SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 Current Report
                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): February 11, 2004

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

    Texas                          0-19797                      74-1989366
  (State of                   (Commission File                (IRS employment
incorporation)                     Number)                   identification no.)

                              601 North Lamar, #300
                               Austin, Texas 78703
                    (Address of principal executive offices)

               Registrant's telephone number, including area code
                                  512-477-4455


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                                Table of Contents

Item 7.     Financial Statements and Exhibits
Item 12.    Results of Operations and Financial Condition
Signatures

Item 7.     Financial Statements and Exhibits.

(c)         Exhibits.

                  Exhibit 99.1 Whole Foods Market,  Inc.  press  release,  dated
                               February 11, 2004.

Item 12. Results of Operations and Financial Condition.

      On February 11, 2004,  the Company  issued a press release  announcing its
results of  operations  for its first fiscal  quarter  ended January 18, 2004. A
copy of the press release is furnished herewith as Exhibit 99.1.

      In addition to reporting  financial  results in accordance  with generally
accepted  accounting  principles,  or GAAP,  the  Company  provides  information
regarding  Economic  Value  Added  ("EVA") in the press  release  as  additional
information about its operating results. This measure is not in accordance with,
or an  alternative  to,  GAAP.  The  Company's  management  believes  that  this
presentation  provides useful information to management,  analysts and investors
regarding  certain  additional  financial  and business  trends  relating to its
results of operations and financial condition. In addition, management uses this
measure for  reviewing  the  financial  results of the Company and for bonus and
capital planning purposes.  The press release includes a tabular  reconciliation
of EVA to GAAP net income,  which the Company  believes to be the most  directly
comparable GAAP financial measure.

      The information  contained in the attached Exhibit 99.1 is being furnished
and shall not be deemed  "filed" for  purposes  of Section 18 of the  Securities
Exchange Act of 1934, as amended,  or otherwise  subject to the  liabilities  of
that Section,  and shall not be incorporated by reference into any  registration
statement or other  document filed under the Securities Act of 1933, as amended,
or the  Exchange  Act,  except  as  shall be  expressly  set  forth by  specific
reference in such filing.




Signatures

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                                WHOLE FOODS MARKET, INC.

Date: February 11, 2004                         By: /s/ Glenda Flanagan
                                                    ----------------------------
                                                    Glenda Flanagan,
                                                    Executive Vice President and
                                                    Chief Financial Officer


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