Exhibit 99.01

               Brooke Corporation Announces Quarterly Earnings

    OVERLAND PARK, Kan., Nov. 2 /PRNewswire/ -- Robert D. Orr, Chairman and
CEO of Brooke Corporation (Amex: BXX) announces a 71% increase in quarterly
earnings to $1,407,000 or $.14 per diluted share, in the third quarter of 2004
from $822,000 or $.08 per diluted split adjusted share in the third quarter of
2003.  Quarterly revenues increased 48% to $26,170,000 in the third quarter of
2004 from $17,725,000 in the third quarter of 2003.
    In making the announcement, Mr. Orr stated, "Quarterly earnings increased
from a year ago primarily because fees from consulting on the acquisition,
conversion and start up of new franchise locations increased.  Our
profitability is largely determined by these non-recurring consulting fees."
    Orr also announced that the company's net earnings for the nine months
ending September 30, 2004, were $5,216,000, or $.51 per diluted share, on
revenues of $72,067,000 as compared to $3,168,000, or $.30 per diluted split
adjusted share, on revenues of $48,769,000 for the same period a year ago.
This represents a 65% increase in earnings and a 48% increase in revenues.
    Mr. Orr also noted that earnings for the twelve-month period ending
September 30, 2004, were $6,208,000 and that trailing annual earnings per
share were approximately $.60 based on the number of diluted outstanding
shares as of September 30, 2004.

    About our company ...  Brooke Corporation is listed on the American Stock
Exchange under the symbol of BXX.  Brooke Corporation is a holding company
with three primary subsidiaries.  Brooke Franchise Corporation is a subsidiary
that distributes insurance and financial services through a network of more
than 356 franchise locations.  The Brooke organization was founded on the
belief that local business owners distribute insurance and financial services
more efficiently than others if supported by a franchise system. Brooke Credit
Corporation is a subsidiary that originates loans to insurance agencies,
financial services practices, funeral homes and other local businesses,
including Brooke franchisees.  Loan portfolio balances currently exceed
$168,000,000 and have been mostly sold as individual loans to participating
lenders or as pooled loans to investors through asset backed securitizations.
CJD & Associates, LLC is a subsidiary that sells insurance on a wholesale
basis primarily through locally owned insurance agencies, including Brooke
franchisees. Through Bermuda based subsidiaries, underwriting risks are shared
by CJD & Associates, LLC with insurance companies on selected policies.

    Email Distribution ... If you would like to receive electronic press
release information then please visit the "Investor Relations" section of our
website at http://www.brookecorp.com and subscribe to our "Email Alerts"
on-line.

    This press release may contain forward-looking statements.  Investors are
cautioned that all forward-looking statements involve risks and uncertainties,
and several factors could cause actual results to differ materially from those
in the forward-looking statements.  The following factors, among others, could
cause actual results to differ from those indicated in the forward-looking
statements: uncertainties associated with market acceptance of and demand for
the Company's products and services, impact of competitive products and
pricing, dependence on third party suppliers and their pricing, ability to
meet product demand, exposure to market risks, uncertainties associated with
the development of technology, changes in the law and in economic, political
and regulatory environments, the dependence on intellectual property rights,
and the effectiveness of internal controls.  Investors are directed to the
Company's most recent annual and quarterly reports, which are available from
the Company without charge for a more complete description of the Company's
business.

SOURCE  Brooke Corporation
    -0-                             11/02/2004
    /CONTACT:  Anita Larson of Brooke Corporation, +1-913-661-0123, or
larsa@brookecorp.com /
    /Web site:  http://www.brookecorp.com /
    (BXX)

CO:  Brooke Corporation
ST:  Kansas
IN:  FIN INS
SU:  ERN