Exhibit 99.1 Greenfield Online Announces Second Quarter Financial Results Net revenue increased 72% in the second quarter of 2004 over the prior year period to $10.2 million Gross profit increased 102% in the second quarter of 2004 over the prior year period to $8.0 million Operating income increased 178% in the second quarter of 2004 over the prior year period to $1.9 million Net income increased 215% in the second quarter of 2004 over the prior year period to $1.7 million WILTON, Conn., Aug. 11 /PRNewswire-FirstCall/ -- Greenfield Online, Inc. (Nasdaq: SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, today reported financial results for the second quarter ended June 30, 2004. Net revenue for the second quarter ended June 30, 2004 was $10.2 million, a 72% increase compared to $5.9 million for the second quarter ended June 30, 2003, or an increase of 19% compared to $8.6 million for the first quarter ended March 31, 2004. Revenue for the six months ended June 30, 2004 was $18.8 million, a 79% increase compared to $10.5 million for the six months ended June 30, 2003. Gross profit for the second quarter ended June 30, 2004 was $8.0 million, or 79% of revenue and increased 102% compared to $4.0 million, or 67% of revenue in the same period a year ago. Gross profit for the six months ended June 30, 2004 was $13.9 million, or 74% of revenue and increased 97% compared to $7.1 million, or 67% of revenue in the same period a year ago. Operating income for the second quarter ended June 30, 2004 increased 178% to $1.9 million compared to $701,000 in the same period a year ago. Operating income for the six months ended June 30, 2004 increased 297% to $2.4 million compared to $599,000 for the same period a year ago. Adjusted EBITDA, a non-GAAP financial measure, for the second quarter ended June 30, 2004 increased 93% to $2.5 million compared to $1.3 million in the same period a year ago. Adjusted EBITDA for the six months ended June 30, 2004 increased 112% to $3.9 million compared to $1.8 million for the same period a year ago. Adjusted EBITDA is reconciled to GAAP operating income in the section entitled "Non-GAAP Financial Measure" below. Net income for the second quarter of 2004 increased 215% to $1.7 million compared to $549,000 for the second quarter of 2003, and increased 431% compared to net income of $325,000 in the first quarter of 2004. Net income for the six months ended June 30, 2004 increased 128% to $2.1 million compared to $899,000 in the same period a year ago. Dean Wiltse, Greenfield Online's President and Chief Executive Officer, commented, "This was another strong quarter for us driven by increased activity from existing customers and new relationships. There is a secular shift underway as the marketing research industry moves away from offline to online data collection. Our decision to exit the custom marketing research business two years ago and to become a leading provider of Internet survey solutions and proprietary panels to the marketing research industry has worked. We have good momentum in our business and remain optimistic about our future prospects as we enable the global marketing research industry to complete surveys via the Internet." Sales bookings in the second quarter, defined as new signed contracts for online survey work, reached $12.4 million, up 86% over the same period a year ago and up 14% from last quarter. Bid volume in the second quarter, defined as the total value of projects requested for bid by clients for new online survey work, during the three months ended June 30, 2004, was $67 million, up 139% over the same period a year ago and up 10% from last quarter. Third- quarter backlog, defined as signed contracts for online survey projects to be completed and delivered to clients during the three months ending September 30, 2004, is approximately $11.0 million today. Bob Bies, Greenfield Online's Executive Vice President and Chief Financial Officer, commented, "Our results reflect the significant operating leverage we have achieved in our business. Our operating income for the second quarter increased 178% to $1.9 million from $701,000 for the same period a year ago, and increased 297% for the first six months of 2004 to $2.4 million compared to $599,000 for the same period a year ago. We completed our IPO on July 16, from which Greenfield Online received net proceeds of approximately $36 million after deducting proceeds to selling shareholders, underwriting discounts and commissions, payments to preferred security holders and estimated offering expenses. We now have the financial strength to execute on our growth plan as we work to increase shareholder value." Guidance Looking Forward The following statements regarding future financial performance are based on current expectations. These statements are forward looking. Actual results may differ materially, especially in the current economic environment. These statements do not reflect the potential impact of mergers, acquisitions or other business combinations that may be completed by the Company after the date of this release. Wiltse commented, "As we enter the third quarter of 2004, we expect continued sequential growth in revenue and operating income based on sales bookings and our backlog. For the third quarter of 2004, we expect revenue in the range of $11.7 to $12.0 million compared to $7.0 million in the third quarter of 2003, representing growth of approximately 67% to 71%. We expect operating income for the third quarter of 2004 to be in the range of $2.1 to $2.3 million compared to $480,000 in the third quarter of 2003. We expect adjusted EBITDA for the third quarter of 2004 to be in the range of $2.8 to $3.0 million compared to $1.1 million in the third quarter of 2003. Net income for the third quarter of 2004 is expected to be in the range of $1.0 to $1.2 million compared to $335,000 in the third quarter of 2003. The third quarter of 2004 will include a non-recurring, non-operating write-off of approximately $1.1 million to related-party interest expense of a debt discount on Series C-2 Preferred Stock redeemed at the Company's initial public offering (see guidance below)." "For the fiscal year 2004, we expect revenue in the range of $43.0 to $45.0 million, versus $25.9 million for 2003, representing growth of approximately 66% to 74%. We expect operating income for the fiscal year 2004 to be in the range of $6.6 to $7.1 million, versus $1.7 million in 2003. We expect adjusted EBITDA for the fiscal year 2004 to be in the range of $9.5 to $10 million, versus $4.4 million in 2003. Net income for the fiscal year 2004 is expected to be in the range of $5.0 million to $5.6 million (including the aforementioned $1.1 million of Series C-2 Preferred Stock debt discount write-off) versus $1.6 million in 2003. Overall, we believe our Company's focused strategy as a leading provider of Internet survey solutions to marketing research and consulting companies positions us well for continued profitable growth and market share expansion." Q3 and Year 2004 Guidance - EPS In conjunction with the initial public offering, which was consummated on July 16, 2004, the Company redeemed its Series C-2 Preferred Stock and converted its Series B Preferred Stock into Common Stock. The Series C-2 Preferred Stock carried an unamortized discount of approximately $1.1 million as of the date of the IPO, which generally accepted accounting principles require to be recorded to related party interest expense as a one time charge. This charge will be taken in the third quarter of 2004. The Series B Preferred Stock carried certain redemption features which under GAAP required the Company to take a deduction below net income in computing fully diluted EPS and net income available for common shareholders. This adjustment amounts to approximately $19.7 million and reflects the difference between the carrying value of the Series B Preferred Stock and the value received by the Series B Preferred shareholders when the Series B Preferred shares were converted to Common Stock at the IPO. This is a non-recurring, non-operating and non-cash EPS adjustment. For purposes of reflecting EPS guidance for the third quarter of 2004 and for the full fiscal year 2004 the table below sets forth EPS guidance assuming that the IPO occurred on January 1, 2004 in which 4.0 million new shares of Common Stock were issued for cash and 10.4 million shares of Preferred Stock were converted to Common Stock. In addition, the table sets forth EPS guidance calculated using generally accepted accounting principles: (All figures are unaudited and are in thousands except EPS data) EPS Guidance Assuming Actual Actual Forecast Forecast Forecast IPO at 1-01-04 Q-1 2004 Q-2 2004 Q-3 2004 Q-4 2004 Total 2004 Net Income $325 $1,727 $2,200 $2,248 $6,500 EPS - Basic $0.02 $0.10 $0.13 $0.13 $0.39 EPS - Fully Diluted $0.02 $0.10 $0.13 $0.13 $0.38 Weighted Average Shares Outstanding Basic 16,463 16,463 16,644 16,690 16,565 Fully Diluted 17,455 17,104 17,306 17,351 17,304 Note: These EPS calculations assumes that the IPO occurred at January 1, 2004. Actual Actual Forecast Forecast Forecast GAAP EPS Guidance Q-1 2004 Q-2 2004 Q-3 2004 Q-4 2004 Total 2004 Net Income $325 $1,727 $2,200 $2,248 $6,500 Adjustments Related to Preferred Securities Required by GAAP Write-off of Unamortized Discount on C-2 Preferred (1,100) (1,100) Charge to Common Stockholders for Series B Preferred Beneficial Conversion at IPO (19,654) (19,654) Cumulative Dividends on Series B Preferred (168) (168) (48) (384) Income Allocable to Participating Preferred Securities (131) (1,302) (112) (1,545) Net Income Available to Common Shareholders $26 $257 $(18,714) $2,248 $(16,183) EPS Basic $0.01 $0.13 $(1.12) $0.13 $(1.73) EPS Diluted $0.01 $0.10 -- $0.13 -- Weighted Average Shares Outstanding Basic 2,054 2,052 16,644 16,690 9,360 Fully Diluted 3,046 2,693 17,306 17,351 10,099 Non-GAAP Financial Measure We define adjusted EBITDA as earnings before interest expense, income taxes, depreciation and amortization, amortization of deferred stock based compensation and other income (expense), which definition may not be comparable to similarly titled measures reported by other companies. We are presenting adjusted EBITDA because it provides an additional way to view our operations, when considered with both our GAAP results and the reconciliation to net income, which we believe provides a more complete understanding of our business than could be obtained absent this disclosure. Adjusted EBITDA is presented solely as a supplemental disclosure because: (i) we believe it is a useful tool for investors to assess the operating performance of the business without the effect of non-cash depreciation and amortization expenses; (ii) we believe that investors will find it useful in assessing our ability to service or incur indebtedness; (iii) we use adjusted EBITDA internally to evaluate the performance of our personnel and also as a benchmark to evaluate our operating performance or compare our performance to that of our competitors. The use of adjusted EBITDA has limitations and you should not consider adjusted EBITDA in isolation from or as an alternative to GAAP measures such as net income, cash flows from operating activities and consolidated income or cash flow statement data prepared in accordance with GAAP, or as a measure of profitability or liquidity. The following table sets forth the reconciliation of adjusted EBITDA, a non-GAAP financial measure, to net income (loss), our most directly comparable financial measure presented in accordance with GAAP. Three Months Ended Six Months Ended June 30, June 30, 2004 2003 2004 2003 Operating Income $1,946 $701 $2,380 $599 Depreciation and Amortization 334 343 638 668 Stock-based Compensation 269 277 848 553 Adjusted EBITDA $2,549 $1,321 $3,866 $1,820 Midpoint Guidance Actual Midpoint 3 Months 3 Months Guidance Actual Sept 30, Sept 30, Year Year 2004 2003 2004 2003 Operating Income $2,200 $480 $6,850 $1,697 Depreciation and Amortization 400 354 1,488 1,398 Stock-based Compensation 269 276 1,386 1,282 Adjusted EBITDA $2,869 $1,110 $9,724 $4,377 Conference call and webcast access information The Company has scheduled a conference call to discuss these results for later this afternoon, Wednesday, August 11, 2004 at 5:00 PM EDT. Dean A. Wiltse, CEO, will host the teleconference. Formal remarks will be followed by a question and answer session. The dial-in number for the live conference call beginning at 5:00 PM EDT is (973) 935-2048. The password confirmation is 5028922. Please call in at 4:50PM EDT to avoid delays. A live web cast of the conference call will be available on Greenfield Online's website at http://www.greenfield.com through the "Investor Overview" link. This call will contain forward-looking statements and other material information regarding the Company's financial and operating results. In the event that any Non-GAAP financial measure is discussed on the conference call that is not described in this release, related complementary information will be made available at http://www.greenfield.com, through the "Investor Overview" link as soon as practicable after the conclusion of the conference call. A replay of the call will be available from 7:00 PM EDT on Wednesday, August 11 through midnight EDT on Wednesday, August 25 by telephone at (973) 341-3080. The password for the replay is 5028922. The webcast of the conference call will be available for 30 days following the call at http://www.greenfield.com, through the "Investor Overview" link. About Greenfield Online Greenfield Online, headquartered in Wilton, CT, is a leading provider of Internet survey solutions to marketing research and consulting companies. The company has built and actively manages the Greenfield Online panel, a 100% double opt-in Internet-based panel of over 1.7 million households consisting of more than 4.7 million people who participate in surveys. Using its panel, Greenfield supplies its clients with diverse, demographically representative survey research data. For more information visit http://www.Greenfield.com. Company Contact: Cynthia Brockhoff Vice President - Investor Relations Greenfield Online Ph: (203)-846-5772 Cbrockhoff@Greenfield.com Agency Contact: David Pasquale The Ruth Group Ph: (646)-536-7006 Dpasquale@theruthgroup.com Safe Harbor Statement Certain statements in this presentation press release constitute are forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, predictions and guidance relating to the Company's future financial performance and market share expansion, sales bookings, bid volume, backlog, and Internet penetration of the global market research industry. In some cases, you can identify forward-looking statements by terminology such as, "may", "should", "expects", "plans", "anticipates", "believes", "estimates", "predicts", "potential", "continue", or the negative of these terms or other comparable terminology. The forward-looking statements contained herein are based on the Company's current expectations but they involve a number of risks and, uncertainties and do not reflect the potential impact of mergers, acquisitions or other business combinations that may be completed by the Company after the date of this release. Our actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, which include, without limitation, risks related to our ability to maintain the size and demographic composition of the Greenfield Online panel, our panelists' responsiveness to our surveys, our reliance of our largest customers, our ability to compete with marketing research firms and other potential competitors, our ability to manage our growth and international expansion, our online business model, demand for our products and services, the strength of our brand and other risks detailed in our filings with the Securities and Exchange Commission available at http://www.sec.gov, including the final Prospectus relating to our initial public offering filed on July 16, 2004. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. GREENFIELD ONLINE, INC. CONSOLIDATED BALANCE SHEETS ($ in thousands, except share data) (Unaudited) June 30, December 31, 2004 2003 ASSETS Current assets: Cash, restricted cash and cash equivalents $2,067 $3,721 Accounts receivable trade (net of allowances of $99 and $219 at June 30, 2004 and December 31, 2003, respectively) 7,738 4,234 Prepaid expenses and other current assets 2,564 498 Total current assets 12,369 8,453 Property and equipment, net 3,020 2,420 Other intangible assets, net 309 311 Security deposits 797 745 Total assets $16,495 $11,929 LIABILITIES, TEMPORARY EQUITY AND STOCKHOLDERS' DEFICIT Current liabilities: Accounts payable $2,108 $1,563 Accrued expenses and other current liabilities 4,803 4,579 Current portion of capital lease obligations 1,080 874 Deferred revenue 463 394 Total current liabilities 8,454 7,410 Long-term debt 1,000 - Capital lease obligations 369 705 Other long-term liabilities 25 84 Series C-2 redeemable preferred stock (aggregate liquidation preference $2,053) 999 943 Total liabilities 10,847 9,142 Series B convertible preferred stock; par value $0.0001 per share; 30,211,595 shares authorized, issued and outstanding 9,450 9,114 Commitments and contingencies Stockholders' deficit: Series A convertible preferred stock; par value $0.0001 per share; 40,874,511 shares authorized; 40,817,166 and 40,874,511 shares issued and outstanding (aggregate liquidation preference of $5,953 as of June 30, 2004 and December 31, 2003) 4 4 Series C-1 convertible preferred stock; par value $0.0001 per share; 74,627,182 shares authorized, issued and outstanding (aggregate liquidation preference of $9,127 as of June 30, 2004 and December 31, 2003) 7 7 Common stock; par value $0.0001 per share; 13,605,479 shares authorized; 2,048,938 and 2,054,485 shares issued and outstanding at June 30, 2004 and December 31, 2003, respectively - - Additional paid-in capital 81,951 82,440 Accumulated deficit (82,337) (84,389) Unearned stock-based compensation (3,296) (4,258) Treasury stock, at cost Series A preferred stock - 57,345 and zero shares at June 30, 2004 and December 31, 2003, respectively (56) - Common stock - 5,547 and zero shares at June 30, 2004 and December 31, 2003, respectively (75) - Note receivable from stockholder - (131) Total stockholders' deficit (3,802) (6,327) Total liabilities, temporary equity and stockholders' deficit $16,495 $11,929 GREENFIELD ONLINE, INC. CONSOLIDATED STATEMENTS OF OPERATIONS ($ in thousands, except per share data) (Unaudited) Three Months Six Months Ended Ended June 30, June 30, 2004 2003 2004 2003 Net revenue $10,229 $5,948 $18,852 $10,539 Cost of revenue (including stock-based compensation of $53 and $5, respectively for the three months ended June 30, 2004 and 2003, and $106 and $9, respectively for the six months ended June 30, 2004 and 2003 and excluding depreciation shown below) 2,180 1,956 4,993 3,487 Gross profit 8,049 3,992 13,859 7,052 Operating expenses: Selling, general and administrative (including stock-based compensation of $215 and $272, respectively for the three months ended June 30, 2004 and 2003, and $742 and $544, respectively for the six months ended June 30, 2004 and 2003) 5,109 2,478 9,363 4,889 Panel acquisition expenses 484 399 1,172 747 Depreciation and amortization 245 268 463 533 Research and development 265 146 481 284 Total operating expenses 6,103 3,291 11,479 6,453 Operating income 1,946 701 2,380 599 Other income (expense): Interest expense, net (74) (113) (130) (239) Related party interest income (expense), net (13) 1 (40) 2 Other income (expense), net (11) - (16) 600 Total other income (expense) (98) (112) (186) 363 Income before income taxes 1,848 589 2,194 962 Provision for income taxes 121 40 142 63 Net income 1,727 549 2,052 899 Less: Accretion of Series C-2 redeemable preferred stock dividends (31) (63) Cumulative dividends on Series B convertible preferred stock (168) (168) (336) (336) Income allocable to participating preferred securities (1,302) (292) (1,433) (417) Net income available to common stockholders $257 $58 $283 $83 Net income per share available to common stockholders: Basic $0.13 $0.03 $0.14 $0.04 Diluted $0.10 $0.02 $0.10 $0.04 Weighted average shares outstanding: Basic 2,052 2,054 2,053 2,054 Diluted 2,693 2,339 2,707 2,281 SOURCE Greenfield Online, Inc. -0- 08/11/2004 /CONTACT: Cynthia Brockhoff, Vice President - Investor Relations of Greenfield Online, +1-203-846-5772, Cbrockhoff@Greenfield.com; or David Pasquale of The Ruth Group, +1-646-536-7006, Dpasquale@theruthgroup.com, for Greenfield Online/ /Web site: http://www.greenfield.com / (SRVY) CO: Greenfield Online, Inc. ST: Connecticut IN: CPR ITE MLM SU: ERN CCA