UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

                                 August 11, 2004
                Date of Report (Date of earliest event reported)

                             Greenfield Online, Inc.
             (Exact name of registrant as specified in its charter)

          Delaware                       000-50698               06-1440369
(State or other jurisdiction           (Commission            (I.R.S. Employer
     of incorporation)                 File Number)          Identification No.)

                                  21 River Road
                                Wilton, CT 06897
              (Address of Principal Executive Offices and Zip Code)

                                 (203) 834-8585
              (Registrant's telephone number, including area code)

                                       N/A
          (Former Name or Former Address, if changed since Last Report)




Item 7. Financial Statements and Exhibits.

      (c)   Exhibits

            Exhibit No.   Description
            -----------   -----------

               99.1       Earnings release for the period ended June 30, 2004
                          issued by Greenfield Online, Inc. on August 11, 2004
                          (filed herewith).

Item 12. Results of Operations and Financial Condition.

      On August 11, 2004, Greenfield Online, Inc. reported its results of
operations for the three and six months ended June 30, 2004. A copy of the press
release is attached as Exhibit 99.1 to this Form 8-K and is incorporated herein
by reference. The press release should be read in conjunction with the note
regarding forward-looking statements, which is included in the text of the press
release.

      The information in this Form 8-K and the exhibit attached hereto shall not
be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of
1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities
of that section, and shall not be incorporated by reference into any
registration statement or other document filed pursuant to the Securities Act of
1933, as amended, or the Exchange Act, except as expressly set forth by specific
reference in such filing.


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                                    SIGNATURE

      Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.

                                                GREENFIELD ONLINE, INC.

                                                By: /s/ Robert E. Bies
                                                    ----------------------------
                                                    Robert E. Bies
                                                    Executive Vice President and
                                                    Chief Financial Officer

Dated: August 11, 2004


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EXHIBIT INDEX

      Exhibit No.       Description
      -----------       -----------

         99.1           Earnings release for the period ended June 30, 2004
                        issued by Greenfield Online, Inc. on August 11, 2004


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