<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
AMAZON.COM, INC. FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 1997, THE AMAZON.COM,
INC. FORM 10-Q FOR THE PERIOD ENDED SEPTEMBER 30, 1997, AND THE AMAZON.COM, INC.
FORM 10-Q FOR THE PERIOD ENDED JUNE 30, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                                                                                                      
<PERIOD-TYPE>                   YEAR                9-MOS                 6-MOS                 3-MOS                YEAR
<FISCAL-YEAR-END>                  DEC-31-1997          DEC-31-1997           DEC-31-1997           MAR-31-1997          DEC-31-1996
<PERIOD-START>                     JAN-01-1997          JAN-01-1997           JAN-01-1997           JAN-01-1997          JAN-01-1996
<PERIOD-END>                       DEC-31-1997          SEP-30-1997           JUN-30-1997           MAR-31-1997          DEC-31-1996
<CASH>                                 109,810               44,687                47,700                 7,162                6,248
<SECURITIES>                            15,256                3,494                 8,692                     0                    0
<RECEIVABLES>                                0                    0                     0                     0                    0
<ALLOWANCES>                                 0                    0                     0                     0                    0
<INVENTORY>                              8,971                2,732                 1,652                   939                  571
<CURRENT-ASSETS>                       137,335               52,697                59,206                 9,038                7,140
<PP&E>                                  12,899                6,710                 4,896                 3,221                1,295
<DEPRECIATION>                           3,634                2,307                 1,332                   730                  310
<TOTAL-ASSETS>                         149,006               57,447                63,098                11,722                8,271
<CURRENT-LIABILITIES>                   43,818               19,848                17,357                 8,959                4,870
<BONDS>                                      0                    0                     0                     0                    0
<PREFERRED-MANDATORY>                        0                    0                   238                     0                    0
<PREFERRED>                                  0                    0                     0                     6                    6
<COMMON>                                   239                  238                     0                   173                  159
<OTHER-SE>                              61,862               61,458                61,090                11,647                9,261
<TOTAL-LIABILITY-AND-EQUITY>           149,006               57,447                63,098                11,722                8,271
<SALES>                                147,758               81,747                43,860                16,005               15,746
<TOTAL-REVENUES>                       147,758               81,747                43,860                16,005               15,746
<CGS>                                  118,945               65,826                35,117                12,484               12,287
<TOTAL-COSTS>                          118,945               65,826                35,117                12,484               12,287
<OTHER-EXPENSES>                        58,022               35,376                18,912                 6,623                9,438
<LOSS-PROVISION>                             0                    0                     0                     0                    0
<INTEREST-EXPENSE>                         279                    0                     0                     0                    0
<INCOME-PRETAX>                       (27,590)             (18,253)               (9,743)               (3,038)              (5,777)
<INCOME-TAX>                                 0                    0                     0                     0                    0
<INCOME-CONTINUING>                   (27,590)             (18,253)               (9,743)               (3,038)              (5,777)
<DISCONTINUED>                               0                    0                     0                     0                    0
<EXTRAORDINARY>                              0                    0                     0                     0                    0
<CHANGES>                                    0                    0                     0                     0                    0
<NET-INCOME>                          (27,590)             (18,253)               (9,743)               (3,038)              (5,777)
<EPS-PRIMARY>                           (1.27)                (.86)                 (.48)                 (.16)                (.31)
<EPS-DILUTED>                           (1.27)                (.86)                 (.48)                 (.16)                (.31)