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                                                                EXHIBIT 23.1

              Consent of Ernst & Young LLP, Independent Auditors

        We consent to the incorporation by reference in the Registration
Statement (Form S-8), pertaining to the Junglee Corp. 1996 Stock Plan, the 
Junglee Corp. 1998 Equity Incentive Plan, the Sage Enterprises, Inc. 1997
Amended Stock Option Plan and the Sage Enterprises, Inc. MVP Stock Option Plan,
of Amazon.com, Inc. of our report dated January 19, 1998, with respect to the 
financial statements and schedule of Amazon.com, Inc. included in its Annual
Report (Form 10-K) for the year ended December 31, 1997, and our report
dated January 19, 1998, except for paragraphs 2 and 3 of Note 1 as to which the
date is August 27, 1998, with respect to the supplemental consolidated 
financial statements and schedule of Amazon.com, Inc. included in its Current 
Report on Form 8-K dated August 27, 1998, filed with the Securities and 
Exchange Commission.


                                      ERNST & YOUNG LLP


Seattle, Washington
September 11, 1998