SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 8-K

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                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

       Date of Report (Date of Earliest Event Reported): November 24, 2003

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                              INNOTRAC CORPORATION
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             (Exact name of Registrant as Specified in its Charter)

            Georgia                      000-23741               58-1592285
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(State or other Jurisdiction of      (Commission File          (IRS Employer
Incorporation or Organization)            Number)            Identification No.)

        6655 Sugarloaf Parkway
          Duluth, Georgia                                          30097
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(Address of principal executive offices)                         (Zip code)

       Registrant's telephone number, including area code: (678) 584-4000

                                 Not Applicable
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          (Former name or former address, if changed since last report)




ITEM 5. OTHER EVENTS AND REQUIRED FD DISCLOSURE

      On November 21, 2003, the Board of Directors of Innotrac  Corporation (the
"Company")  authorized  Amendment  No.  3 to the  Rights  Agreement  dated as of
December 31, 1997 between the Company and SunTrust  Bank,  as rights  agent,  as
previously  amended by  Amendment  No. 1, dated as of  November  30,  2000,  and
Amendment No. 2, dated August 14, 2003 (the "Rights Agreement"). The Company and
SunTrust Bank executed Amendment No. 3 on November 24, 2003.

      Pursuant to Amendment No. 3, David Dadante ("Dadante"), who is the general
partner of IPOF Fund,  an Ohio limited  partnership  ("IPOF," and together  with
Dadante,  referred  to herein as the "IPOF  Group"),  the IPOF Fund and the IPOF
Group  shall  not  be  deemed  to be an  "Acquiring  Person"  under  the  Rights
Agreement--that  is, will not trigger the distribution and exercisability of the
preferred stock purchase rights under the Rights Agreement--unless and until the
earlier of such time as the IPOF Group,  together  with all its  affiliates  and
associates,  (i) directly or indirectly,  becomes the  beneficial  owner of more
than 40% of the Company's  common stock then  outstanding or (ii) ceases to hold
any of the common  stock which it  beneficially  owns  without any  intention of
changing or influencing  control of the Company.  IPOF Fund has indicated to the
Company that it currently  owns 2,800,500  shares,  or 24.2% of the total common
stock  outstanding.  The Rights  Agreement  continues  to provide that all other
shareholders must secure Board approval before acquiring beneficial ownership of
more than 15% of the common shares  outstanding;  otherwise the Rights Agreement
would be triggered.

      Amendment No. 2 to the Rights  Agreement  had  previously  introduced  the
exception from the definition of "Acquiring Person" for the IPOF Group described
in the preceding  paragraph,  except that the IPOF Group,  together with all its
affiliates and associates, could become the beneficial owner of up to 25% of the
Company's common stock then outstanding  without triggering the Rights Agreement
under that previous  amendment.  Amendment No. 1 provided for the appointment of
SunTrust  Bank as a successor  rights agent and amended the Rights  Agreement in
certain other particulars.

      This summary of the Rights Agreement,  including the Amendments  described
herein,  does not purport to be complete and is qualified in its entirety by the
full text of the Rights  Agreement and its Amendments  filed with the Commission
and incorporated herein by reference.

      In addition, on November 24, 2003, the Company amended its Agreement dated
August 14, 2003 with the IPOF Group.  A copy of that amendment is filed herewith
as Exhibit 10.1.




ITEM 7. FINANCIAL STATEMENTS, PRO FORMA INFORMATION AND EXHIBITS

(a)   Financial Statements of Businesses Acquired:

      None.

(b)   Pro Forma Financial Information:

      None.

(c)   Exhibits:

Exhibit No.                            Description
- -----------                            -----------

  10.1            Amendment  No. 1, dated  November  24,  2003 to the  Agreement
                  entered into as of August 14, 2003 between IPOF Fund, L.P., an
                  Ohio  limited  partnership,  David  Dadante,  and the  Company
                  (filed pursuant to Item 5 of this Form 8-K)

  99.1            Press  Release  of  the  Company   dated   November  24,  2003
                  announcing  amendment of Rights  Agreement  (filed pursuant to
                  Item 9 of this Form 8-K)

ITEM 9. REGULATION FD DISCLOSURE

      On November 24, 2003,  the Company  issued a press release to announce the
amendment of its Rights  Agreement.  A copy of the press  release is attached as
Exhibit 99.1.

      The information furnished under this Item 9 of Form 8-K, including Exhibit
99.1 attached  hereto,  is not deemed  "filed" for the purposes of Section 18 of
the Securities  Exchange Act of 1934, or is otherwise subject to the liabilities
of that  section.  It may only be  incorporated  by reference in another  filing
under the  Exchange  Act or  Securities  Act of 1933 if such  subsequent  filing
specifically  references the information or Exhibit  furnished  pursuant to this
Item 9.




                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                                     INNOTRAC CORPORATION

                                                 By: /s/ David L. Gamsey
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                                                     David L. Gamsey
                                                     Senior Vice President,
                                                     Chief Financial Officer and
Date: November 24, 2003                              Secretary