<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
AMAZON.COM, INC. FORM 10-Q FOR THE SIX MONTHS ENDED JUNE 30, 1999 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               JUN-30-1999
<CASH>                                          42,539
<SECURITIES>                                 1,101,698
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     59,387
<CURRENT-ASSETS>                             1,256,958
<PP&E>                                         183,228
<DEPRECIATION>                                  26,895
<TOTAL-ASSETS>                               2,298,214
<CURRENT-LIABILITIES>                          277,944
<BONDS>                                      1,449,224
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                         1,682
<OTHER-SE>                                     569,364
<TOTAL-LIABILITY-AND-EQUITY>                 2,298,214
<SALES>                                        608,019
<TOTAL-REVENUES>                               608,019
<CGS>                                          475,696
<TOTAL-COSTS>                                  475,696
<OTHER-EXPENSES>                               310,702
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              45,123
<INCOME-PRETAX>                              (199,675)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (199,675)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (199,675)
<EPS-BASIC>                                     (1.26)
<EPS-DILUTED>                                   (1.26)