Exhibit 3.1

                              AMENDED AND RESTATED
                           ARTICLES OF INCORPORATION
                                       OF
                              CLAIRE'S STORES, INC.

         1. Pursuant to Sections  607.1006 and 607.1007 of the Florida Statutes,
Claire's Stores, Inc., a Florida corporation (the "Corporation"),  identified in
the records of the Division of Corporations, Florida Department of State, by its
file number  P00000041617,  hereby files these Amended and Restated  Articles of
Incorporation.

         2. The Corporation's present articles of incorporation,  as amended and
in effect on the date of the filing of these  Amended and  Restated  Articles of
Incorporation,  are  hereby  deleted  in  their  entirety  and  replaced  by the
following,  effective  at the  time and on the date  the  Amended  and  Restated
Articles of Incorporation are filed with the Florida  Department of State, which
shall  thereupon be the  Corporation's  articles of  incorporation  as in effect
until later further amended.

                                 * * * * * * *

                                ARTICLE I - NAME

              The name of this corporation is Claire's Stores, Inc.

                ARTICLE II-PRINCIPAL OFFICE AND MAILING ADDRESS

        The principal office and mailing address of this corporation are:

                           c/o C T Corporation System
                          1200 South Pine Island Road
                           Plantation, Florida 33324.

                              ARTICLE III - PURPOSE

         The purpose of this  corporation  shall be to engage in any lawful acts
or activities for which corporations may be organized under the Florida Business
Corporation Act.

                           ARTICLE IV - CAPITAL STOCK

         The  aggregate  number  of  shares  that this  corporation  shall  have
authority to issue is One Thousand  (1,000)  shares of common stock,  each share
having a par value of $0.001.


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                 ARTICLE V - INITIAL REGISTERED OFFICE AND AGENT

        The street address of the initial  registered office of this corporation
is:

                           1200 South Pine Island Road
                           Plantation, Florida 33324;

and the name and address of the initial registered agent of this corporation
are:

                             C T Corporation System
                           1200 South Pine Island Road
                           Plantation, Florida 33324.

                               ARTICLE VI-BY-LAWS

         In  furtherance  and not in limitation  of the powers  conferred by the
laws of Florida,  each of the Board of Directors and the  shareholders  are both
expressly  authorized and empowered to make, alter, amend and repeal the By-laws
of the Corporation in any respect not inconsistent with the laws of the State of
Florida  or with  these  Articles  of  Incorporation.  The  shareholders  of the
Corporation  may amend or adopt a by-law  that fixes a greater  quorum or voting
requirement for shareholders (or voting groups of shareholders) than is required
by law.

                           ARTICLE VII-INDEMNIFICATION

         (1) To the fullest extent permitted by the applicable provisions of the
Florida Business Corporation Act, a director or officer of the Corporation shall
not be personally  liable to the  Corporation or its  shareholders  for monetary
damages  for breach of  fiduciary  duty as a  director  or  officer,  except for
liability  (a)  for  any  breach  of  the  director's  duty  of  loyalty  to the
Corporation or its shareholders,  (b) for acts or omissions not in good faith or
which involve  intentional  misconduct or a knowing  violation of law, (c) under
Section 607.0834 of the Florida Business  Corporation Act, as the same exists or
hereafter  may be  amended,  (d) for  violation  of a criminal  law,  unless the
director  or officer  had  reasonable  cause to believe  his or her  conduct was
lawful or had no reasonable cause to believe his or her conduct was unlawful, or
(d) for any transaction  from which the director  derived any improper  personal
benefit.  If the  Florida  Business  Corporation  Act is  hereafter  amended  to
authorize   corporate  action  further  eliminating  or  limiting  the  personal
liability of directors and officers, then the liability of a director or officer
of the  Corporation  shall  be  eliminated  or  limited  to the  fullest  extent
permitted by the Florida Business Corporation Act, as so amended.

         (2) Any repeal or modification of this Article VII by the  shareholders
of the  Corporation  shall not  adversely  affect any right or  protection  of a
director  or officer of the  Corporation  existing at the time of such repeal or
modification.


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         (3) (a)  Right to  Indemnification.  Each  person  who was or is made a
party or is  threatened  to be made a party to or is  otherwise  involved in any
action,  suit  or  proceeding,   whether  civil,  criminal,   administrative  or
investigative (hereinafter a "proceeding"), by reason of the fact that he or she
is or was a  director,  officer  or  employee  of the  Corporation  or is or was
serving at the request of the  Corporation as a director,  officer,  employee or
agent of another corporation or of a partnership,  joint venture, trust or other
enterprise,   including   service  with  respect  to  employee   benefit   plans
(hereinafter an  "indemnitee"),  whether the basis of such proceeding is alleged
action in an official capacity as a director,  officer,  employee or agent or in
any other  capacity  while  serving as a director,  officer,  employee or agent,
shall be indemnified  and held harmless by the Corporation to the fullest extent
authorized by the Florida  Business  Corporation  Act, as the same exists or may
hereafter be amended (but, in the case of any such amendment, only to the extent
that such amendment  permits the Corporation to provide broader  indemnification
rights  that  such  law  permitted  the  Corporation  to  provide  prior to such
amendment),  against all expense, liability and loss (including attorneys' fees,
judgments,   fines,  ERISA  excise  taxes  or  penalties  and  amounts  paid  in
settlement)  reasonably  incurred or suffered by such  indemnitee  in connection
therewith and such  indemnification  shall  continue as to an indemnitee who has
ceased to be a  director,  officer,  employee  or agent  and shall  inure to the
benefit of the  indemnitee's  heirs,  executors  and  administrators;  provided,
however,  that,  except as provided  in  paragraph  (b) hereof  with  respect to
proceedings  to  enforce  rights  to  indemnification,   the  Corporation  shall
indemnify any such  indemnitee in connection with a proceeding (or part thereof)
initiated  by such  indemnitee  only if such  proceeding  (or part  thereof) was
authorized by the Board of Directors. The right to indemnification  conferred in
this Section shall be a contract right and shall include the right to be paid by
the  Corporation  the expenses  incurred in  defending  any such  proceeding  in
advance of its final  disposition  (hereinafter  an  "advancement of expenses");
provided,  however,  that, if the Florida Business Corporation Act requires,  an
advancement  of expenses  incurred by an  indemnitee in his or her capacity as a
director or officer  (and not in any other  capacity in which  service was or is
rendered  by  such  indemnitee,  including  without  limitation,  service  to an
employee benefit plan) shall be made only upon delivery to the Corporation of an
undertaking,  by or on  behalf  of such  indemnitee,  to repay  all  amounts  so
advanced if it shall  ultimately be determined by final  judicial  decision from
which there is no further  right to appeal that such  indemnitee is not entitled
to be indemnified for such expenses under this Section or otherwise (hereinafter
an "undertaking").

            (b) Right of Indemnitee  to Bring Suit.  If a claim under  paragraph
(a) of this  Section is not paid in full by the  Corporation  within  sixty days
after a written claim has been received by the  Corporation,  except in the case
of a claim for an advancement of expenses,  in which case the applicable  period
shall be twenty  days,  the  indemnitee  may at any time  thereafter  bring suit
against the Corporation to recover the unpaid amount of the claim. If successful
in whole or in part in any such suit or in a suit brought by the  Corporation to
recover an advancement of expenses pursuant to the terms of an undertaking,  the
indemnitee  shall be  entitled  to be paid also the  expense of  prosecuting  or
defending  such suit.  In (i) any suit  brought by the  indemnitee  to enforce a
right to indemnification  hereunder (but not in a suit brought by the indemnitee
to enforce a right to an  advancement  of expenses) it shall be a defense  that,
and (ii) any suit by the  Corporation  to recover  an  advancement  of  expenses
pursuant to the terms of an  undertaking  the  Corporation  shall be entitled to
recover such expenses upon a final adjudication that, the indemnitee has not met
the applicable standard of conduct set forth in the


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Florida  Business  Corporation  Act.  Neither  the  failure  of the  Corporation
(including  its  Board  of  Directors,   independent   legal  counsel,   or  its
shareholders)  to have made a  determination  prior to the  commencement of such
suit that  indemnification  of the  indemnitee  is  proper in the  circumstances
because the indemnitee  has met the applicable  standard of conduct set forth in
the  Florida  Business  Corporation  Act,  nor an  actual  determination  by the
Corporation (including its Board of Directors, independent legal counsel, or its
shareholders)  that the  indemnitee  has not met  such  applicable  standard  of
conduct,  shall  create  a  presumption  that  the  indemnitee  has  not met the
applicable  standard  of conduct  or, in the case of such a suit  brought by the
indemnitee,  be a defense to such suit. In any suit brought by the indemnitee to
enforce a right  hereunder,  or by the  Corporation to recover an advancement of
expenses pursuant to the terms of an undertaking, the burden of proving that the
indemnitee is not entitled to be indemnified or to such  advancement of expenses
under this Section or otherwise shall be on the Corporation.

            (c)  Non-Exclusivity of Rights. The rights to indemnification and to
the advancement of expenses  conferred in this Section shall not be exclusive of
any other  right to which any person  may have or  hereafter  acquire  under any
statute,  these  Amended and Restated  Articles of  Incorporation,  the By-laws,
agreement, vote of shareholders or disinterested directors or otherwise.

            (d)  Insurance.  The  Corporation  may  maintain  insurance,  at its
expense, to protect itself and any director,  officer,  employee or agent of the
Corporation or another corporation,  partnership,  joint venture, trust or other
enterprise  against  any  expense,   liability  or  loss,  whether  or  not  the
Corporation  would have the power to indemnify such person against such expense,
liability or loss under the Florida Business Corporation Act.

            (e)  Indemnification  of Agents of the Corporation.  The Corporation
may, to the extent authorized from time to time by the Board of Directors, grant
rights to  indemnification  and to the advancement of expenses,  to any agent of
the  Corporation  to the fullest  extent of the  provisions of this Section with
respect  to the  indemnification  and  advancement  of  expenses  of  directors,
officers and employees of the Corporation.

                            ARTICLE VIII - AMENDMENT

         This  corporation  reserves the right to amend or repeal any provisions
contained in these Articles of Incorporation,  or any amendment thereto, and any
right conferred upon the shareholders is subject to this reservation.

                                 * * * * * * *

         3. These Amended and Restated  Articles of Incorporation  were approved
and adopted by the shareholders of the Corporation effective as of May 29, 2007.
The number of votes cast for  approval of the Amended and  Restated  Articles of
Incorporation  by  the  shareholders  of  the  Corporation  was  sufficient  for
approval.

                            [SIGNATURE PAGE FOLLOWS]


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         IN WITNESS  WHEREOF,  the  undersigned  has executed  these Amended and
Restated Articles of Incorporation, on behalf of the Corporation, as of the 29th
day of May, 2007.

                                         By: /s/ Rebecca R. Orand
                                            -----------------------------------
                                         Name:  Rebecca R. Orand
                                         Title: Senior Vice President


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