Exhibit 3.11

                                                               STATE OF DELAWARE
                                                              SECRETARY OF STATE
                                                        DIVISION OF CORPORATIONS
                                                       FILED 09:00 AM 10/27/1993
                                                              75300085 - 2357016


                          Certificate of Incorporation

                                       of

                              Claire's Canada Corp.

      The  undersigned,   for  the  purpose  of  organizing  a  corporation  for
conducting  the business and promoting the purposes  hereinafter  stated,  under
the  provisions  and  subject  to the  requirements  of the laws of the State of
Delaware  (particularly  Chapter  1, Title 8 of the  Delaware  Code and the acts
amendatory thereof and supplemental thereto, and known,  identified and referred
to as the "General Corporation Law of the State of Delaware"),  hereby certifies
that:

      FIRST:  The name of the corporation (hereinafter called the "corporation")
is

                             CLAIRE'S CANADA CORP.

      SECOND: The address,  including street,  number,  city, and county, of the
corporation's  initial  registered  office  in  the  State  of  Delaware  is  32
Loockerman  Square,  Suite  L-100,  Dover,  County  of  Kent.  The  name  of the
registered  agent  of the  corporation  at  such  address  is The  Prentice-Hall
Corporation System, Inc.


      THIRD:  The purpose of the  corporation  is to engage in any lawful act or
activity for which  corporations may be organized under the General  Corporation
Law of the State of Delaware.




      FOURTH:  The total number of shares of stock which the  corporation  shall
have  authority  to issue is one  Hundred  (100).  The par value of each of such
shares is one Cent  ($.01).  All such  shares are of one class and are shares of
Common Stock.

      FIFTH:  The  name  and the  mailing  address  of the  incorporator  are as
follows:

               NAME                              MAILING ADDRESS
               ----                              ---------------

         Leon B. Friedfeld                 Pryor, Cashman,  Sherman & Flynn
                                           410 Park Avenue
                                           New York, New York 10022

      SIXTH:  The corporation is to have perpetual existence.

      SEVENTH:  The Board of Directors  shall have the power to adopt,  amend or
repeal the by-laws of the corporation.

      EIGHTH:  No director shall be personally  liable to the corporation or its
stockholders  for  monetary  damages  for any breach of  fiduciary  duty by such
director as a director. Notwithstanding the foregoing sentence, a director shall
be liable to the  extent  provided  by  applicable  law,  (i) for  breach of the
director's duty of loyalty to the corporation or its stockholders, (ii) for acts
or omissions  not in good faith or which  involve  intentional  misconduct  or a
knowing  violation of law, (iii) pursuant to Section 174 of the Delaware General
Corporation Law, or (iv) for any transaction from which the




director derived an improper personal benefit. No amendment to or repeal of this
Article  Eighth  shall apply to or have any effect on the  liability  or alleged
liability of any director of the  corporation for or with respect to any acts or
omissions of such director occurring prior to such amendment.

      NINTH:  The corporation  shall, to the fullest extent permitted by Section
145 of the General Corporation Law of the State of Delaware,  as the same may be
amended and supplemented, indemnify any and all persons whom it shall have power
to indemnify  under said  section from and against any and all of the  expenses,
liabilities or other matters referred to in or covered by said section,  and the
indemnification  provided for herein shall not be deemed  exclusive of any other
rights to which those  indemnified may be entitled under any By-Law,  agreement,
vote of stockholders or disinterested directors or otherwise,  both as to action
in his official capacity and as to action in another capacity while holding such
office,  and shall  continue  as to a person  who has  ceased to be a  director,
officer,  employee  or agent  and  shall  inure  to the  benefit  of the  heirs,
executors and  administrator of such a person.

      TENTH:  From time to time any of the  provisions  of this  certificate  of
incorporation  may  be  amended,  altered  or  repealed,  and  other  provisions
authorized  by the laws of the  State of  Delaware  at the time in force  may be
added or inserted




in the manner  and at the time  prescribed  by said laws,  and all rights at any
time conferred upon the  stockholders of the corporation by this  certificate of
incorporation are granted subject to the provisions of this Article Tenth.

      IN WITNESS WHEREOF,  the undersigned  being the incorporator  hereinbefore
named, has executed,  signed and acknowledged  this certificate of incorporation
this 27th day of October, 1993.

                                     /s/ LEON B. FRIEDFELD
                                     ---------------------------------
                                         LEON B. FRIEDFELD
                                         Incorporator




                                                             STATE  OF  DELAWARE
                                                             SECRETARY  OF STATE
                                                       DIVISION  OF CORPORATIONS
                                                        FILED 10:00AM 06/26/1995
                                                                     222-2357016

                   CERTIFICATE OF CHANGE OF REGISTERED AGENT

                                      AND

                               REGISTERED OFFICE

                                     *****


      Claire's  Canada Corp., a corporation  organized and existing under and by
virtue of the  General  Corporation  Law of the State of  Delaware,  DOES HEREBY
CERTIFY:

      The  present  registered  agent of the  corporation  is The  Prentice-Hall
Corporation System, Inc. and the present registered office of the corporation is
in the county of Kent

      The Board of Directors  of Claire's  Canada  Corp.  adopted the  following
resolution on the 6TH day of JUNE, 1994

      Resolved, that the registered office of Claire's Canada Corp. in the state
of Delaware be and it hereby is changed to Corporation Trust Center, 1209 Orange
Street, in the City of Wilmington,  County of New Castle,  and the authorization
of the present  registered  agent of this  corporation be and the same is hereby
withdrawn, and THE CORPORATION TRUST COMPANY, shall be and is hereby constituted
and appointed the  registered  agent of this  corporation  at the address of its
registered  office.

IN WITNESS WHEREOF, Claire's Canada Corp. has caused this statement to be signed
by Marshall  Ferguson,  its  Vice-President,  and  attested  by Norma Ruiz,  its
Assistant Secretary this 14th day of June, 1995.

                                  By /s/ Marshall Ferguson
                                     ---------------------------------
                                         Marshall Ferguson

ATTEST:
By /s/ Norma Ruiz
   ---------------------------------
       Norma Ruiz