Exhibit 99.1

            Innotrac Corporation Amends Shareholder Rights Agreement

    ATLANTA, Nov. 24 /PRNewswire-FirstCall/ -- Innotrac Corporation
(Nasdaq: INOC), a full-service fulfillment and logistics provider, today
announced that its Board of Directors has voted to amend the Company's Rights
Agreement.  The Agreement now allows for one specific shareholder to
accumulate up to a 40% ownership position in the Company's common stock in
compliance with the Agreement.  Prior to this amendment, the limit was 25%.
The Rights Agreement continues to provide that all other shareholders must
secure Board approval before acquiring beneficial ownership of more than 15%
of the common shares outstanding, otherwise the effectiveness of the Agreement
would be triggered.


    About Innotrac

    Innotrac Corporation, founded in 1984 and based in Atlanta, Georgia, is a
full-service fulfillment and logistics provider serving enterprise clients and
world-class brands.  The Company employs sophisticated order processing and
warehouse management technology and operates seven fulfillment centers and two
call centers in five cities spanning all time zones across the continental
United States. For more information about Innotrac, visit the Innotrac Web
site, www.innotrac.com .

    Information contained in this press release, other than historical
information, may be considered forward-looking in nature and is subject to
various risks, uncertainties and assumptions. Should one or more of these
risks or uncertainties materialize, or should underlying assumptions prove
incorrect, actual results may vary materially from those anticipated,
estimated or expected.  Among the key factors that may have a direct bearing
on Innotrac's operating results, performance or financial condition are
competition, the demand for Innotrac's services, Innotrac's ability to retain
its clients, the state of the telecommunications industry in general,
Innotrac's ability to maintain profit margins in the face of pricing pressures
and numerous other factors discussed in Innotrac's 2002 Annual Report on Form
10-K and other filings on file with the Securities and Exchange Commission.



SOURCE  Innotrac Corporation
    -0-                             11/24/2003
    /CONTACT:  David L. Gamsey, Chief Financial Officer of Innotrac
Corporation, +1-678-584-4020, or email, dgamsey@innotrac.com /
    /Web site:  http://www.innotrac.com/
    (INOC)

CO:  Innotrac Corporation
ST:  Georgia
IN:  TRN
SU: