<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
AMAZON.COM INC. FORM 10-Q FOR THE PERIOD ENDED JUNE 30, 1997 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                          47,700
<SECURITIES>                                     8,692
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                      1,652
<CURRENT-ASSETS>                                59,206
<PP&E>                                           4,896
<DEPRECIATION>                                   1,332
<TOTAL-ASSETS>                                  63,098
<CURRENT-LIABILITIES>                           17,357
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           238
<OTHER-SE>                                      61,090
<TOTAL-LIABILITY-AND-EQUITY>                    63,098
<SALES>                                         43,860
<TOTAL-REVENUES>                                43,860
<CGS>                                           35,117
<TOTAL-COSTS>                                   35,117
<OTHER-EXPENSES>                                18,912
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                (9,743)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (9,743)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (9,743)
<EPS-PRIMARY>                                   (0.42)
<EPS-DILUTED>                                   (0.42)