<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM AMAZON.COM,
INC. CURRENT REPORT ON FORM 8-K AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                          48,374
<SECURITIES>                                     8,692
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                      1,652
<CURRENT-ASSETS>                                60,043
<PP&E>                                           5,188
<DEPRECIATION>                                   1,356
<TOTAL-ASSETS>                                  64,206
<CURRENT-LIABILITIES>                           17,544
<BONDS>                                            181
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           480
<OTHER-SE>                                      46,001
<TOTAL-LIABILITY-AND-EQUITY>                    64,206
<SALES>                                         43,860
<TOTAL-REVENUES>                                43,860
<CGS>                                           35,125
<TOTAL-COSTS>                                   35,125
<OTHER-EXPENSES>                                19,689
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  40
<INCOME-PRETAX>                               (10,564)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                           (10,564)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (10,564)
<EPS-PRIMARY>                                   (0.26)
<EPS-DILUTED>                                   (0.26)