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                                                                    EXHIBIT 23.1
                  
              CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS


      We consent to the reference to our firm under the captions "Selected
Financial Data" and "Experts" and to the use of our report dated April 1, 1997
(except for Note 8, as to which the date is May 9, 1997), in Amendment No. 4 to 
the Registration Statement (Form SB-2 No. 333-26855) and related Prospectus of
fine.com Corporation.

                                       /s/ Ernst & Young LLP
                                      
                                       Ernst & Young LLP

Seattle, Washington
August 8, 1997