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                                                                    EXHIBIT 23.1



               CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS

We consent to the incorporation by reference in the Registration Statement (Form
S-8) pertaining to the e-Niche Incorporated Amended and Restated 1998 Stock
Option and Grant Plan of our report dated January 22, 1999, except for Note 11
as to which the date is February 10, 1999, with respect to the consolidated
financial statements and schedule of Amazon.com, Inc. included in its Annual
Report (Form 10-K) for the year ended December 31, 1998, filed with the
Securities and Exchange Commission.



                                                  ERNST & YOUNG LLP

Seattle, Washington
May 17, 1999