SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 Current Report
                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): January 16, 2004

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

Texas                                  0-19797               74-1989366
(State of                         (Commission File           (IRS employment
incorporation)                         Number)               identification no.)

                              601 North Lamar, #300
                               Austin, Texas 78703
                    (Address of principal executive offices)

               Registrant's telephone number, including area code
                                  512-477-4455



                                Table of Contents

Item 5. Other Events

Item 7. Financial Statements and Exhibits

Signatures

Item 5. Other Events

      On January 16, 2004, the Company issued a press release announcing that it
has signed a definitive agreement to acquire all of the assets of Fresh and Wild
Holdings Limited in a stock purchase agreement transaction for approximately $38
million, subject to certain post-closing adjustments.

Fresh & Wild owns and operates six natural and organic food stores in the London
market,  located in Camden, City Center,  Notting Hill, Clapham,  Soho and Stoke
Newington,  and one store in  Bristol.  Additionally  the company has one London
store in development, in Crouch End, scheduled to open later this year.

Item 7. Financial Statements and Exhibits.

(c) Exhibits.

      Exhibit 99.1  Whole Foods Market, Inc. press release, dated January 16,
                    2004.



Signatures

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                       WHOLE FOODS MARKET, INC.

Date January 16, 2004                  By:   /s/ Glenda Flanagan
                                           -------------------------------------
                                             Glenda Flanagan,
                                             Executive Vice President and Chief
                                             Financial Officer