SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 Current Report
                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): November 10, 2004

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

Texas                              0-19797                   74-1989366
(State of                      (Commission File              (IRS employment
incorporation)                      Number)                  identification no.)

                        601 North Lamar Blvd., Suite 300
                               Austin, Texas 78703
                    (Address of principal executive offices)

               Registrant's telephone number, including area code:
                                  512-477-4455

Check the appropriate  box if the Form 8-K filing is intended to  simultaneously
satisfy the reporting  obligation of the  registrant  under any of the following
provisions:

|_|   Written communications pursuant to Rule 425 under the Securities Act

|_|   Soliciting material pursuant to Rule 14a-12 of the Exchange Act

|_|   Pre-commencement communications pursuant to Rule 14d-2(b) Exchange Act

|_|   Pre-commencement communications pursuant to Rule 13e-4(c) Exchange Act



Item 2.02 Results of Operations and Financial Condition.

On November 10, 2004, the Company issued a press release  announcing its results
of operations for its fourth fiscal quarter ended  September 26, 2004. A copy of
the press release is furnished herewith as Exhibit 99.1.

In addition to reporting financial results in accordance with generally accepted
accounting  principles,  or GAAP,  the Company  provides  information  regarding
Economic  Value Added  ("EVA") in the press  release as  additional  information
about its  operating  results.  This measure is not in  accordance  with,  or an
alternative to, GAAP. The Company's  management  believes that this presentation
provides  useful  information  to management,  analysts and investors  regarding
certain  additional  financial  and business  trends  relating to its results of
operations and financial  condition.  In addition,  management uses this measure
for  reviewing   the  financial   results  of  the  Company  and  for  incentive
compensation and capital planning purposes. The press release includes a tabular
reconciliation of this non-GAAP financial measure to GAAP net income,  which the
Company believes to be the most directly comparable GAAP financial measure.

The  information  contained in the attached  Exhibit 99.1 is being furnished and
shall not be  deemed  "filed"  for  purposes  of  Section  18 of the  Securities
Exchange Act of 1934, as amended,  or otherwise  subject to the  liabilities  of
that Section,  and shall not be incorporated by reference into any  registration
statement or other  document filed under the Securities Act of 1933, as amended,
or the  Exchange  Act,  except  as  shall be  expressly  set  forth by  specific
reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(c)   Exhibits.

         Exhibit 99.1         Whole Foods  Market,  Inc.  press  release,  dated
                              November 10, 2004.


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Signatures

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                                WHOLE FOODS MARKET, INC.

Date: November 10, 2004                             By: /s/ Glenda Flanagan
                                                    ----------------------------
                                                    Glenda Flanagan,
                                                    Executive Vice President and
                                                    Chief Financial Officer


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