<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM AMAZON.COM,
INC. CURRENT REPORT ON FORM 8-K AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
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<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                           6,289
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<PP&E>                                           1,417
<DEPRECIATION>                                     320
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<CURRENT-LIABILITIES>                            5,491
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<COMMON>                                           318
<OTHER-SE>                                       2,619
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<SALES>                                         15,746
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<INCOME-PRETAX>                                (6,246)
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