<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
AMAZON.COM, INC. FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 1998 AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                          25,561
<SECURITIES>                                   347,884
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     29,501
<CURRENT-ASSETS>                               424,254
<PP&E>                                          43,585
<DEPRECIATION>                                  13,794
<TOTAL-ASSETS>                                 648,460
<CURRENT-LIABILITIES>                          161,575
<BONDS>                                        348,140
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                         1,593
<OTHER-SE>                                     137,152
<TOTAL-LIABILITY-AND-EQUITY>                   648,460
<SALES>                                        609,996
<TOTAL-REVENUES>                               609,996
<CGS>                                          476,155
<TOTAL-COSTS>                                  476,155
<OTHER-EXPENSES>                               245,801
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              12,586
<INCOME-PRETAX>                              (124,546)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (124,546)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (124,546)
<EPS-PRIMARY>                                   (0.84)<F1><F2>
<EPS-DILUTED>                                   (0.84)<F2>
<FN>
<F1>FOR PURPOSES OF THIS EXHIBIT, PRIMARY MEANS BASIC.
<F2>ON JANUARY 4, 1999, THE COMPANY EFFECTED A THREE-FOR-ONE STOCK SPLIT IN THE
FORM OF A STOCK DIVIDEND. IN ACCORDANCE WITH REGULATION S-K ITEM 601, PRIOR
PERIOD FINANCIAL DATA SCHEDULES HAVE NOT BEEN RESTATED FOR THE STOCK SPLIT.
</FN>