SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

         Date of Report (Date of Earliest Event Reported): July 28, 2003

                              INNOTRAC CORPORATION
             ------------------------------------------------------
             (Exact name of Registrant as Specified in its Charter)

           Georgia                        000-23741              58-1592285
- -------------------------------       ----------------      -------------------
(State or other Jurisdiction of       (Commission File         (IRS Employer
 Incorporation or Organization)            Number)          Identification No.)


         6655 Sugarloaf Parkway
             Duluth, Georgia                              30097
- -----------------------------------------         ----------------------
(Address of principal executive offices)               (Zip code)

       Registrant's telephone number, including area code: (678) 584-4000

                                 Not Applicable
          -------------------------------------------------------------
          (Former name or former address, if changed since last report)



ITEM 7. FINANCIAL STATEMENTS, PRO FORMA INFORMATION AND EXHIBITS

(a)   Financial Statements of Businesses Acquired:

      None.

(b)   Pro Forma Financial Information:

      None.

(c)   Exhibits:

Exhibit No.                             Description
- -----------                             -----------
   99.1           Innotrac Corporation press release dated July 28, 2003,
                  announcing Innotrac's financial results for the second quarter
                  of 2003 (furnished pursuant to Item 12 of Form 8-K).

ITEM 12. DISCLOSURE OF RESULTS OF OPERATIONS AND FINANCIAL CONDITION

      On July 28, 2003, Innotrac Corporation ("Innotrac") issued a press release
to announce its financial  results for the second quarter of 2003. A copy of the
press release is attached as Exhibit 99.1. The press release presents Innotrac's
earnings before interest,  taxes,  depreciation and amortization  ("EBITDA") for
the second quarter of 2003, along with a reconciliation  of EBITDA to net income
(loss) as presented in the condensed consolidated statement of operations.

      Management  believes that presentation of non-GAAP financial measures such
as EBITDA is useful  because it allows  investors and management to evaluate and
compare Innotrac's core operating results from ongoing operations from period to
period in a more  meaningful and consistent  manner than relying  exclusively on
GAAP  financial  measures.  Non-GAAP  financial  measures  however should not be
considered in isolation or as an  alternative to financial  measures  calculated
and  presented in  accordance  with GAAP.  Because  EBITDA is not a  measurement
determined  in  accordance  with  GAAP  and  is  thus   susceptible  to  varying
calculations, EBITDA as used in the press release may not be comparable to other
similarly titled measures used by other companies.

      As used herein,  "GAAP" refers to accounting principles generally accepted
in the United States.

      The information in this Report,  including the Exhibit attached hereto, is
furnished solely pursuant to Item 12 of this Form 8-K.  Consequently,  it is not
deemed "filed" for the purposes of Section 18 of the Securities  Exchange Act of
1934, or otherwise  subject to the  liabilities of that section.  It may only be
incorporated by reference in another filing under the Exchange Act or Securities
Act of 1933 if such subsequent filing specifically references this Form 8-K.



                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                                  INNOTRAC CORPORATION

                                              By: /s/ David L. Gamsey
                                                  ------------------------------
                                                  David L. Gamsey
                                                  Senior Vice President,
                                                  Chief Financial Officer and
Date: July 28, 2003                               Secretary