As Filed with the Securities and Exchange Commission on March 2, 2007 Registration No. 333- - -------------------------------------------------------------------------------- SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ---------- FORM F-6 REGISTRATION STATEMENT under THE SECURITIES ACT OF 1933 For Depositary Shares Evidenced by American Depositary Receipts ---------- SEGA SAMMY HOLDINGS INC. (Exact name of issuer of deposited securities as specified in its charter) N.A. (Translation of issuer's name into English) Japan (Jurisdiction of incorporation or organization of issuer) THE BANK OF NEW YORK (Exact name of depositary as specified in its charter) One Wall Street, New York, N.Y. 10286 Telephone (212) 495-1784 (Address, including zip code, and telephone number, including area code, of depositary's principal executive offices) ---------- The Bank of New York ADR Division One Wall Street, 29th Floor New York, NY 10286 Telephone (212)-495-1784 (Address, including zip code, and telephone number, including area code, of agent for service) It is proposed that this filing become effective under Rule 466 |X| immediately upon filing |_| on (Date) at (Time) If a separate statement has been filed to register the deposited shares, check the following box. |_| CALCULATION OF REGISTRATION FEE ==================================================================================================================================== Proposed maximum Proposed maximum Title of each class of Amount Aggregate price aggregate offering Amount of Securities to be registered to be registered per unit(1) price (1) registration fee - ------------------------------------------------------------------------------------------------------------------------------------ American Depositary Shares evidenced by American 25,000,000 $.05 $1,250,000 $38.38 Depositary Receipts, each American Depositary Share American evidencing shares of common stock of Sega Sammy Depositary Holdings Inc. Shares ==================================================================================================================================== (1) Estimated solely for the purpose of calculating the registration fee. Pursuant to Rule 457(k), such estimate is computed on the basis of the maximum aggregate fees or charges to be imposed in connection with the issuance of American Depositary Receipts evidencing American Depositary Shares. As permitted by Rule 429 under the Securities Act of 1933, the Prospectus included in this Registration Statement also relates to the Depositary Shares registered under Registration Statements on Form F-6 (No. 333-119443) previously filed by the registrant. - -------------------------------------------------------------------------------- The Prospectus consists of the proposed form of American Depositary Receipt included as Exhibit A to the form of Deposit Agreement filed as Exhibit (1) to this Registration Statement, which is incorporated herein by reference. -2- PART I INFORMATION REQUIRED IN PROSPECTUS Item 1. Description of the Securities to be Registered CROSS REFERENCE SHEET Item Number and Caption Location in Form of ----------------------- American Depositary Receipt Filed Herewith as Prospectus ---------------------------- (1) Name and address of Depositary Introductory Paragraph (2) Title of American Depositary Receipts and Face of American Depositary Receipt, top center identity of deposited securities Terms of Deposit: (i) The amount of deposited securities Face of American Depositary Receipt - upper right represented by one unit of American corner Depositary Shares (ii) The procedure for voting, if any, the Paragraphs 15, 16 and 18 deposited securities (iii) The collection and distribution of Paragraphs 4, 12, 13, 15 and 18 dividends (iv) The transmission of notices, reports Paragraphs 11, 15, 16 and 18 and proxy soliciting material (v) The sale or exercise of rights Paragraphs 13, 14, 15 and 18 (vi) The deposit or sale of securities Paragraphs 12, 13, 15, 17 and 18 resulting from dividends, splits or plans of reorganization (vii) Amendment, extension or termination of Paragraphs 20 and 21 the Deposit Agreement (viii) Rights of holders of receipts to Paragraph 11 inspect the transfer books of the Depositary and the list of holders of receipts (ix) Restrictions upon the right to deposit Paragraphs 2, 3, 4, 5, 6, 8 and 22 or withdraw the underlying securities -3- Item Number and Caption Location in Form of ----------------------- American Depositary Receipt Filed Herewith as Prospectus ---------------------------- (x) Limitation upon the liability of the Paragraphs 14, 18, 19 and 21 Depositary (3) Fees and Charges Paragraphs 7 and 8 Item 2. Available Information Item Number and Caption Location in Form of ----------------------- American Depositary Receipt Filed Herewith as Prospectus ---------------------------- 2(a) Statement that Sega Sammy Holdings Inc. Paragraph 11 furnishes the Commission with certain public reports and documents required by foreign law or otherwise under Rule 12g3-2(b) under the Securities Exchange Act of 1934 and that such reports and documents can be inspected by holders of American Depositary Receipts and copied at public reference facilities maintained by the Commission in Washington, D.C. -4- PART II INFORMATION NOT REQUIRED IN PROSPECTUS Item 3. Exhibits * (1) Form of Amended and Restated Deposit Agreement (including the form of American Depositary Receipt), dated as of October 1, 2004, among SEGA SAMMY HOLDINGS INC., Sammy Corporation, SEGA CORPORATION, The Bank of New York, as Depositary (the "Depositary"), and each Owner and holder from time to time of American Depositary Receipts ("ADRs") issued thereunder. (4) Opinion of Emmet, Marvin & Martin, LLP, counsel for the Depositary, as to the legality of the securities being registered. (5) Certification under Rule 466. Item 4. Undertakings (a) The Depositary hereby undertakes to make available at the principal office of the Depositary in the United States, for inspection by holders of the ADRs, any reports and communications received from the Issuer which are both (1) received by the Depositary as the holder of the deposited securities and (2) made generally available to the holders of the underlying securities by the Issuer. (b) The Depositary hereby undertakes to notify each registered holder of an ADR at least thirty days before any change in the fee schedule. - ---------- * Incorporated by reference to Form F-6 Registration Statement No. 333-119443 filed by the Registrant with the Commission on October 1, 2004. -5- SIGNATURES Pursuant to the requirements of the Securities Act of 1933, The Bank of New York, on behalf of the legal entity created by the Deposit Agreement for the issuance of American Depositary Receipts certifies that it has reasonable grounds to believe that all the requirements for filing on Form F-6 are met and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in The City of New York, State of New York, on March 1, 2007. By: THE BANK OF NEW YORK, as Depositary By: /s/ U. Marianne Erlandsen -------------------------- Name: U. Marianne Erlandsen Title: Managing Director -6- Pursuant to the requirements of the Securities Act of 1933, Sega Sammy Holdings Inc. has caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized in Japan on February 27, 2007. SEGA SAMMY HOLDINGS INC. By: /s/ Hajimi Satomi ------------------------------ Name: Hajimi Satomi Title: Chairman, President and Representative Director Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed by or on behalf of the following persons in the capacities indicated on February 27, 2007. Name Title - ---- ----- /s/ Hajimi Satomi Chairman, President and Representative Director - -------------------------- (principal executive, financial and Hajimi Satomi accounting officer) /s/ Hisao Oguchi Vice Chairman and Director - -------------------------- Hisao Oguchi /s/ Keishi Nakayama Executive Vice President - -------------------------- Keishi Nakayama - -------------------------- /s/ Tadashi Ishida Senior Managing Director - -------------------------- Tadashi Ishida /s/ Toru Katamoto Director - -------------------------- Toru Katamoto __________________________ Director Hideki Okamura __________________________ Director Yasuo Tazoe /s/ Naoya Tsurumi Authorized U.S. Representative - -------------------------- Sega Holdings U.S.A., Inc. By: Naoya Tsurumi -7- INDEX TO EXHIBITS Exhibit Number - ------- (4) Opinion of Emmet, Marvin & Martin, LLP, counsel for the Depositary, as to the legality of the securities being registered. (5) Certification under Rule 466. -8-