Exhibit 99.1
Greenfield Online to Acquire OpinionSurveys.com Panel
Ramps Greenfield Online U.S. Online Panel to Approximately 3.1 Million
Households, Approximately 8 Million People, and Creating One of the Industry's
Largest U.S. Panels
WILTON, Conn., Aug. 19 /PRNewswire-FirstCall/ -- Greenfield Online, Inc.
(Nasdaq: SRVY), a leading provider of Internet survey solutions to marketing
research and consulting companies, today announced it has signed a definitive
agreement to acquire all of OpinionSurveys.com's online panel members from The
Dohring Company. When completed, the acquisition is expected to add
approximately 1.1 million households to the Greenfield Online panel, bringing
Greenfield Online's total US-based Internet-only panel members to 3.1 million
households, with access to approximately 8 million individuals. The all cash
transaction, which is expected to close by October, is subject to certain
closing conditions.
Under the terms of the definitive agreement, Greenfield Online will
acquire specific assets from The Dohring Company, including the complete
OpinionSurveys.com panel, certain profile information contained in its
database; title to the domain names OpinionSurveys.com and OpinionSurvey.com;
as well as certain intellectual property and goodwill associated with the
OpinionSurveys.com panel. Under the terms of the agreement, Greenfield Online
will not assume any liabilities from The Dohring Company.
Dean Wiltse, Greenfield Online's President and Chief Executive Officer,
said, "This acquisition will give Greenfield Online one of the industry's
largest panels and will serve as a catalyst to further accelerate our
company's growth. Our executive team identified OpinionSurveys.com because we
have admired the organization's panel recruitment and retention capabilities,
and we were impressed with the panel's activity metrics. Importantly, our
panels are complementary with minimal overlap, and we already have the robust
technology infrastructure in place to absorb a panel of this size or greater.
Overall, this is an excellent opportunity for Greenfield Online and fully in
line with the growth strategy we outlined in our prospectus. As a result, the
acquisition will significantly expand the size of our panel, and provide our
customers with an even broader offering of panel demographics."
The Dohring Company was founded in 1986 and has operated
OpinionSurveys.com since 1999. It has conducted more than 4,000 custom market
research studies for leaders in sports, entertainment and automotive
industries; financial and healthcare services; retail merchandising; as well
as for many other businesses and organizations, including government agencies.
About Greenfield Online
Greenfield Online, Inc. enables global marketing research and consulting
companies to conduct surveys via the Internet. The company built and actively
manages the Greenfield Online panel, currently a 100% double opt-in
Internet-based panel of survey respondents. The panel currently includes more
than 2.3 million global households, representing more than 6 million people.
This unparalleled access to respondents allows Greenfield Online to provide
clients with both diverse and demographically representative survey data.
Greenfield Online is headquartered in Wilton, CT and has offices across the
United States, in Toronto, Canada, Munich, Germany and London, England. More
information about the company is available at http://www.greenfield.com
Company Contact:
Cynthia Brockhoff
Vice President - Investor Relations
Greenfield Online
Ph: (203)-846-5772
Cbrockhoff@Greenfield.com
Agency Contact:
David Pasquale
The Ruth Group
Ph: (646)-536-7006
Dpasquale@theruthgroup.com
Safe Harbor Statement
Certain statements in this press release may constitute forward-looking
statements for purposes of the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. The forward-looking statements
contained herein are based on the company's current expectations but they
involve a number of risks and uncertainties. Our actual results and the
timing of events could differ materially from those anticipated in the
forward-looking statements as a result of risks and uncertainties, which
include, without limitation, risks related to our ability to successfully
close the acquisition transaction contemplated herein, to integrate the
OpinionSurveys.com panel assets with the company's existing operations, to
maintain the size and demographic composition of the panelists we acquire in
the transaction, our panelists' responsiveness to our surveys, our ability to
manage our growth and international expansion, maintaining demand for our
products and services, developing the strength of our brand and other risks
detailed in our filings with the Securities and Exchange Commission available
at http://www.sec.gov, including the final Prospectus relating to our initial
public offering filed on July 16, 2004. You are urged to consider these
factors carefully in evaluating the forward-looking statements herein and are
cautioned not to place undue reliance on such forward-looking statements,
which are qualified in their entirety by this cautionary statement. The
forward-looking statements made herein speak only as of the date of this press
release and Greenfield Online undertakes no obligation to publicly update such
forward-looking statements to reflect subsequent events or circumstances.
SOURCE Greenfield Online, Inc.
-0- 08/19/2004
/CONTACT: Cynthia Brockhoff, Vice President - Investor Relations of
Greenfield Online, +1-203-846-5772, Cbrockhoff@Greenfield.com; or David
Pasquale of The Ruth Group, +1-646-536-7006, Dpasquale@theruthgroup.com, for
Greenfield Online, Inc./
/Web site: http://www.greenfield.com
http://www.opinionsurveys.com /
(SRVY)
CO: Greenfield Online, Inc.; Dohring Company; OpinionSurveys.com
ST: Connecticut
IN: CPR MLM
SU: TNM