Exhibit 99.1

                         AMERICAN GREETINGS CORPORATION
                            TENDER OFFER INFORMATION

                                 MARCH 31, 2004

American Greetings announced its intent to make a cash tender offer for all of
its $196.4 million of outstanding 11.75 percent senior subordinated notes due
July 15, 2008 and a consent solicitation to amend the related note indenture.
The consent solicitation will seek consents from holders of the notes to
eliminate certain restrictive covenants and events of default from the note
indenture. The Corporation is undertaking this initiative in an effort to reduce
its future interest expense and to increase its financial flexibility. The
expected commencement date of this offer is April 14, 2004, the expected consent
payment deadline is April 27, 2004, and the expected expiration date is May 12,
2004.

The Corporation currently expects that the purchase price per $1,000 principal
amount of notes to be paid for each validly tendered note will be (1) the
redemption price of the notes plus scheduled interest to July 15, 2005 (the
first optional redemption date with respect to the notes) discounted based on a
yield to July 15, 2005 that is equal to the sum of (i) the yield on the 1.50
percent U.S. Treasury note due July 31, 2005, and (ii) a fixed spread, less (2)
an amount equal to the consent payment. In addition, accrued and unpaid interest
will be paid on the tendered notes up to but not including the payment date. The
purchase price for each note is expected to be set at 2 p.m., Eastern time, on
May 6, 2004, unless the expiration date is extended. A consent payment will be
made with respect to notes tendered with valid consents on or prior to the
consent payment deadline.

The offer is subject to several conditions, including the execution of an
amendment to the credit agreement for the Corporation's revolving credit
facility, the tender of, and the receipt of consents from holders of, at least a
majority in aggregate principal amount of the notes, the execution of a
supplemental indenture amending the note indenture, and other customary
conditions. The Corporation anticipates receiving the credit facility amendment
by the expiration date of the tender offer.

This announcement constitutes neither an offer to purchase nor a solicitation of
an offer to sell the notes. The tender offer and consent solicitation will be
made pursuant to an Offer to Purchase and Consent Solicitation Statement and
related materials, which will be delivered to all note holders upon commencement
of the tender offer. The Corporation will issue an additional press release
announcing the commencement of the tender offer.

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The statements contained in this disclosure that are not historical facts are
forward-looking statements. Actual results may differ materially from those
projected in the forward-looking statements. These forward-looking statements
involve risks and uncertainties that could cause actual results to differ
materially from the forward-looking statements, including but not limited to:
retail bankruptcies and consolidations, successful integration of acquisitions,
successful transition of management, a weak retail environment, consumer
acceptance of products as priced and marketed, the impact of technology on core
product sales, competitive terms of sale offered to customers, successfully
implementing supply chain improvements and achieving projected cost savings from
those improvements, and the Corporation's ability to comply with its debt
covenants. Risks pertaining specifically to the Corporation's interactive
business segment include the viability of online advertising and subscriptions
as revenue generators and the public's acceptance of online greetings and other
social expression products.


In addition, this disclosure contains time-sensitive information that reflects
management's best analysis as of the date of this disclosure. American Greetings
does not undertake any obligation to publicly update or revise any
forward-looking statements to reflect future events, information or
circumstances that arise after the date of this disclosure. Further information
concerning issues that could materially affect financial performance related to
forward-looking statements can be found in the Corporation's periodic filings
with the Securities and Exchange Commission.