Exhibit 3.1
                          CERTIFICATE OF INCORPORATION
                                       OF
                              CONCORD CAMERA CORP.

To:   The Secretary of State
      State of New Jersey

      THE UNDERSIGNED, over eighteen years of age, for the purpose of forming a
corporation, pursuant to the provisions of Title 14A, Corporations, General of
the New Jersey Statutes, does hereby execute the following Certificate of
Incorporation:

      FIRST: The name of the corporation is CONCORD CAMERA CORP.

      SECOND: The purposes for which the corporation is organized are:

      To engage in any activity within the lawful business purposes for which
corporations, may be organized under the New Jersey Business Corporation Act.

      In general, to carry on any business in connection with the foregoing, and
to have and exercise all the powers conferred by Title 14A, Corporations,
General, Revised Statutes of New Jersey, and to do any or all of the things
hereinbefore set forth to the same extent as natural persons night or could do,
and in any part of the world.

      THIRD: The aggregate number of shares which the corporation shall have
authority to issue is Two Thousand Five Hundred (2,500), without par value, all
of which shall be Common Stock.

      FOURTH: The address of the corporation's initial registered office is 28
West State Street, Trenton, New Jersey 08608, and the name of the corporation's
initial registered agent at such address is The Corporation Trust Company.




      FIFTH: The number of directors constituting the initial board of directors
shall be two, and the names and addresses of the directors are as follows:

                 Names                                    Addresses
          --------------------                    -------------------------

          Jack Benun                              P.O. Box 288, Allenhurst,
                                                  New Jersey  07111

          Maurice J. Fischberg                    2100 Linwood Avenue, Fort Lee,
                                                  New Jersey 07024

      SIXTH: The name and address of the sole incorporation is as follows:

                 Name                                          Addresses
          --------------------                         -------------------------

          Jack Benun                                   P.O. Box 288, Allenhurst,
                                                       New Jersey 07111

      IN WITNESS WHEREOF, I, the incorporator of the above-named corporation,
have hereunto signed this Certificate of Incorporation on the 28th day of
September, 1982.

                                                      /s/ Jack Benun
                                                      --------------------------
                                                               Jack Benun


                                      -2-


                         CERTIFICATE OF AMENDMENT TO THE
                         CERTIFICATE Of INCORPORATION OF
                              CONCORD CAMERA CORP.

To:   The Secretary of State                        Federal EIN: 13-3152196
      State of New Jersey


      Pursuant to the provisions of Section 14A:9-2(4) and Section 14A:9-4(3),
Corporations, General, of the New Jersey Statutes, the undersigned corporation
executes the following Certificate of Amendment to its Certificate of
Incorporation:

      1. The name of the corporation is CONCORD CAMERA CORP.

      2. The following amendments to the Certificate of Incorporation were
approved by the directors and duly adopted by the shareholders of the
corporation on the 11th day of April, 1988:

            RESOLVED, that ARTICLE THIRD of the Certificate of Incorporation be
            amended to read as follows:

                  "THIRD: The aggregate number of shares which the corporation
      shall have authority to issue is Ten Million (10,000,000), without par
      value, all of which shall be Common Stock."

            "FURTHER RESOLVED, that Articles SEVENTH and EIGHTH be added to the
      Certificate of Incorporation, each to read in their entirety, as follows:

                  "SEVENTH: The corporation shall, to the fullest extent
      permitted by Section 14A:3-5 of the New Jersey Business Corporation Act,
      as the same may be amended and supplemented, indemnify any and all
      corporate agents whom it shall have power to indemnify under said section
      from and against any and all of the expenses, liabilities, or other
      matters referred to in or covered by said Section, and the indemnification
      provided for herein shall not be deemed exclusive of any other rights to
      which those indemnified may be entitled under any By-Law, agreement, vote
      of shareholders, or otherwise, and shall continue as to a person who has
      ceased to be a corporate agent and shall inure to the benefit of the
      heirs, executors, administrators, and personal representatives of such a
      corporate agent. The term "corporate agent" as used herein shall have the
      meaning attributed to it by Sections l4A:3-5 and 14A:5-21 of the New
      Jersey Business Corporation Act and by any other applicable provision of
      law.

                  EIGHTH: The personal liability of the directors of the
      corporation is hereby limited to the fullest extent permitted by
      subsection 14A:2-7(3) of the New Jersey Business Corporation Act, as the
      same may be amended and supplemented."




      3. The number of shares outstanding at the time of the adoption of the
amendment was 1,000. The total number of shares entitled to vote thereon was
1,000.

      4. The number of shares voting for and against such amendment is as
follows:

 Number of shares FOR amendment            Number of shares AGAINST amendment
 ------------------------------            ----------------------------------
            1000                                           0


Dated this 18th day of April, 1988.

                                                     CONCORD CAMERA CORP.



                                                     BY:  /s/ Jack Benun
                                                          ----------------------
                                                          Jack Benun, President




                         CERTIFICATE OF AMENDMENT TO THE
                         CERTIFICATE OF INCORPORATION OF
                              CONCORD CAMERA CORP.

To:   The Secretary of State                        Federal EIN: 13-3152196
      State of New Jersey


      Pursuant to the provisions of Section 14A:9-2(4) and Section 14A:9-4(3)
Corporations, General, of the New Jersey Statutes, the undersigned corporation
executes the following Certificate of Amendment to its Certificate of
Incorporation:

      1. The name of the corporation is CONCORD CAMERA CORP.

      2. The following amendment to the Certificate of Incorporation was
approved by the directors and duly adopted by the shareholders of the
corporation on the 12th day of May, 1988:

            RESOLVED, that ARTICLE NINTH be added to the Certificate of
      Incorporation to read in its entirety as follows:

            "NINTH: Each of the 1,000 Common Shares, without par value, of the
      Corporation outstanding as of April 19, 1988, are hereby divided into
      1,154 Common Shares, without par value. After giving effect to the stock
      split, the total number of authorized shares of the Corporation will
      continue at 10,000,000."

      3. The number of shares outstanding at the time of the adoption of the
amendment was 1,000. The total number of shares entitled to vote thereon was
1,000.

      4. The number of shares voting for and against such amendment is as
follows:

 Number of shares FOR amendment            Number of shares AGAINST amendment
 ------------------------------            ----------------------------------
            1000                                           0


Dated this 12th day of May, 1988.

                                                     CONCORD CAMERA CORP.



                                                   BY:  /s/ Jack C. Benun
                                                        ------------------------
                                                        Jack C. Benun, President




                         CERTIFICATE OF AMENDMENT TO THE
                         CERTIFICATE OF INCORPORATION OF
                              CONCORD CAMERA CORP.

To:   The Secretary of State                        Federal EIN: 13-3152196
      State of New Jersey


      Pursuant to the provisions of Section 14A:9-2(4) and Section 14A:9-4(3)
Corporations, General, of the New Jersey Statutes, the undersigned corporation
executes the following Certificate of Amendment to its Certificate of
Incorporation:

      1. The name of the corporation is CONCORD CAMERA CORP.

      2. The following amendment to the Certificate of Incorporation was
approved by the directors and duly adopted by the shareholders of the
corporation on the 30th day of June, 1988:

            RESOLVED, that ARTICLE TENTH, relating to the removal of directors
      of the Corporation, be added to the Certificate of Incorporation to read
      in its entirety as follows:

            "TENTH: One or more or all the directors of the Corporation may be
      removed for cause by the shareholders by the affirmative vote of the
      majority of the votes cast by the holders of shares entitled to vote for
      the election of directors; and one or more or all the directors may be
      removed without cause by like vote of said shareholders. The Board of
      Directors shall have the power to remove directors for cause and to
      suspend directors pending a final determination that cause exists for
      removal."

      3. The number of shares outstanding at the time of the adoption of the
amendment was 1,154,000. The total number of shares entitled to vote thereon was
1,154,000.

      4. The number of shares voting for and against such amendment is as
follows:

 Number of shares FOR amendment            Number of shares AGAINST amendment
 ------------------------------            ----------------------------------
          1,154,000                                        0


Dated this 30th day of June, 1988.

                                                     CONCORD CAMERA CORP.



                                                   BY:  /s/ Jack C. Benun
                                                        ------------------------
                                                        Jack C. Benun, President




                     CERTIFICATE OF AMENDMENT (NO. 4) TO THE
                         CERTIFICATE OF INCORPORATION OF
                              CONCORD CAMERA CORP.

To:   The Secretary of State                        Federal EIN: 13-3152196
      State of New Jersey

      Pursuant to the provisions of Section 14A:9-2(4) and Section 14A:9-4(3),
of the New Jersey Business Corporation Act, the undersigned corporation executes
the following Certificate of Amendment to its Certificate of Incorporation:

      1. The name of the corporation is CONCORD CAMERA CORP.

      2. The following amendment to the Certificate of Incorporation was
approved by the corporation's Board of Directors on October 17, 1991 and duly
adopted by the shareholders of the corporation on the 25th day of November,
1991:

            RESOLVED, that ARTICLE THIRD of the Certificate of Incorporation be
      amended to read as set forth in its entirety as follows:

            "THIRD: The aggregate number of shares which the corporation shall
      have authority to issue is Twenty Million (20,000,000), without par value,
      all of which shall be Common Stock."

      3. The number of shares outstanding at the time of the adoption of the
amendment was 5,098,395 shares.

      4. The number of shares voting for and against such amendment are as
follows:

 Number of shares FOR amendment            Number of shares AGAINST amendment
 ------------------------------            ----------------------------------
          2,995,023                                     81,128


Dated as of this 26th day of November, 1991

                                                     CONCORD CAMERA CORP.



                                                   BY:  /s/ Jack C. Benun
                                                        ------------------------
                                                        Jack C. Benun, President




                     CERTIFICATE OF AMENDMENT (NO. 5) TO THE
                         CERTIFICATE OF INCORPORATION OF
                              CONCORD CAMERA CORP.

To:   The Secretary of State                        Federal EIN: 13-3152196
      State of New Jersey

      Pursuant to the provisions of Section 14A:9-2(4) and Section 14A:9-4(3),
of the New Jersey Business Corporation Act, the undersigned corporation executes
the following Certificate of Amendment to its Certificate of Incorporation:

      1. The name of the corporation is CONCORD CAMERA CORP.

      2. The following amendment to the Certificate of Incorporation was
approved by the corporation's Board of Directors on December 17, 1996 and duly
adopted by the shareholders of the corporation on April 17, 1997:

            RESOLVED, that ARTICLE THIRD of the Certificate of Incorporation be
      amended to read as set forth in its entirety as follows:

            "THIRD": The aggregate number of shares which the corporation shall
      have authority to issue is Forty Million (40,000,000), without par value,
      all of which shall be Common Stock."

      3. The number of shares outstanding at the time of the adoption of the
amendment was 10,880,473 shares.

      4. The number of shares voting for and against such amendment is as
follows:

 Number of shares FOR amendment            Number of shares AGAINST amendment
 ------------------------------            ----------------------------------
          5,924,130                                    1,383,181


Dated as of this 18th day of April, 1997

                                            CONCORD CAMERA CORP.



                                            By:  /s/ Ira B. Lampert
                                                 -------------------------------
                                                 Name:  Ira B. Lampert
                                                 Title: Chief Executive Officer




                     CERTIFICATE OF AMENDMENT (No. 6) TO THE
                         CERTIFICATE OF INCORPORATION OF
                              CONCORD CAMERA CORP.

To:   The Secretary of State                        Federal EIN: 13-3152196
      State of New Jersey

Pursuant  to the  provisions  of  Section  14A:9-2(4)  and  Section  14A:9-4(3),
Corporations,  General, of the New Jersey Statutes, the undersigned  corporation
executes  the  following   certificate  of  amendment  to  its   certificate  of
incorporation:

      1.    The name of the corporation is CONCORD CAMERA CORP.

      2.    The following  amendment to the  Certificate  of  Incorporation  was
            approved by the  corporation's  Board of Directors on April 24, 2000
            and duly adopted by the shareholders of the corporation on April 24,
            2000:

            RESOLVED,  that ARTICLE THIRD of the Certificate of Incorporation be
      amended to read as set forth in its entirety as follows:

                  "THIRD:

                  (a)   The  aggregate  number of shares of Common  Stock  which
                        this  corporation  shall have  authority to issue is One
                        Hundred Million (100,000,000) shares without par value.

                  (b)   The Aggregate  number of shares of preferred stock which
                        this  corporation  shall have  authority to issue is One
                        Million  (1,000,000)  shares  without  par  value,  such
                        shares of  preferred  stock to have such voting  powers,
                        designations,  preferences and relative,  participating,
                        optional and conversion or other special rights and such
                        qualifications, limitations or restrictions as the Board
                        of Directors of the  corporation  may designate for each
                        class or series issues from time to time."

      3.    The total number of shares  entitled to vote thereon was  11,042,254
            shares.






      4.    The  number  of  shares  voted  for and  against  amendment  (a) and
            amendment (b) was as follows:

       Number of shares                          Number of shares
       FOR amendment (a)                         AGAINST amendment (a)
 ------------------------------            ----------------------------------
          9,956,513                                    774,199

       Number of shares                          Number of shares
       FOR amendment (b)                         AGAINST amendment (b)
 ------------------------------            ----------------------------------
          3,407,560                                    1,987,157


Dated:  As of May 2, 2000

                                        CONCORD CAMERA CORP.



                                        By:  /s/ Ira B. Lampert
                                             -------------------------------
                                             Ira B. Lampert
                                             Chairman of the Board,
                                             Chief Executive Officer & President




                        CERTIFICATE OF AMENDMENT (No. 7)
                                       OF
                          CERTIFICATE OF INCORPORATION
                                       OF
                              CONCORD CAMERA CORP.

                             Dated: November 2, 2006

      The  undersigned  corporation,  Concord  Camera Corp.,  having  adopted an
amendment to its Certificate of Incorporation  pursuant to N.J.S.  14A:7-15.1 in
connection with a share combination, hereby certifies as follows:

      1.  Name.  The  name of the  corporation  is  CONCORD  CAMERA  CORP.  (the
"Corporation").

      2. Board  Resolution  Adoption  Date. The date of adoption by the Board of
Directors of the Corporation of the resolutions  approving the share combination
and this related  amendment to the Certificate of Incorporation  was October 26,
2006.

      3. Effect of Amendment. This amendment to the Certificate of Incorporation
will  not  adversely  affect  the  rights  or  preferences  of  the  holders  of
outstanding  shares of any class or series of capital  stock of the  Corporation
and will not result in the percentage of authorized  shares that remain unissued
after the share  combination  exceeding the percentage of authorized shares that
were unissued before the share combination.

      4. Affected Shares.  The class of shares subject to the share  combination
is the common  stock of the  Corporation.  The  number of shares  subject to the
share  combination  is 30,925,180  shares of common stock.  Each share of common
stock issued as of November 17, 2006 (including  treasury shares and shares held
in trust) shall be reduced, or combined,  into one-fifth (1/5th) of one share of
common stock.

      5. Amendment.  The Certificate of Incorporation is amended to decrease the
number of authorized shares of common stock from 100,000,000 shares, without par
value, to 20,000,000 shares, without par value. In connection therewith, Article
THIRD,  paragraph  (a),  of the  Certificate  of  Incorporation  is amended  and
restated to read in its entirety as follows:

      (a)   The   aggregate   number  of  shares  of  Common  Stock  which  this
            corporation   shall  have  authority  to  issue  is  Twenty  Million
            (20,000,000) shares without par value."

      6.  Effective  Date.  This amendment to the  Certificate of  Incorporation
shall be and become  effective  at 12:01 a.m.,  New York time,  on November  21,
2006.




      IN  WITNESS   WHEREOF,   the  undersigned   corporation  has  caused  this
Certificate  to be executed on its behalf by its duly  authorized  officer as of
the date first above written.


                                        CONCORD CAMERA CORP.



                                        By:  /s/ Ira B. Lampert
                                             -------------------------------
                                             Ira B. Lampert, Chairman, Chief
                                             Executive Officer and President




                            CERTIFICATE OF CORRECTION
                                       OF
                        CERTIFICATE OF AMENDMENT (NO. 7)
                         TO CERTIFICATE OF INCORPORATION
                                       OF
                              CONCORD CAMERA CORP.

                             Dated: November 3, 2006


      The undersigned corporation,  acting pursuant to N.J.S. 14A:1-6(5), hereby
certifies as follows:


      1.  The  name  of  the   Corporation   is  CONCORD   CAMERA   CORP.   (the
"Corporation").

      2. The third sentence of Paragraph 4 (Affected  Shares) of the Certificate
of Amendment (No. 7) of Certificate of Incorporation  of the Corporation,  filed
with the Treasurer of the State of New Jersey on November 2, 2006  ("Certificate
of Amendment (No. 7)"), reads as follows:

            "Each  share  of  common  stock  issued  as  of  November  17,  2006
            (including  treasury  shares  and  shares  held in  trust)  shall be
            reduced, or combined,  into one-fifth (1/5th) of one share of common
            stock."

      3.  The  foregoing  is  an  inaccurate  record  of  the  corporate  action
authorized in respect of the share combination therein described.

      4. The text of the third  sentence of  Paragraph  4  (Affected  Shares) of
Certificate of Amendment (No. 7) is corrected to read as follows:

            "Each  share  of  common  stock  issued  as  of  November  20,  2006
            (including  treasury  shares  and  shares  held in  trust)  shall be
            reduced, or combined,  into one-fifth (1/5th) of one share of common
            stock."

      IN WITNESS WHEREOF, the undersigned corporation has cause this Certificate
of Correction to be executed on its behalf by its duly authorized  officer as of
the date first above written.



                                        CONCORD CAMERA CORP.



                                        By:  /s/ Scott L. Lampert
                                             -------------------------------
                                             Scott L. Lampert, Vice President,
                                             General Counsel and Secretary