Exhibit 99.1

PRESS RELEASE

FOR IMMEDIATE RELEASE
Contact: Andrew Gordon, President & CEO

Telephone:  (718) 832-0800

          Coffee Holding Co., Inc. Announces Purchase of Certain Assets
                             of Premier Roasters LLC

      Brooklyn,  New York:  February 10, 2004. Coffee Holding Co., Inc. ("Coffee
Holding")  announced  that, on February 4, 2004, it acquired  certain  assets of
Premier  Roasters LLC  ("Premier").  Pursuant to the Asset  Purchase  Agreement,
dated  February  4,  2004,  by and  between  Coffee  Holding  and  Premier  (the
"Agreement"),  Coffee Holding  purchased coffee roasting and blending  equipment
located at Premier's  La Junta,  Colorado  and Rocky Ford,  Colorado  locations,
labels for private label coffee  products  produced at the La Junta facility and
certain other assets  (together,  the "Assets").  Coffee  Holding  purchased the
Assets for $825,000 in cash  generated by its  operations.  Coffee Holding based
its  purchase  price upon an  independent  appraisal of the Assets and the funds
were paid to secured  creditors  of  Premier at the  direction  of  Premier.  In
connection with the Agreement,  Coffee Holding has reached an agreement with the
City of La Junta,  Colorado to lease the facility  formerly operated by Premier.
Coffee Holding  expects to begin  operating in its new La Junta facility  within
the next two weeks.

      Coffee  Holding  also  announced  that  it has  entered  into a  licensing
agreement with Del Monte Corporation  ("Del Monte"),  for the exclusive right to
use the S&W and IL CLASSICO  trademarks in the United States in connection  with
the production, manufacture and sale of roasted whole bean and ground coffee for
distribution at the retail distribution level.

      "We are excited by our purchase of certain assets of Premier Roasters LLC.
The assets that we have  purchased  make  Coffee  Holding Co. one of the largest
integrated  wholesale coffee  roaster/dealers  in the U.S.," said Andrew Gordon,
President and CEO of Coffee Holding Co. "We believe that our presence in our new
La Junta,  Colorado  facility  will allow us to grow our  business  and  further
increase our presence in the western U.S. By operating out of two facilities, we
will now be able to compete  aggressively  throughout the U.S. as we have gained
new economies of scale in both  manufacturing and logistical  efficiencies which
were  unavailable in the past while operating  solely out our New York facility.
In addition, we plan to expand the S&W label from a well-known brand on the west
coast to a well-known brand throughout the entire continental U.S."


      Coffee Holding Co., Inc. is a leading integrated  wholesale coffee roaster
and dealer on the East  Coast.  Its  primary  business  is  roasting,  blending,
packaging and  distributing  coffee for sale under private  labels and their own
brands for companies  throughout  the United States and Canada.  Coffee  Holding
also sells unprocessed green coffee to specialty gourmet roasters throughout the
United  States  and  sells  over 70 types  of  coffee  from all over the  world,
including  fair trade and organic  coffees,  to  wholesale  customers  primarily
located  throughout  the  United  States  and  Canada,   including  supermarket,
wholesaler and individually owned and multi-unit retail store customers.

      This press release may contain forward-looking statements based on current
expectations,   estimates  and   projections   about  the  Company's   industry,
management's  beliefs  and  assumptions  made  by  management.   Words  such  as
"anticipates",  "expects", "intends", "plans", "believes", "seems", "estimates",
or  variations  of such words and similar  expressions  are intended to identify
such forward-looking  statements.  These statements are not guarantees of future
performance and are subject to certain risks, uncertainties and assumptions that
are difficult to forecast.  Therefore, actual results may differ materially from
those  expressed  or forecast in such  forward-looking  statements.  The Company
undertakes  no  obligation to update  publicly any  forward-looking  statements,
whether as a result of new information or otherwise.