SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form S-8
                          REGISTRATION STATEMENT UNDER
                           THE SECURITIES ACT OF 1933

                            BeautyMerchant.com, Inc.
             (Exact name of registrant as specified in its charter)

                    Nevada                              13-3422912
          State or other jurisdiction               of (I.R.S. Employer
          incorporation or organization)            Identification No.)

              4818 West Commercial Blvd., Fort Lauderdale, FL 33319
               (Address of Principal Executive Offices) (Zip Code)

                            Consulting Services Plan
                            (Full title of the plan)

                            Capitol Document Services
                           202 South Minnesota Street
                              Carson City, NV 89703
                     (Name and address of agent for service)

                                 (775) 884-0490
              (Telephone number, including area code, of agent for
                                    service)

- --------------------------------------------------------------------------------
Title of Class of Securities to be            Amount              Offering Price
           Registered                    to Be Registered            per Unit
================================================================================
                                            1,000,000
- --------------------------------------------------------------------------------
Common Stock, $.001 par value                                          $.10
================================================================================
Total Registration Fee                          --                      --
- --------------------------------------------------------------------------------



(1) This Registration Statement shall also cover any additional shares of Common
Stock, which become issuable under the BeautyMerchant.com, Inc. - March 2001
Stock Award Plan by reason of any stock dividend, stock split, recapitalization
or other similar transaction effected without the receipt of consideration which
results in an increase in the number of outstanding shares of common stock.

(2) Computed pursuant to Rule 457(c) of the Securities Act of 1933, as amended,
solely for the purpose of calculating the registration fee and not as a
representation as to any actual proposed price. The offering price per unit,
maximum aggregate offering price and registration fee is based upon the average
of the high and the low price at the close of the market for the common stock on
March 20, 2001.

EXPLANATORY NOTE

BeautyMerchant.com, Inc. ("Company," "we" or "us") has prepared this
registration Statement in accordance with the requirements of Form S-8 under the
Securities Act of 1933, as amended (the "Securities Act") to register 1,000,000
shares of our common stock, which will be awarded to eligible persons under our
March 2001 Stock Award Plan ("Plan").

                                     PART I
              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

Pursuant to Rule 428(b)(1) under the Securities Act of 1933, as mended (the
"Securities Act"), we will distribute an information statement containing the
information specified in Part I of Form S-8 (an "Information Statement") to
participants under our Stock Plan. Such Information Statement, taken together
with the documents incorporated by reference herein pursuant to Item 3 of Part
II below, constitutes a prospectus meeting the requirements of Section 10(a) of
the Securities Act, and such Information Statement is hereby incorporated by
reference in this Registration Statement.

                                     PART II
               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM  3. INCORPORATION OF DOCUMENTS BY REFERENCE.

The SEC permits us to "incorporate by reference" material information required
by Form S-8, which means that we may disclose important information to you by
referring you to documents that we file with the SEC. Accordingly, the
information incorporated by referenced is considered to be part of this
Registration Statement. Information that we file with the SEC after the filing
of this S-8 registration statement will automatically update and supersede this
information. We incorporate by reference the documents listed below and any
future filings we will make with the SEC under Sections 13(a), 13(c), 14 or
15(d) of the Securities Exchange Act of 1934 until all of the shares covered by
this Registration Statement have been sold or deregistered:


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      (a) Our latest Annual Report on Form 10-KSB for the year ended December
31, 1999, filed under Section 13(a) or 15(d) of Securities Act of 1934, as
amended (the "Exchange Act").

      (b) All other reports which we have filed pursuant to Section 13(a) or
15(d) of the Exchange Act since the end of the fiscal year covered by the
registrant document referred to in (a) immediately above.

      (c) The description of our common stock contained in our Form 10-SB, as
amended, which was effective under the Exchange Act as of August 23, 1999.

ITEM 4. DESCRIPTION OF SECURITIES.

The class of securities to be offered hereby has been registered on Form 10-SB
under Section 12 of the Exchange Act by the registrant, and incorporated by
reference.

ITEM 5. INTERESTS OF NAMED EXPERTS AND COUNSEL.

Jack H. Halperin, Esq. has rendered legal services and prepared Form S-8 whose
office is located at 317 Madison Avenue, Suite 1421, New York, NY 10017.

Michael J. Bongiovanni, C.P.A, P.A., consents to incorporation by reference of
his report in the Form 10-SB and all amendments thereto filed by the Company and
the Form 10-KSB for the year ended December 31, 1999.

ITEM 6. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

We shall indemnify to the fullest extent permitted by, and in the manner
permissible under the laws of the State of Nevada, any person made, or
threatened to be made, a party to an action or proceeding, whether criminal,
civil, administrative or investigative, by reason of the fact that he is or was
a director or officer, or served any other enterprise as director, officer or
employee at our request. The Board of Directors, in its discretion, shall have
the power on our behalf to indemnify any person, other than a director or
officer, made a party to any action, suit or proceeding by reason of the fact
that he/she is or was an employee.

Section 78.7502 of the Nevada Revised Statutes ("NRS") provides that Nevada
corporations may limit, through indemnification, the personal liability of their
directors or officers in actions, claims or proceedings brought against such
person by reason of that person's current or former status as an officer or
director of the corporation. We may indemnify our directors or officers if the
person acted in good faith and in a manner the person reasonably believed was,
at least, not opposed to the best interests of the corporation. In the event of
a criminal action or proceeding, indemnification is not available if the person
had reasonable cause to believe their action was unlawful.

Further, in an action brought by us or in our right, if the person, after
exhaustion of all appeals, is found to be liable to us, or if the person makes
payment to us in settlement of the action,


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indemnification is available only to the extent a court of competent
jurisdiction determines the person is fairly and reasonably entitled to
indemnification. Such discretionary indemnification is available only as
authorized on a case-by-case basis by: (1) the stockholders; (2) a majority of a
quorum of the Board of Directors consisting of members of the Board who were not
parties to the action, suit or proceeding; (3) if a majority of a quorum of the
Board of Directors consisting of members of the board who were not parties to
the action, suit or proceeding so orders, by independent legal counsel in a
written opinion; or (4) if a quorum of the Board of Directors consisting of
members of the Board who were not parties to the action cannot be obtained, by
independent legal counsel in a written opinion.

To the extent that our director or officer is successful in defending against an
action, suit or proceeding brought against that person as a result of their
current or former status as an officer or director, we must indemnify the person
against all expenses actually and reasonably incurred by the person in
connection with their defense. Nevada law also allows Nevada corporations to
advance expenses of officers and directors incurred in defending a civil or
criminal action as they are incurred, upon receipt of an undertaking by or on
behalf of the director or officer to repay such expenses if it is ultimately
determined by a court of competent jurisdiction that such officer or director is
not entitled to be indemnified by the corporation because such officer or
director did not act in good faith and in a manner reasonably believed to be in
or not opposed to the best interests of the corporation.

Section 78.751 of the NRS provides that any indemnification provided for by NRS
78.7502 (by court order or otherwise) shall not be deemed exclusive of any other
rights to which the indemnified party may be entitled and that the scope of
indemnification shall continue as to directors or officers who have ceased to
hold such positions and to their heirs, executors and administrators.

Section 78.752 of the NRS allows corporations to provide insurance, or other
financial arrangements such as a program of self-insurance, for their directors
or officers. Such insurance may provide coverage for any liability asserted
against the person and liability and expenses incurred by the person in their
capacity as a director or officer or arising out of their status as such,
whether or not the corporation has the authority to indemnify the person against
such liability and expenses. However, no financial arrangement made under
Section 78.752 may provide protection for a person adjudged by a court of
competent jurisdiction, after exhaustion of all appeals therefrom, to be liable
for intentional misconduct, fraud or a knowing violation of law, except with
respect to the advancement of expenses or indemnification ordered by a court.

Our By-laws provide for the indemnification of its directors and officers to the
maximum extent provided by law. It is the position of the SEC and certain state
securities administrators that any attempt to limit the liability of persons
controlling an issuer under the federal securities laws or state securities laws
is contrary to public policy and therefore unenforceable.

ITEM 7. EXEMPTION FROM REGISTRATION CLAIMED.

Not Applicable.


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ITEM 8. CONSULTANTS AND ADVISORS.

Howard Bronson Associates, Inc. will receive 220,000 shares of 1,000,000 shares
of our common stock registered under this plan. Eastern Capital Consultants,
Inc. will receive 220,000 shares of such stock and Jack H. Halperin, Esq. shall
receive 60,000 shares of such stock. The remaining shares being registered under
the Plan will be reserved for future issuance.

ITEM 9. EXHIBITS.

See Exhibit Index and Exhibits attached hereto.

ITEM 10. UNDERTAKINGS.

A. We hereby undertake to:

      (1) To File, during any period in which offers and sales are being made, a
post- effective amendment to this registration statement:

            (i) To include any prospectus required by Section 10(a)(3) of the
Securities Act of 1933;

            (ii) To reflect in the prospectus any facts or events arising after
the effective date of the registration statement (or the most recent
post-effective amendment thereof) which, individually or in the aggregate,
represent a fundamental change in the information set forth in the registration
statement. Notwithstanding the foregoing, any increase or decrease in the volume
of securities offered (if the total dollar value of securities offered would not
exceed that which was registered) and any deviation from the low or high end of
the estimated maximum offering range may be reflected in the form of a
prospectus filed with the Securities and Exchange Commission (the "Commission")
pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price
represent no more than a 20% change in the maximum aggregate offering price set
forth in the "Calculation of Registration Fee" table in the effective
registration statement;

            (iii)To include any material information with respect to the plan of
distribution not previously disclosed in the registration statement or any
material change to such information in the registration statement; provided,
however, that paragraphs (a)(1)(i) and (a)(1)(ii) of this section do not apply
if the registration statement is on Form S-3, Form S-8 or Form F-3, and if the
information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed with or furnished to the
Commission by the registrant pursuant to Section 13 or Section 15(d) of the
Securities Exchange Act of 1934 that are incorporated by reference in the
registration statement.

      (2) That, for purposes of determining any liability under the Securities
Act, each such post-effective amendment shall be deemed to be a new registration
statement relating to the securities offered therein, and the offering of such
securities at that time shall be deemed to be the initial bona fide offering
thereof.


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      (3) To remove from registration by means of a post-effective amendment any
of the securities being registered which remain unsold at the termination of the
offering.

B. The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
Company's Annual Report pursuant to Section 13(a) or 15(d) of the Securities and
Exchange Act of 1934 that is incorporated by reference in the registration
statement shall be deemed to be a new registration statement relating to the
securities offered therein, and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof.

C. Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the Company
pursuant to the foregoing provisions, or otherwise, we have been advised that in
the opinion of the Securities and Exchange omission such indemnification is
against public policy as expressed in the Securities Act and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the Company of expenses incurred or paid
by a director, officer or controlling person of the Company in the successful
defense of any action, suit or proceeding) is asserted by such director, officer
or controlling person in connection with the securities being registered, the
Company will, unless in the opinion of its counsel the matter has been settled
by controlling precedent, submit to a court of appropriate jurisdiction the
question whether such indemnification by it is against public policy as
expressed in the Securities Act and will be governed by final adjudication of
such issue.

SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-8 and has duly caused this Registration
Statement on Form S-8 to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of Fort Lauderdale, State of Florida, on February
23, 2001. Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the date indicated:

BeautyMerchant.com, Inc.

     /s/ Edward A. Roth
- -----------------------------------------
By:  Edward A. Roth, President & Director
     March 21, 2001

     /s/ Alisha Roth
- -----------------------------------------
By:  Alisha Roth, Secretary & Director
     March 21, 2001


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                                   EXHIBITS TO
                                    FORM S-8

                                  EXHIBIT INDEX

Exhibit#        Exhibit Item
- --------        ------------
  3.1           Articles of Incorporation (Incorporated by Reference, Form 10-SB
                dated 8/23/99)*
  3.2           Bylaws (Incorporated by Reference, Form 10-SB dated 8/23/99)*
    4           Instruments Defining Rights of Security Holders (Incorporated by
                Reference, Form 10-SB dated 8/23/99)*
    5           Opinion Re: Legality and Consent
 10.1           BeautyMerchant.com, Inc. 2001 Stock Award*
   23           Consent of Michael J. Bongiovanni

* Previously Filed


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