<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE DSI TOYS,
INC. FINANCIAL STATEMENTS AS OF AND FOR THE TWELVE MONTHS ENDED JANUARY 31, 1999
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          JAN-31-1999
<PERIOD-END>                               JAN-31-1999
<CASH>                                         554,197
<SECURITIES>                                         0
<RECEIVABLES>                                2,984,619
<ALLOWANCES>                                  (123,458)
<INVENTORY>                                  4,207,704
<CURRENT-ASSETS>                             8,286,596
<PP&E>                                       5,707,676
<DEPRECIATION>                               4,065,004
<TOTAL-ASSETS>                              12,954,593
<CURRENT-LIABILITIES>                        7,895,885
<BONDS>                                      2,540,522
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        87,190
<OTHER-SE>                                   2,317,996
<TOTAL-LIABILITY-AND-EQUITY>                12,954,593
<SALES>                                     52,722,517
<TOTAL-REVENUES>                            52,722,517
<CGS>                                       42,058,919
<TOTAL-COSTS>                               10,967,001
<OTHER-EXPENSES>                               106,881
<LOSS-PROVISION>                               (17,424)
<INTEREST-EXPENSE>                             874,907
<INCOME-PRETAX>                             (1,071,429)
<INCOME-TAX>                                  (333,000)
<INCOME-CONTINUING>                           (738,429)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (738,429)
<EPS-PRIMARY>                                     (.12)
<EPS-DILUTED>                                     (.12)