the amount
of cash available for distribution by these subsidiaries; however, the Company
may obtain cash from the subsidiaries for repayment of intercompany obligations
incurred in the normal course of business. In the event the Company changes its
policy, a tax liability will be incurred for previous undistributed earnings,
and any distributions would be subject to withholding and current income taxes.

     During fiscal years 1996 and 1997, the Company funded its growth
principally from the aforementioned debt facilities and operations. During this
period of time a majority of the Company's net sales has been derived from
licensed products, a trend which the Company believes will continue. As the
Company continues to expand internationally and obtain additional licenses, the
Company expects greater pressure to be placed on the Company's liquidity needs
to fund significant additional royalty advances and guarantees of minimum
royalty payments. Certain of the Company's license agreements require the
Company to maintain standby letters of credit in favor of the licensors in order
to secure the Company's obligations to make minimum guaranteed payments to the
licensors. Accordingly, the Company expects that additional debt and/or equity
offerings will be required in the foreseeable future to fund such growth.
Minimum

                                       22

royalty guarantees have increased from $1.5 million at July 31, 1995 to $6.2
million at July 31, 1997. Additionally, in September 1997, the Company acquired
the worldwide licensing rights to manufacture and distribute Baby Looney Tunes
products.

     The Company's operating activities provided net cash of $1.8 million in
fiscal 1997 and used net cash of $13.4 million in fiscal 1996. The cash flow
from operations for fiscal 1997 was primarily affected by changes in accounts
receivable, inventory and accounts payable.

     Net cash used in investing activities during fiscal 1997 was $1.3 million
compared to net cash used in investing activities for fiscal 1996 of $39.9
million. For fiscal 1997, net cash used in investing activities consisted
principally of the purchase of property and equipment of $792,000. Additionally,
during fiscal 1997, the Company entered into a non-cash investing and financing
transaction to acquire TLC for 40,000 shares of Common Stock. The Company
anticipates its capital requirements may exceed $4 million during fiscal 1998,
based on plans to purchase and implement new fully integrated systems software
and modernize the Chicago distribution facility. For fiscal 1996, net cash used
in investing activities consisted principally of the purchase of property and
equipment of $1.8 million and acquisition costs relating to Ace, including $39.2
million principally financed from the Credit Facility, which was partially
offset by the redemption of short-term investments of $973,000.

     Net cash provided by financing activities during fiscal 1997 was $5.7
million, and net cash provided by financing activities in fiscal 1996 was $38.9
million. During fiscal 1997, cash was used to repay the revolving loan of $2.2
million, repay the term loan of $2.4 million, repay the $3.0 million note to Mr.
Torres and repay the subordinated loan from the Ace Sellers of $1.5 million. In
fiscal 1996, cash provided by financing activities consisted principally of
proceeds from the various debt facilities described above for the Ace
acquisition and the receipt of the net proceeds from the issuance of common
stock in connection with the exercise of the over-allotment option by the
underwriters of the Company's initial public offering.

SEASONALITY

     Both the retail and amusement toy industries are inherently seasonal.
Generally, in the past, the Company's sales to the amusement industry have been
highest during the third and fourth fiscal quarters, and collections for those
sales have been highest during the succeeding two fiscal quarters. The Company's
sales to the retail toy industry have been highest during the first and fourth
fiscal quarters, and collections from those sales have been highest during the
succeeding two fiscal quarters. The Company's working capital needs and
borrowings to fund those needs have been highest during the third and fourth
fiscal quarters. As a result of the Company's increased sales to amusement
customers and to retail customers, the Company anticipates that its borrowings
to fund working capital needs may become more significant in the third and
fourth fiscal quarters.

     The Company utilizes borrowings under the Credit Facility to finance
purchases of inventory and accounts receivable, primarily during the peak
selling season. During fiscal 1997, the highest level of aggregate borrowings
under the Credit Facility was $33.1 million (in June, 1997).

     The following sets forth the Company's net sales by fiscal quarter for
fiscal 1997, 1996 and 1995:

                                                    FISCAL YEAR
                                          -------------------------------
             FISCAL QUARTER                 1997       1996       1995
- ----------------------------------------  ---------  ---------  ---------
                                                  (IN THOUSANDS)
First...................................  $  39,891  $  23,439  $  10,067
Second..................................     22,039     12,023      9,244
Third...................................     28,001     14,302     11,777
Fourth..................................     47,455     24,433     16,643

INFLATION

     The Company does not believe that inflation in the United States or Europe
in recent years has had a significant effect on its results of operations.

                                       23

RECENT ACCOUNTING PRONOUNCEMENTS

     In February 1997, the Financial Accounting Standards Board ("FASB")
issued Statement of Financial Accounting Standards ("SFAS") No. 128 "Earnings
Per Share." SFAS No. 128 specifies the computation, presentation and disclosure
requirements for earnings per share and is designed to improve earnings per
share information by simplifying the existing computational guidelines and
revising the previous disclosure requirements. The statement is effective for
periods ending after December 15, 1997, including interim periods.

     In June 1997, the FASB issued SFAS No. 130, "Reporting Comprehensive
Income," which establishes standards for reporting and display of comprehensive
income and its components in a full set of general-purpose financial statements.
SFAS No. 130 is effective for fiscal years beginning after December 15, 1997.

     Also in June 1997, the FASB issued SFAS No. 131, "Disclosure about
Segments of an Enterprise and Restated Information," which establishes
standards for the way that public business enterprises report information about
operating segments in annual financial statements and requires that those
enterprises report selected information about operating segments in interim
financial reports issued to shareholders. It also establishes standards for
related disclosures about products and services, geographic areas and major
customers. SFAS No. 131 is effective for financial statements for periods
beginning after December 15, 1997.

     The Company does not believe the implementation of these recent accounting
pronouncements will have a material effect on its consolidated financial
statements.

                                       24

                                    BUSINESS

     The Company designs, develops, markets and distributes stuffed toys,
novelty items and its Play-Faces (Registered Trademark) line of sculpted toy
pillows based on licensed characters and trademarks. The Company also designs,
develops, markets and distributes electronic toys and non-licensed stuffed toys
and markets and distributes a broad line of non-licensed novelty items. The
Company markets and distributes its products in both amusement and retail
markets and believes that it is the leading supplier of stuffed toys and novelty
items to the domestic amusement industry. The Company was incorporated in Texas
in 1992. Its principal executive offices are located at 4400 Tejasco, San
Antonio, Texas 78218 and its telephone number is (210) 829-4666.

     Over the last three fiscal years, the Company's net sales have grown from
$32.6 million for fiscal 1994 to $137.4 million for fiscal 1997, representing a
62.4% average annual increase, and net income has increased from $1.1 million
for fiscal 1994 to $6.2 million for fiscal 1997, representing an 82% average
annual increase. The Company's growth in net sales and net income is primarily
attributable to its introduction of new products and its two strategic
acquisitions.

     The Company develops its licensed stuffed toys based principally on
popular, classic characters such as Looney Tunes, Animaniacs, Batman, Superman,
and characters featured in Space Jam (the motion picture), The Flinstones
(Trademark) and Popeye (Trademark) and on popular, classic trademark licenses
such as Coca-Cola (Registered Trademark) brand plush toys, including the
Coca-Cola (Registered Trademark) Polar Bear, and Harley-Davidson Motor Company's
Harley Hog (Trademark). The Company develops a licensed stuffed toy by
identifying a character or trademark license, obtaining the necessary license
designing the product and developing a prototype, and manufacturing the products
through third party manufacturers. The Company believes that products based on
popular, classic characters and trademarks will have a longer and more stable
product life cycle than products based on newer, less established characters and
trademarks. The Company believes its position as a leading supplier to the
domestic amusement industry allows it to more effectively acquire licenses for
products sold to the amusement market. The Company's non-licensed products
include traditional stuffed toys in various sizes, interactive dolls and novelty
items such as low-priced plastic toys and games used primarily as redemption
prizes by its amusement customers. For fiscal 1997, net sales of licensed
products and non-licensed products accounted for 59.7% and 38.0%, respectively,
of the Company's net sales.

     The Company commenced its retail product line in fiscal 1995 with its
originally developed Play-Faces (Registered Trademark) line of sculpted toy
pillows shaped in the facial likenesses of licensed animated characters. The
Play-Faces (Registered Trademark) line is based upon popular, classic
characters, including The Walt Disney Company's animated characters, Looney
Tunes, Animaniacs, Batman, Superman, Space Jam characters, Sesame Street
Characters, Garfield (Trademark) and new characters developed and introduced by
leading entertainment companies, such as the ones presented in The Walt Disney
Company's animated films Toy Story, The Hunchback of Notre Dame, and 101
Dalmatians. During fiscal 1997 the Company further developed the Play-Faces
(Registered Trademark) line by adding full bodied Play-Faces (Registered which
are being sold in the domestic sections of mass retailers. The Company believes
its Play-Faces (Registered line is a distinct product category which enhances
its ability to acquire additional character and trademark licenses. Play-Faces
(Registered products accounted for 12.0% of the Company's net sales for fiscal
1997.

     During fiscal 1997, the Company entered the large doll market with a pair
of electronic interactive dolls, the "Talkin' Tots" (Trademark) which talk and
sing together utilizing infrared technology. The Company began selling "Talkin'
Tots" (Trademark) during the fourth quarter of fiscal 1997 and began television
advertisements during the first fiscal quarter of 1998. The Company also
developed a retail line of Looney Tunes products during fiscal 1997, including
standing, sitting and bean bag stuffed toys, and another television promoted
electronic stuffed toy, the "Tornado Taz." The "Tornado Taz" is a Tazmanian
Devil that spins, shakes, grunts and laughs. The Looney Tunes products include
such characters as Tweety (Trademark), Sylvester (Trademark), Tazmanian Devil
(Trademark), Bugs Bunny (Trademark), Speedy Gonzales (Trademark), Yosemite Sam
(Trademark)and Daffy Duck (Trademark).

     The Company has a diversified base of customers within the amusement and
retail distribution channels. Amusement customers, which accounted for 69.8% of
net sales for fiscal 1997, include theme parks such as Six Flags, Busch Gardens
and SeaWorld, family entertainment centers such as Dave &

                                       25

Buster's, Inc., Tilt and Namco, and carnivals and state fairs. In addition to
theme parks, family entertainment centers and carnivals, the Company's amusement
distribution channels include Fun Services (sales through franchisees),
fundraising and premium (products designed for specific companies) customers.
Retail customers, which accounted for 27.9% of net sales for the same period,
principally consist of mass merchandisers such as Wal-Mart, Kmart and Target,
and specialty retailers such as Toys "R" Us and Kay Bee Toys. No one customer
accounted for more than 10% of net sales for fiscal 1997.

     The Company recently completed two strategic acquisitions that have
contributed to its growth. In June 1996, the Company acquired substantially all
of the operating assets, business operations and facilities of Ace for $44.7
million. In November 1996, the Company, through its wholly-owned subsidiary
Play-By-Play Europe, acquired TLC for 40,000 shares of Common Stock. The Ace
acquisition provided the Company with several strategic advantages, including
significant distribution in the central and western United States, significant
distribution channels in the outdoor amusement markets, key United States and
international classic character licenses for retail and amusement, an in-house
design and development team and additional key personnel. The Company believes
that the Ace acquisition contributed to the Company's profitability in fiscal
1997. Similarly, the TLC Acquisition resulted in additional distribution
channels in the U.K., where TLC is headquartered, and other areas of Europe. The
Company believes that the TLC Acquisition has begun contributing to the
Company's net earnings and is partially responsible for the significant growth
the Company has experienced internationally.

COMPANY STRENGTHS

     The Company believes its principal strengths include its:
      o  emphasis on licenses for popular, classic characters and
         trademarks and new characters introduced by leading entertainment
         companies;

      o  demonstrated ability to develop new and innovative toys such as
         "Talkin' Tots (Trademark)" and "Tornado Taz", new licensed products
         such as the Coca-Cola (Registered Trademark) brand stuffed toys and
         new product categories such as the Play-Faces (Registered line;

      o  position as the leading supplier of stuffed toys and novelty items
         to the amusement industry;

      o  balance between amusement and retail markets, which reduces
         seasonality and increases stability of revenues;

      o  experienced management team with toy and licensing expertise;

      o  in-house design and development team which provides the Company
         the ability to bring more products to market quicker, thereby
         taking early advantage of product trends;

      o  Hong Kong office which results in direct sourcing in the Far East
         and the ability to better manage product quality, production and
         timely availability of products;

      o  diverse customer base including over 4,000 customers, with no
         customer accounting for greater than 10% of net sales;

      o  multiple distribution channels which enhance the Company's ability
         to sell slower moving items while minimizing the impact on gross
         profit margins; and

      o  distribution facilities located throughout North America and
         Europe allowing the Company to better serve its customers which
         typically have multiple locations and minimal inventory space.

BUSINESS STRATEGY

     The Company's growth strategy includes the following key elements:

     LICENSED PRODUCT LINE EXPANSION.  The Company believes that, by developing
licensed products based principally on popular, classic characters and
trademarks, it has established a core licensed product portfolio that is
characterized by a longer life cycle than is typical in the toy industry. The
Company intends to continue to develop its licensed product line by targeting
licensing opportunities where it can take

                                       26

advantage of licensor advertising, publicity and media exposure. The Company
believes that its broad licensed product line prevents it from becoming overly
dependent on a single product or customer.

     DEVELOPMENT OF INNOVATIVE TOYS AND NEW PRODUCT CATEGORIES. The Company
believes that its Play-Faces (Registered and other licensed-based product lines
represent distinct product categories which enhance its market identification
and ability to acquire additional character and trademark licenses. The Company
intends to develop new product categories targeted to both its amusement and
retail customers. The Company strives to develop unique products with broad
end-consumer appeal at competitive prices by identifying previously undeveloped
or under-developed products or product categories and matching them with
popular, classic licensed characters and/or trademarks. The Company believes it
has successfully implemented this approach with its Looney Tunes product lines,
"Talkin' Tots" (Trademark), "Tornado Taz," Play-Faces (Registered product lines,
Harley-Davidson Motor Company's Harley Hog (Trademark) and Coca-Cola (Registered
Trademark) Polar Bear.

     INTERNATIONAL EXPANSION.  The Company plans to increase its international
sales, primarily in Europe and Latin America, in both the amusement and retail
channels through the Company's European distribution facilities and independent
distributors. The Company believes that markets outside the United States
present significant opportunities and are generally less competitive than the
United States market. The Company commenced toy distribution and sales
operations in Europe and Latin America in fiscal 1994. Since fiscal 1994,
international net sales have increased at an average annual rate in excess of
100%, and the Company believes there are additional significant opportunities
for growth in international markets. Additionally, with the newly obtained
worldwide manufacturing and distribution rights for Baby Looney Tunes, the
Company will begin selling in new markets for the Company, including the Asia
Pacific countries.

     RETAIL MARKET PENETRATION. The Company intends to broaden its retail
distribution both domestically and internationally. Through its licensing and
new product development strategies, the Company plans to further penetrate the
retail market by continuing to develop and introduce new products (such as
"Talkin' Tots"(Registered Trademark) and "Tornado Taz") and product categories
(such as Play-Faces (Registered Trademark). Since fiscal 1994, retail sales 
have grown at a weighted average rate of 127.3% domestically and at a weighted 
average rate of 110% internationally. Based on the Company's small market
share of the retail industry and its proven ability to develop product 
niches and obtain key licenses, retail products continue to be a growth 
opportunity for the Company.

     AMUSEMENT MARKET PENETRATION.  With the Ace acquisition, the Company
believes that it has become the leading supplier of stuffed toys and novelty
items to the domestic amusement market. The Company believes that this market is
less susceptible to changing consumer preferences than the retail market. The
Company believes that its broad and continually updated line of licensed and
non-licensed stuffed toys and novelty items, its purchasing power and its
reputation as a leading amusement supplier provide the Company with a
competitive advantage over many other suppliers to this market. While the
Company believes there is greater opportunity to grow its retail and
international businesses than its domestic amusement business, the latter
provides the Company with a consistent base of cash flow.

     ACQUISITION STRATEGY.  The acquisition strategy of the Company is to find
businesses with unique product lines (either licensed or non-licensed) which can
be sold through the Company's existing distribution channels or businesses which
have complimentary distribution channels for the Company's existing product
lines. The Company believes that this strategy should result in greater sales
while reducing the combined companies' general and administrative costs. The
Company believes that the Ace and TLC acquisitions accomplished both of these
acquisition objectives.

INDUSTRY BACKGROUND

     According to the Toy Manufacturers of America, Inc. ("TMA"), an industry
trade group, total domestic shipments of toys, excluding video games and
accessories, were approximately $13.9 billion in 1996. According to the TMA, the
United States is the world's largest toy market, followed by Japan and Western
Europe. The Company estimates that the two largest U.S. toy companies, Mattel,
Inc. and Hasbro, Inc., collectively hold a dominant share of the domestic
non-video toy market. In addition, hundreds of smaller companies compete in the
design and development of new toys, the procurement of licenses, the

                                       27

improvement and expansion of previously introduced products and product lines,
and the marketing and distribution of toy products.

     A substantial majority of the toys sold in the U.S. are manufactured,
either in whole or in part, overseas where labor rates are comparatively low.
The largest foreign producer markets are China and, to a lesser extent, other
countries in the Far East.

     Toy manufacturers sell their products either directly to retailers, or to
wholesalers who carry the product lines of many manufacturers. Retail toy sales
have become increasingly concentrated through a small number of large chains,
such as Toys "R" Us, Wal-Mart Stores, Kmart, Target Stores, Kay-Bee Toys, a
division of Consolidated Stores Inc., which generally feature a large selection
of toys, some at discount prices, and seek to maintain lower inventory levels to
reduce their inventory risk. According to the TMA, the top five U.S. toy
retailers collectively hold more than half of the domestic retail market for toy
sales, and their collective market share has grown in recent years.

     In the amusement industry, stuffed toys and novelty items are used
primarily as redemption prizes for games of skill and chance, designed for and
operated in theme parks, carnivals, arcades and family entertainment centers.
The Company believes that amusement industry game revenue has experienced
considerable growth due to the expansion of family entertainment center chains
such as Dave & Buster's, Tilt and Aladdin's Castle and improvement in the
quality of redemption merchandise and merchandising display techniques.

PRODUCTS

     The Company markets a variety of licensed and non-licensed stuffed toys,
electronic toys and novelty items. The following chart shows the breakdown of
the Company's net toy sales (which does not include vending sales) by principal
product category:

                                             YEAR ENDED JULY 31,
                                       -------------------------------
                                         1997       1996       1995
                                       ---------  ---------  ---------
                                                (IN MILLIONS)
Licensed products:
     Stuffed toys....................  $    63.4  $    24.2  $    14.6
     Play-Faces (Registered Trademark)      16.5       19.0        7.6
     Electronic toys.................        2.0     --         --
                                       ---------  ---------  ---------
                                            81.9       43.2       22.2
                                       ---------  ---------  ---------
Non-licensed products:
     Stuffed toys....................       38.7       22.1       17.6
     Novelty items...................        8.8        5.4        3.8
     Electronic toys.................        4.8     --         --
                                       ---------  ---------  ---------
                                            52.3       27.5       21.4
                                       ---------  ---------  ---------
          Total......................  $   134.2  $    70.7  $    43.6
                                       =========  =========  =========
                                         (AS A PERCENTAGE OF NET TOY
                                                   SALES)

Licensed products:
     Stuffed toys....................       47.3%      34.2%      33.5%
     Play-FacesT.....................       12.3       26.9       17.5
     Electronic toys.................        1.5     --         --
                                       ---------  ---------  ---------
                                            61.1       61.1       51.0
                                       ---------  ---------  ---------
Non-licensed products:
     Stuffed toys....................       28.8       31.2       40.3
     Novelty items...................        6.5        7.7        8.7
     Electronic toys.................        3.6     --         --
                                       ---------  ---------  ---------
                                            38.9       38.9       49.0
                                       ---------  ---------  ---------
          Total......................      100.0%     100.0%     100.0%
                                       =========  =========  =========

                                       28

LICENSED PRODUCTS

     In developing its licensed products, the Company seeks to take advantage of
media exposure and goodwill accompanying its licensed characters and trademarks
as well as the advertising and promotional expenses incurred by its licensors.
Net sales of licensed products were $81.9 million and $43.2 million (59.7% and
58.2% of net sales) during fiscal 1997 and 1996, respectively. The following
chart sets forth certain of the Company's character and trademark licenses:


                                                   CHARACTER OR
              LICENSOR                          TRADEMARK LICENSE                       PRODUCTS                  TERRITORY*
- -------------------------------------  ------------------------------------  ------------------------------  ---------------------
                                                                                                    
Warner Brothers                        LOONEY TUNES (Bugs Bunny (Trademark),  Stuffed toys, PLAY-FACES,      United States, Canada
                                       Tasmanian Devil (Trademark),           (Registered Trademark)         and certain countries
                                       Sylvester (Trademark), Tweety          novelties, wallhooks and       in Europe and Latin 
                                       (Trademark), Porky Pig (Trademark,     bookends                       America
                                       Daffy Duck (Trademark), Speedy Gonzales
                                       (Trademark), Wile E. Coyote
                                       (Trademark), Road Runner (Trademark),
                                       Elmer Fudd (Trademark, Yosemite Sam
                                       (Trademark), Pepe le Pew (Trademark)
                                       and others)



                                       BABY LOONEY TUNES                     Pre-school and infant toys,     Worldwide
                                                                             including molded and stuffed
                                                                             toys

                                       ANIMANIACS                            Stuffed toys                    United States

                                       BATMAN                                Stuffed toys and novelties      United States and
                                                                                                             Canada

                                       SUPERMAN                              Stuffed toys and novelties      United States and
                                                                                                             Canada

                                       QUEST FOR CAMELOT                     Stuffed toys, PLAY-FACES        United States
                                                                             (Registered Trademark) and 
                                                                             novelties 

                                       HANNA BARBERA CHARACTERS              Stuffed toys, PLAY-FACES        United States, Canada
                                       (Flinstones (Trademark), Tom and      (Registered Trademark),         and certain countries
                                       Jerry (Trademark) Scooby-Doo          novelties, wallhooks and        in Europe and Latin 
                                       (Trademark), Jetsons (Trademark)      backpacks                       America
                                        and others)

The Walt Disney Company                STANDARD CHARACTERS (Mickey Mouse,    PLAY-FACES (Registered          United States, Canada
                                       Minnie Mouse, Donald Duck, Daisy      Trademark), bookends            and certain countries
                                       Duck, Huey, Duey, Louie, Pluto and    and backpacks                   in Europe
                                       Goofy)

                                       WINNIE THE POOH                       PLAY-FACES(Registered           United States, Canada
                                                                             Trademark), wallhooks and       and certain countries
                                                                             backpacks                       in Europe

                                       101 DALMATIONS                        PLAY-FACES(Registered           United States, Canada
                                                                             Trademark), wallhooks and       and certain countries
                                                                             backpacks                       in Europe

                                       THE LITTLE MERMAID                    PLAY-FACES (Registered          United States and
                                                                             Trademark) and wallhooks        Canada

                                       MULAN                                 PLAY-FACES (Registered          United States
                                                                             Trademark and wallhooks

The Coca-Cola Company                  COCA-COLA(Registered Trademark) AND   Stuffed toys and novelties      United States and
                                       COKE (Registered Trademark)                                           certain countries in
                                                                                                             Europe and Latin
                                                                                                             America

Harley-Davidson Motor Company          HARLEY-DAVIDSON AND HARLEY HOG        Stuffed toys                    United States and
                                       (Registered Trademark)                                                Canada

National Football League Properties,   NFL (Trademark)TEAM LOGOS             Stuffed toys and novelties      United States
Inc.

National Basketball Association        NBA TEAM LOGOS                        Stuffed toys                    United States
Properties, Inc.

Children's Television Workshop         SESAME STREET                         Stuffed toys, PLAY-FACES        United States, Canada
                                                                             (Registered Trademark)          and certain countries
                                                                              and wallhooks                  in Europe

                                             (TABLE CONTINUED ON FOLLOWING PAGE)

                                       29

                                                   CHARACTER OR
              LICENSOR                          TRADEMARK LICENSE                       PRODUCTS                  TERRITORY*
- -------------------------------------  ------------------------------------  ------------------------------  ---------------------
Jim Henson Productions, Inc.           MUPPETS (Kermit the Frog, Miss Piggy  PLAY-FACES (Registered          United States
                                       and others)                           Trademark)

Paws, Inc.                             GARFIELD (Trademark)                  Stuffed toys, PLAY-FACES,       United States and
                                                                             (Registered Trademark) bookends certain countries in
                                                                             and wallhooks                   Europe

Informatica Servicios y Productos,     REAL-MADRID CLUB DE FUTBOL            Stuffed toys                    Worldwide
S.A.                                   (Registered Trademark)

Barcelona Futbol Club                  BARCELONA FUTBOL CLUB                 Stuffed toys                    Spain

Real Betis Balompie S.A.D.             REAL BETIS BALOMPIE(Registered        Stuffed toys                    Spain
                                       Trademark)

* Certain territories are limited to retail, amusement, and/or fund-raising
distribution channels.

     STUFFED TOYS.  The Company designs, develops, markets and distributes over
1,500 different stuffed toys based upon its licenses for children's
entertainment characters and corporate trademarks. Generally, the Company offers
a variety of sizes and styles of its licensed stuffed toys. The Company seeks to
develop its products around both existing and newly-acquired licenses for
commercially established characters and trademarks. The Company's licensed
stuffed toys are generally sold to both amusement customers as redemption prizes
and to retail customers. Licensed stuffed toy products have suggested retail
prices ranging from $5 to $30. To date, the Company's most successful licensed
stuffed toy products have been the Looney Tunes characters.

     PLAY-FACES(Registered Trademark). During the first quarter of fiscal 1995,
the Company began selling its Play-Faces (Registered Trademark) line of sculpted
toy pillows shaped in the facial likenesses of licensed animated characters.
Play-Faces (Registered Trademark) are sold primarily to retail customers and
have a suggested retail price of under $20. The Company believes its Play-Faces
(Registered Trademark) line is a distinct product category which has enhanced
its ability to acquire additional character and trademark licenses. The Company
has expanded its Play-Faces (Registered Trademark) line by adding different
sizes of Play-Faces (Registered Trademark) products and securing additional
character licenses. Play-Faces (Registered Trademark) products accounted for
12.0% of the Company's net sales for fiscal 1997. During fiscal 1997 the Company
further developed the Play-Faces (Registered Trademark) line by adding full
bodied Play-Faces (Registered Trademark) which are being sold in the domestic
sections of mass retailers.

     ELECTRONIC TOYS.  During fiscal 1997, the Company introduced a television
promoted electronic stuffed toy, Tornado Taz. Tornado Taz is a plush depiction
of the Tazmanian Devil that spins, shakes, grunts and laughs. The Company began
selling this product during the fourth quarter of fiscal 1997. Sales for Tornado
Taz accounted for $2.0 million, or 1.5%, of the Company's net toy sales for
fiscal 1997.

NON-LICENSED PRODUCTS

     The Company markets and distributes a broad line of non-licensed products,
including stuffed toys, electronic toys and novelty items. The Company's
non-licensed product line includes stuffed and electronic toys designed and
developed by the Company, stuffed toy and novelty product lines selected and
modified by the Company from the product lines of third party manufacturers, and
stuffed toys and novelty items purchased directly from third party
manufacturers. Net sales of non-licensed products were $52.3 million and $27.5
million (38.0% and 37.0% of net sales) during fiscal 1997 and 1996,
respectively.

     STUFFED TOYS.  The Company designs, develops, markets and distributes a
broad line of non-licensed stuffed toys, consisting principally of generic
animal characters and a broad variety of seasonal and holiday characters. The
Company's non-licensed stuffed toys are principally marketed to the amusement
market as redemption prizes. The Company frequently redesigns, by color and
otherwise, its product line. Over the two year period ending July 31, 1997,
sales of non-licensed stuffed toys have decreased as a percentage of total net
toy sales primarily due to changing consumer trends toward preferences of
licensed merchandise

                                       30

and the Company's decision to focus its working capital on the growth of its
licensed products and novelty item sales. No single non-licensed stuffed toy
accounted for more than 10% of the Company's net sales during fiscal 1997, 1996
or 1995.

     NOVELTY ITEMS.  The Company markets and distributes a broad line of novelty
items to the amusement market for use as redemption prizes. The Company's
novelty items principally include plastic toys, cosmetic jewelry, novelty school
supplies, inexpensive electronic toys and radios, rubber balls and styrofoam
gliders. The Company frequently changes its mix of novelty items. For example,
in response to changing customer demand, the Company is now supplying hard candy
to amusement customers for use as redemption prizes. For fiscal 1997, sales of
candy were not significant. No single novelty item accounted for more than 10%
of the Company's net sales or 10% of the Company's net sales of novelty items
during fiscal 1997.

     ELECTRONIC TOYS. During fiscal 1997, the Company entered the large doll
market with a set of electronic interactive dolls, the "Talkin' Tots"
(Trademark), which talk and sing together utilizing infrared technology. The
Company began television promotion of "Talkin' Tots"(Trademark) during Fall
1997. The Company began selling this product during the fourth quarter of fiscal
1997. Sales for the "Talkin' Tots" (Trademark) accounted for $4.8 million, or
3.6%, of the Company's net toy sales for fiscal 1997.

LICENSE AGREEMENTS

     Approximately 59.7%, 58.2% and 46.6% of the Company's net sales in fiscal
1997, 1996 and 1995, respectively, were derived from product lines based on
entertainment character or corporate trademark licenses. The Company's products
based on trademarks licensed by Looney Tunes characters accounted for 37.5% of
net sales in fiscal 1997. The Company's licenses generally have terms of one to
four years and permit sales in specified geographic territories and distribution
channels. The Company's license agreements typically require the payment of
non-refundable advances and guaranteed minimum royalties on sales of licensed
products. Certain of the Company's material licenses are non-exclusive. The
Company emphasizes licenses that permit the Company to market toys based on
characters or trademarks which develop their own popular identity, often through
exposure in television programs, movies, cartoons and comic books and, in the
case of popular, classic characters, often through exposure over many years. The
Company's license agreements require the Company to obtain approval of the
Company's third party manufacturer and approval of the product from the
licensor. Generally, the Company's license agreements also require the Company
to carry specified types and amounts of insurance. The Company's license
agreements generally require licensor approval prior to merger, reorganization,
certain stock sales or any assignment of the license, and certain of the license
agreements require prior approval by the licensor of certain management changes
of the licensee. The Company believes that it maintains good working
relationships with its licensors.

     In addition to seeking licenses for popular, classic characters and
trademarks, the Company also seeks to acquire licenses for new characters
developed and introduced by leading entertainment companies. The successful
marketing of a product based on a character generally requires the Company to
anticipate and evaluate the popularity of such characters, and to capitalize on
the success of such character in a timely manner. A determination to acquire a
character license must frequently be made before the commercial introduction of
the property in which the new licensed character appears. Since many toy
products based on licensed characters are successfully marketed for only one or
two years, the success of the Company's character licensing program is dependent
upon the ability of management to acquire licenses and to develop the
corresponding products in a timely manner.

SALES, MARKETING AND DISTRIBUTION

     The Company markets and distributes its products domestically and
internationally to a diverse customer base within the amusement and retail toy
markets. The following table sets forth information concerning the Company's
domestic and international net toy sales (which do not include vending sales) by
distribution channel. Sales by the domestic division, including export sales,
are considered domestic sales.

                                       31

The export sales for fiscal 1997, 1996 and 1995 were $5.6 million, $3.7 million
and $2.0 million, respectively. Sales by the European toy subsidiary are
considered international sales.

                                             YEAR ENDED JULY 31,
                                       -------------------------------
                                         1997       1996       1995
                                       ---------  ---------  ---------
                                                (IN MILLIONS)
Domestic toy sales:
     Retail..........................  $    31.7  $    20.8  $    10.4
     Amusement.......................       81.4       40.8       26.8
                                       ---------  ---------  ---------
                                           113.1       61.6       37.2
                                       ---------  ---------  ---------
International toy sales:
     Retail..........................        6.6        2.4        1.6
     Amusement.......................       14.5        6.7        4.8
                                       ---------  ---------  ---------
                                            21.1        9.1        6.4
                                       ---------  ---------  ---------
          Total......................  $   134.2  $    70.7  $    43.6
                                       =========  =========  =========
                                         (AS A PERCENTAGE OF NET TOY
                                                   SALES)
Domestic toy sales:
     Retail..........................       23.6%      29.4%      23.9%
     Amusement.......................       60.7       57.7       61.4
                                       ---------  ---------  ---------
                                            84.3       87.1       85.3
                                       ---------  ---------  ---------
International toy sales:
     Retail..........................        4.9        3.4        3.8
     Amusement.......................       10.8        9.5       10.9
                                       ---------  ---------  ---------
                                            15.7       12.9       14.7
                                       ---------  ---------  ---------
          Total......................      100.0%     100.0%     100.0%
                                       =========  =========  =========

     DOMESTIC SALES.  The Company's domestic sales are to amusement customers
including theme parks such as Six Flags, Busch Gardens and SeaWorld, family
entertainment centers such as Dave and Buster's, Tilt and Namco, carnivals,
state fairs and arcade operations, and retail customers including mass
merchandisers such as Wal-Mart, Kmart and Target and specialty retailers such as
Toys "R" Us and Kay Bee Toys. During fiscal 1997, 1996 and 1995, no domestic
customer accounted for more than 10% of net sales to domestic customers.

     The Company markets its products to amusement and retail customers in the
United States through 78 salaried and commissioned in-house salespersons and
through 19 commissioned independent sales representatives. The Company's
in-house and independent sales representatives generally utilize product
samples, catalogs, brochures and other promotional materials to market the
Company's products at trade shows, on-site visits to customers and customer
visits to the Company's showrooms. The Company maintains domestic product
showrooms in San Antonio, Texas; New York, New York; Woodinville, Washington;
and Miami, Florida; where it displays its amusement and retail product lines.
The Company's product catalogs and brochures are designed and developed
in-house. Senior management of the Company coordinates and supervises the
Company's sales personnel and coordinates the Company's independent sales
representatives and directly participates in marketing to its customers. No
sales representative generated more than 10% of net sales to domestic customers
during fiscal 1997.

     The Company distributes its products from its San Antonio, Texas; Los
Angeles, California; Brooklyn, New York; Chicago, Illinois; Miami, Florida;
Woodinville, Washington; and Burnaby, British Columbia, Canada distribution
facilities and arranges direct shipment from the Far East to its larger retail
customers. During the third quarter of fiscal 1996, the Company established an
office in Hong Kong to enhance its product development and purchasing
capabilities, centralize quality control and expand its vendor base in the Far
East.

                                       32

     The Company's retail customers are among the largest toy retailers in the
United States. Retail customers, which accounted for 27.9% of net sales for the
same period, principally consist of mass merchandisers such as Wal-Mart, Kmart
and Target, and specialty retailers such as Toys "R" Us and Kay Bee Toys. Due
to their purchasing volumes and desire to minimize inventory risk, these
retailers are increasingly requiring suppliers, including the Company, to
maintain more of the inventory on hand domestically. Accordingly, the Company is
participating in the electronic data interchange ("EDI") programs with
Wal-Mart, Target, Sears and Toys "R" Us and is testing the EDI programs with
Kmart, Spencer Gifts, Hills Department Store, JC Penney and Mervyns. The Company
plans to participate in EDI programs of several of its other major retail
customers. To participate with additional customers, the Company notifies the
customer(s) of its desire to participate, and, upon the successful exchange of
test data, the Company seeks approval to become an EDI participant with the
customer. No fees or other commitments are required to participate. The Company
believes that this participation will allow the Company to monitor store
inventory levels, schedule production to meet anticipated reorders and maintain
sufficient inventory levels to both serve its customers and better manage its
inventory. The Company does not anticipate that it will be required to make
significant additional capital expenditures or to hire additional employees in
order to participate in such EDI programs.

     In addition to theme parks, family entertainment centers and carnivals, the
Company's amusement distribution channels include Fun Services (Trademark),
fundraising and premium customers. Fun Services (Trademark) consists of sales to
approximately 50 franchisees throughout the United States whereby the Company is
the franchisor. The Fun Services (Trademark) franchisees sell products at
schools, churches and company fairs. The most significant Fun Services
(Trademark) sales program is Santa's Secret Shop (Registered Trademark), which
offers school children and their families the opportunity to purchase Christmas
gifts on school premises during the holiday season. Fun Services (Trademark)
sales during fiscal 1997 were $7.1 million. The fundraising distribution channel
consists principally of various not-for-profit organizations or their
independent event contractors. The premiums distribution channel designs,
develops and/or sources stuffed toys and novelty items customized for companies.
These products are typically distributed by the customer to their clients or
employees. During fiscal 1997 the fundraising and premiums sales totaled $8.6
million.

     Generally, the Company does not sell any of its products on consignment and
accepts returns only for defective merchandise. In certain instances, where
retailers are unable to resell the quantity of products which they have ordered
from the Company, the Company assists retailers in selling such excess inventory
by offering discounts and other concessions. Returns, concessions and canceled
orders have historically been immaterial to the Company's net sales.

     INTERNATIONAL SALES.  The Company commenced its international operations
with the opening of its distribution facility in Spain in August 1993. In
November 1996, the Company acquired TLC with distribution facilities in
Doncaster, England. The Company's principal international customers are located
in Spain, the United Kingdom, France, Benelux, Italy, Germany, Portugal, Israel,
Scandinavia, Ireland, Greece, Austria and certain Eastern European countries.
The Company has also commenced distribution to countries in the Middle East and
South Africa.

     The Company markets its products to amusement and retail customers in
Europe through twenty independent commissioned sales representatives located in
Spain and through twelve independent distributors located in the United Kingdom
and Ireland and through twenty-two independent distributors located in France,
Benelux, Italy, Germany, Austria, Portugal, Malta, Greece, South Africa, the
Middle East, Scandinavia and Eastern Europe, each of which markets products
principally within the country in which it is located. Foreign independent
distributors typically retain their own sales representatives. The Company
maintains product showrooms in Valencia, Spain and Doncaster, England to display
its European product lines, and the Company's independent distributors maintain
product showrooms to display the Company's products.

     The Company distributes its amusement and retail products to European
customers through its Company-operated European facilities and through its
independent distributors' facilities. The Company's international product line
generally includes its products offered in the United States. The Company also

                                       33

offers products based upon licenses from domestic licensors which are exclusive
to the European market and licenses from foreign licensors such as certain major
professional soccer teams in Europe.

     The Company believes that the retail industry in Europe is generally less
competitive than that of the United States, although some of the larger American
companies have a significant presence in the European markets. The Company's
license agreements in Europe are generally broader than its domestic license
agreements. Additionally, the European licenses generally provide broader
availability in terms of to whom the Company can sell its products. The Company
believes that fully utilizing these licenses is a growth opportunity. The
Company also plans to introduce certain new retail products, such as "Tornado
Taz" and "Talkin' Tots"(Registered Trademark), to the European market.

     The amusement industry in Europe is fragmented and competitors are
generally local. The Company believes that it was the first to develop and use a
product catalogue for European amusement sales. The amusement industry in Europe
historically has generally had a limited access to licensed products.

     International amusement customers include theme parks such as Port
Aventura, Isla Magica and Monte Tibidabo in Spain, Alton Towers, H. B. Leisure
and Chessington Park in the United Kingdom, Fort Fun Abenteurland and Warner
Brothers Movie World in Germany, Parc Asterix in France, Walibi in Belgium and
Efteling in Holland, and carnivals, fairs and arcade operations. International
retail customers include mass merchandisers such as J-Sainsbury, Tetco, British
Homes Stores, Aucham, Casa, Alcampo, Toys "R" Us, El Corte Ingles, Hipercor,
Cana de Azucar and specialty retailers.

DESIGN AND DEVELOPMENT

     The Company relies on its senior management personnel and its marketing
department to target licensing opportunities and its product development
department to design and develop additions to its product line. The Company
typically drafts initial product drawings and produces toy prototypes in-house.
The Company maintains its sample design department in San Antonio, Texas. The
design department enables the Company to expedite the approval of licensed
products from licensors which usually retain the right to approve the licensed
products being marketed by the Company. To date, the Company has experienced
little difficulty in obtaining licensor approval of these products. The
Company's marketing department also designs product packaging and promotional
materials. To minimize some of the risk associated with introducing new
products, the Company normally solicits the reactions of select customers to
prototypes prior to production.

MANUFACTURERS AND SUPPLIERS

     The Company contracts with third party manufacturers in the Far East,
principally within The People's Republic of China, to manufacture its stuffed
toy products and Play-Faces (Registered Trademark) products. The Company's
novelty items and electronic toys are manufactured by third parties located in
China, Taiwan and Hong Kong. The Company's senior management negotiates the
majority of its manufacturing contracts without using agents. During the third
quarter of fiscal 1996, the Company established an office in Hong Kong to
enhance the Company's product development and purchasing capabilities, to aid in
the management of quality control and shipping schedules and to expand its
vendor base in the Far East. The Far East is the largest and most widely used
manufacturing center of toys in the world. Decisions related to the choice of
manufacturer are based on price, quality of merchandise, consistency and the
ability of a manufacturer to meet the Company's timing requirements for
delivery. The Company is not a party to long-term contractual or other
arrangements with any manufacturer and often uses more than one manufacturer to
produce a single product. The majority of the Company's manufacturing is
arranged directly by the Company with the manufacturing facilities. No
manufacturer accounted for more than 10% of the Company's purchases of toy
products during fiscal 1997, with the exception of Tri-State Manufacturing
(China), Ltd. ("Tri-S"), which accounted for 26.3% of such purchases during
fiscal 1997. During such period, Tri-S manufactured PlayFaces and licensed
stuffed toys. Tri-S is currently one of several manufacturers of these products
for the Company. While the Company believes that it is not dependent on any
single manufacturer in the Far East, the Company could be materially, adversely
affected by political or economic disruptions affecting the business or
operations of third party manufacturers located in the Far East.

                                       34

     The principal materials used in the production and sale of the Company's
products are taffeta, polyester, polystyrene, acrylic textiles, plastics and
polyvinyl chloride. These materials are generally purchased by the manufacturers
who deliver completed or partially completed products to the Company. In order
to reduce transportation costs, the Company typically will import certain large
toys as skins and stuff them with either polystyrene or polyester at its
warehouse facilities in the United States or Europe. The Company believes that
an adequate supply of raw materials used in the manufacture of its products is
readily available from existing and alternative sources at reasonable prices.

ADVERTISING

     The Company implemented a television advertising campaign for the first
time in fiscal 1997 in conjunction with the introduction of "Talkin'
Tots"(Registered Trademark) and "Tornado Taz". The Company intends to continue
to utilize a promotional strategy whereby the Company will advertise certain of
its proprietary products. The Company believes that television advertising,
properly utilized, has a positive effect on sales. Although a majority of the
Company's advertising budget is allocated to television, the Company continues
to expend a portion of its advertising budget to promote its products through
retail catalogs, advertisement in trade magazines, and cooperative promotional
efforts of retailers. In addition, the Company believes its licensed products
benefit from favorable media exposure such as television programs, movies,
commercials, cartoons and comic books, and by advertising, promotional and other
media events generated by licensors. The Company's advertising expenses were
$2.7 million, $688,000 and $519,000 during fiscal years 1997, 1996 and 1995,
respectively. Aside from television promotions, advertising expenses consist
primarily of costs incurred in the design, development, printing and shipping of
Company catalogs and a limited number of advertisements in trade publications
such as The Toy Book, Amusement Business and Replay Magazine.

VENDING OPERATIONS

     The Company owns and operates approximately 1,400 coin-operated amusement
game machines (crane machines, compact disc juke boxes and video game machines)
located in Pizza Hut restaurants in Texas, of which approximately 800 are on
month-to-month arrangements. The other approximately 600 coin-operated amusement
game machines are generally operated under month-to-month arrangements with
numerous small businesses. The Company believes that operating crane machines
improves its ability to serve its amusement customers. The Company shares
machine revenues with the owners of locations where the machines are placed. The
Company's vending operations represented 2.3%, 4.6% and 7.9% of its net sales in
fiscal 1997, 1996 and 1995, respectively, were derived from the Company's
vending operations. The Company currently intends to maintain its present level
of vending operations. However, the Company anticipates that its vending
revenues will continue to decrease as a percentage of net sales due to the
Company's decision to focus its working capital on the growth of its licensed
product sales.

COMPETITION

     The Company faces vigorous competition in the sale of its products.
Competitive factors include new product development, the procurement of
licenses, timely shipment of products, price, product appeal and the
availability of retail shelf space. The toy industry is highly fragmented with
several hundred domestic and international toy companies, importers and
distributors. The Company competes with many larger, better capitalized
companies, including the Company's licensors, in the design, development,
marketing, and distribution of toys, and the procurement of licenses. The
Company's principal competitors in the retail industry include all major toy
companies. Many of the Company's competitors, including the Company's licensors,
offer similar products or alternatives to the Company's products. Licenses that
overlap the Company's licenses with respect to products, geographic areas and
markets have been and may continue to be granted to competitors of the Company.
Certain of the Company's licensors, including The Walt Disney Company, Warner
Brothers, Harley-Davidson Motor Company and The Coca-Cola Company, distribute
competing products through proprietary retail outlets and amusement parks. In
addition, the Company faces competition from a number of smaller toy companies,
some of which market single products.

                                       35

PRODUCT LIABILITY

     Products that have been or may be developed or sold by the Company may
expose the Company to potential liability from personal injury or property
damage claims by end-users of such products. The Company currently maintains
product liability insurance coverage in the amount of $1.0 million per
occurrence, with a $20 million umbrella liability policy. There can be no
assurance that the Company will be able to maintain such coverage or obtain
additional coverage on acceptable terms, or that such insurance will provide
adequate coverage against any potential claims. Moreover, even if the Company
maintains adequate insurance, any successful claim could materially and
adversely affect the reputation and prospects of the Company.

GOVERNMENTAL REGULATION

     The Company is subject to the provisions of, among other laws, the Federal
Hazardous Substances Act and the Federal Consumer Product Safety Act. Those laws
empower the Consumer Products Safety Commission (the "Consumer Commission") to
protect consumers from hazardous toys and other articles. The Consumer
Commission has the authority to exclude from the market articles which are found
to be hazardous and can require a manufacturer to repurchase such toys under
certain circumstances. Any such determination by the Consumer Commission is
subject to court review. Similar state and local laws exist in the United States
and in many jurisdictions throughout the world. The Company maintains a quality
control program, including the inspection of goods at factories and the
retention of independent testing laboratories in Hong Kong, to ensure compliance
with applicable laws. The Company believes it is in material compliance with all
applicable consumer safety laws.

     The sale of franchises is regulated by the Federal Trade Commission and by
certain state agencies located in jurisdictions where the Company has
franchisees. Principally, these regulations require certain written disclosures
be made prior to the offer for sale of a franchise. The disclosure documents are
subject to state review and registration requirements and must be periodically
updated, not less frequently than annually. In addition, some states have
relationship laws which prescribe the basis for terminating a franchisees'
rights and regulate both the Company's and its franchisee's post-termination
rights and obligations. The Company believes it is in material compliance with
all applicable franchise laws.

TARIFFS AND DUTIES

     In December 1994, the United States approved a trade agreement pursuant to
which import duties on toys, games, dolls and other specified items were
eliminated effective January 1, 1995, from products manufactured in all MFN
countries (including China). Increases in quotas, duties, tariffs or other
changes or trade restrictions which may be imposed in the future could have a
material adverse effect on the Company's financial condition, operating results
or ability to import products. In particular, the Company's costs could be
increased if China's MFN status is revoked. The loss of MFN status for China
would result in substantial duties on the cost of toy products manufactured in
China and imported into the United States. Currently there is no duty on the
import of these products.

     The Company could attempt to mitigate the effects of an increase in duty by
shifting its manufacturing to other countries, but there can be no assurance
that the Company would be successful in this regard within a reasonable period
of time. The Company cannot predict what regulatory changes may occur or the
type or amount of any financial impact on the Company that these changes could
have in the future.

     Spain imposes an import duty for products imported from China that exceed
specified levels. To date, the Company has not incurred any such import duties,
although there can be no assurance that the Company will not be assessed these
duties in the future.

TRADEMARKS

     The Company has registered trademarks for Play-By-Play (Registered
Trademark) and Play-Faces (Registered Trademark) in the United States and in
Spain. The Company believes it has the right to use these marks for the product
categories on which they

                                       36

are currently used. The Company has filed an application to register "Talkin'
Tots"(Trademark) and "Tornado Taz" as trademarks in the United States.

EMPLOYEES

     As of July 31, 1997, the Company employed approximately 600 people in its
toy operations and 20 people in its vending operations. Of the approximately 600
employees in the toy operations, approximately 360 are engaged in warehousing
and distribution, 118 are engaged in finance and administration, 94 are engaged
primarily in sales and marketing and 28 are engaged in product development. Some
of the Company's employees at the Chicago, Illinois facility are represented by
a union. In Spain, the Company is subject to various governmental regulations
relative to its employees, and has standard national employment contracts with
all of its Spanish employees. The Company believes its relationship with its
employees is satisfactory.

PROPERTIES

     The Company's principal executive offices, principal warehouse and showroom
are located at 4400 Tejasco, San Antonio, Texas, where the Company occupies
18,450 square feet of office space, 3,240 square feet of showroom space and
202,620 square feet of warehouse space, pursuant to lease agreements that expire
during January and December 2003.

     The Company owns the property and building comprised of 9,920 square feet
of office space, 6,480 square feet of showroom space, and 363,100 square feet of
distribution center, warehouse and manufacturing space located in Chicago,
Illinois. The Company has a 51% ownership interest in the property and building
comprised of 6,400 square feet of office space, 6,220 square feet of showroom
space, and 234,740 square feet of distribution center, warehouse and
manufacturing space located in Los Angeles, California. The remaining 49%
interest in the Los Angeles, California facility is owned by and leased from the
Ace Sellers.

     The Company also leases the space occupied by its other offices,
warehouses, distribution centers, manufacturing facilities and showrooms. The
following table summarizes these leases:


                                                                             APPROXIMATE
LOCATION                                        TYPE OF FACILITY           SQUARE FOOTAGE
- -------------------------------------   --------------------------------   ---------------
                                                                           
New York, New York...................   Showroom                                 4,600
Los Angeles, California..............   Warehouse                              102,000
                                        Warehouse/Storage                       17,000
Brooklyn, New York...................   Warehouse/Stuffing Operations           40,000
Miami, Florida.......................   Showroom/Warehouse                      27,000
Woodinville, Washington..............   Office/Warehouse                        34,100
Kowloon, Hong Kong, China............   Office/Showroom/Warehouse                2,300
Burnaby, British Columbia, Canada and
  Mississauga, Ontario...............   Office/Warehouse                        20,000
Doncaster, South Yorkshire,
England..............................   Office/Showroom/Warehouse               25,500
Valencia, Spain......................   Office/Showroom/Warehouse               70,000

     The Company believes that additional office, showroom and warehouse space
is readily available and that such new space, together with the Company's
existing facilities, will be adequate and suitable for the operation of its
business for the foreseeable future.

LEGAL PROCEEDINGS

     The Company is involved in various legal proceedings and claims incident to
the normal conduct of its business. The Company believes that such legal
proceedings and claims, individually and in the aggregate, are not likely to
have a material adverse effect on its financial condition.

                                       37


                                   MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

     The names of the directors and executive officers of the Company and their
respective ages and positions are as follows:

                NAME              AGE                 POSITION
- -------------------------------   --- ----------------------------------------
Arturo G. Torres...............   60  Chief Executive Officer and Chairman of
                                      the Board
Mark A. Gawlik.................   35  President, Chief Operating Officer and
                                      Director
Raymond G. Braun...............   41  Chief Financial Officer, Treasurer and
                                      Director
Saul Gamoran...................   38  Executive Vice President, General
                                      Counsel, Secretary and Director
Francisco Saez Moya............   48  President --Play-By-Play Europe and
                                      Director
Ottis W. Byers.................   52  Director
Steve K.C. Liao................   51  Director
Tomas Duran....................   52  Director
Berto Guerra, Jr...............   47  Director
James F. Place.................   65  Director

     ARTURO G. TORRES has been Chief Executive Officer and Chairman of the Board
of the Company since April 1993. Prior thereto, Mr. Torres was the Founder,
Chairman of the Board, Chief Executive Officer and President of Pizza
Management, Inc. ("PMI") from its inception in 1972 to its eventual sale in
1992. PMI was the largest (approximately 240 restaurants) private Pizza Hut,
Inc. franchisee in the world with operations in the United States, the
Commonwealth of Puerto Rico, Spain and the United States Virgin Islands.
Although Mr. Torres is actively involved in the management of the Company, he is
also involved in various private business endeavors which include Veladi Ranch,
Inc., a 3,000 head registered hereford ranch, and Veladi Ranch Steak House,
Inc., a privately held steak house chain with ten restaurants open.

     MARK A. GAWLIK has been President and a Director of the Company since its
inception in January 1992, and became Chief Operating Officer in April 1993.
From January 1990 until the May 1992 acquisition by the Company, Mr. Gawlik was
General Manager of the Toys and Novelties Division of PMI. From February 1986 to
December 1989, Mr. Gawlik was Controller of PMI. From June 1983 through February
1986, he was employed by Deloitte, Haskins & Sells, San Antonio, Texas, most
recently as Senior Accountant. Mr. Gawlik received a Bachelor of Business
Administration degree in accounting, summa cum laude, from The University of
Texas in 1984.

     RAYMOND G. BRAUN has been Chief Financial Officer, Treasurer and a Director
of the Company since January 1997. Prior to that, Mr. Braun was a partner with
the independent accounting and advisory firm of Coopers & Lybrand L.L.P. Mr.
Braun served in various roles at Coopers & Lybrand since 1980, having joined
that firm after graduating from The University of Texas at Austin with a
Bachelor of Business Administration degree in accounting.

     SAUL GAMORAN has been Executive Vice President, General Counsel, Secretary
and a Director of the Company since May 1996. From April 1995 through May 1996,
Mr. Gamoran was President of Renaissance Strategies, Ltd., a consulting firm
specializing in consumer products. From June 1988 through March 1995, he was
Executive Vice President of Ace. Mr. Gamoran is a past board member of the TMA.
Mr. Gamoran received a Juris Doctor degree from Northwestern University in 1984
and a Bachelor of Science degree in speech from Northwestern University in 1981.

     FRANCISCO SAEZ MOYA has been President of Play-By-Play Europe since April
1995. From May 1992 until April 1995, Mr. Moya was Vice President-European
Operations of the Company and has served as a Director since May 1992. Mr. Moya
also serves as Administrator of Play-By-Play Europe, a position he has held
since 1989. From May 1986 through May 1992, he served as Vice President-Spain
for the Restaurant Division of PMI. Mr. Moya is fluent in English, Spanish,
Italian, Portuguese and French. Mr. Moya

                                       38

received a M.H.C.C. degree in Hotel and Catering Management-Accounting from the
College of Further Education of Hastings, England in 1973.

     OTTIS W. BYERS has been a Director of the Company since September 1995.
Since February 1995, Mr. Byers has been owner and Vice President of B.N.
Transport, Inc., Cleveland, Texas. From 1978 through 1994, Mr. Byers owned Byers
Enterprises, which operated three Mexican food restaurants in Texas. Mr. Byers
received a Bachelor of Science degree in history from Sam Houston State
University in 1968.

     STEVE K. C. LIAO has been a Director of the Company since October 1995.
Since 1987, Mr. Liao has been the Managing Director of Colorsplendor Graphics,
Inc., Foster City, California, which specializes in desk top pre-press
operations. Since 1989, Mr. Liao has also been a real estate investor and
property manager of multi-family properties in Houston, Texas.

     TOMAS DURAN has been a Director of the Company since November 1992. Mr.
Duran has owned an insurance consulting business located in Corpus Christi,
Texas since August 1992. From 1988 through July 1992, he was Director of
Management and Budget and Senior City Manager for the City of Corpus Christi,
Texas. Mr. Duran served as Trade Representative for the Monterrey, Veracruz and
Mexico City Foreign Trade Mission and served as President of the Texas Public
Employees Labor Relations Association from 1985 through 1986. Mr. Duran studied
engineering at Universidad de Madrid, Madrid, Spain from 1964 through 1965 and
received a Bachelor of Arts degree in international relations from West Texas
State University in 1970.

     BERTO GUERRA, JR. has been a Director of the Company since its inception in
May 1992. Mr. Guerra is the President of Southwestern Bell International
Development, a wholly owned subsidiary of SBC Communications, Inc., and has been
employed by that company or another subsidiary since 1978. Mr. Guerra served on
President Bush's Hispanic Alliance on Free Trade from 1989 through 1992 and the
College of Education Foundation Advisory Council of The University of Texas from
1988 to the present. In April 1995, Mr. Guerra was elected to the Board of
Trustees of The University of Texas-Pan American Foundation. Mr. Guerra received
a Bachelor of Science degree in interdisciplinary management from Southwest
Texas State University in 1984.

     JAMES F. PLACE has been a Director of the Company since October 1994. Since
1967, Mr. Place has owned and managed various commercial real estate properties
and other investments primarily located in Texas, which has been his primary
business occupation since 1967. Mr. Place was a director of PMI from 1976 to
June 1992. Mr. Place has been a director of Grand Prix Tours, Inc., a tour
operator for automobile racing events, since January 1988.

     There are no family relationships among any of the executive officers or
directors of the Company.

     The Company's Articles of Incorporation divide the Board into three classes
of as equal size as possible, with the terms of each class expiring in
consecutive years so that only one class is elected in any given year.
Successors to directors whose terms have expired are required to be elected by
shareholder vote. Vacancies in unexpired terms and any additional positions
created by Board action are filled by action of the existing Board. The terms of
Messrs. Torres, Gamoran and Guerra will expire at the 1998 annual meeting of
shareholders; the terms of Messrs. Moya, Byers and Liao will expire at the 1999
annual meeting of shareholders and the terms of Messrs. Gawlik, Braun, Duran and
Place will expire at the 2000 annual meeting of shareholders. The executive
officers of the Company are elected annually by the Board following the annual
meeting of shareholders and serve at the discretion of the Board until their
successors are elected and qualified.

     Outside members of the Board are compensated $1,000 per meeting for
attending Board meetings, $500 per meeting for attending Board committee
meetings and receive reimbursement for out-of-pocket expenses incurred for
attendance at meetings. During fiscal 1997, total outside directors' fees of
$23,000 were paid in cash. Management directors receive no fees for their
services as directors.

                                       39

BOARD COMMITTEES

     The Company's Board has two standing committees: the Audit Committee and
the Compensation Committee. The functions of the Audit Committee, of which
Messrs. Byers, Duran, Guerra, Liao and Place are members, are to make
recommendations to the Board regarding the engagement of the Company's
independent accountants and to review with management and the independent
accountants the Company's internal controls, financial statements, basic
accounting and financial policies and practices, audit scope and competency of
accounting personnel. The Audit Committee held four meetings during fiscal 1997.
The functions of the Compensation Committee, of which Messrs. Byers, Duran,
Guerra, Place and Liao are members, are to review and recommend to the Board the
compensation, stock options and employment benefits of all officers of the
Company, to administer the 1994 Incentive Plan, to fix the terms of other
employee benefit arrangements and to make awards under such arrangements. The
Compensation Committee held three meetings during fiscal 1997. During fiscal
1997, none of the individuals serving on the Compensation Committee was an
officer or employee of the Company. No executive officer of the Company has
served as a member of the board of directors or the compensation committee of
any company one of whose executive officers include a member of the Board or the
Compensation Committee of the Company, other than Mr. Torres.

EXECUTIVE COMPENSATION

     SUMMARY OF CASH AND CERTAIN COMPENSATION.  The following table sets forth
all compensation paid for the last three fiscal years to the Company's Chief
Executive Officer and each of the Company's other executive officers whose
annual salary exceeded $100,000 on an annualized basis for the fiscal year
(collectively, the "Named Executive Officers").

                           SUMMARY COMPENSATION TABLE


                                                                                              LONG-TERM COMPENSATION
                                                      ANNUAL COMPENSATION                  -------------------------------
                                        -----------------------------------------------    RESTRICTED       (#) SHARES
              NAME AND                  FISCAL                           OTHER ANNUAL        STOCK          UNDERLYING
         PRINCIPAL POSITION              YEAR     SALARY      BONUS     COMPENSATION(1)      AWARDS      OPTIONS(2)(3)(4)
- -------------------------------------   ------   ---------  ---------   ---------------    ----------    -----------------
                                                                                           
Arturo G. Torres.....................    1997    $ 283,846     --           --                --               60,000
  Chairman of the Board                  1996    $ 255,000     --           --                --               10,000
  and Chief Executive                    1995    $ 180,000  $  28,250       --                --               15,000
  Officer
Mark A. Gawlik.......................    1997    $ 189,423     --           --                --               30,000
  President and Chief                    1996    $ 175,000     --           --                --               10,000
  Operating Officer                      1995    $ 127,500  $  30,250       --                --               12,000
Raymond G. Braun.....................    1997    $ 103,058     --           --                --              200,000
  Chief Financial Officer                1996       --         --           --                --
  and Treasurer (5)                      1995       --         --           --                --
Saul Gamoran.........................    1997    $ 183,077     --           --                --               30,000
  Executive Vice                         1996    $ 175,000     --           --                --              --
  President, Secretary                   1995       --         --           --                --              --
  and General Counsel
Francisco Saez Moya..................    1997    $ 154,166     --           --                --              --
  President -- Play-By-Play              1996    $ 125,000     --           --                --              --
  Europe                                 1995       --      $  16,000       --                --               12,000
Jay B. Foreman.......................    1997       --         --           --                --              --
  Vice President -- U.S.                 1996       --         --           --                --              --
  Operations(6)                          1995    $ 126,250  $  20,000       --                --              --

              NAME AND                  ALL OTHER
         PRINCIPAL POSITION            COMPENSATION
- -------------------------------------  ------------
Arturo G. Torres.....................      --
  Chairman of the Board                    --
  and Chief Executive                      --
  Officer
Mark A. Gawlik.......................      --
  President and Chief                      --
  Operating Officer                        --
Raymond G. Braun.....................      --
  Chief Financial Officer                  --
  and Treasurer (5)                        --
Saul Gamoran.........................      --
  Executive Vice
  President, Secretary                     --
  and General Counsel
Francisco Saez Moya..................      --
  President -- Play-By-Play                --
  Europe                                   --
Jay B. Foreman.......................      --
  Vice President -- U.S.                   --
  Operations(6)                            --
- ------------
(1) Certain of the Company's executive officers receive personal benefits in
    addition to salary; however, the Company has concluded that the aggregate
    amounts of such personal benefits did not exceed the lesser of $50,000 or
    10% of annual salary reported for any named executive officer.

(2) All 1995 options were originally granted on April 13, 1995, for the number
    of shares indicated. All such options were canceled and re-priced on
    December 9, 1996. The options are exercisable according to the original
    vesting schedule in five annual increments of 20% each.

(3) All 1996 options were originally granted on September 29, 1995, except for
    Mr. Gamoran's which were granted on May 16, 1996. All such options were
    re-priced on December 9, 1996. The options were exercisable according to the
    original vesting schedule in five annual increments of 20% each.

                                         (FOOTNOTES CONTINUED ON FOLLOWING PAGE)

                                       40

(4) The outstanding options have been granted pursuant to the Company's 1994
    Incentive Stock Option Plan except for Mr. Braun, who was granted 200,000
    non-qualified stock options pursuant to his employment agreement.

(5) Mr. Braun joined the Company on January 2, 1997.

(6) Mr. Foreman resigned from the Company on February 29, 1996 and ceased
    consulting with the Company on April 30, 1996.

     OPTION GRANTS IN LAST FISCAL YEAR.  The following table sets forth
individual grants of options that were made during fiscal 1997 to the executive
officers named in the Summary Compensation Table. This table is intended to
allow shareholders to ascertain the number and size of option grants made during
the fiscal year, the expiration date of the grants, and the grant date present
value of such options under specified assumptions.


                                              % OF
                             NUMBER OF       TOTAL
                            SECURITIES      OPTIONS/
                            UNDERLYING        SARS
                             OPTIONS/      GRANTED TO    EXERCISE
                               SARS        EMPLOYEES     OR BASE                    GRANT DATE
                              GRANTED      IN FISCAL      PRICE      EXPIRATION    PRESENT VALUE
          NAME                  (#)         YEAR(1)       ($/SH)        DATE           $(2)
- -------------------------   -----------    ----------    --------    ----------    -------------
                                                                         
Arturo G. Torres.........      60,000         14.56%      $ 12.10      12/9/02         $1.84
Mark A. Gawlik...........      30,000          7.28%        11.00      12/9/06          3.66
Raymond G. Braun.........     200,000         48.54%         8.00       1/1/09          5.81
Saul Gamoran.............      30,000          7.28%        11.00      12/9/06          3.66
Francisco Saez Moya......      30,000          7.28%        11.00      12/9/06          3.66

(1) Based upon 412,000 options to purchase shares of Common Stock granted in
    fiscal 1997.

(2) The per share value is based on the Black-Scholes Option pricing
    model. The calculation included the following assumptions: estimated
    volatility of 23.6% (based on historical stock prices of comparable
    companies); risk-free interest rate ranging from 5.39% to 6.67% (based on
    returns available through U.S. Treasury bonds); no dividend yield; and on
    expected life of options of 5 years for 10-year options and expected life of
    2.5 years for 5-year options. Option values are dependent on general market
    conditions and the performance of the Common Stock. There can no assurance
    that the values in this table will be realized.

     AGGREGATE OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION
VALUES.  The following table sets forth, with respect to the executive officers
named in the Summary Compensation Table, information with respect to the
aggregate amount of options exercised during fiscal 1997, any value realized
thereon, the number of unexercised options at the end of the fiscal year
(exercisable and unexercisable) and the value with respect thereto.


                                                                                                          VALUE OF
                                                                                                         UNEXERCISED
                                                                             NUMBER OF SECURITIES        IN-THE-MONEY
                                                                            UNDERLYING UNEXERCISED       OPTIONS/SARS
                                             SHARES                            OPTIONS/SARS AT            AT FISCAL
                                            ACQUIRED                          FISCAL YEAR END(#)         YEAR-END($)(1)
                                               ON            VALUE       ----------------------------    -----------
                  NAME                     EXERCISE(#)    REALIZED($)    EXERCISABLE    UNEXERCISABLE    EXERCISABLE   UNEXERCISABLE
- ----------------------------------------   -----------    -----------    -----------    -------------    -----------   -------------
                                                                                                               
Arturo G. Torres........................    $  --          $  --            55,000          30,000         187,000         102,000  
Mark A. Gawlik..........................       --             --            37,000          15,000         166,500          67,500  
Raymond G. Braun........................       --             --            20,000         180,000         150,000       1,350,000  
Saul Gamoran............................       --             --            61,667          68,333         277,502         307,499  
Francisco Saez Moya.....................       --             --            27,000          15,000         121,500          67,500  
                                       
- ------------
(1) Total value of options based on a fair market value of $15.50 per share as
    of July 31, 1997, the last reported sale price of the Common Stock as
    reported by the Nasdaq National Market on that date.

                                       41

EMPLOYMENT ARRANGEMENTS

     Other than employment agreements with Mr. Gamoran, Mr. Braun, James A.
Weisfield and one other employee, the Company does not have employment
agreements with any of its United States employees. The Company does have
standard national employment contracts with all of its Spanish employees.

     In May 1996, the Company entered into an employment agreement with Mr.
Gamoran, which agreement will automatically expire three years thereafter,
unless it is terminated by the Company or Mr. Gamoran. The agreement has a three
year term and provides for a non-competition covenant and the grant of certain
stock options as disclosed under "Management." In November 1996, the Company
entered into an employment agreement with Mr. Braun, which agreement will
automatically expire three years thereafter, unless it is terminated by the
Company or Mr. Braun. The agreement has a three year term and provides for the
grant of certain stock options as disclosed under "Management."

     On June 20, 1996, the Company entered into an employment agreement
with James A. Weisfield, an employee of the Company. The agreement is terminable
without cause and provides for a non-competition covenant and participation in
the 1994 Incentive Plan.

1994 INCENTIVE PLAN

     SCOPE.  During fiscal 1995, the Board of Directors and shareholders of the
Company approved the Play-By-Play Toys & Novelties, Inc. 1994 Incentive Plan
(the "Incentive Plan"). The Incentive Plan authorizes the Company to award
incentive stock options and nonqualified stock options to purchase Common Stock
and restricted stock to officers and other employees of the Company. On June 27,
1996, the Company registered with the Securities and Exchange Commission the
700,000 shares authorized under the Incentive Plan. On August 29, 1997, the
Board of Directors amended the Incentive Plan to increase the number of shares
authorized to award incentive options and nonqualified stock options by 600,000
shares to 1,300,000 shares. This amendment will be placed on the December 1997
shareholder meeting agenda for approval. The purpose of the Incentive Plan is to
attract, retain and motivate officers and employees. If an award made under the
Incentive Plan expires, is canceled or is otherwise terminated, those shares
will be available for future awards under the Incentive Plan. The Incentive Plan
will terminate on August 24, 2004.

     ADMINISTRATION.  The Incentive Plan is administered by a committee (the
"Committee"). Subject to the provisions of the Incentive Plan, the Committee
has authority to select those officers and other employees of the Company to
receive awards, to determine the time or times of receipt, to determine the
types of awards and the number of shares covered by the awards, and to establish
the terms, conditions and provisions of such awards.

     STOCK OPTIONS.  Both incentive stock options and nonqualified stock options
(collectively referred to as "Stock Options") may be granted pursuant to the
Incentive Plan. All Stock Options granted under the Incentive Plan will have an
exercise price per share to be determined by the Committee, provided that the
exercise price per share under each Stock Option shall not be less than the fair
market value of a share of Common Stock at the time the Stock Option is granted
(110% of such fair market value in the case of incentive stock options granted
to a shareholder who owns 10% or more of the Company's Common Stock). The
maximum term for all Stock Options granted under the Incentive Plan is ten years
(five years in the case of an incentive stock option granted to a shareholder
who owns 10% or more of the Company's Common Stock). Stock Options are
exercisable at such time and in such installments as the Committee may provide
at the time the Stock Option is granted. During fiscal 1997, the Compensation
Committee granted incentive stock options to purchase 162,000 shares of Common
Stock under the Incentive Plan to certain officers and employees of the Company.
At July 31, 1997, 637,800 incentive stock options were outstanding . The options
generally have a four-year vesting period and are exercisable at prices per
share ranging from $9.75 to $15.95. One-fifth of such options will become
exercisable six months after the date of grant and on each of the first four
anniversaries of the date of grant. In the event of a change in control of the
Company, as defined in the Incentive Plan, awards under the Incentive Plan
become exercisable within 60 days of the change in control. The number of
options exercisable as of July 31, 1997 were 315,300.

     On September 29, 1995, the Board modified the terms of the incentive stock
options granted to Messrs. Torres, Gawlik and Moya during fiscal 1995, such that
the options vest and become exercisable within one

                                       42

year from the date of grant. The exercise price per share of all such Stock
Options is equal to $13.48. On May 16, 1996, Mr. Gamoran was granted 100,000
options to purchase stock in the Company at $13.75 per share. Of the 100,000
options granted to Mr. Gamoran, 20,000 of said options vested immediately, and
one-third of the remaining options will become exercisable on each of the first
three anniversaries of the date of grant. Mr. Gamoran shall have a period of
five years from the date of each vesting in which to exercise these options. All
options granted to the officers of the Company prior to December 9, 1996 were
canceled and re-issued at an exercise price of $11.00 per share, with Mr.
Torres' exercise price being $12.10 per share, or 100% and 110% respectively, of
the quoted close price of the Company's Common Stock on such dates. The vesting
periods for such options were modified to give credit for the prior holding
periods.

     RESTRICTED STOCK.  Restricted stock awards are grants of Common Stock made
to officers and employees subject to conditions established by the Committee.
The terms of a restricted stock award, including the restrictions placed on such
shares and the time or times at which such restrictions will lapse, shall be
determined by the Committee at the time the award is made. Unless the Committee
determines otherwise, holders of restricted stock shall have the right to vote
the shares of restricted stock and to receive all dividends thereon. The
Committee may determine at the time of an award of restricted stock that
dividends paid on such shares may be paid to the grantee or deferred. Deferred
dividends (together with any interest accrued thereon) will be paid upon the
lapsing of the restrictions on the shares of restricted stock or forfeited upon
the forfeiture of the shares of restricted stock. The agreements evidencing
awards of restricted stock shall set forth the terms and conditions of such
awards and the effect of a grantee's termination of employment. No restricted
stock has been issued pursuant to the Incentive Plan as of July 31, 1997.

     TERMINATION AND AMENDMENT.  The Incentive Plan may be terminated or amended
by the Board of Directors, provided that, in the absence of shareholder
approval, no amendment of the Incentive Plan may materially increase the total
number of shares of Common Stock with respect to which awards may be made under
the Incentive Plan, change the exercise price of a Stock Option, materially
modify the requirements as to eligibility for participation in the Incentive
Plan or materially increase the benefits accruing to participants under the
Incentive Plan. No amendment of the Incentive Plan may adversely alter or impair
any Stock Option or share of restricted stock awarded under the Incentive Plan
prior to such amendment without the consent of the holder thereof.

NON-PLAN OPTIONS

     In addition to the Stock Options granted pursuant to the Incentive Plan,
during fiscal 1997 the Company granted nonqualified stock options outside of the
Incentive Plan to purchase 10,000 shares of Common Stock (the "Non-Plan
Options") to each of the outside Directors of the Company, Messrs. Byers,
Duran, Guerra, Liao and Place. The Non-Plan Options were granted at an exercise
price equal to $11.00, or 100% of the closing sales price of the Common Stock on
the date of the grant, and expire five years thereafter. Half of such options
vest six months from the date of grant and the remainder vest twelve months from
the date of grant. The number of Non-Plan Options exercisable as of July 31,
1997 were 79,400.

     On August 29, 1997, the Company granted nonqualified stock options outside
of the Incentive Plan to purchase 20,000 shares of Common Stock to each of
Messrs. Byers, Duran, Guerra, Liao and Place. The Non-Plan Options were granted
at an exercise price equal to $19.00, or 100% of the quoted close price of the
Common Stock on the date of grant, and expire five years thereafter. Half of
such options vest six months from the date of grant and the remainder vest
twelve months from the date of grant.

     In connection with the employment of Raymond Braun in January 1997, options
to purchase 200,000 shares of Common Stock were granted at a purchase price of
$8.00 per share. These options vest on or after the first day of each calendar
month, commencing February 1, 1997, through and including January 1, 2002, up to
one sixtieth (1/60) of the total number of shares. In connection with these
option grants, the Company recognized $82,000 of compensation expense and
$618,000 of unearned compensation in fiscal 1997.

     On August 29, 1997, the Compensation Committee granted stock options to
purchase 412,500 shares of Common Stock to certain officers and employees of the
Company at an exercise price of $19 per share.

                                       43

                       PRINCIPAL AND SELLING SHAREHOLDERS

     The following table sets forth certain information regarding the beneficial
ownership of the Company's Common Stock as of              , 1997, and as
adjusted to give effect to the sale of 3,200,000 shares of Common Stock in the
Offering, by (i) each person the Company knows to be the beneficial owner of 5%
or more of the outstanding shares of Common Stock, (ii) each Named Executive
Officer, (iii) each director of the Company and (iv) all executive officers and
directors of the Company as a group. Except as indicated in the footnotes to
this table and pursuant to applicable community property laws, the Company
believes that each shareholder named in this table has sole investment and
voting power with respect to the shares set forth opposite such shareholder's
name.


                                           SHARES BENEFICIALLY                      SHARES BENEFICIALLY
                                            OWNED PRIOR TO THE                        OWNED AFTER THE
                                                 OFFERING                                 OFFERING
                                          ----------------------    SHARES BEING   ----------------------
            BENEFICIAL OWNER                NUMBER       PERCENT      OFFERED        NUMBER       PERCENT
- ----------------------------------------  -----------    -------    ------------   -----------    -------
                                                                                          
Arturo G. Torres(1).....................    1,535,990(1)  30.79%       500,000       1,035,990(1) 13.63%
Mark A. Gawlik..........................      230,321      4.65         10,000         220,321     2.91
Francisco Saez Moya.....................      275,586      5.57         77,200         198,386     2.63
Berto Guerra, Jr........................       53,465      1.09         15,000          38,465      *
James F. Place..........................       39,873       *            5,000          34,873      *
Tomas Duran.............................       17,800       *           10,800           7,000      *
Raymond G. Braun........................       40,960       *           25,000          15,960      *
Saul Gamoran............................       76,667      1.54         --              76,667     1.01
Ottis W. Byers..........................       16,000       *           11,000           5,000      *
Steve K. C. Liao........................       18,500       *           11,000           7,500      *
                                          -----------    -------    ------------   -----------
All directors and executive officers as
  a group (10 person)...................    2,305,162                  665,000       1,640,162
Expo Management International, Inc......       35,000(2)                35,000         --
                                                                    ------------
                                                                       700,000
                                                                    ============

 * Less than 1%

(1) Includes 49,200 shares held in trust for the benefit of Mr. Torres' three
    minor children (16,400 shares each), for which Mr. Torres is the trustee.

(2) Represents shares of Common Stock obtained upon exercise of warrants
    received in conjunction with the sale of Ace. See "Description of Capital
    Stock -- Warrants and Non-Employee Options."

     The business address of all executive officers and directors of the Company
is 4400 Tejasco, San Antonio, Texas 78218. The business address of Expo
Management International, Inc. is 13434 N.E. 16th Street, Suite 200, Bellevue,
WA 98005.

                                       44

                              CERTAIN TRANSACTIONS

     To partially finance the acquisition of Ace, in June 1996 Mr. Torres
provided a $3.0 million unsecured subordinated demand loan to the Company.
During fiscal 1997, the Company paid Mr. Torres $257,800 in interest expense.
The note was repaid in full in July 1997.

     On February 19, 1997, Play-By-Play Europe entered into an agreement
with Banco Santander, S.A., Valencia, Spain, to open a $2.0 million standby
letter of credit, which is personally guaranteed with 35,000 shares of the
Company's Chief Executive Officer's personal common stock investment in a
company that is not affiliated with Play-By-Play. No remuneration was paid by
the Company to its Chief Executive Officer as consideration for this guarantee.
The letter of credit will mature on October 31, 1997. The Company believes that
it will be able to successfully renew this letter of credit on substantially
similar terms.

     The Company leases a building used as a video arcade located in Odessa,
Texas, from Mr. Torres. Rental expense for such arcade was approximately $7,400
during fiscal 1997. The Company believes that the terms of the lease are fair
and reasonable and are on terms at least as favorable as would be available from
non-affiliated parties.

     Mr. Place, a Director of the Company, is a partner in Espinoza's Pizza
Company, Ltd. ("Espinoza") which owns and operates 11 restaurants in which the
Company has placed coin-operated amusement game machines. Espinoza was paid, as
its percentage of revenues attributable to such games, approximately $101,000
during fiscal 1997. The Company believes that the arrangements with and the
amounts paid to Espinoza are fair and reasonable and are on terms at least as
favorable as would be available from non-affiliated parties.

     Mr. Torres leases seven land and building packages to Pizza Hut of America,
Inc. ("Pizza Hut") and one land and building package to Espinoza. The Company
has entered into revenue sharing agreements with Pizza Hut and Espinoza
concerning the placement of amusement machines which may benefit Mr. Torres due
to percentage rent provisions in these real property leases. The Company paid
Pizza Hut approximately $700,000 and Espinoza approximately $101,000 during
fiscal 1997, pursuant to the terms of such revenue sharing agreements. The
Company believes the amounts paid to Pizza Hut and Espinoza were fair and
reasonable and were on terms at least as favorable as would be available from
non-affiliated parties.

     During fiscal 1996, Play-By-Play Europe subcontracted stuffing services to
a company, Tuexa Export, S.A. ("Tuexa"), whose major shareholder was Mr. Moya.
As of October 8, 1996, Mr. Moya sold his interest in Tuexa for a nominal amount.
The Company paid Tuexa $100,000 during the period from August 1, 1996
through October 8, 1996. The Company believes that the arrangements with and the
amount paid to Tuexa are fair and reasonable and are on terms at least as
favorable as would be available from non-affiliated parties.

     Mr. Duran, a Director of the Company, is affiliated with an insurance
company that provides health and property insurance to the Company. In this
regard, the Company incurred premiums of approximately $956,000 for insurance
premiums in the year ended July 31, 1997. The Company believes that the
arrangements with and the amounts paid to this insurance company are fair and
reasonable.

                                       45

                          DESCRIPTION OF CAPITAL STOCK

     The authorized capital stock of the Company consists of (i) 20,000,000
shares of Common Stock, no par value, of which 4,904,100 shares are currently
outstanding and (ii) 10,000,000 shares of preferred stock, no par value
("Preferred Stock"), none of which are currently outstanding.

COMMON STOCK

     Holders of Common Stock are entitled to one vote for each share held in the
election of directors and on all other matters submitted to a vote of
shareholders. Cumulative voting of shares of Common Stock is prohibited.
Accordingly, holders of a majority of the shares of Common Stock entitled to
vote in any election of directors may elect all of the directors standing for
election.

     Subject to the prior rights of the holders of Preferred Stock, holders of
Common Stock are entitled to receive ratably such dividends, if any, as may be
declared by the Board of Directors out of funds legally available therefor. See
"Price Range of Common Stock and Dividend Policy." Upon the liquidation,
dissolution or winding up of the Company, the holders of Common Stock are
entitled to receive ratably the net assets of the Company available after
payment of all debts and other liabilities and payment in full to holders of
shares of Preferred Stock then outstanding, if any, of any amount required to be
paid under the terms of such Preferred Stock. Holders of Common Stock have no
preemptive, subscription, redemption or conversion rights. The outstanding
shares of Common Stock are, and the shares offered by the Company in this
offering will be, when issued and paid for, validly, fully paid and
nonassessable.

PREFERRED STOCK

     Pursuant to the Company's Articles of Incorporation, the Board of Directors
is authorized to issue from time to time up to 10,000,000 shares of Preferred
Stock, in one or more series, and the Board of Directors is authorized to fix
the dividend rights, dividend rates, any conversion rights or right of exchange,
any voting right, any rights and terms of redemption (including sinking fund
provisions), the redemption price or prices, the liquidation preferences and any
other rights, preferences, privileges and restrictions of any series of
Preferred Stock and the number of shares constituting such series and the
designation thereof. There are no shares of Preferred Stock outstanding and the
Company has no present plans to issue any shares of Preferred Stock.

     Depending upon the rights of such Preferred Stock, the issuance of
Preferred Stock could have an adverse effect on holders of Common Stock by
delaying or preventing a change in control of the Company, diluting the voting
rights of holders of Common Stock, making removal of the present management of
the Company more difficult or resulting in restrictions upon the payment of
dividends and other distributions to the holders of Common Stock, including,
without limitation, any liquidation of preferences which may relate to such
Preferred Stock.

CERTAIN ANTI-TAKEOVER MATTERS

     The Company's Articles of Incorporation provide for the Board of Directors
to be divided into three classes of directors of as equal size as possible, with
the term of each class expiring in consecutive years so that only one class is
elected in any given year, resulting in directors serving staggered three-year
terms. As a result, approximately one-third of the Board of Directors will be
elected each year. The classified board provision could increase the likelihood
that, in the event of a takeover of the Company, incumbent directors would
retain their positions and, consequently, may have the effect of discouraging,
delaying or preventing a change of control of the Company.

     The Company's Articles of Incorporation provide that directors may be
removed from office, but only for cause, and that any action taken by
shareholders to remove one or more directors for cause may only be taken by the
affirmative vote of the holders of at least two-thirds of the shareholders at a
meeting called for such purpose. However, if the Company's Board of Directors,
by an affirmative vote of at least two-thirds of all members of the Board of
Directors then in office, recommends removal of a director or directors to the
shareholders, such removal may be affected by the affirmative vote of a majority
of the shareholders at a

                                       46

meeting of the shareholders called for that purpose. The Company's Bylaws may be
adopted, amended or repealed by a two-thirds vote of (i) the shareholders or
(ii) the full Board of Directors.

     The Company's Articles of Incorporation require, in addition to any vote
required by law or agreement, the affirmative vote by at least two-thirds of
either (i) the outstanding shares of "voting stock" or (ii) the Board of
Directors, in order to approve, authorize, adopt or consummate by the Company
and any of its subsidiaries any "business combination" with a "related
person." A "business combination" includes (i) any merger or consolidation of
the Company with or into a "related person," (ii) any merger or consolidation
of a "related person" with or into the Company, (iii) any transfer of a
substantial part (20% or more) of the assets of the Company to a "related
person," (iv) any transfer of a substantial part (20% or more) of the assets of
a "related person" to the Company, (v) the issuance of any securities of the
Company to a "related person," (vi) certain reclassifications and
recapitalizations, (vii) any partial or complete liquidation, spin-off, split
off, or split-up or similar transaction of the Company involving a "related
person," and (vii) any transaction, event, agreement, contract, commitment or
other arrangement that provides for, is intended to or is likely to have an
effect similar to the above. A "related person" includes, but is not limited
to, any person that owns or is the beneficial owner of five percent or more of
the outstanding shares of the Company's voting stock. "Voting stock"
constitutes shares which are entitled to vote for the election of the Company's
directors. A related person's voting stock is excluded from the calculation of
shareholder votes relating to a "business combination."

REGISTRATION RIGHTS

     In connection with the Company's July 1997 issuance of its 8% convertible
debentures in the aggregate amount of $15 million, the Company granted to the
holders of Common Stock received upon conversion, if any, of such convertible
debentures certain demand and "piggy-back" registration rights. The piggy-back
registration rights entitle such holders to have their shares of Common Stock
included in a registration statement filed by the Company with the Securities
and Exchange Commission.

     In connection with the Company's initial public offering in 1995, the
Company granted to the managing underwriters of such offering certain
"piggy-back" registration rights, which entitle such parties to have their
shares of Common Stock, if any, received upon exercise of warrants held by such
parties to be included in a registration statement filed by the Company with the
Securities and Exchange Commission in connection with an underwritten offering
of Common Stock.

     These parties have waived their registration rights with respect to this
Offering.

WARRANTS AND NON-EMPLOYEE OPTIONS

     In connection with the Ace acquisition, the Company issued to the Ace
Sellers a warrant to purchase 35,000 shares of Common Stock at an exercise price
of $14.90 per share. This warrant will be exercised in connection with the
Offering.

     In connection with its 1995 initial public offering, the Company granted to
the managing underwriters warrants to purchase an aggregate of 82,000 shares of
Common Stock at an exercise price of $14.70 per share. These warrants are
exercisable through July 19, 2000.

LIMITATION ON LIABILITY

     As authorized by the Texas Business Corporation Act, the Company's Articles
of Incorporation provide that to the fullest extent permitted by Texas law, as
the same exists or may hereafter be amended, directors and former directors of
the Company will not be liable to the Company or its shareholders for monetary
damages for an act or omission occurring in their capacity as a director. Texas
law does not currently authorize the elimination or limitation of the liability
of a director to the extent the director is found liable (i) for any breach of
the director's duty of loyalty to the Company or its shareholders, (ii) for acts
or omissions not in good faith that constitute a breach of duty of the director
of the Company or that involve intentional misconduct or a knowing violation of
law, (iii) for transactions from which the director received an improper
benefit, whether or not the benefit resulted from action taken within the scope
of the

                                       47

director's office, or (iv) for acts or omissions for which the liability of a
director is expressly provided by law.

TRANSFER AGENT AND REGISTRAR

     The transfer agent and registrar for the Common Stock is American Stock
Transfer & Trust Company, New York, New York.

                                       48

                        SHARES ELIGIBLE FOR FUTURE SALE

     Substantially all of the shares of Common Stock held by the Company's Board
of Directors and executive officers are eligible for sale in the public market
pursuant to Rule 144 under the Securities Act, subject to the restrictions of
Rule 144. In general, under Rule 144 as currently in effect, a person (or
persons whose shares are aggregated) is entitled to sell Restricted Shares if at
least one year has passed since the later of the time such shares were acquired
from the Company or an affiliate of the Company. Rule 144 provides, however,
that within any three-month period such person may only sell up to the greater
of (i) 1% of the then outstanding shares of Common Stock (75,139 shares upon
completion of the Offering) or (ii) the average weekly trading volume in the
Common Stock during the four calendar weeks immediately preceding the date on
which notice of the sale is filed with the Securities and Exchange Commission.
Under Rule 144(k), any person who has not been an affiliate of the Company for a
period of three months preceding a sale of Restricted Shares is entitled to sell
such shares without regard to such volume limitations if at least two years have
passed since the later of the time such shares were acquired from the Company or
an affiliate of the Company. Shares held by persons who are deemed to be
affiliates of the Company are subject to such volume limitations regardless of
how long they have been owned or how they were acquired. The Company is unable
to estimate the number of Restricted Shares that may be sold from time to time
under Rule 144, since such number will depend on the market price and trading
volume for the Common Stock, the personal circumstances of the sellers and other
factors.

     The Company and its executive officers and directors have agreed that, for
a period of 90 days after the date of this Prospectus, they will not, without
the prior written consent of the representatives of the Underwriters, sell or
otherwise dispose of any of their shares of Common Stock other than, in the case
of executive officers and directors of the Company, certain permitted private
sales, and, in the case of the Company, for shares issued in connection with
employee benefit plans.

     After giving effect to the Offering, the Company will have outstanding
7,513,900 shares of Common Stock. There are also, after giving effect to the
Offering, (i) 1,398,700 shares of Common Stock reserved for issuance under
outstanding options to purchase shares of Common Stock, (ii) 82,000 shares of
Common Stock subject to outstanding warrants and (iii) a maximum of 882,353
shares of Common Stock issuable upon partial or total conversion, if any, of the
Company's outstanding convertible debentures. In addition, various persons have
"piggy-back" and demand registration rights to register shares of Common Stock
issuable upon the exercise of certain warrants for public sale under the
Securities Act. The preparation and filing of any registration statements filed
in connection with the exercise of registration rights will be at the expense of
the Company. See "Description of Capital Stock -- Registration Rights."

     The Company has filed registration statements of Form S-8 under the
Securities Act to register certain of the shares of Common Stock currently
issuable or reserved for future issuance under the Incentive Plan or pursuant to
the Non-Plan Options. Shares purchased upon exercise of the Non-Plan Options or
options granted pursuant to the Incentive Plan generally are available for
resale in the public market to the extent the stock transfer restriction
agreements with the Underwriters have expired, except that any such shares
issued to affiliates are subject to the volume limitations and certain other
restrictions of Rule 144.

     The Company can make no prediction as to the effect, if any, that sales of
shares of Common Stock or the availability of shares for sale will have on the
market price of Common Stock. Nevertheless, sales of significant amounts of
Common Stock could adversely affect the prevailing market price of Common Stock,
as well as impair the ability of the Company to raise capital through the
issuance of additional equity securities.

                                       49

                                  UNDERWRITING

     Subject to the terms and conditions set forth in the Purchase Agreement
(the "Purchase Agreement") among the Company, the Selling Shareholders and
each of the Underwriters named below (the "Underwriters"), the Company and the
Selling Shareholders have agreed to sell to each of the Underwriters, and each
of the Underwriters severally has agreed to purchase from the Company, the
aggregate number of shares of Common Stock set forth opposite its name below.
The Purchase Agreement provides that the obligations of the Underwriters are
subject to certain conditions precedent and that the Underwriters will be
obligated to purchase all of the shares of Common Stock offered hereby if any
such shares are purchased.

                                           NUMBER OF
              UNDERWRITER                   SHARES
- ----------------------------------------   ---------
Merrill Lynch, Pierce, Fenner & Smith
             Incorporated...............
Rauscher Pierce Refsnes, Inc............
Gerard Klauer Mattison & Co., Inc.......

                                           ---------
              Total.....................
                                           =========

     The Underwriters have advised the Company that they propose initially to
offer the shares of Common Stock to the public at the public offering price set
forth on the cover page of this Prospectus, and to certain dealers at such price
less a concession not in excess of $     per share. The Underwriters may allow,
and such dealers may reallow, a discount not in excess of $     per share to
obtain certain other dealers. After the Offering, the public offering price,
concession and discount may be changed.

     The Company and one of the Selling Shareholders have granted the
Underwriters an option, exercisable for 30 days after the date of this
Prospectus, to purchase up to an additional 375,000 and 105,000 shares of Common
Stock at the public offering price set forth on the cover page hereof, less the
underwriting discount. The Underwriters may exercise this option to cover
overallotments, if any, made on the sale of the shares of Common Stock offered
hereby. If the Underwriters exercise this option, each Underwriter will have a
firm commitment, subject to certain conditions, to purchase approximately the
same percentage thereof which the number of shares of Common Stock to be
purchased by it shown in the foregoing table bears to the 3,200,000 shares of
Common Stock initially offered hereby.

     The Company and its executive officers and directors have agreed not to (i)
directly or indirectly offer, pledge, sell, contract to sell, sell any option or
contract to purchase, purchase any option or contract to sell, grant any option,
right or warrant for the sale of, or dispose of or transfer any shares of Common
Stock or any securities convertible into or exchangeable or exercisable for
Common Stock or file any registration statement under the Securities Act with
respect to any of the foregoing or (ii) enter into any swap or any other
agreement or any transaction that transfers, in whole or in part, directly or
indirectly, the economic consequence of ownership of the Common Stock or any
securities convertible into or exercisable or exchangeable for Common Stock
whether any such swap or transaction described in clause (i) or (ii) above is to
be settled by delivery of Common Stock or such other securities, in cash or
otherwise, for a period of 90 days from the date of this Prospectus without the
prior written consent of Merrill Lynch, Pierce, Fenner & Smith Incorporated on
behalf of the Underwriters, except for any shares of Common Stock issued or
options to purchase Common Stock granted pursuant to the Company's benefit plans
described above.

                                       50

     The Company and the Selling Shareholders have agreed to indemnify the
Underwriters against certain liabilities, including liabilities under the
Securities Act or to contribute to payments which the Underwriters may be
required to make in respect thereof.

     Until the distribution of the Common Stock is completed, rules of the
Securities and Exchange Commission may limit the ability of the Underwriters and
certain selling group members to bid for and purchase the Common Stock. As an
exception to these rules, the Underwriters are permitted to engage in certain
transactions that stabilize the price of the Common Stock. Such transactions
consist of bids or purchases for the purpose of pegging, fixing or maintaining
the price of the Common Stock.

     If the Underwriters create a short position in the Common Stock in
connection with this Offering, (i.e., if they sell more shares of Common Stock
than are set forth on the cover page of this Prospectus), the Underwriters may
reduce that short position by purchasing Common Stock in the open market. The
Underwriters may also elect to reduce any short position by exercising all or
part of the over-allotment options described above.

     The Underwriters may also impose a penalty bid on certain Underwriters and
selling group members. This means that if the Underwriters purchase shares of
Common Stock in the open market to reduce the Underwriters' short position or to
stabilize the price of the Common Stock, they may reclaim the amount of the
selling concession from the Underwriters and selling group members who sold
those shares as part of the Offering.

     In general, purchases of a security for the purpose of stabilization or to
reduce a short position could cause the price of the security to be higher than
it might be in the absence of such purchases. The imposition of a penalty bid
might also have an effect on the price of a security to the extent that it were
to discourage resales of the security.

     Neither the Company nor any of the Underwriters makes any representation or
prediction as to the direction or magnitude of any effect that the transactions
described above may have on the price of the Common Stock. In addition, neither
the Company nor any of the Underwriters makes any representation that the
Representatives will engage in such transactions or that such transactions, once
commenced, will not be discontinued without notice.

     In connection with this Offering, the Underwriters or their respective
affiliates and selling group members (if any) who are qualified market makers on
Nasdaq may engage in "passive market making" in the Common Stock on the Nasdaq
National Market in accordance with Rule 103 of Regulation M under the Securities
Exchange Act of 1934, as amended (the "Exchange Act"). Rule 103 permits, upon
the satisfaction of certain conditions, underwriters and selling group members
participating in a distribution that are also Nasdaq market makers in the
security being distributed (or a related security) to engage in limited market
making transactions during the period when Regulation M under the Exchange Act
would otherwise prohibit such activity. Rule 103 prohibits underwriters and
selling group members engaged in passive market making generally from entering a
bid or effecting a purchase at a price that exceeds the highest bid for those
securities displayed on the Nasdaq National Market by a market maker that is not
participating in the distribution. Under Rule 103, each underwriter or selling
group member engaged in passive market making is subject to a daily net purchase
limitation equal to 30% of such entity's average daily trading volume during the
two full consecutive calendar months immediately preceding the date of the
filing of the registration statement under the Securities Act pertaining to the
security to be distributed (or such related security).

     In the ordinary course of their business, certain of the Underwriters have
engaged in transactions with and performed services for the Company.

                                 LEGAL MATTERS

     The validity of the Common Stock offered hereby is being passed upon for
the Company by Thompson & Knight, P.C., Dallas, Texas. Certain legal matters in
connection with this offering will be passed upon for the Underwriters by Vinson
& Elkins L.L.P., Houston, Texas.

                                       51

                                    EXPERTS

     The consolidated balance sheets of Play-By-Play Toys & Novelties, Inc. as
of July 31, 1997 and 1996 and the related consolidated statements of income,
changes in shareholders' equity, and cash flows for the years ended July 31,
1997, 1996 and 1995, and the consolidated statements of operations and cash
flows of Ace Novelty Co., Inc. for the years ended December 31, 1995 and 1994,
included in this Prospectus have been included herein in reliance on the reports
of Coopers & Lybrand L.L.P., independent accountants, given on the authority of
that firm as experts in accounting and auditing.

                             AVAILABLE INFORMATION

     The Company has filed with the Securities and Exchange Commission a
Registration Statement on Form S-1 (as amended and together with all exhibits
thereto, the "Registration Statement") under the Securities Act, with respect
to the shares of Common Stock offered by this Prospectus. This Prospectus
constitutes a part of the Registration Statement and does not contain all of the
information set forth in the Registration Statement, certain parts of which are
omitted from this Prospectus as permitted by the rules and regulations of the
Securities and Exchange Commission. Statements in this Prospectus about the
contents of any contract or other document are not necessarily complete;
reference is made in each instance to the copy of the contract or other document
filed as an exhibit to the Registration Statement. Each such statement is
qualified in all respects by such reference. The Registration Statement and
accompanying exhibits and schedules may by inspected and copies may be obtained
(at prescribed rates) at the public reference facilities of the Securities and
Exchange Commission at Judiciary Plaza, 450 Fifth Street, NW, Room 1024,
Washington, D.C. 20549. Copies of the Registration Statement may also be
inspected at the Securities and Exchange Commission's regional offices at 7
World Trade Center, Suite 1300, New York, New York 10048 and Citicorp Center,
500 West Madison Street, Suite 1400, Chicago, Illinois 60661-2511.

     The Company is subject to the information and periodic reporting
requirements of the Securities Exchange Act of 1934, as amended (the "Exchange
Act"), and, in accordance therewith, files periodic reports, proxy statements
and other information with the Securities and Exchange Commission. Such periodic
reports, proxy statements and other information will be available for inspection
and copying at the public reference facilities and regional offices referred to
above. In addition, these reports, proxy statements and other information may
also be obtained from the web site that the Securities and Exchange Commission
maintains at HTTP://WWW.SEC.GOV.

                                       52


              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                        AND FINANCIAL STATEMENT SCHEDULE

                                        PAGE
                                        ----

Play By Play Toys & Novelties, Inc.
  and Subsidiaries Consolidated
  Financial Statements:

     Report of Independent
      Accountants....................   F-2

     Consolidated Balance Sheets as
      of July 31, 1997 and 1996......   F-3

     Consolidated Statements of
      Income for the Years Ended July
      31, 1997, 1996 and 1995........   F-4

     Consolidated Statements of
      Shareholders' Equity for the
      Years Ended July 31, 1997,
       1996 and 1995.................   F-5

     Consolidated Statements of Cash
      Flows for the Years Ended July
      31, 1997, 1996
       and 1995......................   F-6

     Notes to Consolidated Financial
      Statements.....................   F-7

Ace Novelty Co., Inc. and
  Subsidiaries Consolidated Financial
  Statements:

     Report of Independent
      Accountants....................   F-26

     Consolidated Statements of
      Operations for the Three Months
      Ended March 31, 1996
      (Unaudited) and the Years Ended
      December 31, 1995 and 1994.....   F-27

     Consolidated Statements of Cash
      Flows for the Three Months
      Ended March 31, 1996
      (Unaudited) and the Years Ended
      December 31, 1995 and 1994.....   F-28

     Notes to Consolidated Financial
      Statements.....................   F-29

     All other schedules are omitted as the required information is not
applicable or the information is presented in the consolidated financial
statements and related notes.

                                      F-1

                       REPORT OF INDEPENDENT ACCOUNTANTS

To The Shareholders and Board of Directors
Play By Play Toys & Novelties, Inc. and Subsidiaries

     We have audited the accompanying consolidated balance sheets of Play By
Play Toys & Novelties, Inc. and Subsidiaries as of July 31, 1997 and 1996 and
the related consolidated statements of income, shareholders' equity and cash
flows for each of the three years in the period ended July 31, 1997. These
consolidated financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated financial position of
Play By Play Toys & Novelties, Inc. and Subsidiaries as of July 31, 1997 and
1996, and the consolidated results of their operations and their cash flows for
each of the three years in the period ended July 31, 1997 in conformity with
generally accepted accounting principles.

                                                         COOPERS & LYBRAND
L.L.P.

Austin, Texas
October 20, 1997

                                      F-2

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS

                                                   JULY 31,
                                       --------------------------------
                                            1997             1996
                                       ---------------  ---------------
               ASSETS
Current assets:
  Cash and cash equivalents..........  $     4,960,612  $       531,040
  Accounts and notes receivable, less
     allowance for doubtful
     accounts of $3,213,653 and
     $1,621,603......................       37,728,254       28,820,318
  Inventories........................       47,239,520       41,101,301
  Other current assets...............        3,781,724        4,203,291
                                       ---------------  ---------------
       Total current assets..........       93,710,110       74,655,950
Property and equipment, net..........       14,985,887       15,130,186
Goodwill, less accumulated
  amortization of $365,433 and
  $17,943............................       14,412,736       13,215,035
Other assets.........................        2,796,841        1,920,689
                                       ---------------  ---------------
       Total assets..................  $   125,905,574  $   104,921,860
                                       ===============  ===============

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Bank overdraft.....................  $       461,220  $     2,357,436
  Note payable to shareholder........        --               3,000,000
  Notes payable to banks and
    others...........................       22,607,721       21,775,809
  Current maturities of long-term
    debt.............................        3,472,017        4,518,411
  Current obligations under capital
    leases...........................          691,333          379,534
  Accounts payable, trade............       22,340,182       15,693,183
  Other accrued liabilities..........        5,831,652        5,021,357
  Income taxes payable...............        2,437,432        1,776,737
  Deferred income tax payable........          496,431          223,459
                                       ---------------  ---------------
       Total current liabilities.....       58,337,988       54,745,926
                                       ---------------  ---------------
Long-term liabilities:
  Long-term debt, net of current
    maturities.......................        7,320,233       10,434,378
  Convertible subordinated
    debentures.......................       15,000,000        --
  Obligations under capital leases...          917,506          661,826
  Deferred income tax payable........          660,918          379,661
                                       ---------------  ---------------
       Total liabilities.............       82,236,645       66,221,791
                                       ---------------  ---------------
Commitments and contingencies
Shareholders' equity:
  Preferred stock -- no par value;
     10,000,000 shares authorized; no
     shares issued...................        --               --
  Common stock -- no par value;
     20,000,000 shares authorized;
     4,901,300 and 4,841,100 shares
     issued..........................            1,000            1,000
  Additional paid-in capital.........       35,006,539       33,746,597
  Deferred compensation..............         (618,333)       --
  Cumulative foreign currency
     translation adjustments.........       (2,303,027)        (414,306)
  Retained earnings..................       11,582,750        5,366,778
                                       ---------------  ---------------
       Total shareholders' equity....       43,668,929       38,700,069
                                       ---------------  ---------------
       Total liabilities and
          shareholders' equity.......  $   125,905,574  $   104,921,860
                                       ===============  ===============

   The accompanying notes are an integral part of the consolidated financial
                                  statements.

                                      F-3

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF INCOME


                                                     YEAR ENDED JULY 31,
                                       -----------------------------------------------
                                            1997             1996            1995
                                       ---------------  --------------  --------------
                                                                          
Net sales............................  $   137,386,257  $   74,197,301  $   47,730,510
Cost of sales........................       89,797,884      50,049,224      31,015,788
                                       ---------------  --------------  --------------
     Gross profit....................       47,588,373      24,148,077      16,714,722
Selling, general and administrative
  expenses...........................       34,441,660      17,471,966      12,678,196
                                       ---------------  --------------  --------------
     Operating income................       13,146,713       6,676,111       4,036,526
Interest expense.....................       (4,414,701)       (660,135)     (1,051,209)
Interest income......................          215,895         547,807          21,438
Other income (loss)..................           (7,785)        107,981        --
                                       ---------------  --------------  --------------
     Income from continuing
       operations before
       income tax....................        8,940,122       6,671,764       3,006,755
Income tax provision.................       (2,724,150)     (2,619,649)     (1,108,157)
                                       ---------------  --------------  --------------
     Income from continuing
       operations....................        6,215,972       4,052,115       1,898,598
Discontinued operations:
     Loss from discontinued
       operations....................        --               (145,036)       (259,361)
     Loss on disposal of discontinued
       operations....................        --               (239,002)       --
                                       ---------------  --------------  --------------
     Net income......................  $     6,215,972  $    3,668,077  $    1,639,237
                                       ===============  ==============  ==============
Income per share:
     Primary:
          Continuing operations......  $          1.25  $         0.84  $         0.73
          Discontinued operations....        --                  (0.08)          (0.10)
                                       ---------------  --------------  --------------
          Net income per share.......  $          1.25  $         0.76  $         0.63
                                       ===============  ==============  ==============
     Fully diluted:
          Continuing operations......  $          1.21  $         0.84  $         0.73
          Discontinued operations....        --                  (0.08)          (0.10)
                                       ---------------  --------------  --------------
          Net income per share.......  $          1.21  $         0.76  $         0.63
                                       ===============  ==============  ==============
Weighted average shares outstanding:
     Primary.........................        4,959,585       4,841,100       2,612,333
                                       ===============  ==============  ==============
     Fully diluted...................        5,178,625       4,841,100       2,612,333
                                       ===============  ==============  ==============

   The accompanying notes are an integral part of the consolidated financial
                                  statements.

                                      F-4

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY


                                                                                              CUMULATIVE
                                                                                                FOREIGN
                                              COMMON STOCK       ADDITIONAL                    CURRENCY
                                           ------------------     PAID-IN        DEFERRED     TRANSLATION     RETAINED     TREASURY
                                            SHARES     AMOUNT     CAPITAL      COMPENSATION   ADJUSTMENTS     EARNINGS      STOCK
                                           --------    ------    ----------    ------------   -----------    ----------    --------
                                                                                                            
Balance, August 1, 1994.................  2,514,120   $1,000     $9,282,916        --         $ (183,868)    $   59,464    $(50,000)
Net income..............................                                                                      1,639,237
Stock distributed as compensation.......     26,980                  14,915
Foreign currency translation
  adjustments...........................                                                         389,788
Stock issued in initial public
  offering..............................  2,000,000              20,873,319
                                          ---------    ------   -----------     ----------    -----------   -----------    --------
Balance, July 31, 1995..................  4,541,100    1,000     30,171,150        --            205,920      1,698,701    (50,000)
Net income..............................                                                                      3,668,077
Warrants issued.........................                            245,350
Foreign currency translation
  adjustments...........................                                                        (620,226) 
Stock issued for exercise of                                                                              
  over-allotment option of IPO..........    300,000               3,380,097                               
Retirement of treasury                                                                                    
  stock.................................                            (50,000)                                                50,000
                                           --------    ------    ----------    ------------   ---------- -   ----------    --------
Balance, July 31, 1996..................  4,841,100    1,000     33,746,597        --           (414,306)     5,366,778      --
Net income..............................                                                                      6,215,972
Acquisition of TLC......................     40,000                 345,000                      (47,470) 
Foreign currency translation                                                                              
  adjustments...........................                                                      (1,841,251) 
Exercise of stock options...............     20,200                 214,942                               
Deferred employee compensation..........                            700,000     $ (700,000)              
Amortization of deferred compensation...                                            81,667
                                          ---------    ------   -----------     ----------    -----------   -----------    --------
Balance, July 31, 1997..................  4,901,300    $1,000   $35,006,539     $ (618,333)   $(2,303,027)  $11,582,750    $ --
                                          =========    ======   ===========     ==========    ===========   ===========    ========

                                              TOTAL
                                          SHAREHOLDERS'
                                              EQUITY
                                          --------------
Balance, August 1, 1994.................    $9,109,512
Net income..............................     1,639,237
Stock distributed as compensation.......        14,915
Foreign currency translation
  adjustments...........................       389,788
Stock issued in initial public
  offering..............................    20,873,319
                                          --------------
Balance, July 31, 1995..................    32,026,771
Net income..............................     3,668,077
Warrants issued.........................       245,350
Foreign currency translation
  adjustments...........................      (620,226)
Stock issued for exercise of
  over-allotment option of IPO..........     3,380,097
Retirement of treasury
  stock.................................       --
                                          --------------
Balance, July 31, 1996..................    38,700,069
Net income..............................     6,215,972
Acquisition of TLC......................       297,530
Foreign currency translation
  adjustments...........................    (1,841,251)
Exercise of stock options...............       214,942
Deferred employee compensation..........       --
Amortization of deferred compensation...        81,667
                                          --------------
Balance, July 31, 1997..................   $43,668,929
                                          ==============

   The accompanying notes are an integral part of the consolidated financial
                                  statements.

                                      F-5

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS


                                                        YEAR ENDED JULY 31,
                                          -----------------------------------------------
                                               1997            1996             1995
                                          --------------  ---------------  --------------
                                                                             
Cash flows from operating activities:
  Net income............................  $    6,215,972  $     3,668,077  $    1,639,237
  Adjustments to reconcile net income to
     net cash provided by (used in)
     operating activities:
       Depreciation and amortization....       2,041,950          806,860         735,327
       Provision for doubtful accounts
          receivable....................       2,024,847        1,163,346         660,569
       Deferred income tax provision
          (benefit).....................         554,229          (74,913)       (100,007)
       Amortization of deferred
          compensation..................          81,667        --               --
       Gain on sale of property and
          equipment.....................         (51,356)          (3,718)        (33,800)
       Loss from discontinued
          operations....................        --                159,359        --
       Stock distributed as
          compensation..................        --              --                 14,915
       Change in operating assets and
          liabilities (net of
          acquisitions):
             Accounts and notes
               receivable...............      (9,822,434)      (7,030,009)     (3,500,808)
             Inventories................      (5,343,092)     (13,325,525)     (2,051,931)
             Prepaids and other
               assets...................         985,489       (2,488,704)        150,026
             Accounts payable and
               accrued liabilities......       4,513,600        2,519,138       4,317,955
             Income taxes payable.......         647,106        1,190,791         336,141
                                          --------------  ---------------  --------------
               Net cash provided by
                  (used in) operating
                  activities............       1,847,978      (13,415,298)      2,167,624
                                          --------------  ---------------  --------------
Cash flows from investing activities:
  Purchase of property and equipment....        (791,869)      (1,770,244)     (1,176,147)
  Proceeds from sale of property and
     equipment..........................        --                  7,794         112,487
  Proceeds from sale of restaurants.....        --                 79,643        --
  Purchase of TLC, net of cash
     acquired...........................        (488,811)       --               --
  Purchase of Ace, net of cash
     acquired...........................        --            (39,168,902)       --
  Maturity (purchase) of short-term
     investments........................        --                973,168        (973,168)
  Payments for intangible assets........         (29,999)         (45,919)        (27,860)
                                          --------------  ---------------  --------------
               Net cash used in
                  investing
                  activities............      (1,310,679)     (39,924,460)     (2,064,688)
                                          --------------  ---------------  --------------
Cash flows from financing activities:
  Proceeds from public offering of
     common
     stock, net.........................        --              3,380,097      20,873,319
  Net borrowings (repayments) under
     Revolving Credit Agreement.........         831,912       19,342,177      (5,505,799)
  Payment of note payable to
     shareholder........................      (3,000,000)       --               --
  Costs related to issuance of debt.....        (823,862)        (755,115)       --
  Proceeds from long-term debt..........      15,000,000       14,900,000         121,090
  Repayment of long-term debt...........      (3,964,594)         (99,869)       (537,088)
  Repayment of capital lease
     obligations........................        (628,658)        (202,753)       (198,997)
  Proceeds from exercise of stock
     options............................         214,942        --               --
  Increase (decrease) in bank
     overdraft..........................      (1,896,216)       2,357,436
                                          --------------  ---------------  --------------
               Net cash provided by
                  financing
                  activities............       5,733,524       38,921,973      14,752,525
                                          --------------  ---------------  --------------
Effect of foreign currency exchange
  rates.................................      (1,841,251)        (620,226)        389,788
                                          --------------  ---------------  --------------
          Increase (decrease) in cash
             and cash equivalents.......       4,429,572      (15,038,011)     15,245,249
Cash and cash equivalents at beginning
  of period.............................         531,040       15,569,051         323,802
                                          --------------  ---------------  --------------
Cash and cash equivalents at end of
  period................................  $    4,960,612  $       531,040  $   15,569,051
                                          ==============  ===============  ==============

   The accompanying notes are an integral part of the consolidated financial
                                   statements

                                      F-6


              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  FORMATION

     Play By Play Toys & Novelties, Inc. ("PBP," and together with all
majority-owned subsidiaries, the "Company") was formed in January 1992, and
purchased the amusement toy operations on May 18, 1992 from Pizza Management,
Inc., a company previously owned by the Company's CEO.

     The Company's principal business is to design, develop, market and
distribute stuffed toys, electronic plush toys and sculpted toy pillows and to
market and distribute a broad line of novelty items. The Company sells these
products to customers in the amusement and retail markets. The Company's toy
operations accounted for 97.7% of net sales for fiscal 1997.

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

  PRINCIPLES OF CONSOLIDATION

     The consolidated financial statements include the accounts of PBP and all
majority-owned subsidiaries. All significant intercompany transactions and
balances have been eliminated in consolidation. Certain reclassifications have
been made to the prior years' consolidated financial statements to conform with
the current year presentation.

  PERVASIVENESS OF ESTIMATES

     The preparation of the consolidated financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the consolidated
financial statements and the reported amounts of revenues and expenses during
the reporting period. Actual results could differ from those estimates.

  FOREIGN CURRENCY TRANSLATION

     All balance sheet accounts of foreign subsidiaries are translated from
foreign currencies into U.S. dollars at the year-end rates of exchange, while
income and expense accounts are translated at average currency exchange rates in
effect during the period. The resulting translation adjustment is recorded as a
separate component of shareholders' equity. Gains and losses from foreign
currency transactions (transactions denominated in a currency other than the
entity's functional currency) are included in other income. The foreign currency
transaction gain (loss) for fiscal 1997 and 1995 was not material, and a gain of
$108,000 was recorded in fiscal 1996. Transaction gains and losses occur
primarily from sales in Europe and purchases of products by the Company's
foreign subsidiaries from suppliers in the Far East.

     Pursuant to the terms of certain of the Company's license agreements, the
Company must pay royalties on these licenses in Canadian dollars. The Company's
subsidiary in Spain also has a license agreement that requires the subsidiary to
pay royalties in United States dollars. As a result of these license agreements,
the Company experiences currency risk to the extent that exchange rates
fluctuate from the date the royalty liability is incurred until the date the
royalty is actually paid to the licensor. Additionally, the Company is exposed
to foreign currency risk for intercompany receivable and payable transactions
through the settlement date.

     Historically, no attempt has been made to manage, by means of hedging or
derivatives, the risk of potential currency fluctuations. The total unhedged
exposure related to currency risk at July 31, 1997 was $3.2 million.

  CASH EQUIVALENTS

     For purposes of the statements of cash flows, the Company considers all
time deposits with original maturities of three months or less to be cash
equivalents.

                                      F-7

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

  CONCENTRATIONS OF CREDIT RISK

     Financial instruments that potentially expose the Company to concentrations
of credit risk consist primarily of cash and cash equivalents and trade
receivables. The Company's cash and cash equivalents consist of highly liquid
cash deposits in major financial institutions. The Company's trade receivables
result primarily from its retail and amusement operations and reflect a broad
customer base. The Company generally requires no collateral from its customers;
however, it routinely assesses the financial strength of its customers. No
customer accounted for more than 10% of the Company's net sales in fiscal 1997,
1996 and 1995.

     The majority of the Company's manufacturing is arranged directly by the
Company with the manufacturing facilities. To date, a substantial portion of the
Company's products have been manufactured by third parties in the People's
Republic of China. The Company does not have long-term contracts with any of the
manufacturers. Although the Company has begun to arrange alternate sources of
manufacturing outside of China, the Company has made no definitive plans for
securing alternate sources in the event its present arrangements with Chinese
manufacturers prove impossible to maintain, and there can be no assurance that
there would be sufficient alternate manufacturing facilities to meet the
increased demand for production which would likely result from a disruption of
manufacturing sources in China. No manufacturer accounted for more than 10% of
the Company's purchases of toy products during fiscal 1997, 1996 or 1995, with
the exception of Tri-State Manufacturing (China), Ltd. ("Tri-S"), which
accounted for 26.3%, 24.5% and 25.6% of such purchases during fiscal 1997, 1996
and 1995, respectively. During such period, Tri-S manufactured plush
PLAY-FACES(Registered Trademark) and the COCA-COLA(Registered Trademark) brand
plush POLAR BEAR products. Tri-S is currently one of several manufacturers of
these products for the Company.

  INVENTORIES

     Inventories are stated at the lower of cost or market. Cost of PBP's U.S.
inventory is primarily determined using the last-in, first-out (LIFO) method.
Operating supplies and inventory at PBP's subsidiary in Spain and from the
acquisition of Ace Novelty Co., Inc. ("Ace") are determined by the first-in,
first-out (FIFO) method, and inventory-in-transit is determined based on the
specific identification method.

  PROPERTY AND EQUIPMENT

     Property and equipment are recorded at cost. Maintenance and repairs are
charged to operations, and replacements or betterments are capitalized. Property
or equipment sold, retired, or otherwise disposed of is removed from the
accounts, and any gains or losses thereon are included in operations.
Depreciation and amortization are determined using the straight-line method.

     Property and equipment is depreciated and amortized as follows:

                                                        TERM
                                       --------------------------------------
Building.............................                 20 years
Equipment............................                 10 years
Vehicles.............................                 3 years
Computer equipment...................                 7 years
Leasehold improvements...............      Life of the lease (5-20 years)

  INTANGIBLE ASSETS

     Goodwill represents the excess purchase price over the fair value of net
assets acquired and is amortized over twenty to forty years (principally forty
years) using the straight-line method.

                                      F-8

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

     Other intangible assets consist primarily of debt issuance costs, which are
amortized over the term of the related debt on a straight-line basis, which
approximates the interest method.

  IMPAIRMENT OF LONG-LIVED ASSETS

     At each balance sheet date, the Company evaluates the propriety of the
carrying amount of its long-lived assets. In the event that facts and
circumstances indicate that the cost of long-lived assets may be impaired, an
evaluation of recoverability would be performed. If an evaluation of impairment
is required, the estimated future undiscounted cash flows associated with the
asset would be compared to the asset's carrying amount to determine if a
write-down to market value or discounted cash flow value is required. The
Company recorded no such write-downs during any of the periods presented.

  FAIR VALUE OF FINANCIAL INSTRUMENTS

     The carrying amount reported in the consolidated balance sheet of cash and
cash equivalents, short-term investments, accounts and notes receivable,
accounts payable, and long term debt approximates its fair value. The Company
estimates the fair value of notes receivable by discounting the future cash
flows of the instrument, using the Company's incremental rate of borrowing for a
similar instrument.

  REVENUE RECOGNITION

     Revenues from sales to customers are recognized when products are shipped.

  ADVERTISING

     The costs of producing media advertising is capitalized as incurred and
amortized over the related product sales, not to exceed the advertising period.
Committed media communication costs are accrued as a cost of sale of the related
product. Cost incurred in the production of catalogs are deferred and charged to
operations in the period in which the related catalogs are mailed.

  INCOME TAXES

     Deferred income taxes are recognized for the tax consequences in future
years of differences between tax basis of assets and liabilities and their
financial reporting amounts at each year-end based on enacted tax laws and
statutory tax rates applicable to the periods in which the differences are
expected to affect taxable income. Valuation allowances are established when
necessary to reduce deferred tax assets to the amount expected to be realized.

     The Company does not provide U.S. Federal income taxes on undistributed
earnings of its foreign subsidiaries as such earnings are intended to be
permanently reinvested in those operations.

  EARNINGS PER SHARE

     Earnings per share are computed using the weighted average number of common
and common equivalent shares (when dilutive) outstanding during each period.
Common equivalent shares include stock options and warrants. Earnings per share
assuming full dilution is determined by dividing net income plus tax-effected
convertible debt interest by the weighted average number of common shares
outstanding during the year after giving effect for common stock equivalents
arising from stock options and for convertible debt assumed converted to common
stock.

3.  NEW ACCOUNTING PRONOUNCEMENTS

     In February 1997, the Financial Accounting Standards Board ("FASB")
issued Statement of Financial Accounting Standards ("SFAS") No. 128 "Earnings
Per Share". SFAS No. 128 specifies the computation, presentation and disclosure
requirements for earnings per share and is designed to improve earnings per
share information by simplifying the existing computational guidelines and
revising the previous disclosure

                                      F-9

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

3.  NEW ACCOUNTING PRONOUNCEMENTS (CONTINUED)
requirements. The statement is effective for periods ending after December 15,
1997, including interim periods.

     In June 1997, the FASB issued SFAS No. 130, "Reporting Comprehensive
Income," which establishes standards for reporting and display of comprehensive
income and its components in a full set of general-purpose financial statements.
SFAS No. 130 is effective for fiscal years beginning after December 15, 1997.

     Also in June 1997, the FASB issued SFAS No. 131, "Disclosures about
Segments of an Enterprise and Restated Information," which establishes
standards for the way that public business enterprises report information about
operating segments in annual financial statements and requires that those
enterprises report selected information about operating segments in interim
financial reports issued to shareholders. It also establishes standards for
related disclosures about products and services, geographic areas and major
customers. SFAS No. 131 is effective for financial statements for periods
beginning after December 15, 1997.

     Management does not believe the implementation of these recent accounting
pronouncements will have a material effect on its consolidated financial
statements.

4.  ACQUISITIONS

     In June 1996, the Company acquired substantially all of the operating
assets, business operations and facilities (the "Acquisition") of Ace. The
operating results of the Acquisition are included in the Company's consolidated
results of operations from the date of acquisition. The purchase price of
approximately $44.7 million consists of $39.2 million in cash, $2.9 million in
subordinated debt, $2.4 million in related direct costs, and $0.2 million in the
form of warrants issued by the Company to the former owners of Ace ("Sellers")
to purchase up to 35,000 shares of the Company's Common Stock, commencing one
year from the date of acquisition. The Acquisition has been accounted for using
the purchase method. The Company recorded approximately $14.1 million of
goodwill, which is the excess of the total purchase price over the fair value of
net assets acquired. Included in the calculation of net assets is approximately
$3.8 million in certain trade payables and accrued liabilities, which the
Company assumed. This goodwill is being amortized on a straight-line basis over
a 40-year period.

     The debt incurred by the Company in connection with the Acquisition
consisted of (i) approximately $34.0 million in revolving credit and term loans
under the Revolving Credit Term Loan with Letter of Credit Facility dated June
20, 1996 ("Credit Facility"), which has a maximum aggregate commitment of $65
million among The Chase Manhattan Bank, formerly Chemical Bank, (the "Bank")
as agent, Heller Financial, Inc., Bank of America, Union Bank of California, and
Texas Commerce Bank N.A. (the "Lenders"), and the Company, Ace Novelty
Acquisition Co., Inc. ("ANAC") and Newco Novelty, Inc., a wholly owned
subsidiary of ANAC, as borrowers (see Note 9) (ii) a $3.0 million subordinated
loan from the Company's Chief Executive Officer, and (iii) a $2.9 million
subordinated loan from Sellers.

     The following is a summary of the Ace assets acquired and liabilities
assumed, at the date of Acquisition:

Current assets.......................  $   26,779,000
Property and equipment, net..........       8,737,000
Goodwill.............................      14,054,000
                                       --------------
       Total assets..................  $   49,570,000
                                       ==============
Current liabilities..................  $    4,826,000
                                       ==============

                                      F-10

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

4.  ACQUISITIONS (CONTINUED)

     In November 1996, the Company, through its wholly-owned subsidiary Play By
Play Toys & Novelties Europe S.A., acquired all of the outstanding capital stock
of The TLC Gift Company, Ltd. ("TLC") based in Doncaster, England. The Company
effected the purchase of TLC by issuing 40,000 shares of restricted common stock
to the sellers of TLC. The shares had a fair market value of $345,000 at the
date of acquisition. The Company incurred $144,000 in costs directly related to
the acquisition. The acquisition has been accounted for using the purchase
method of accounting, and, accordingly, the purchase price has been allocated to
the assets purchased and the liabilities assumed based on the fair values at the
date of acquisition. The Company acquired assets with an approximate value of
$1.9 million and assumed liabilities of $2.6 million, resulting in goodwill of
$1.1 million which is being amortized on a straight-line basis over 20 years.
The operating results have been included in the Company's consolidated financial
statements since the date of acquisition.

     Relative to the acquisition of Ace, the Company adjusted the purchase price
allocation as contingent assets and liabilities were determined or realized in
accordance with Statement of Financial Accounting Standards No. 38, "Accounting
for Preacquisition Contingencies of Purchase Enterprises." The Company
increased goodwill approximately $821,000 during the year ended July 31, 1997 as
a result of such purchase price allocation.

5.  DISCONTINUED OPERATIONS

     In March 1996, the Company sold all of the stock of Restaurants Universal
Espana, S.A. ("Restaurants Universal"), its European subsidiary that operated
two restaurants in Spain, to an unrelated third party, for 205,000,000 Spanish
pesetas, which was approximately $1.6 million at the date of the sale. The sale
resulted in a non-cash, non-recurring charge against earnings of approximately
$239,000 and a loss from discontinued operations of approximately $145,000, for
a total loss from discontinued operations of $384,000 in fiscal year 1996.

     The buyer paid approximately $80,000 in cash, and the Company financed the
balance of the sales price of approximately $1.5 million with the acceptance of
a non-interest bearing note from the purchaser which calls for monthly principal
payments based on the greater of six percent of net annual sales of specific
restaurants, including the restaurants sold by the Company, or a series of
minimum monthly payments over a period of eight years. The note balance, net of
imputed interest of approximately $450,000 calculated at a rate of 10%, is
included in accounts and notes receivable on the Consolidated Balance Sheet. In
the event that the buyer of the stock of Restaurants Universal fails to meet
three months of the agreed-upon installment payments, whether alternate or
consecutive, the Company may cancel the contract, with all of the stock
reverting back to the Company.

     The operating results and the loss on the sale of the restaurants have been
reported separately as a component of discontinued operations in the
Consolidated Statements of Income for the twelve months ended July 31, 1996 and
1995. The Company realized no tax benefit from the loss on the sale of
Restaurants Universal. Further, the Company had not previously recorded a tax
benefit on the operating losses of Restaurants Universal. Summarized results of
operations for Restaurants Universal are as follows:

                                             YEAR ENDED JULY 31,
                                          --------------------------
                                              1996          1995
                                          ------------  ------------
Net sales...............................  $  1,516,791  $  2,531,857
Cost of sales...........................     1,630,501     2,053,722
Net loss................................      (145,036)     (259,361)

                                      F-11

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

6.  INITIAL PUBLIC OFFERING

     On July 19, 1995, the Company sold 2,000,000 shares of its common stock in
an initial public offering at a price of $12.25 per share. The net proceeds from
the issuance and sale of common stock amounted to $20.9 million after deducting
underwriter discounts and issuer expenses. Portions of the net proceeds were
used to repay outstanding bank debt of $3.3 million plus accrued interest, and
debt to the principal shareholder of $2.6 million plus accrued interest.

     On August 1, 1995, the underwriters of the Company's initial public
offering purchased an additional 300,000 shares of the Company's common stock at
$12.25 per share by exercising their over-allotment option. The net proceeds
from the issuance and sale of the common stock amounted to $3.4 million after
deducting underwriters' discounts and issuer expenses. The remaining outstanding
debt to the principal shareholder of $2.5 million plus accrued interest was
retired in August 1, 1995 with a portion of the net proceeds.

7.  INVENTORIES

     Inventories consist of the following:

                                                     JULY 31,
                                          ------------------------------
                                               1997            1996
                                          --------------  --------------
Purchased for resale....................  $   46,898,557  $   40,957,716
Operating supplies......................         340,963         143,585
                                          --------------  --------------
     Total..............................  $   47,239,520  $   41,101,301
                                          ==============  ==============

     Replacement cost of inventories approximates LIFO cost at each of the
balance sheet dates. At July 31, 1997 and 1996 inventories in the amount of
$26.2 million and $22.3 million, respectively, were valued using the FIFO and
specific identification methods. The excess current cost over the LIFO value of
inventories was $215,000 and $195,000 at July 31, 1997 and 1996, respectively.

8.  PROPERTY AND EQUIPMENT

     Property and equipment consists of the following:

                                                     JULY 31,
                                          ------------------------------
                                               1997            1996
                                          --------------  --------------
Buildings...............................  $    4,583,842  $    4,583,842
Equipment...............................      10,226,021      10,511,198
Vehicles................................         565,906         300,668
Computer equipment......................       1,694,072         571,312
Leasehold improvements..................       1,347,063         974,194
                                          --------------  --------------
                                              18,416,904      16,941,214
Accumulated depreciation and
  amortization..........................      (3,431,017)     (1,811,028)
                                          --------------  --------------
                                          $   14,985,887  $   15,130,186
                                          ==============  ==============

                                      F-12

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

8.  PROPERTY AND EQUIPMENT (CONTINUED)

     Included in property and equipment in the accompanying consolidated balance
sheets are the following assets held under capital leases:

                                                   JULY 31,
                                          --------------------------
                                              1997          1996
                                          ------------  ------------
Equipment...............................  $    755,594  $  1,080,794
Computer equipment......................       965,369       226,613
Accumulated amortization................      (486,911)     (239,562)
                                          ------------  ------------
                                          $  1,234,052  $  1,067,845
                                          ============  ============

9.  NOTES PAYABLE AND LONG-TERM DEBT

                                                  JULY 31,
                                       ------------------------------
                                            1997            1996
                                       --------------  --------------
Notes Payable:
     Revolving line of credit........  $   22,607,721  $   21,775,809
     Unsecured note payable to
       principal shareholder due on
       demand; interest payable
       monthly. Note was repaid in
       July 1997.....................        --             3,000,000
                                       --------------  --------------
                                       $   22,607,721  $   24,775,809
                                       ==============  ==============
Long-Term Debt:
     Term loan.......................  $    9,600,000  $   12,000,000
     Convertible Subordinated
       Debentures....................      15,000,000        --
     Notes payable to banks,
       financing companies and others
       due in monthly installments
       with interest rates ranging
       from 7.4% to 12.03%
       collateralized by equipment...       1,192,250       2,952,789
                                       --------------  --------------
                                           25,792,250      14,952,789
     Less current maturities.........      (3,472,017)     (4,518,411)
                                       --------------  --------------
                                       $   22,320,233  $   10,434,378
                                       ==============  ==============

     In June 1996, the Company entered into the Credit Facility (see Note 4)
which replaced the Company's $10 million credit facility. The Credit Facility
includes a $53 million revolving line of credit commitment, subject to
availability under a borrowing base calculated by reference to the level of
eligible accounts receivable and inventory, and a $15 million sublimit for the
issuance of letters of credit. The revolving credit facility matures on June 20,
1998. The $65 million Credit Facility also includes a $12 million term loan,
which requires sixty equal monthly principal payments of $200,000 plus accrued
interest beginning August 1, 1996, with the last payment due and payable on June
20, 2001.

     Interest on borrowings outstanding under the revolving line of credit is
payable monthly at an annual rate equal to, at the Company's option, (i) the
Bank's Alternate Base Rate plus 0.50% or (ii) the LIBOR rate plus 2.50%. The
weighted average interest rate was 8.19% and 8.09% for the years ended July 31,
1997 and 1996, respectively. For amounts outstanding under the term loan,
interest is payable monthly in arrears at an annual rate equal to, at the
Company's option, (i) the Bank's Alternate Base Rate plus 0.75% or (ii) the
LIBOR rate determination thereof, a rate per annum equal to the sum of (a) the
greater of (i) the Prime Rate, (ii) the Federal Funds Effective Rate plus 0.5%,
and (iii) the Base CD Rate plus 1.0%. The weighted average interest rate was
8.48% and 8.38% for the years ended July 31, 1997 and 1996, respectively. In
fiscal 1996, the Company incurred $755,000 in costs related to obtaining the
Credit Facility, which is being

                                      F-13

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

9.  NOTES PAYABLE AND LONG-TERM DEBT (CONTINUED)
amortized pro rata over the two year term of the line of credit and the five
year term of the $12 million loan. The Company is amortizing such costs using
the straight-line method, which approximates the interest method. Further, the
Credit Facility is subject to an annual fee, payable quarterly, of 0.50% of the
unused portion of the revolving credit commitment, a fee of 2.0% of the face
amount of letters of credit when issued and an annual administrative fee equal
to $100,000.

     The Credit Facility is collateralized by a first lien on substantially all
of the Company's domestic assets, and 65% of the issued and outstanding stock of
its foreign subsidiaries.

     As of July 31, 1997, the Company had $7.1 million in outstanding
irrevocable letters of credit and bankers' acceptances. Based on the level of
the Company's eligible accounts receivable and inventory at July 31, 1997, the
Company had $13.6 million of additional borrowing capacity available under the
Credit Facility, all of which could be used to support borrowings under the
revolving credit line or additional letters of credit.

     The Credit Facility contains certain restrictive covenants and conditions
among which are a prohibition from paying dividends, limitations on further
indebtedness, restrictions on dispositions and acquisitions of assets,
limitations on advances to third parties and foreign subsidiaries and compliance
with certain financial covenants, including but not limited to a maximum total
debt ratio and minimum interest expense coverage. In addition, the Credit
Facility prohibits the Company's Chief Executive Officer from significantly
reducing his ownership in the Company below specified levels.

     During fiscal 1997, the Credit Facility was amended to change certain
covenant requirements. The Company incurred $92,800 in costs related to these
Amendments, which is being amortized on a straight-line basis over the remaining
life of the Credit Facility.

     To partially finance the Acquisition, the Company's Chief Executive Officer
provided a $3.0 million unsecured demand loan. Interest on this loan was payable
monthly at a per annum rate equal to the lesser of the Credit Agreement's
Alternate Base Rate or the Maximum Lawful Rate. The note was repaid in full in
July 1997.

     As part of the consideration for the Acquisition, the Sellers (see Note 4)
received a $2.9 million note (the "Ace Note") from the Company. The first
installment on the Ace Note in the amount of $600,000 was due and payable two
business days following the determination of the final balance sheet of Ace and
accrues interest at 8.0% per annum. The second installment on the Ace Note in
the amount of $1.0 million was paid on December 20, 1996. The third installment
on the Ace Note in the amount of $500,000 was paid June 20, 1997 and is also
subject to offset against any claims by the Company against the Sellers. The
fourth installment on the Ace Note is due and payable on June 21, 1998 and is
also subject to offset against any claims by the Company against the Sellers.
Interest on the Ace Note, other than with respect to the first installment of
$600,000, is payable monthly in arrears at a rate of 12.0% per annum during the
first six months and 10.0% per annum thereafter, except with respect to the
final payment due June 21, 1998, which will continue to bear interest at 12.0%
per annum. Payment of all obligations under the Ace Note is subordinate to
payment of the Credit Facility. The Ace Note is collateralized by certain assets
of the Company, claims on which are also subordinate to the Credit Facility.

     During July 1997, the Company completed a private placement of $15 million
of convertible debentures. The proceeds were used to retire a $3 million
subordinated demand note due to a shareholder, provide $3 million as collateral
on two lines of credit with banks in Spain and for general corporate purposes.
Interest accrues at 8% per annum, payable monthly until maturity on June 30,
2004. Principal is payable commencing June 30, 2000 at a rate of 1% of the
outstanding balance monthly, with the remaining balance due at maturity. The
debt is convertible into Company stock at any time during the loan period at a
conversion price of $17 per share. The conversion price will be adjusted in 1998
if the closing bid price of

                                      F-14

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

9.  NOTES PAYABLE AND LONG-TERM DEBT (CONTINUED)
the Company's common stock for the 21 days following the Company's release of
1998 earnings (the "Adjustment Bid Price") is less than $17. Such adjustment
is based on the Company's cash flows, but cannot be adjusted to a price less
than 90% of the Adjustment Bid Price. The debenture holders may force redemption
if there is a change of control of the voting stock, two-thirds of the Board
changes without approval of the holders, or the Company stock cannot be publicly
traded. The Company incurred costs of approximately $731,000 in connection with
the issuance of the convertible debentures. Such costs were capitalized and are
being amortized to interest expense over the seven-year term of the convertible
debentures on a straight-line basis, which approximates the interest method.

     The Convertible Loan Agreement contains certain restrictive covenants and
conditions among which place limitations on further indebtedness, liens,
investments, and dividends and requires compliance with certain financial
covenants and specified ratios. In addition, the Company shall own at all times
all of the capital stock, or other equity interests in its subsidiaries.

     As of July 31, 1997, the Company's Spanish subsidiary had $2.5 million
outstanding in irrevocable letters of credit.

     The following is a summary of short-term borrowings under the $65 million
Credit Facility and other notes payable:

                                            YEAR ENDED JULY 31,
                                       ------------------------------
                                            1997            1996
                                       --------------  --------------
Month-end maximum loan balance during
  the period.........................  $   33,144,752  $   24,775,993
Weighted average interest rate at
  period-end.........................            8.19%           8.20%

     The aggregate amount of maturities on long-term borrowings as of July 31,
1997 were as follows:

Year ended July 31:
          1998.......................  $    3,472,017
          1999.......................       2,459,986
          2000.......................       2,728,247
          2001.......................       4,091,546
          2002.......................       1,489,807
          Beyond.....................      11,550,647
                                       --------------
                                       $   25,792,250
                                       ==============

10. COMMITMENTS AND CONTINGENCIES

  CONTRACT

     The Company owns and operates amusement game machines in a restaurant
franchise on a month-to-month basis pursuant to terms similar to those of an
agreement with the restaurant franchise that expired in June 1995. The Company's
portion of revenues from the machines during the term of the expired agreement
approximated $2.5 million, $2.5 million and $1.4 million in the years ended July
31, 1997, 1996 and 1995, respectively. Management is unable to determine the
impact, if any, on future operations of the Company if the relationship is not
continued or if it is continued under terms less favorable than those of the
expired contract.

                                      F-15

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

10. COMMITMENTS AND CONTINGENCIES (CONTINUED)

  GUARANTEED PURCHASES

     The Company has entered into a guaranteed purchase agreement for $4.4
million to reserve airtime in conjunction with the television advertisements of
the "TALKIN' TOTS"(Trademark) and "TORNADO TAZ". The television campaign began
national and spot market television advertising during the first fiscal quarter
of 1998.

  CAPITAL LEASES

     The Company leases equipment under capital lease agreements which expire at
various dates through 2002. The lease agreements generally provide purchase
options and require the Company to pay property taxes, utilities and insurance.

     Future minimum lease payments under capital leases at July 31, 1997 are as
follows:

Year ended July 31:
       1998..........................  $    818,439
       1999..........................       712,823
       2000..........................       205,946
       2001..........................        38,028
       2002..........................        34,505
                                       ------------
Total minimum lease payments.........     1,809,741
Less amounts representing interest...      (200,902)
                                       ------------
                                          1,608,839
Less current portion.................      (691,333)
                                       ------------
Long-term obligations under capital
  leases.............................  $    917,506
                                       ============

  OPERATING LEASES

     The Company leases its equipment, vehicles and operating facilities,
consisting primarily of warehouse, distribution and office space, under
operating leases expiring at various dates through 2007. The lease agreements
generally provide renewal options and require the Company to pay property taxes,
utilities and insurance. Rent expense under operating leases was $2.5 million,
$1.5 million and $1.7 million for the years ended July 31, 1997, 1996 and 1995,
respectively.

     Minimum rental payments required under operating leases that have initial
or remaining non-cancelable lease terms in excess of one year at July 31, 1997
are as follows:

Year ended July 31:
       1998..........................  $    2,586,944
       1999..........................       2,427,478
       2000..........................       1,833,974
       2001..........................       1,442,374
       2002..........................       1,462,456
Thereafter...........................       5,000,877
                                       --------------
     Total minimum lease payments....  $   14,754,103
                                       ==============

  ROYALTIES

     The Company markets its products under a variety of trademarks for which
the Company pays associated royalties based on sales of the related products.
Approximately 59.7%, 58.2% and 46.6% of the Company's net sales in fiscal 1997,
1996 and 1995, respectively, were derived from product lines based on

                                      F-16

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

10. COMMITMENTS AND CONTINGENCIES (CONTINUED)
entertainment character or corporate trademark licenses. The Company's products
based on trademarks licensed for LOONEY TUNES' characters accounted for 37.5%,
16.4% and 11.4% of net sales in fiscal 1997, 1996 and 1995, respectively. The
Company's products based on trademarks licensed by The Coca-Cola Company
accounted for 4.5%, 13.8% and 16.5% of net sales in fiscal 1997, 1996 and 1995,
respectively. No other license accounted for more than 10% of the Company's net
sales. Some licenses are renewable at the option of the Company upon payment of
certain minimum guaranteed payments or the attainment of certain sales levels
during the initial term of the license. However, there can be no assurance that
the Company will be able to renew its most successful licenses, or obtain new
licenses. Substantially all of the license agreements are for periods of one to
four years and include guaranteed minimum royalty payments over the life of the
agreements. Royalty expense is recorded based on sales for the period multiplied
by the contractual royalty rate for the related licenses.

     Future guaranteed minimum royalty obligations by year-end and in the
aggregate under license agreements consist of the following at July 31, 1997:

Year ended July 31:
     1998...............................  $  3,423,118
     1999...............................     2,553,811
     2000...............................       205,000
                                          ------------
Total minimum royalty payments..........  $  6,181,929
                                          ============

  LETTERS OF CREDIT

     The Company had commitments in the normal course of business, including
outstanding irrevocable letters of credit and bankers' acceptances to certain
banks approximating $9.6 million at July 31, 1997, relating primarily to the
purchase of merchandise from various third-party overseas manufacturers.
Liabilities under letters of credit are recorded when the Company is notified
that merchandise has been shipped.

  LEGAL PROCEEDINGS

     The Company is from time to time subject to routine litigation incidental
to its business. The Company's management believes that the results of pending
legal proceedings will not have a material adverse effect on the Company's
consolidated financial position, results of operations or liquidity.

  YEAR 2000 COMPLIANCE

     The Company and its subsidiaries are taking actions to provide that their
computer systems are capable of processing for the periods in the year 2000 and
beyond. The costs associated with this are not expected to significantly affect
operating cash flow, however there is no assurance that the Company's actions in
this regard will be successful.

11.  ADVERTISING EXPENSES

     Advertising expenses consist primarily of costs incurred in the design,
development, printing and shipping of Company catalogs, television advertisement
costs and a limited number of advertisements in trade publications. The Company
implemented a television campaign for the first time in fiscal 1997 in
conjunction with the introduction of the "TALKIN' TOTS"(Trademark) and "TORNADO
TAZ". In fiscal 1997, the Company expensed $1.3 million in television
advertisement costs. The Company's total advertising expenses, including
television advertisement costs, were $2.7 million, $688,000 and $519,000 during
fiscal 1997, 1996 and 1995, respectively.

                                      F-17

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

12.  INCOME TAX

     Income tax provision (benefit) is as follows:

                                               YEAR ENDED JULY 31,
                                     ----------------------------------------
                                         1997          1996          1995
                                     ------------  ------------  ------------
Federal:
     Current provision...............$    974,246  $  1,987,531  $    782,053
     Deferred provision (benefit)....     554,229       (74,913)     (100,007)
                                     ------------  ------------  ------------
          Total Federal..............   1,528,475     1,912,618       682,046
                                     ------------  ------------  ------------
State -- current.....................     255,102       323,007        79,613
                                     ------------  ------------  ------------
Foreign -- current...................     940,573       384,024       346,498
                                     ------------  ------------  ------------
     Net provision for income taxes..$  2,724,150  $  2,619,649  $  1,108,157
                                     ============  ============  ============

     Reconciliations of the differences between income taxes computed at the
Federal statutory tax rates and income tax provision are as follows:

                                                    YEAR ENDED JULY 31,
                                     ----------------------------------------
                                         1997          1996          1995
                                     ------------  ------------  ------------
Income taxes computed at Federal
  statutory rates....................$  3,039,641  $  2,137,659  $    934,114
Foreign tax differentials............    (531,107)      172,097       105,653
Valuation allowance on capital loss
  carryover..........................     --            135,693       --
State tax provision..................     168,367       213,185        52,545
Other -- net.........................      47,249       (38,985)       15,845
                                     ------------  ------------  ------------
     Total provision.................$  2,724,150  $  2,619,649  $  1,108,157
                                     ============  ============  ============

     The foreign tax differential at July 31, 1997 results primarily from a low
effective tax rate on sales by the Hong Kong subsidiary, and from an investment
tax credit in Spain related to the investment in the TLC operations in the U.K.
The tax effects of the significant temporary differences that comprise the
deferred tax assets and liabilities are as follows:

                                                    YEAR ENDED JULY 31,
                                       ----------------------------------------
                                           1997          1996          1995
                                       ------------  ------------  ------------
Assets:
  Current:
     Accounts receivable...............$    707,422  $    406,011  $    218,984
     Capital loss carryover............     135,693       135,693       --
     Other -- net......................     324,971        86,514       123,112
     Valuation allowance...............    (135,693)     (135,693)      --
                                       ------------  ------------  ------------
          Gross deferred tax assets....   1,032,393       492,525       342,096
                                       ------------  ------------  ------------
Liabilities:
  Current -- LIFO inventory valuation..   1,528,824       715,984       853,381
  Non-current -- basis of property and
     equipment.........................     660,918       379,661       166,748
                                       ------------  ------------  ------------
          Gross deferred tax
             liabilities...............   2,189,742     1,095,645     1,020,129
                                       ------------  ------------  ------------
          Net deferred tax
             liabilities...............$  1,157,349  $    603,120  $    678,033
                                       ============  ============  ============

     The Company recorded a valuation allowance on the capital loss carryover as
management is uncertain that the Company will be able to realize the benefit in
future periods. Management believes it is more likely

                                      F-18

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

12.  INCOME TAX (CONTINUED)
than not that the benefit of the remaining deferred tax assets will be realized,
and thus has not recorded a valuation allowance on these amounts.

     Income taxes are not provided on undistributed earnings of foreign
subsidiaries as those earnings are intended to be permanently reinvested in
those operations. These earnings could become subject to additional tax upon
distribution in the form of dividends or otherwise. It is not practicable to
estimate the amount of additional U.S. tax that might be payable on the foreign
earnings; however, any foreign income taxes previously paid would reduce U.S.
income taxes payable.

13.  SHAREHOLDERS' EQUITY

  STOCK OPTIONS

     The Company has a Non-Qualified Stock Option Plan and a 1994 Incentive Plan
(the "Plans"). The Company has reserved 700,000 shares of its common stock for
issuance upon exercise of options granted or to be granted under the Plans.
These options generally vest six months from the date of the grant to four or
five years. Under the Plans and at the discretion of the Board of Directors,
awards may be granted to officers and employees of the Company in the form of
incentive stock options and restricted stock. Stock options may be exercised at
a purchase price determined by the Board of Directors, provided that the
exercise price per share shall be an amount not less than 100% of the fair
market value on the date the option is granted or 110% of fair market value for
beneficial owners of 10% or more of the Company's outstanding shares. The
maximum term for all Stock Options granted under the Plans is ten years (five
years in the case of an incentive stock option granted to a shareholder who owns
10% or more of the Company's Common Stock.) In August 1997, the Board of
Directors approved a resolution to increase the number of shares issuable under
the Plans with an additional 600,000 shares of the Company's common stock. The
resolution is subject to shareholder approval at the next Annual Meeting of
Shareholders on December 11, 1997. In addition, 512,500 stock options were
granted at the market price on the date of grant.

     In January 1997, the Company granted options to purchase 200,000 shares of
the Company's common stock at $8.00 per share, in connection with an officer's
employment agreement. These options vest in equal monthly amounts over a
five-year period commencing February 1, 1997. The Company recognized $81,667 of
compensation expense in fiscal 1997 and has recorded $618,333 in unearned
compensation as of July 31, 1997 related to these options.

     Subject to shareholders' approval, the Company's Board of Directors voted
that options granted to officers of the Company prior to December 1996 be
re-priced to the fair market value on the date of repricing, which was $11.00,
or 110% of fair market value for beneficial owners of 10% or more of the
Company's outstanding shares of common stock. The number of shares re-priced was
159,000. The original exercise price of the shares ranged from $13.475 to
$14.58. Such options shall vest as originally granted.

     The Company has adopted the disclosure-only provisions of SFAS No. 123,
"Accounting for Stock Based Compensation". Accordingly, no compensation cost
has been recognized for the stock plan.

                                      F-19

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

13.  SHAREHOLDERS' EQUITY (CONTINUED)

     A summary of the status of the Company's stock options as of July 31, 1997
and 1996 and the changes during the year ended on those dates is presented
below:


                                                       YEAR ENDED JULY 31,
                                        --------------------------------------------------
                                                 1997                       1996
                                        -----------------------    -----------------------
                                                       WEIGHTED                   WEIGHTED
                                        # SHARES OF    AVERAGE     # SHARES OF    AVERAGE
                                        UNDERLYING     EXERCISE    UNDERLYING     EXERCISE
                                          OPTIONS       PRICES       OPTIONS       PRICES
                                        -----------    --------    -----------    --------
                                                                          
Outstanding at beginning of the
  year...............................     614,000       $12.99       151,000       $13.48
Granted..............................     412,000         9.66       476,000        11.94
Exercised............................      20,200        12.57        --              N/A
Forfeited............................      49,300        11.28        13,000        13.48
Expired..............................       6,700        13.73        --              N/A
Outstanding at end of year...........     949,800        10.72       614,000        12.29
Exercisable at end of year...........     394,700        12.10       114,800        13.79

                                                 1997                       1996
                                                 ----                       ----
Weighted-average fair value of
  options granted at premium.........           $1.83                      $3.66
Weighted-average fair value of
  options granted at-the-money.......            3.62                       3.46
Weighted-average fair value of
  options granted at a discount......            5.81                        N/A
Weighted-average fair value of
  modifications to options...........            1.09                       0.35

     The fair value of each option granted is estimated on the date of grant
using the Black-Scholes option-pricing model with the following weighted average
assumptions used for all grants in 1997 and 1996: dividend yield of 0.00%;
risk-free interest rate ranges from 5.39% to 6.67%; an expected life of options
of 5 years for 10-year options and expected life of 2.5 years for 5-year
options; and a volatility of 23.6% for all grants.

     During fiscal 1997 and 1996, 159,000 and 13,000 previously granted options
were modified, respectively, to reduce the exercise price and, in some
instances, accelerate vesting. The "Outstanding at end of year" number of
shares underlying options in the table above and the table below reflects the
modified terms of these options. The fair value of each modification of
previously granted stock options is estimated on the date of the modification
using the Black-Scholes option-pricing model to determine the amount of value
added to each option at the time of modification. The weighted-average
assumptions are the same as for the options granted during fiscal 1997 and 1996.

     Options as of July 31, 1997 are summarized below:


                                                                                                           OPTIONS
                                                              OPTIONS OUTSTANDING                        EXERCISABLE
                                            --------------------------------------------------------     -----------
                                                             WEIGHTED AVERAGE
       RANGE OF                               NUMBER             REMAINING          WEIGHTED AVERAGE       NUMBER
   EXERCISE PRICES                          OUTSTANDING      CONTRACTUAL LIFE        EXERCISE PRICE      EXERCISABLE
- ----------------------                      -----------     -------------------     ----------------     -----------
                                                                                                   
$9.49 to $13.00                               781,600               9.32                 $ 9.96            203,700
$13.01 to $15.95                              168,200               8.02                  14.25            191,000
                                            -----------                                                  -----------
                                              949,800               9.09                  10.72            394,700
                                            ===========                                                  ===========

                                             WEIGHTED
       RANGE OF                              AVERAGE
   EXERCISE PRICES                        EXERCISE PRICE
- ----------------------                    --------------
$9.49 to $13.00                               $10.35
$13.01 to $15.95                               13.97
                                               12.10

                                      F-20

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

13.  SHAREHOLDERS' EQUITY (CONTINUED)

  NON-EMPLOYEE STOCK OPTIONS

     In addition to the options described above, the Company granted 3,000
premium options with an exercise price of $13.48 to a non-employee during fiscal
1995, prior to the effective date of SFAS 123 for the Company. As of July 31,
1996, 1,200 were exercisable. As of July 31, 1997, 1,800 were exercisable and
3,000 were outstanding with a remaining contractual term of 7.73 years.

  PRO FORMA NET INCOME AND NET INCOME PER COMMON SHARE

     Had the compensation cost for the Company's Plans been determined on a
basis consistent with SFAS 123, the Company's net income and net income per
common share for 1997 and 1996 would approximate the pro forma amounts below:


                                           AS REPORTED    PRO FORMA    AS REPORTED    PRO FORMA
                                             7/31/97       7/31/97       7/31/96       7/31/96
                                           -----------    ---------    -----------    ---------
                                                                                      
SFAS 123 charge.........................       --         $ 944,600        --         $ 408,579
APB 25 charge...........................    $  81,667        81,667        --            --
Net income..............................    6,215,972     5,353,039    $ 3,668,077    3,259,498
Net income per common share.............         1.25          1.08           0.76         0.67

     The effects of applying SFAS 123 in this pro forma disclosure are not
indicative of future amounts. SFAS 123 does not apply to awards granted prior to
the 1996 fiscal year.

  WARRANTS

     In connection with the initial public offering in July 1995, the Company
sold warrants to the underwriters for a nominal amount that allows for the
purchase of up to 82,000 shares of the Company's Common Stock. The warrants are
exercisable at $14.70 for a period of four years beginning July 20, 1996.

     In addition to the cash paid to the Sellers of Ace (see Note 4), the
Company issued to the Sellers a warrant to purchase up to 35,000 common shares
of the Company's common stock at a price per share of $14.90. The warrant is
exercisable for a period of five years beginning June 20, 1997. The estimated
value of the warrant of $245,350 was recorded as an increase in goodwill, with
an offsetting increase in additional paid-in capital.

  PREFERRED STOCK

     Pursuant to the Company's Articles of Incorporation, the Board is
authorized to issue from time to time up to 10,000,000 shares of Preferred
Stock, in one or more series, and the Board is authorized to fix the dividend
rights, dividend rates, any conversion rights or right of exchange, any voting
right, any rights and terms of redemption (including sinking fund provisions),
the redemption rights or prices, the liquidation preferences and any other
rights, preferences, privileges and restrictions of any series of Preferred
Stock and the number of shares constituting such series and the designation
thereof. There were no shares of Preferred Stock outstanding as of July 31,
1997.

14.  TRANSACTIONS WITH RELATED PARTIES

     The accompanying consolidated statements of operations include the
following amounts related to construction services provided to the principal
shareholder:

                                                 YEAR ENDED JULY 31,
                                          ----------------------------------
                                             1997        1996        1995
                                          ----------  ----------  ----------
Net sales...............................  $   --          --      $  162,119
Selling, general and administrative
  expenses..............................      --      $  106,650     140,973

                                      F-21

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

14.  TRANSACTIONS WITH RELATED PARTIES (CONTINUED)

     The principal shareholder leases seven land and building packages to a
third party. The Company incurred costs of $700,000, $900,000 and $1.0 million
in the years ended July 31, 1997, 1996 and 1995, respectively, for revenue
sharing arrangements with the third party in connection with the Company's
vending operations. The Company incurred costs of $101,000, $103,000 and
$108,000 for revenue sharing arrangements in the years ended July 31, 1997, 1996
and 1995, respectively, in connection with its vending operations with an entity
related to another shareholder that is also a director of the Company.

     One of the Company's directors is affiliated with an insurance company
which provides health and property insurance to the Company. The Company paid
the insurance company $956,000 for insurance premiums during fiscal 1997.

     During fiscal 1996, the Company's subsidiary in Spain subcontracted
stuffing services to a company whose major shareholder is the Company's
Executive Vice President of European Operations, and is that subsidiary's
president. The Company was invoiced $392,000 for work performed in the year
ended July 31, 1996. The Company requested the subsidiary's president, as an
accommodation to the Company, concerning the Company's sale of Tuexa, to remain
a shareholder of such company. As of October 8, 1996, the subsidiary's president
sold his interest in Tuexa for a nominal amount, per prior agreement.

     Interest expense on notes payable to related parties approximated $257,800,
$30,000 and $550,000 for the years ended July 31, 1997, 1996 and 1995,
respectively. Fees incurred under guaranty agreements with the principal
shareholder were $77,000 in the year ended July 31, 1997.

     On February 19, 1997, the Company's European subsidiary, Play By Play
Europe, S.A., entered into an agreement with Banco Santander, S.A. Valencia to
open a $2.0 million US dollar standby letter of credit which is collaterized by
35,000 shares of the Company's Chief Executive Officer's personal common stock
investment in an unaffiliated company. No remuneration was paid by the Company
to its Chief Executive Officer as consideration for this guarantee. The standby
letter of credit will mature on October 31, 1997. The Company believes that it
will be able to successfully renew this letter of credit on substantially
similar terms.

15.  SUPPLEMENTAL CASH FLOW DISCLOSURES

     Supplemental cash flow information with respect to payments of interest and
income taxes is as follows:

                                                 YEAR ENDED JULY 31,
                                       ----------------------------------------
                                           1997          1996          1995
                                       ------------  ------------  ------------
Interest paid........................  $  3,794,534  $    422,948  $  1,083,520
Income taxes paid....................       942,437     1,594,078       675,562

     The Company incurred capital lease obligations of $1.2 million, $966,979
and $164,827 in the years ended July 31, 1997, 1996 and 1995, respectively.

     In November 1996, the Company issued 40,000 shares of restricted common
stock to the sellers of TLC in connection with the acquisition. The shares had a
fair market value of $345,000 at the date of acquisition.

     The Company recorded $700,000 as deferred compensation related to the
options to purchase 200,000 shares of common stock, which were granted to an
officer in January 1997. At July 31, 1997, the unamortized balance was $618,333.

     During fiscal 1996 the Company retired all of the 24,600 shares of Treasury
Stock outstanding by reducing additional paid-in capital by the $50,000 cost of
those shares. The Company issued a note payable

                                      F-22

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

15.  SUPPLEMENTAL CASH FLOW DISCLOSURES (CONTINUED)
for $2,900,000 and warrants to purchase up to 35,000 shares of the Company's
Common Stock to the Sellers of Ace to partially finance the Acquisition. The
warrants were valued at $245,350 (see Note 4). The Company recorded a note
receivable for 205,000,000 pesetas, or $1.6 million, from the buyers of the
stock of Restaurants Universal (see Note 5).

16.  INDUSTRY SEGMENT AND GEOGRAPHIC INFORMATION

     The Company operates primarily in one industry segment, the sale of stuffed
toys and novelty items, primarily to customers in the retail and amusement
markets both domestically through its U.S. operations and in Europe through
subsidiaries located in Spain and England. There were no material amounts of
sales or transfers among geographic areas and no material amounts of U.S. export
sales.

     Information by geographic location is as indicated below. The toys and
novelties industry segment includes sales of toy products and vending operations
for each of the periods presented.

                                             YEAR ENDED JULY 31,
                               ------------------------------------------------
                                    1997             1996             1995
                               ---------------  ---------------  --------------
Net sales:
     United States...........  $   116,294,714  $    65,096,521  $   41,313,956
     Europe..................       21,091,543        9,100,780       6,416,554
                               ---------------  ---------------  --------------
                               $   137,386,257  $    74,197,301  $   47,730,510
                               ===============  ===============  ==============
Net operating income:
     United States...........  $     9,518,030  $     5,458,622  $    2,761,995
     Europe..................        3,628,683        1,217,489       1,274,531
                               ---------------  ---------------  --------------
                               $    13,146,713  $     6,676,111  $    4,036,526
                               ===============  ===============  ==============
Identifiable assets:
     United States...........  $   103,838,251  $    92,957,657  $   36,046,163
     Europe..................       22,067,323       11,964,203       9,210,074
                               ---------------  ---------------  --------------
                               $   125,905,574  $   104,921,860  $   45,256,237
                               ===============  ===============  ==============

17.  SUBSEQUENT EVENTS

     In September 1997, the Company signed an exclusive worldwide license
agreement with Warner Bros. Consumer Products, a unit of Time Warner
Entertainment Co. to design, manufacture and distribute Warner Bros.' Baby
Looney Tunes lines.

     In August 1997, the Company's subsidiary in Spain signed two lines of
credit in U.S. dollars for a term of one year. The Company's U.S. operations
collateralized the lines of credit by depositing $3.0 million in an
interest-bearing account.

     The Company intends to make a public offering of up to 3,200,000 shares of
its common stock. Of the 3,200,000 shares of common stock to be offered,
2,500,000 shares will be issued and sold by the Company. The remaining 700,000
shares are to be sold by the selling shareholders. The Company will not receive
any of the proceeds from the sale of shares by the selling shareholders.

                                      F-23

              PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

18.  SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)

     Summarized operating results of the Company by quarter for fiscal years
1997 and 1996 are presented as follows (in thousands, except per share data):


                                                             1997
                                          ------------------------------------------
                                            FIRST     SECOND      THIRD     FOURTH
                                           QUARTER    QUARTER    QUARTER    QUARTER
                                          ---------  ---------  ---------  ---------
                                                                     
Net sales...............................  $  39,891  $  22,039  $  28,001  $  47,455
Gross profit............................     11,415      8,214     11,061     16,898
Operating income........................      3,479        677      2,592      6,399
Net income (loss).......................      1,446       (166)     1,025      3,911
Net income (loss) per
  share -- primary......................       0.30      (0.03)      0.21       0.77
Net income (loss) per share -- fully
  diluted...............................       0.30      (0.03)      0.21       0.73

                                                             1996
                                          ------------------------------------------
                                            FIRST     SECOND      THIRD     FOURTH
                                           QUARTER    QUARTER    QUARTER    QUARTER
                                          ---------  ---------  ---------  ---------
Net sales...............................  $  23,439  $  12,023  $  14,302  $  24,433
Gross profit............................      7,036      4,214      5,040      7,858
Operating income........................      2,562        901      1,594      1,619
Loss on disposal of discontinued
  operations............................     --         --           (239)    --
Loss from discontinued operations.......        (90)       (33)       (22)    --
Net income..............................      1,569        609        621        869
Net income per share....................       0.32       0.13       0.13       0.18

                                      F-24

                       REPORT OF INDEPENDENT ACCOUNTANTS

Board of Directors
Ace Novelty Co., Inc. and Subsidiaries
Bellevue, Washington

     We have audited the accompanying consolidated statements of operations and
cash flows of Ace Novelty Co., Inc. and Subsidiaries for each of the two years
in the period ended December 31, 1995. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     As discussed in Note 8 to the consolidated financial statements, in May
1996, the Company entered into an agreement to sell substantially all of its net
assets and operations in exchange for cash, notes and the assumption of
liabilities.

     In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated results of operations
and cash flows of Ace Novelty Co., Inc. and Subsidiaries for each of the two
years in the period ended December 31, 1995 in conformity with generally
accepted accounting principles.

                                          COOPERS & LYBRAND L.L.P.

Seattle, Washington
April 25, 1996, except for Note 8 as to which
  the date is May 1, 1996

                                      F-25

                     ACE NOVELTY CO., INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS


                                        THREE MONTHS             YEAR ENDED
                                           ENDED                DECEMBER 31,
                                         MARCH 31,     -------------------------------
                                            1996            1995            1994
                                       --------------  --------------  ---------------
                                        (UNAUDITED)
                                                                          
Sales................................  $   11,324,632  $   66,036,152  $    86,015,180
Cost of sales........................       7,460,882      45,808,236       69,356,564
                                       --------------  --------------  ---------------
                                            3,863,750      20,227,916       16,658,616
Selling, general and administrative
  expenses...........................       3,868,549      20,508,075       31,283,883
                                       --------------  --------------  ---------------
     Loss from continuing
       operatis......................          (4,799)       (280,159)     (14,625,267)
                                       --------------  --------------  ---------------
Other income (expense):
     Interest income.................        (133,714)        593,804          608,726
     Interest expense................        (990,480)     (5,009,045)      (4,878,319)
     Other...........................         (56,523)      1,096,260        1,079,739
                                       --------------  --------------  ---------------
                                           (1,180,717)     (3,318,981)      (3,189,854)
                                       --------------  --------------  ---------------
     Loss from continuing operations
       before income tax benefit.....      (1,185,516)     (3,599,140)     (17,815,121)
Income tax benefit...................         380,474       2,470,500        1,691,988
                                       --------------  --------------  ---------------
     Loss from continuing
       operations....................        (805,042)     (1,128,640)     (16,123,133)
Discontinued operations, net of
  income tax.........................        --               320,794        --
                                       --------------  --------------  ---------------
          Net loss...................  $     (805,042) $     (807,846) $   (16,123,133)
                                       ==============  ==============  ===============

   The accompanying notes are an integral part of the consolidated financial
                                  statements.

                                      F-26

                     ACE NOVELTY CO., INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS


                                            THREE MONTHS              YEAR ENDED
                                               ENDED                 DECEMBER 31,
                                             MARCH 31,      -------------------------------
                                                1996             1995            1994
                                          ----------------  --------------  ---------------
                                                                                     
Operating activities:
     Net loss...........................   $     (805,042) $      (807,846)     $    (16,123,133)
     Adjustments to reconcile net loss
       to net cash provided by (used in)
       operating activities:
          Depreciation and
             amortization...............          253,677        1,044,268             1,444,248 
          Gain on sale of assets........           10,346         (251,416)              (37,962)
          Deferred income taxes.........         --             (2,470,500)            1,356,427 
          Changes in:
             Notes and accounts
               receivable, net..........       (2,715,009)       6,182,237             1,277,282 
             Inventories................       (1,043,294)       6,429,161             6,545,626 
             Prepaid expenses and other
               current assets...........            7,742          461,265             1,857,920 
             Due from related parties...           75,677         (616,658)              452,039 
             Adjustment due from related
               parties..................         --              --                            2,627,998 
             Accounts payable and
               accrued liabilities......          634,915       (1,994,919)              389,427 
             Accrued employee
               retirement...............            4,513         (151,453)               12,872 
             Federal, state and foreign
               income taxes
               receivable/payable.......          (20,717)       1,140,150             2,287,201 
                                           --------------  ---------------      ---------------- 
                  Net cash provided by
                     (used in) operating
                     activities.........       (3,597,192)       8,964,289             2,089,945 
                                           --------------  ---------------      ---------------- 
Investing activities:
     Acquisition of business............         --              --                           (4,001,000)
     Additions to equipment and
       leasehold improvements...........          (44,282)      (1,313,086)           (2,426,081)
     Proceeds from sale of discontinued
       operations, equipment and other
       assets...........................         --              1,746,294                37,962 
                                           --------------  ---------------      ---------------- 
                  Net cash provided by
                    (used in) investing
                    activities..........          (44,282)         433,208            (6,389,119)
                                           --------------  ---------------      ---------------- 
Financing activities:
     Advances to shareholders and
       related parties..................         (116,040)        (249,064)           (2,556,496)
     Repayments from shareholders and
       related parties..................          497,931        2,842,138             --        
     Principal payments on long-term
       debt.............................         (349,574)      (2,522,977)             (721,534)
     Proceeds from long-term debt.......         --              --                            7,625,606 
     Bank overdraft.....................          367,798          230,551            (4,093,536)
     Proceeds from notes payable........       14,604,249       89,846,730           106,619,000 
     Principal payments on notes
       payable..........................       11,344,000      (99,741,960)         (101,551,643)
     Advances from shareholders and
       related parties..................            2,167           56,968               278,430 
     Repayments to shareholders and
       related parties..................           12,386         (121,617)           (1,058,699)
                                           --------------  ---------------      ---------------- 
                  Net cash provided by
                    (used in) financing
                    activities..........        3,650,145       (9,659,231)            4,541,128 
                                           --------------  ---------------      ---------------- 
Foreign currency translation............           24,290          133,271              (335,689)
                                           --------------  ---------------      ---------------- 
Net increase (decrease) in cash and cash
  equivalents...........................           32,961         (128,463)              (93,735)
Cash and cash equivalents:
     Beginning of Period................           32,421          160,884               254,619 
                                           --------------  ---------------      ---------------- 
     End of Period......................   $       65,382  $        32,421      $        160,884 
                                           ==============  ===============      ================ 

   The accompanying notes are an integral part of the consolidated financial
                                  statements.

                                      F-27

                     ACE NOVELTY CO., INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

  DESCRIPTION OF BUSINESS

     Ace Novelty Co., and Subsidiaries (the "Company") sells stuffed toys and
novelty products to the amusement industry in the United States and Canada,
including the nation's premier theme parks and family entertainment centers. The
Company designs, develops, markets and distributes stuffed toys based upon
licenses for children's entertainment characters and corporate trademarks as
well as proprietary characters developed and owned by the Company.

  PRINCIPLES OF CONSOLIDATION

     The consolidated financial statements include the accounts of Ace Novelty
Co., Inc. and its wholly-owned subsidiaries, Specialty Manufacturing Ltd.,
Bairnbright Company, Ltd., Carecraft Co., Ltd., Easy Success Company, Ltd. and
TTM Manufacturing Company. TTM Manufacturing Company was liquidated in 1994.
Bairnbright Company, Ltd. and Carecraft Co., Ltd. were liquidated in 1995. All
significant intercompany balances and transactions have been eliminated in the
financial statements.

  EQUIPMENT AND LEASEHOLD IMPROVEMENTS

     Equipment and leasehold improvements are depreciated on the straight-line
method over the estimated useful lives of the assets as follows:

Equipment............................        4 - 8 years
Leasehold improvements...............       Term of lease
                                           or useful life,
                                         whichever is shorter

     Maintenance and repairs are charged to expense as incurred and expenditures
for major improvements are capitalized. Gains or losses on dispositions of
properties are reflected in income at the time of disposal.

  INCOME TAXES

     The differences between the tax bases of assets and liabilities and their
financial statement amounts are reflected as deferred income taxes using enacted
tax rates. A valuation allowance is established for deferred tax assets if it is
more likely than not that all or some portion of the deferred tax asset will not
be realized. Income tax expense or benefit is the tax payable or receivable for
the period and the change during the period in net deferred tax assets and
liabilities.

  FOREIGN EXCHANGE

     The Company translates the assets and liabilities of its foreign operations
at rates of exchange in effect at year-end. Revenues, expenses and cash flows of
foreign operations are translated at the average rates of exchange during the
year. Gains and losses resulting from translations of the balance sheet accounts
are accumulated as a separate component of stockholders' equity until such time
that the foreign entity is sold or liquidated.

  REVENUE RECOGNITION

     Sales and related costs are recorded by the Company upon shipment of
products to buyers.

  ACCOUNTING ESTIMATES

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

                                      F-28

                     ACE NOVELTY CO., INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

2.  ACME ACQUISITION:

     In January 1994, the Company acquired substantially all the assets of ACME
Premium Supply Co. and K&A Enterprises, Inc. ("Collectively "ACME"). The
acquisition of ACME's assets was accounted for as a purchase. The purchase price
of the assets acquired including assumed liabilities was approximately
$4,001,000. In addition, the Company advanced $2,000,000 to a related entity to
acquire real property previously leased to ACME. Net assets acquired included
approximately $14,278,000 of current assets, $1,165,000 of property, plant and
equipment, $162,000 of other assets and $11,604,000 of assumed liabilities.

3.  DISCONTINUED OPERATIONS:

     In 1994, the Company decided to sell its Print Shop division. Accordingly,
the operations of the Print Shop division are stated separately as a
discontinued operation in the accompanying consolidated financial statements of
the Company. In 1995 and 1994, the division's sales were $2,304,187, and
$6,315,538, respectively. In April 1995, the division was sold for $4,520,000
which resulted in a gain of $320,794, net of the 1995 loss from operation of the
division of $179,206.

4.  EMPLOYEE BENEFIT PLANS:

  DEFINED BENEFIT PENSION PLAN:

     Prior to 1991, the Company suspended its defined benefit pension plan such
that employees in the plan at the date of suspension no longer earn additional
benefits and no new employees are eligible to enter the plan.

     The funding policy for the suspended defined benefit plan is to contribute
amounts actuarially determined as necessary to provide benefits to participants,
and in amounts necessary to meet the minimum contribution level stipulated by
the Employee Retirement Income Security Act of 1974 and the Internal Revenue
Code.

     Pension cost (credit) included the following components:

                                          1995         1994
                                       ----------  ------------
Interest cost on projected benefit
obligation...........................  $   88,152  $     88,676
Expected return on plan assets.......     (89,472)      (37,654)
Net amortization of prior gains......     (16,554)     (148,386)
                                       ----------  ------------
Net periodic pension (credit)........  $  (17,874) $    (97,364)
                                       ==========  ============

     The assumptions used in the actuarial calculations were as follows:

                                         1995       1994
                                       ---------  ---------
Discount or settlement rate..........    7.25%       8.0%
Expected long-term rate of return on
  assets.............................    8.00%       8.0%

  DEFINED CONTRIBUTION PLAN:

     The defined contribution plan covers substantially all employees with at
least one year of service and who have attained the age of 21 years. A portion
of the Company contribution is discretionary and a portion is a percentage match
of the employees contribution. The Company contributions for December 31, 1995
and 1994 were $47,670 and $63,128, respectively.

                                      F-29

                     ACE NOVELTY CO., INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

5.  COMMITMENTS AND CONTINGENCIES:

  LEASES

     The Company leases office, sales and warehouse space, primarily from
related parties, under non-cancelable operating leases expiring through 2010.

     Net rental expense under these leases and other month-to-month agreements
was $1,302,742 and $1,706,200 in 1995 and 1994, respectively.

  ROYALTIES

     The Company licenses trademarks and entertainment characters and pays
associated royalties based on sales of the related products. Substantially all
of the license agreements are for periods of one to four years and include
guaranteed minimum royalty payments over the life of the agreements. Royalty
expenses are reported in cost of sales in the statement of operations.

  CONTINGENCIES

     The Company is involved in various legal matters arising in the normal
course of business including a dispute with the purchaser of the print shop
division. The dispute arose over the operation of the business during the
transition of ownership. In addition, certain regulatory agencies are reviewing
the sale of the division for possible regulatory violations. Although the
outcome is not determinable at this time, management believes that the ultimate
outcome of these matters will not have a material adverse effect on the
Company's financial position or results of operations.

  CONCENTRATION OF CREDIT RISK

     Financial instruments which potentially subject the Company to
concentrations of credit risk consist principally of note and trade receivables.
The concentration of credit risk with respect to note and trade receivables is
generally limited due to the large number of customers comprising the Company's
customer base, and their dispersion across different industries and geographies.
As such, the Company generally does not require collateral from its customers.

6.  TRANSACTIONS WITH RELATED PARTIES:

     The Company sells certain merchandise and provides management services to
companies owned by officers/shareholders of the Company. In addition, the
Company leases certain offices, sales and warehouse space from related parties.
A summary of these transactions and the balances at December 31 is presented
below:

                                               1995            1994
                                          --------------  --------------
Sales of merchandise....................  $     --        $    1,910,666
Rent expense............................       1,327,777       1,339,870
Interest expense........................         174,632         130,561
Interest and management fee income......         965,673         996,171

                                      F-30

                     ACE NOVELTY CO., INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

7.  INCOME TAXES:

     Income taxes consist of the following:

                                               1995            1994
                                          --------------  --------------
Taxes currently refundable before giving
  effect to foreign tax credits:
Federal.................................  $     --        $   (2,558,048)
State...................................        --              (430,058)
Foreign.................................        --               (60,309)
                                          --------------  --------------
                                                --            (3,048,415)
Deferred taxes..........................      (2,470,500)      1,356,427
                                          --------------  --------------
     Total income tax (benefit).........  $   (2,470,500) $   (1,691,988)
                                          ==============  ==============

     Deferred Federal income taxes are provided for temporary differences which
result principally from use of accelerated depreciation methods for certain
assets, inventory costs (Uniform Capitalization Rules), bad debts, and certain
other accruals.

     The Company's effective income tax rate differs from the U.S. Statutory
Federal income tax rate of 34% due to certain expenses that are not deductible
for income tax purposes, the lower rates of foreign jurisdictions and state
taxes. 

8.  SUPPLEMENTAL CASH FLOW DISCLOSURES:

    The Company made interest payments of $4,932,461 and $4,502,764 in the years
ended December 31, 1995 and 1994, respectively. The Company made no income tax
payments in 1995 or 1994.


9.  SUBSEQUENT EVENT:

     In May 1996, the Company entered into an agreement to sell substantially
all its net assets and operations in exchange for cash, notes and the assumption
of liabilities. The Company will also receive forgiveness of debt from certain
lenders.

                                      F-31

    NO DEALER, SALESPERSON OR OTHER INDIVIDUAL HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED OR
INCORPORATED BY REFERENCE IN THIS PROSPECTUS IN CONNECTION WITH THE OFFERING
HEREIN AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE
RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR THE UNDERWRITERS. THIS
PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL, OR A SOLICITATION OF AN OFFER
TO BUY ANY SECURITIES OTHER THAN THOSE SPECIFICALLY OFFERED HEREBY TO ANY PERSON
TO WHOM IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION. NEITHER THE DELIVERY
OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES,
CREATE ANY IMPLICATION THAT THE INFORMATION HEREIN IS CORRECT AS OF ANY TIME
SUBSEQUENT TO THE DATE HEREOF.

                            ------------------------

                               TABLE OF CONTENTS

                                           PAGE
                                           ----
Prospectus Summary......................     3
Disclosure Regarding Forward-Looking
  Statements............................     8
Risk Factors............................     8
Use of Proceeds.........................    13
Capitalization..........................    14
Price Range of Common Stock and Dividend
  Policy................................    15
Selected Consolidated Financial Data....    16
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations............................    17
Business................................    25
Management..............................    38
Principal and Selling Shareholders......    44
Certain Transactions....................    45
Description of Capital Stock............    46
Shares Eligible for Future Sale.........    49
Underwriting............................    50
Legal Matters...........................    51
Experts.................................    51
Additional Information..................    51
Index to Financial Statements...........   F-1

                                3,200,000 SHARES
                                     [LOGO]
                                  COMMON STOCK

                            ------------------------
                                   PROSPECTUS
                            ------------------------

                              MERRILL LYNCH & CO.
                         RAUSCHER PIERCE REFSNES, INC.
                       GERARD KLAUER MATTISON & CO., INC.

                                           , 1997

                                    PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

     The estimated expenses payable by Play-By-Play Toys & Novelties, Inc. (the
"Registrant" or the "Company") in connection with the registration of the
securities offered hereby, other than underwriting discounts and commissions,
are as follows:

SEC Registration Fee....................  $
NASD Filing Fee.........................
Blue Sky Qualification Fees and
  Expenses..............................       *
Accounting Fees and Expenses............       *
Legal Fees and Expenses.................       *
Printing and Engraving Expenses                *
Miscellaneous...........................       *
                                          -----------
     Total..............................  $    *
                                          ===========
- ------------
* To be provided by amendment.

ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

     Play-By-Play Toys & Novelties, Inc. (the "Registrant") is incorporated in
Texas. Under Section 2.02 of the Business Corporation Act of the State of Texas,
a Texas corporation has the power, under specified circumstances, to indemnify
its directors, officers, employees and agents in connection with actions, suits
or proceedings brought against them by a third party or in the right of the
corporation, by reason of the fact that they were or are such directors,
officers, employees or agents, against expenses incurred in any action, suit or
proceedings. Article Eight of the Articles of Incorporation and Section 59 of
the Bylaws of the Registrant provides for indemnification of directors and
officers to the fullest extent permitted by the Business Corporation Act of the
State of Texas. Reference is made to the Articles of Incorporation and the
Bylaws of the Registrant, filed as Exhibits 3.1 and 3.2 hereto.

     The Registrant carries liability insurance coverage for its directors and
officers for certain liabilities incurred in connection with the performance of
their duties.

     The Underwriting Agreement contains provisions by which each Underwriter
severally agrees to indemnify the Registrant, any person controlling the
Registrant within the meaning of Section 15 of the Securities Act of 1933 (the
"Act") or Section 20 of the Securities Exchange Act of 1934, each director of
the Registrant, and each officer of the Registrant who signs this Registration
Statement with respect to information relating to such Underwriter furnished in
writing by or on behalf of such Underwriter expressly for use in the
Registration Statement.

ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES

     On October 21, 1994, the Registrant issued 5,000 shares of Common Stock to
Ma Jin Sheng, an independent agent of the Registrant, and Mr. Ma recognized
$2,267 of compensation as a result of such issuance.

     During July 1997 the Company completed a private placement of 8%
convertible debentures with three investment funds, Banc One Capital Partners
II, Ltd., Renaissance Capital Growth & Income Fund III, Inc., and Renaissance US
Growth & Income Trust PLC, in the aggregate amount of $15 million. The final
maturity date is June 30, 2004. The debt is convertible into Common Stock at any
time during the loan period at a conversion price of $17 per share with a one
time possible downward adjustment if the closing bid price of the Common Stock
is a price less than $17. Such adjustment is based on the Company's cash flows,
but cannot be adjusted to a price less than 90% of the average market price for
the 21 days following

                                      II-1

the Company's release of earnings for fiscal 1998. The convertible debt holders
may force redemption if there is a change of control of the Common Stock,
two-thirds of the Board changes without approval of such holders or the Common
Stock received in conversion cannot be publicly traded.

     The Company completed the above issuances without registration with the
Securities and Exchange Commission, in reliance upon the exemption from
registration provided by certain safe harbor provisions of Regulation D
promulgated by the Securities and Exchange Commission pursuant to the Securities
Act. In complying with this safe harbor, the Company relied upon representations
from the purchasers that such parties were "accredited investors" within the
meaning of Rule 501 of Regulation D.

ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

     (a)  Exhibits

EXHIBIT NO.        IDENTIFICATION OF EXHIBIT
- -----------        -------------------------
 1   --   Form of Underwriting Agreement.**
 
 2.1 --   Asset Purchase Agreement dated May 1, 1996, among Ace Novelty
          Acquisition Co., Inc., the Registrant, Ace Novelty Co., Inc.,
          Specialty Manufacturing Ltd., ACME Acquisition Corp. and Benjamin H.
          Mayers and Lois E. Mayers, Ronald S. Mayers, Karen Gamoran and Beth
          Weisfield, as amended by Amendment No. 1 dated June 20, 1996 (filed as
          Exhibits 2.1 and 2.2 to Form 8-K (Date of Event: May 1, 1996) and
          incorporated herein by reference).
 
 3.1 --   Amended Articles of Incorporation of the Registrant (filed as
          Exhibit 3.1 to Registration Statement on Form S-1 (No. 33-92204) and
          incorporated herein by reference).
 
 3.2 --   Amended and Restated Bylaws of the Registrant (filed as Exhibit 3.2
          to Registration Statement on Form S-1 (No. 33-92204) and incorporated
          herein by reference).
 
 4.1 --   Specimen of Common Stock Certificate (filed as Exhibit 4.1 to
          Registration Statement on Form S-1 (No. 33-92204) and incorporated
          herein by reference).
 
 4.2 --   Form of Warrant Agreement and Form of Warrant (filed as Exhibit 4.2
          to Registration Statement on Form S-1 (No. 33-92204) and incorporated
          herein by reference).
 
 4.3 --   Form of Play-By-Play Toys & Novelties, Inc. Grant of Incentive
          Stock Option (filed as Exhibit 4.3 to Registration Statement on Form
          S-1 (No. 33-92204) and incorporated herein by reference).
 
 4.4 --   Form of Play-By-Play Toys & Novelties, Inc. Nonqualified Stock
          Option Agreement (filed as Exhibit 4.4 to Registration Statement on
          Form S-1 (No. 33-92204) and incorporated herein by reference).
 
 4.5 --   Warrant to Purchase Common Stock issued by the Registrant to Ace
          Novelty Co., Inc. (filed as Exhibit 4 to Form 8-K (Date of Event: May
          1, 1996) and incorporated herein by reference).
 
 5   --   Opinion of Thompson & Knight, P.C., counsel for the Registrant.**

10.1 --   Play-By-Play Toys & Novelties, Inc. 1994 Incentive Plan (filed as
          Exhibit 10.1 to Registration Statement on Form S-1 (No. 33-92204) and
          incorporated herein by reference).

10.2 --   Credit Agreement dated June 20, 1996, among the Registrant, Ace
          Novelty Acquisition Co., Inc., Newco Novelty, Inc. and Chemical Bank,
          as agent for the lenders (filed as Exhibit 10.1 to Form 8-K (Date of
          Event: May 1, 1996) and incorporated herein by reference.

10.3 --   Promissory Note dated June 20, 1996, of Ace Novelty Acquisition Co,
          Inc. payable to the order of Ace Novelty Co., Inc. in the principal
          sum of $2,900,000 (filed as Exhibit 10.5 to Form 8-K (Date of Event:
          May 1, 1996) and incorporated herein by reference).

                                      II-2

10.4 --   Employment Agreement dated November 4, 1996, between the Registrant
          and Raymond G. Braun, as amended by Amendment No. 1 dated August 29,
          1997 (filed as Exhibit 10.4 to Form 10-K for the year ended July 31,
          1997, and incorporated herein by reference).

10.5 --   Non-Qualified Stock Option Agreement dated November 4, 1996,
          between the Registrant and Raymond G. Braun, as amended by Amendment
          No. 1 dated August 29, 1997 (filed as Exhibit 10.5 to Form 10-K for
          the year ended July 31, 1997, and incorporated herein by reference).

10.6 --   Employment Agreement dated May 2, 1996, between the Registrant and
          Saul Gamoran, as amended by Amendment No. 1 dated May 16, 1996 (filed
          as Exhibit 10.6 to Form 10-K for the year ended July 31, 1997, and
          incorporated herein by reference).

10.7 --   Employment Agreement dated June 20, 1997, between the Registrant
          and James A. Weisfield (filed as Exhibit 10.7 to Form 10-K for the
          year ended July 31, 1997, and incorporated herein by reference).

10.8 --   Subordinated Convertible Debenture Agreements dated July 3, 1997,
          between the Registrant and each of Renaissance Capital Growth and
          Income Fund III, Inc., Renaissance U.S. Growth and Income Trust PLC
          and Banc One Capital Partners II, Ltd. (the "Convertible Lenders")
          (filed as Exhibit 10.8 to Form 10-K for the year ended July 31, 1997,
          and incorporated herein by reference).

10.9 --   Convertible Loan Agreement dated July 3, 1997, among the
          Registrant, the Convertible Lenders and Renaissance Capital Group,
          Inc. (filed as Exhibit 10.9 to Form 10-K for the year ended July 31,
          1997, and incorporated herein by reference).

10.10 --  License Agreement dated March 22, 1994 by and between Warner Bros.,
          a division of Time Warner Entertainment, L.P., and the Registrant (as
          successor by assignment to Ace Novelty, Inc.) (filed as Exhibit 10.10
          to Form 10-K for the year ended July 31, 1997, and incorporated herein
          by reference).

10.11 --  License Agreement dated March 22, 1996 by and between Warner Bros.,
          a division of Time Warner Entertainment, L.P., and the Registrant (as
          successor by assignment to Ace Novelty, Inc.) (filed as Exhibit 10.11
          to Form 10-K for the year ended July 31, 1997, and incorporated herein
          by reference).

10.12 --  License Agreement dated September 10, 1997 by and between Warner
          Bros., a division of Time Warner Entertainment, L.P., and the
          Registrant (as successor by assignment to Ace Novelty, Inc.) (filed as
          Exhibit 10.12 for the year ended July 31, 1997, and incorporated
          herein by reference).

11    --  Computation of Earnings Per Share (filed as Exhibit 11 to Form 10-K
          for the year ended July 31, 1997, and incorporated herein by
          reference).

21    --  Subsidiaries of the Registrant. (filed as Exhibit 21 to the Form
          10-K for the year ended July 31, 1997, and incorporated herein by
          reference).

23.1  --  Consent of Thompson & Knight, P.C.* (included as a part of Exhibit 5)

23.2  --  Consent of Coopers & Lybrand L.L.P.*

23.3  --  Consent of Coopers & Lybrand L.L.P.*

24    --  Powers of Attorney included at page II-4.*
- -----------
 * Filed herewith.

** To be filed by amendment.

  Confidential treatment has been requested with respect to a portion of this
  Exhibit.

     (b) Financial Statement Schedule

     The following financial statement schedule of the Registrant is included in
this Registration Statement.

Schedule II -- Valuation and Qualifying Accounts

                                      II-3

ITEM 17.  UNDERTAKINGS

     The undersigned Registrant hereby undertakes to provide to the Underwriters
at the closing specified in the Underwriting Agreements, certificates in such
denominations and registered in such names as required by the particular
Underwriter, to permit prompt delivery to each purchaser.

     The undersigned Registrant also hereby undertakes that:

          (1)  For purposes of determining any liability under the Securities
     Act, the information omitted from the form of prospectus filed as part of
     this Registration Statement in reliance upon Rule 430A and contained in a
     form of prospectus filed by the registrant pursuant to Rule 424(b)(1) or
     (4) or 497(h) under the Securities Act shall be deemed to be part of this
     Registration Statement as of the time it was declared effective.

          (2)  For the purpose of determining any liability under the Securities
     Act, each posteffective amendment that contains a form of prospectus shall
     be deemed to be a new registration statement relating to the securities
     offered therein, and the offering of such securities at that time shall be
     deemed to be the initial bona fide offering thereof.

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the foregoing provisions, or otherwise, the registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the registrant of expenses
incurred or paid by a director, officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.

                                      II-4

                                   SIGNATURES

     PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THE REGISTRANT
HAS DULY CAUSED THIS REGISTRATION STATEMENT TO BE SIGNED ON ITS BEHALF BY THE
UNDERSIGNED, THEREUNTO DULY AUTHORIZED, IN THE CITY OF SAN ANTONIO, STATE OF
TEXAS, ON THIS 28TH DAY OF OCTOBER, 1997.

                                          PLAY-BY-PLAY TOYS & NOVELTIES, INC.

                                          By:         RAYMOND G. BRAUN
                                                      RAYMOND G. BRAUN
                                                   CHIEF FINANCIAL OFFICER

     KNOW ALL MEN BY THESE PRESENTS, that the undersigned directors and officers
of Play-By-Play Toys & Novelties, Inc., a Texas corporation, which is filing a
Registration Statement on Form S-1 with the Securities and Exchange Commission,
Washington, D.C. 20549 under the provisions of the Securities Act of 1933, as
amended (the "Securities Act"), hereby constitute and appoint Raymond G. Braun
his true and lawful attorney-in-fact and agent, with full power of substitution
and resubstitution, for him and in his name, place and stead, in any and all
capacities, to sign such Registration Statement and any or all amendments,
including post-effective amendments, to the Registration Statement, including a
Prospectus or an amended Prospectus therein and any registration statement for
the same offering that is to be effective upon filing pursuant to Rule 462(b)
under the Securities Act, and all other documents in connection therewith to be
filed with the Securities and Exchange Commission, granting unto said
attorney-in-fact and agent, full power and authority to do and perform each and
every act and thing requisite and necessary to be done in and about the
premises, as fully to all intents and purposes as he might or could do in
person, hereby ratifying and confirming all that said attorney-in-fact as agent,
or his substitute or substitutes, may lawfully do or cause to be done by virtue
hereof.

     PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1993, THIS
REGISTRATION STATEMENT HAS BEEN SIGNED BY THE FOLLOWING PERSONS IN THE
CAPACITIES AND ON THE DATES INDICATED.

          SIGNATURE                       TITLE                      DATE
- ------------------------------------------------------------   -----------------
              By              Chairman of the Board and        October 28, 1997
       ARTURO G. TORRES       Chief Executive Officer
                              (Principal Executive Officer)

              By              President, Chief Operating       October 28, 1997
        MARK A. GAWLIK        Officer and Director

              By              Chief Financial Officer,         October 28, 1997
       RAYMOND G. BRAUN       Treasurer and Director
                              (Principal Financial and
                              Accounting Officer)

              By              Executive Vice President,        October 28, 1997
         SAUL GAMORAN         General Counsel, Secretary and
                              Director

              By              President -- Play-By-Play        October 28, 1997
     FRANCISCO SAEZ MOYA      Europe and Director

              By              Director                         October 28, 1997
        OTTIS W. BYERS

              By              Director                         October 28, 1997
       STEVE K.C. LIAO

              By              Director                         October 28, 1997
         TOMAS DURAN

              By              Director                         October 28, 1997
      BERTO GUERRA, JR.

              By              Director                         October 28, 1997
        JAMES F. PLACE

                                      II-5
 
                       REPORT OF INDEPENDENT ACCOUNTANTS

To the Shareholders and Board of Directors
Play By Play Toys & Novelties, Inc. and Subsidiaries

     In connection with our audits of the consolidated financial statememts of
Play By Play Toys & Novelties, Inc. and Subsidiaries as of July 31, 1997 and
1996 and for each of the three years in the period ended July 31, 1997, which
consolidated financial statements are included in the Prospectus, we have also
audited the financial schedule included herein.

     In our opinion, the financial statement schedule, when considered in
relation to the basic financial statements taken as a whole, presents fairly, in
all material respects, the information required to be included therein.

                                          COOPERS & LYBRAND L.L.P.

Austin, Texas
October 20, 1997

                                      S-1

               PLAY BY PLAY TOYS & NOVELTIES, INC. AND SUBSIDIARIES
                SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS


                                                        ADDITIONS
                                          BALANCE       CHARGED TO                     BALANCE
                                        AT BEGINNING    COSTS AND                       AT END
                                         OF PERIOD       EXPENSES     DEDUCTIONS*     OF PERIOD
                                        ------------    ----------    ------------   ------------
                                                                                  
Allowances for doubtful accounts:
Year ended July 31, 1995.............    $   358,628    $  660,569      $ 72,731     $    946,466
Year ended July 31, 1996.............        946,466     1,163,346       488,209        1,621,603
Year ended July 31, 1997.............      1,621,603     2,024,847       432,797        3,213,653

* Deductions relate to write-offs, which are net of recoveries of $24,406,
  $28,704, and $64,457 in 1997, 1996 and 1995, respectively.

                                      S-2