<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
AMAZON.COM INC. FORM 10-Q FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1999 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                          43,149
<SECURITIES>                                   862,536
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                    118,793
<CURRENT-ASSETS>                             1,080,068
<PP&E>                                         256,874
<DEPRECIATION>                                  35,631
<TOTAL-ASSETS>                               2,239,799
<CURRENT-LIABILITIES>                          357,671
<BONDS>                                      1,462,203
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                         3,393
<OTHER-SE>                                     416,532
<TOTAL-LIABILITY-AND-EQUITY>                 2,239,799
<SALES>                                        963,797
<TOTAL-REVENUES>                               963,797
<CGS>                                          760,998
<TOTAL-COSTS>                                  760,998
<OTHER-EXPENSES>                               571,646
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              66,424
<INCOME-PRETAX>                              (396,755)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (396,755)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (396,755)
<EPS-BASIC>                                     1.23
<EPS-DILUTED>                                     1.23