Exhibit 99.1

             Brooke Corporation Declares Regular Quarterly Dividend

    OVERLAND PARK, Kan., Oct. 26 /PRNewswire-FirstCall/ -- Robert D. Orr,
Chairman and CEO, announced that Brooke Corporation's (Amex: BXX) board of
directors declared a $.10 per share quarterly cash dividend on the company's
common stock at its October 25, 2004, board meeting.  Orr noted that this
dividend will be paid on November 22, 2004, to the shareholders of record as
of November 8, 2004, with an ex-dividend date of November 4, 2004.

    Orr reminded investors that the total amount of this quarterly regular
dividend payment is the same as the regular dividend amounts paid in the
previous two quarters.  Based on the October 22, 2004, closing stock price of
$25.50 per share, the estimated annual yield is approximately 1.57% when
calculated using the current regular quarterly dividend rate.

    About our company ...  Brooke Corporation is listed on the American Stock
Exchange under the symbol of BXX.  Brooke Corporation is a holding company
with three primary subsidiaries.  Brooke Franchise Corporation is a subsidiary
that distributes insurance and financial services through a network of more
than 356 franchise locations.  The Brooke organization was founded on the
belief that local business owners distribute insurance and financial services
more efficiently than others if supported by a franchise system.  Brooke
Credit Corporation is a subsidiary that originates loans to insurance
agencies, financial services practices, funeral homes and other local
businesses, including Brooke franchises.  Loan portfolio balances currently
exceed $168,000,000 and have been mostly sold as individual loans to
participating lenders or as pooled loans to investors through asset backed
securitizations.  CJD & Associates, LLC is a subsidiary that sells insurance
on a wholesale basis primarily through locally owned insurance agencies,
including Brooke franchises. Through Bermuda based subsidiaries, underwriting
risks are shared by CJD & Associates with insurance companies on selected
policies.


    Email Distribution ... If you would like to receive electronic press
release information then please visit the "Investor Relations" section of our
website at http://www.brookecorp.com and subscribe to our "Email Alerts"
on-line.


    This press release may contain forward-looking statements.  Investors are
cautioned that all forward-looking statements involve risks and uncertainties,
and several factors could cause actual results to differ materially from those
in the forward-looking statements.  The following factors, among others, could
cause actual results to differ from those indicated in the forward-looking
statements: uncertainties associated with market acceptance of and demand for
the Company's products, impact of competitive products and pricing, dependence
on third party suppliers and their pricing, ability to meet product demand,
exposure to market risks, uncertainties associated with the development of
technology, changes in the law, the dependence on intellectual property
rights, and the effectiveness of internal controls.  Investors are directed to
the Company's most recent annual and quarterly reports, which are available
from the Company without charge for a more complete description of the
Company's business.



SOURCE  Brooke Corporation
    -0-                             10/26/2004
    /CONTACT:  Anita Larson of Brooke Corporation, +1-913-661-0123, or
larsa@brookecorp.com /
    /Web site:  http://www.brookecorp.com /
    (BXX)

CO:  Brooke Corporation
ST:  Kansas
IN:  FIN INS
SU:  DIV