As Filed with the Securities and Exchange Commission on September 24, 2001
                                                  Registration No.  333-
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                -----------------
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      Under
                           The Securities Act of 1933
                                -----------------
                             GENESISINTERMEDIA, INC.
             (Exact name of registrant as specified in its charter)

          DELAWARE                                         95-4710370
(State or Other Jurisdiction of                         (I.R.S. Employer
Incorporation or Organization)                       Identification Number)

                         5805 Sepulveda Blvd., 8th Floor
                           Van Nuys, California 91411
                                 (818) 902-4300
   (Address, Including Zip Code, and Telephone Number, Including Area Code, of
                   Registrant's Principal Executive Offices)

                               Ramy Y. El-Batrawi
                             GenesisIntermedia, Inc.
                         5805 Sepulveda Blvd., 8th Floor
                           Van Nuys, California 91411
                                 (818) 902-4300
 (Name, Address, Including Zip Code, and Telephone Number, Including Area Code,
                             of Agent for Service)
                                -----------------
                                    Copy to:

                              Michel S. Tamer, Esq.
                         5805 Sepulveda Blvd., 8th Floor
                           Van Nuys, California 91411
                                 (818) 902-4313


     Approximate date of commencement of proposed sale to the public:  From time
to time after this Registration Statement becomes effective.

     If the only  securities  being  registered  on the form are  being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. [  ]

     If any of the  securities  registered  on this form are to be  offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.  [  ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering.  [  ]

     If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box.  [  ]
                                -----------------
                         CALCULATION OF REGISTRATION FEE

<s>                                             <c>                  <c>                 <c>                    <c>
======================================== =================== ==================== ==================== ====================
                                                              Proposed Maximum     Proposed Maximum
                                            Amount to be       Aggregate Price    Aggregate Offering        Amount of
   Title of Shares to be Registered          Registered         per Share(1)           Price(1)         Registration Fee
---------------------------------------- ------------------- -------------------- -------------------- --------------------
Common Stock, par value $.001 per share      6,467,740              $9.08             $58,727,079            $14,682
======================================== =================== ==================== ==================== ====================

(1)  Estimated pursuant to Rule 457(c) solely for the purpose of calculating the
     amount of the  registration fee on the basis of the average of the high and
     low reported  sale prices of a share of common stock of $ 9.08 on September
     21, 2001, as reported by the Nasdaq National Market.



The registrant hereby amends this  registration  statement on such date or dates
as may be necessary to delay its effective date until the registrant  shall file
a further amendment which specifically  states that this registration  statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  registration  statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.



The  information in this  prospectus is not complete and may be changed.  We may
not sell  these  securities  until the  registration  statement  filed  with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to  sell  these  securities  and it is not  soliciting  an  offer  to buy  these
securities in any state where the offer or sale is not permitted.

PROSPECTUS

(Subject to completion, dated September 24, 2001)

                                6,467,740 SHARES

                             GENESISINTERMEDIA, INC.

                                  COMMON STOCK


     The  shares of common  stock of  GenesisIntermedia,  Inc.  covered  by this
prospectus may be sold from time to time by the  stockholders  specified in this
prospectus  or  their  pledgees,  donees,  transferees  or other  successors  in
interest. This prospectus relates to:

     o    6,467,740 shares, of which:

          o    1,500,000  are  shares  which  may in the  future  be  issued  to
               Riverdale LLC upon the exercise of options held by Riverdale LLC;

          o    4,000,000  are  shares  which  may in the  future  be  issued  to
               Riverdale  LLC upon the  exercise of  outstanding  warrants  held
               issued by Genesis;

          o    967,740  are shares of  outstanding  common  stock held by Viacom
               Outdoor, Inc.; and

     o    a  presently  indeterminate  number of  additional  shares that may be
          issuable  upon stock splits,  stock  dividends,  recapitalizations  or
          other  similar  transactions,  in  accordance  with Rule 416 under the
          Securities Act of 1933.

     The  number of shares as to which this  prospectus  relates is based on the
outstanding  shares of common  stock and the exercise of warrants and options at
the current  applicable  exercise  rate.  Additionally,  the number of shares of
common  stock  issuable  upon  exercise  of the  warrants  and  options  held by
Riverdale LLC listed in this  prospectus  are a maximum number as of the date of
this prospectus.  On March 21, 2001, we effected a three-for-one  stock split in
the form of a  dividend  to our  stockholders.  All share  numbers  used in this
prospectus reflect this stock split.

     The common stock is listed on the Nasdaq  National  Market under the symbol
"GENI",  on the Pacific  Exchange  under the symbol  "GNS," and on the Frankfurt
Stock  Exchange  under the symbol  "GIA." On September  21, 2001,  the last sale
price of the common stock on the Nasdaq National Market was $9.08 per share.

     Our principal  executive  offices are located at 5805 Sepulveda  Boulevard,
8th Floor, Van Nuys, CA 91411,  and our telephone number is (818) 902-4100.  Our
website is located at http:\\www.genesisintermedia.com. Information contained in
our website is not a part of this prospectus.

                          ----------------------------

     An  investment  in the  shares  offered in this  prospectus  entails a high
degree of risk.  See "Risk  Factors"  beginning on page 4 for  information  that
should be considered by prospective investors.

                          ----------------------------

     Neither the Securities and Exchange  Commission nor or any state securities
commission has approved or  disapproved  of these  securities or passed upon the
adequacy or accuracy of this prospectus. Any representation to the contrary is a
criminal offense.

                          ----------------------------



               The date of this prospectus is September __, 2001.



                                   THE COMPANY

     GenesisIntermedia,  Inc. uses its core competencies to develop technologies
and  technology-related  companies  to market and sell  products and services in
strategically  identified market segments.  We own distinct marketing  channels,
and through CENTERLINQ, are a leading provider of public Internet access portals
in shopping malls. We have been establishing an infrastructure to build, develop
and  nurture  new  companies  and  technologies,  with an  emphasis  on matching
traditional products,  services and businesses with compatible technologies.  We
market our products  and  services,  which we develop,  license  exclusively  or
distribute for third parties, utilizing traditional media, including network and
cable   television,   radio,   newspapers  and  magazines,   as  well  as  newer
technologies, including the Internet and our CENTERLINQ network. As we have done
with  CENTERLINQ,  we leverage our  strength in  operations,  marketing  and the
deployment  of  traditional   and  new  media  to  advance  new  and  innovative
technologies within strategically identified market segments.

     Historically, our operation has consisted of the marketing, advertising and
sales  of our own  products  and  those  of our  clients  utilizing  traditional
marketing channels.  While we continue to utilize  conventional media to fulfill
our marketing  needs and those of our clients,  our focus more recently has been
on investing in and bringing to market innovative technology-based concepts that
center around use of emerging technologies, including the Internet.

     We intend to  continue  to search for market  segments  in which we believe
marketing  and  technology  strategies  can be  applied to  leverage  growth and
efficiency.  As we identify  these  segments,  we intend to develop,  acquire or
otherwise apply technologies or our marketing capabilities to achieve growth and
increased market share. We may do this through the acquisition of businesses, as
we have done with CarRental Direct.com,  Inc., through services agreements where
we make our technologies and marketing available to third parties or for our own
products,  as we do with Men are From Mars,  Woman are From Venus  products,  or
through the development of new technologies to create new market  opportunities,
as we have done with CENTERLINQ.

     CENTERLINQ  is an  integration  of equipment  and software  that creates an
attractive   physical  presence  in  retail  malls,   allowing  for  interactive
advertising and retailing. CENTERLINQ is also accessible through the Internet at
www.CENTERLINQ.com.  Advertising  displayed  on  large  screen  monitors  on and
adjacent to the public access  kiosks  enhances  network usage and revenues.  We
have invested  heavily to support the  operational  needs of  CENTERLINQ  and to
attain a leadership position as a network of public Internet portals.

     At August 1, 2001,  CENTERLINQ  was deployed  and  operating in 33 shopping
malls across the United States.  Traffic at these malls could enable  CENTERLINQ
to create up to  approximately  46 million  impressions  per  month.  We foresee
CENTERLINQ  network expansion in additional malls through North America,  and we
have actively begin to pursue expansion in Europe, Asia and Latin America.

     Even  though we are  entering  emerging  markets and have begun to generate
revenue  from  CENTERLINQ,  we continue to rely on  marketing  production  for a
substantial  part of our  revenues.  Proprietary  products  sold  by us  through
integrated marketing  capabilities including audio and video tapes and companion
material  productions based on the book Men Are From Mars, Women Are From Venus,
by John M. Gray,  Ph.D.,  and other new products we have recently  acquired.  We
expect that revenue from the  marketing  products will continue to account for a
major  percentage of our revenues in the foreseeable  future but, while revenues
are expected to rise, the overall  percentage of revenues that can be attributed
to the these marketing activities will decline as we make additional investments
and  acquisitions  and  generate   additional  growth  from   technology-related
enterprises.

     Our  CENTERLINQ  experience  has  helped  prove  our  model of how to apply
technology  and  marketing  development  standards  and  resources  to  targeted
industry  segments to achieve an  effective  rollout of product.  We believe our
best opportunity to create and enhance  long-term  shareholder value will be our
ability to identify targeted market segments,  businesses and products where our
marketing  and  technology  capabilities  can be a catalyst for rapid growth and
market  leadership.  In addition to identifying  businesses or products that may
benefit by our marketing and technology capabilities, our acquisition candidates
will  include  companies  whose core  competencies  include the  development  of
communications and information technologies,  networking solutions,  interactive
concepts and a variety of other  technologies  that can be  integrated to create
new or significantly expand market opportunities.

     Our  facilities  and  executive  offices  are  located  at  5805  Sepulveda
Boulevard,  8th Floor, Van Nuys,  California  91411, and our telephone number is
(818) 902-4100.


                                       2

                                  RISK FACTORS

     This prospectus contains forward-looking  statements that involve risks and
uncertainties.  Genesis'  actual  results  could  differ  materially  from those
anticipated in these forward-looking statements as a result of numerous factors,
including  those set forth in the  following  risk factors and elsewhere in this
prospectus and the documents incorporated in this prospectus.  In evaluating our
business, you should consider carefully the following factors in addition to the
other information set forth or incorporated in this prospectus.

Because our revenues depend on a limited number of products and clients, we must
   retain our current products and clients or attract new ones

     Our revenues to date have been  derived  from a relatively  small number of
products and clients. If there is a significant reduction in product sales or if
we lose one of our larger products,  our business will be adversely impacted. In
addition, a decrease in the marketing expenditures of our clients or the loss of
a major  client  would also have an  adverse  affect on our  business.  In 2000,
approximately  34% of our  revenues  came  from  the  sale  of one  product.  In
addition,  our products and the sales of media time are frequently based on oral
agreements  that may be  terminated  at any time.  Our failure to diversify  our
product  line and expand our client base could  adversely  affect our results of
operations.

If our new products are not successful or if we are unable to continue to sell
   media time to third parties, our business will be adversely affected

     We only began to market new products that we acquired from third parties in
1998.  Prior to that,  in 1997,  approximately  41% of our revenues were derived
from media sales to a corporation  that is owned by a majority  stockholders  of
ours. In 1998,  approximately  25% of our revenues were derived from media sales
to this corporation.  In addition, revenue from telemarketing for products owned
by this  client  accounted  for  approximately  78% of our  total  telemarketing
revenues in 1997 and approximately 90% in 1998. In 2000, none of our media sales
and none of  telemarketing  revenues  were derived from  transactions  with this
client. We must begin to derive significant  revenues from our new products and,
to the extent we continue our media sales business, continue to make media sales
to third parties for our business to succeed.

Recent expansion into new interactive multimedia markets has not yet
   generated significant revenue

     Since 1998,  we have  expanded our media  offerings to include  interactive
multimedia technologies,  including the Internet, and interactive kiosks through
the CENTERLINQ network to businesses seeking to conduct electronic commerce. The
expansion included the formation of our Centerlinq,  Inc.  subsidiary.  However,
revenue  generated  by this  subsidiary  has not been  significant  and  capital
investments to develop and deploy the CENTERLINQ  network have been substantial.
We  expended  approximately  $7  million  in  1999  and $17  million  in 2000 on
CENTERLINQ network development. We expect that we will continue to invest in the
building  of our  infrastructure  and  expansion.  As a  result,  we  expect  to
experience losses in these areas in 2001.

Our ability to compete effectively will be adversely affected if our marketing
    channels and technologies do not gain acceptance

     We are  developing  multidisciplinary  marketing  that we  believe  will be
competitive.  This development  includes choices about the marketing channels we
employ and using the appropriate  technology to exploit those  channels.  If our
marketing channels are not successful or if we fail to effectively exploit those
channels, our business will be adversely affected.

Our ability to expand our business will be significantly limited if we
   cannot  obtain additional financing

     To accomplish our plans to expand  CENTERLINQ and purchase new products and
media time to advertise these products,  we need substantial  additional capital
which we may not be able to obtain. We are currently negotiating with lenders to
obtain additional financing,  but this additional financing may not be available
on terms  that  are  favorable  to us,  or at all.  If  adequate  funds  are not
available,  or are not available on acceptable  terms,  our ability to implement
our expansion plans will be significantly limited.

Reliance on external sales force

     Our strategy  has been to  concentrate  on  developing  the  infrastructure
supporting  CENTERLINQ  and the  technology  needed  to  make  the  system  work
properly.  Efforts  are now  under  way to  bolster  the  management  team  with
marketing  and sales  personnel.  We have  placed  significant  reliance  on our
strategies  and the  effectiveness  in  selling  advertising  on the  CENTERLINQ
network.  Should we fall  short in our  expectations  or the  timing in  selling

                                       3

advertising  be  delayed,  we could  experience  a  significant  decline  in our
projected CENTERLINQ operations.

Threat of mall owners sponsoring competing platforms

     The  real  estate  community  has  been  characterized  by  property  owner
consortiums  and efforts by larger  capitalization  owners to sponsor  their own
e-commerce  platforms.  There is some risk that  kiosk-based  platforms  will be
offered by mall owners.  The Simon Property Group and General Growth  Properties
have both announced intentions to sponsor such interactive  advertising in their
malls.

Ability to sign up additional malls

     We are  pursuing  to enter  into  lease  contracts  with  mall  owners  for
deployment of  CENTERLINQ.  There is no assurance  that we will be successful in
signing  additional  mall  contracts  or  renewing  our  existing  contracts  on
acceptable  terms.  Failure  to  enter  into new  contracts  for  deployment  of
CENTERLINQ on acceptable terms could negatively impact capital raising and could
adversely affect or operating results.

Dependence on a small number of clients and products

     A  relatively  small  number of  clients  and  products  have  historically
contributed  significantly to our revenues.  If there is a significant reduction
in product sales or in a large client's  marketing  expenditures  or the loss of
one or more of our largest products or clients,  and this is not replaced by new
products or client accounts or an increase in business from existing products or
clients,  then this  will  have a  significant  adverse  impact on us.  However,
because we intend to continue to rely on broad- or  multi-market  products  like
the Men Are From Mars  products,  it is possible that the dependence on revenues
from a limited  number of products  will  continue  in the future.  If we do not
diversify  our product lines and client base, we may put ourselves in a position
of risk that the loss or  under-performance  of a single  product  or client may
adversely affect us.

Our current business structure may not be successful in addressing
   quarterly fluctuations

     Our   management   believes   that  our  business   structure  of  offering
multi-disciplinary  marketing for our own and third parties'  disparate products
and services is unique. We believe the uniqueness of this structure,  as well as
the inherent  uncertainty  of  forecasting  product sales  generally,  will make
quarterly  forecasts  difficult  and  quarterly  results will  fluctuate.  These
quarterly  fluctuations and resulting deviations from forecast results may cause
volatility  in the price for the  common  stock that may not  reflect  long-term
results or  prospects.  We expect these  fluctuations  to be  exaggerated  as we
execute our acquisition strategy, which will involve direct expenses, as well as
new product  development  and  marketing  expenses.  The magnitude and timing of
these  expenses  will vary.  Integration  of  disparate  products,  services and
distribution channels that are developed internally, acquired or contracted with
third  parties  to  market  will  also  contribute  to the  unpredictability  of
quarterly results.

Acceptance of marketing channels and technologies are key to our ability
  to compete

     We are  developing  multi-disciplinary  marketing  that we believe  will be
competitive.  This  development  includes  choices  about  the  right  marketing
channel--such  as CENTERLINQ  and its versatile  kiosk system for  deployment in
regional  shopping malls and other public access areas--and the right technology
to exploit that channel--the  Internet and the interface of the kiosks. A number
of factors  related  to those  choices  may  adversely  affect  competitiveness,
including:

     o    rapid  technological  changes  that  make  these or  future  offerings
          obsolete;
     o    changes in, or mistakes in gauging  user and client  requirements  and
          preferences; and
     o    frequent new product and service  introductions  by others or evolving
          industry  standards and practices in emerging markets that may promote
          adoption of technologies other than those chosen by us.

The oral agreements on which much of our business relies are terminable at will

     We frequently  market  products on the basis of oral agreements that may be
terminated  by either  party at any time,  and  there are no  written  contracts
relating  to the sale of media  time to  clients.  Because  of those  terminable
arrangements, any of our clients may discontinue utilizing their services at any
time in the future.

                                       4

Future expansion is dependent on raising additional capital

     We are  currently  negotiating  to  obtain  additional  financing  for  the
expansion of  CENTERLINQ.  If the  negotiations  do not  materialize  and we are
unable to obtain additional  financing,  the future expansion of CENTERLINQ will
be slowed significantly and will adversely affect us.

     We are also seeking additional financing to expand our existing business to
purchase new products and purchase  media time to advertise for these  products.
If we are unable to obtain this financing, our ability to purchase media time to
advertise our products will be significantly limited.

Future sales of our common stock by existing stockholders or sales by us to new
   investors could depress our stock price

     As of June 30, 2001, we had 22,252,830 shares of common stock  outstanding,
and approximately 3,623,842 additional shares of common stock were issuable upon
the exercise of  outstanding  employee stock  options,  of which  2,077,486 were
exercisable. All of the shares underlying those options have been registered for
resale on the SEC's Form S-8. We are registering  6,467,740 shares of our common
stock in the registration  statement of which this prospectus is a part, 967,740
of which are currently  outstanding  restricted  shares. All of the shares being
registered in connection with this prospectus may be sold in the public market.

     Sales of a  substantial  number of shares of our common stock in the public
market,  or the perception that substantial  sales might occur,  could cause the
market  price of our stock to  decrease  significantly.  This could also make it
more  difficult  for us to raise  capital by  selling  stock or use our stock as
currency in acquisitions.

International expansion may result in new business risks

     If we  expand  internationally,  this  expansion  could  subject  us to new
business risks, including:

     o    adapting  to the  differing  business  practices  and laws in  foreign
          commercial markets;
     o    difficulties in managing foreign operations;
     o    limited protection for intellectual property rights in some countries;
     o    difficulty in accounts  receivable  collection  and longer  collection
          periods;
     o    costs of enforcement of contractual obligations;
     o    impact of recessions in economies outside the United States;
     o    currency exchange rate fluctuations; and
     o    potentially adverse tax consequences.

The sale of the shares registered in this offering will cause immediate dilution

     Assuming  the  exercise  of all of the  warrants  and  options,  granted to
Riverdale  and no  exercise  by us for  the  options  granted  in our  favor  in
connection with the Riverdale transaction,  the sale of the shares registered in
this offering, which represent approximately 25% of our total outstanding common
stock, will have an immediate  dilutive effect on the outstanding shares and may
cause a downward pressure on the trading price of our common stock.

Market volatility may have an adverse effect on our stock price

     The trading  price of our common  stock has  fluctuated  widely in the past
and, like most stocks,  it will  continue to fluctuate in the future.  The price
could fluctuate widely based on numerous factors, including:

     o    quarter-to-quarter variations in our operating results;
     o    changes in analysts'  estimates  of our  earnings or our  competitors'
          earnings;
     o    announcements by us or our competitors of technological innovations or
          new services;
     o    general conditions in the commercial real estate industry;
     o    developments or disputes concerning  copyrights or proprietary rights;
     o    regulatory developments; and o economic or other factors.

     In addition,  in recent years, the stock market in general,  and the shares
of  Internet-related  and  other  technology   companies  in  particular,   have
experienced  extreme price  fluctuations.  This volatility has had a substantial
effect on the market prices of securities  issued by many  companies for reasons
unrelated to the operating performance of the specific companies.

                                        5

Our success depends on our ability to retain Ramy El-Batrawi and other
    key personnel

     We believe  that the  development  of our business to date has been largely
the result of the  services of our chief  executive  officer,  Ramy  El-Batrawi.
Although we are  developing  a  management  team,  the loss of Mr.  El-Batrawi's
services would have a detrimental impact on the further development of business.
Our  success  also  depends on our  ability to hire and retain  other  qualified
employees.  We may not be able to locate and hire those employees because of the
intense competition in our industry for personnel with the requisite skills.

Stock ownership by executive officers and directors provides substantial
   influence over matters requiring a vote of stockholders

     Our executive  officers and directors  beneficially own a sufficient number
of our  outstanding  common  stock to exercise  substantial  influence  over the
election of directors and other matters  requiring a vote of stockholders.  This
concentrated ownership might delay or prevent a change in control and may impede
or prevent  transactions in which stockholders might otherwise receive a premium
for their shares.

                INFORMATION REGARDING FORWARD-LOOKING STATEMENTS

     We have made  forward-looking  statements in this prospectus,  all of which
are  subject  to risks and  uncertainties.  Forward-looking  statements  include
information  concerning possible or assumed future business success or financial
results.  The  forward-looking  statements  are  subject  to a number  of risks,
uncertainties  and  assumptions  about us,  including  those  described in "Risk
Factors."

     When we use words like "believe,"  "expect,"  "anticipate" or similar words
or terms, we are making forward-looking statements.

     You should note that an investment in our common stock  involves  risks and
uncertainties  that  could  affect  our future  business  success  or  financial
results.  Our actual  results  could differ  materially  from those  anticipated
expressly or implicitly in these forward-looking  statements as a result of many
factors,  including  those set forth in "Risk  Factors"  and  elsewhere  in this
prospectus.

     We believe that it is  important to  communicate  our  expectations  to our
investors.  However,  there may be events in the future  that we are not able to
predict  accurately  or over which we have no control.  You should be aware that
the  occurrence of the events  described  under the heading  "Risk  Factors" and
elsewhere in this  prospectus  could  adversely  affect our business,  financial
condition and operating results.

                                 USE OF PROCEEDS

     We will not  receive  any of the  proceeds  from the sale of  shares by the
selling stockholders. If all of the warrants to purchase 4,000,000 of the shares
of our common stock being offered by this  prospectus  were presently  exercised
for cash, we would receive  $24,000,000  in cash proceeds from the sale of those
shares  to the  selling  stockholders.  In  connection  with the  grant of these
4,000,000  warrants to Riverdale  LLC, our principal  stockholders  issued to us
options to acquire 3,000,000 shares of our common stock held by them at exercise
prices equaling  3,000,000 of Series IA and IC of the 4,000,000  warrants issued
by us to Riverdale  LLC. The aggregate  exercise price to exercise these options
is $20,000,000.  We may use up to that amount of the proceeds of the exercise of
the warrants to exercise some or all of those 3,000,000  options.  If all of the
options to purchase  1,500,000  shares of our common stock presently held by Mr.
El-Batrawi and being offered by this  prospectus  were  presently  exercised for
cash, Ramy El-Batrawi,  our chairman and chief executive officer,  would receive
$4,000,000 in cash proceeds from the sale of those shares to Riverdale  LLC. Any
net proceeds we receive  upon  exercise of the warrants and that are not used to
exercise  options as discussed  above will be used for working capital and other
general  corporate  purposes.  If the warrants  are  exercised  through  warrant
conversion,  "cashless  exercise"  or through the  surrender  of other shares of
stock, the cash proceeds will be reduced.

                              SELLING STOCKHOLDERS

     The following table sets forth, as of August 1, 2001,  certain  information
regarding  the  beneficial  ownership  of the  outstanding  common  stock by the
selling stockholders, consisting of:

     o    the shares that the selling stockholders presently hold; and
     o    the shares that the selling  stockholders may acquire upon exercise of
          options or warrants,

both  before the  offering  of the shares and as adjusted to reflect the sale of
the shares.

                                       6

     On July 2, 2001,  we entered  into a  conditional  commitment  letter  with
Riverdale LLC relating to acquisition  financing  loan  facility.  In connection
with the commitment,  we issued three series of warrants,  Series IA, IB and IC,
to purchase up to an aggregate  of  4,000,000  shares of our common stock for an
aggregate  purchase price of $24 million.  1,000,000  shares of our common stock
are  subject to Series IA  warrants,  1,000,000  shares of our common  stock are
subject to Series IB  warrants  and  2,000,000  shares of our  common  stock are
subject to Series IC warrants.  The warrants are  exercisable  from July 2, 2001
through  July 1, 2005 at an exercise  price equal to $2.00 for Series IA,  $4.00
for  Series IB and $9.00 for Series IC  (subject  to  certain  adjustments).  In
connection  with  the  commitment,  Ramy  El-Batrawi,  our  chairman  and  chief
executive officer, granted two series of options to Riverdale LLC. Upon exercise
of Series IA options,  Riverdale LLC has the right to purchase  1,000,000 shares
of our common  stock held by Mr.  El-Batrawi  at an exercise  price of $2.00 per
share and,  upon  exercise of Series IB options,  Riverdale LLC has the right to
purchase  500,000  shares  of our  common  stock  held by Mr.  El-Batrawi  at an
exercise  price of $4.00 per  share.  In  connection  with the  issuance  of the
warrants,  we entered into a  registration  rights  agreement with the Riverdale
LLC,  pursuant to which we are  registering the number of shares of common stock
currently underlying the options and the warrants.  Riverdale LLC is entitled to
certain  liquidated  damages and  redemption  rights in connection  with certain
defaults under the registration rights agreement.

     To reduce the dilutive effect on existing stockholders,  Mr. El-Batrawi and
Ultimate  Holdings,  Ltd.,  a principal  stockholder,  granted  options to us to
acquire a total of  3,000,000  shares of common  stock,  1,000,000  shares at an
exercise prices of $2.00 and 2,000,000  shares at an exercise price of $9.00 per
share.   These   options  are   exercisable   if  Riverdale  LLC  exercises  the
corresponding series of warrants issued by us. If Riverdale LLC exercises all of
the warrants  issued by us and we exercise  all of the options  issued to us, we
will have issued a net of 1,000,000 shares at $4.00 per share.

     We have agreed to  initially  register  6,467,740  shares for resale by the
selling  stockholders.  Of those  shares,  up to 5,500,000  being offered by the
selling  stockholders  were or will be  acquired  from us or Mr.  El-Batrawi  as
follows:

     o    Warrants--4,000,000  shares upon exercise of warrants  issued pursuant
          to a warrant  agreement by and between us and Riverdale LLC dated July
          2, 2001.

     o    Options--1,500,000  shares upon exercise of options issued pursuant to
          an option  agreement by and between Ramy  El-Batrawi and Riverdale LLC
          dated July 2, 2001.

     The remaining  967,740 shares were issued to Viacom  Outdoor,  Inc. on July
31, 2001 when Viacom  Outdoor  exercised  the warrants  issued to them under the
terms of a Securities  Purchase  Agreement  between  Viacom Outdoor and us dated
June 30, 2000.

     Each  selling  stockholder  that  purchased  securities  from  us in  these
transactions  represented  to us that it was acquiring the  securities and would
acquire  the  shares of common  stock for its own  account  and with no  present
intention of  distributing  any of the shares except pursuant to this prospectus
or sales exempt from the registration  requirements of the Securities Act. Under
our agreements with the selling  stockholders,  we filed with the SEC, under the
Securities  Act, a registration  statement on Form S-3, of which this prospectus
forms a part,  with respect to the resale of the shares from time to time on the
Nasdaq National Market,  the Pacific Exchange or the Frankfurt Stock Exchange or
in privately negotiated transactions.  We have agreed to use our best efforts to
keep the registration statement effective until the date on which all securities
covered in the registration  statement are eligible for sale without limitations
as to volume  pursuant to Rule 144, or the date on which all securities  covered
by the registration  statement have been sold and the distribution  contemplated
thereby has been completed.

     The  selling  stockholders  have not held any  position  or office or had a
material  relationship  with us or any of our  affiliates  within the past three
years other than as a result of the ownership of the common stock, debentures or
warrants or options.  We may amend or supplement  this  prospectus  from time to
time to update this disclosure.

     The number of shares being  offered by this  prospectus as set forth in the
following  table  represents the specified  number of shares that may be sold by
the selling  stockholders under this prospectus.  However,  under Rule 416 under
the Securities  Act, the  registration  statement of which this  prospectus is a
part will also cover any additional  shares of common stock that become issuable
in connection  with the shares  registered for sale in this prospectus by reason
of  any  stock  dividend,   stock  split,   recapitalization  or  other  similar
transaction  effected without the receipt of  consideration  which results in an
increase in our number of outstanding shares of common stock.

                                       7

     The  numbers  set forth in the  following  table  assume  that the  selling
stockholders  will  sell all of  their  shares  offered  by this  prospectus  to
unaffiliated third parties under this prospectus.  The selling  stockholders may
sell all or part of or none of their shares.


              <s>                          <c>                   <c>                 <c>                 <c>
                                                           Shares Issuable
                                         Shares            Upon Presently                               Beneficial
                                      Beneficially         Convertible or           Shares           Ownership After
                                      Owned Prior            Exercisable             Being               Offering
     Selling Stockholders             to Offering            Securities             Offered
                                                             Included in                           --------------------
                                                                Total                               Number     Percent
-------------------------------       -------------       ------------------      ------------     --------    --------
Riverdale LLC...............             5,500,000                5,500,000         5,500,000          0          0
Viacom Outdoor, Inc. .......               967,740                        0           967,740          0          0
Total.......................             6,467,740                5,500,000         6,467,740          0          0


                              PLAN OF DISTRIBUTION

     The shares are being offered on behalf of the selling stockholders. Subject
to the  contractual  restrictions  described  below,  the  shares may be sold or
distributed  from  time to time by the  selling  stockholders,  or by  pledgees,
donees or  transferees  of, or other  successors  in  interest  to, the  selling
stockholders, directly to one or more purchasers (including pledgees) or through
brokers,  dealers or  underwriters  who may act solely as agents or may  acquire
shares as principals, at market prices prevailing at the time of sale, at prices
related to such  prevailing  market prices,  at negotiated  prices,  or at fixed
prices, which may be changed.

     Subject to contractual restrictions, the sale of the shares may be affected
in one or more of the following methods:

     o    ordinary brokers' transactions, which may include long or short sales;
     o    transactions  involving  cross or block  trades  or  otherwise  on the
          Nasdaq National  Market,  the Pacific  Exchange or the Frankfurt Stock
          Exchange;
     o    purchases by brokers,  dealers or underwriters as principal and resale
          by such purchasers for their own accounts under this prospectus;
     o    "at the market" to or through market makers or into an existing market
          for the shares;
     o    in other  ways not  involving  market  makers or  established  trading
          markets, including direct sales to purchases or sales effected through
          agents;
     o    through  transactions in options,  swaps or other derivatives (whether
          exchange-listed or otherwise);
     o    in privately negotiated transactions not involving a broker-dealer; or
     o    any  combination of the foregoing,  or by any other legally  available
          means.

     In addition, upon expiration of the restricted period agreed to between the
company and  Riverdale,  Riverdale or its  successors in interest may, after the
effective date of the registration statement of which this prospectus is a part,
enter into  hedging  transactions  with  broker-dealers  who may engage in short
sales of shares in the course of hedging  the  positions  they  assume  with the
selling  stockholders.  Riverdale may, upon expiration of the restricted  period
and  after  the  effective  date of the  registration  statement  of which  this
prospectus is a part,  also engage in short sales and other  transactions in the
common stock or derivatives  thereof, and may pledge, sell, deliver or otherwise
transfer the common stock offered in this  prospectus  in  connection  with such
transactions.  Riverdale and its successors in interest may, upon  expiration of
the restricted period and after the effective date of the registration statement
of which this prospectus is a part, also enter into option or other transactions
with  broker-dealers  that require the delivery by those  broker-dealers  of the
shares, which shares may be resold thereafter under this prospectus. The selling
stockholders may also sell the shares in exempt  transactions under Rule 144, to
the extent that exemption is available.

     Brokers, dealers,  underwriters or agents participating in the distribution
of the shares as agents may  receive  compensation  in the form of  commissions,
discounts or concessions from the selling  stockholders and/or purchasers of the

                                       8

shares for whom the broker-dealers may act as agent, or to whom they may sell as
principal,  or both. The  compensation as to a particular  broker-dealer  may be
less than or in excess of customary  commissions.  The selling  stockholders and
any  broker-dealers  who act in  connection  with the sale of shares  under this
prospectus  may  be  deemed  to be  "underwriters"  within  the  meaning  of the
Securities  Act,  and any  commissions  they receive and proceeds of any sale of
shares may be deemed to be  underwriting  discounts  and  commissions  under the
Securities Act. Neither we nor any selling  stockholders can presently  estimate
the amount of that compensation. We know of no existing arrangements between any
selling stockholders, and any other stockholders, broker, dealer, underwriter or
agent relating to the sale or distribution of the shares.

     At the time a particular offer of shares is made, if required, a prospectus
supplement  will be  distributed  that will set forth the number of shares being
offered and the terms of the offering,  including  the name of any  underwriter,
dealer or agent,  the  purchase  price paid by any  underwriter,  any  discount,
commission and other item constituting compensation, any discount, commission or
concession allowed or re-allowed or paid to any dealer, and the proposed selling
price to the public.

     We have advised the selling stockholders of the anti-manipulation  rules of
Regulation  M under  the  Exchange  Act in  connection  with a  distribution  of
securities. In addition, we will make copies of this prospectus available to the
selling  stockholders and have informed it of the need for delivery of copies of
this  prospectus to purchasers at or prior to the time of any sale of the shares
offered  by  this  prospectus.   The  selling  stockholders  may  indemnify  any
broker-dealer that participates in transactions involving the sale of the shares
against certain liabilities,  including liabilities arising under the Securities
Act.

     Each of the selling  stockholders  has agreed to  contractual  restrictions
concerning the distribution of shares.  Riverdale has agreed not to offer, sell,
transfer, pledge,  hypothecate,  contract to sell, grant any option for the sale
of shares or otherwise  dispose of,  directly or  indirectly,  any of the shares
until after the end of an agreed  restricted  period,  the latest date for which
would terminate July 2, 2002. Viacom Outdoor has agreed that it will not, at any
time,  engage in any short sales under  certain  conditions  and certain type of
pledges  involving  the company's  shares.  We have also agreed to indemnify the
selling  stockholders  and any person  controlling  those  selling  stockholders
against certain  liabilities,  including  liabilities  under the Securities Act.
Those  selling  stockholders  have agreed to  indemnify  us and certain  related
persons against certain liabilities,  including liabilities under the Securities
Act.

     We have  agreed  with the  selling  stockholders  to keep the  registration
statement of which this  prospectus  constitutes a part effective  until all the
shares are sold by the selling stockholders or all unsold shares are immediately
saleable without restriction  (including without volume limitations) and without
registration under the Securities Act.

                                  LEGAL MATTERS

     The validity of the issuance of the shares of common stock  offered by this
prospectus  has been passed upon for us by Michel S.  Tamer,  Esq.,  our general
counsel.

                                     EXPERTS

     Our consolidated financial statements as of December 31, 2000, and for each
of the years in the  three-year  period ended December 31, 2000, and all related
schedules,  have been incorporated by reference in the registration statement in
reliance upon the report of Singer Lewak Greenbaum & Goldstein, LLP, independent
certified public accountants,  incorporated by reference, and upon the authority
of said firm as experts in accounting and auditing.

                      INFORMATION INCORPORATED BY REFERENCE

     The SEC allows us to  "incorporate  by reference"  the  information we file
with them,  which means that we can  disclose  important  information  to you by
referring you to those documents.  The information  incorporated by reference is
considered to be part of this  prospectus,  and  information  that we file later
with  the  SEC  will  automatically   update  and  supersede   previously  filed
information, including information contained in this prospectus.

     We  incorporate  by  reference  the  documents  listed below and any future
filings we make with the SEC under  Sections  13(a),  13(c),  14 or 15(d) of the
Securities Exchange Act of 1934 until this offering has been completed:

     o    The Annual Report on Form 10-K for the period ended  December 31, 2000
          filed with the Commission on April 16, 2001.

                                       9

     o    Amendment No. 1 on Form 10-K/A filed with the  Commission on April 30,
          2001.

     o    Amendment  No. 2 on Form 10-K/A filed with the  Commission  on May 25,
          2001.

     o    The  Current  Report on Form 8-K dated  June 29,  2001  filed with the
          Commission on July 2, 2001.

     o    The  Current  Report on Form 8-K dated  June 29,  2001  filed with the
          Commission on July 2, 2001.

     o    The  Current  Report on Form 8-K/A  dated June 29, 2001 filed with the
          Commission on July 5, 2001.

     o    The  Current  Report on Form 8-K dated August 30, 2001 filed with the
          Commission on August 31, 2001.


     You may request free copies of these filings by writing or calling us at:

                             GenesisIntermedia, Inc.
                       5805 Sepulveda Boulevard, 8th Floor
                           Van Nuys, California 91411
                                 (818) 902-4100
                            Attn: Investor Relations

     This prospectus is part of a registration  statement we filed with the SEC.
You should  rely only on the  information  or  representations  provided in this
prospectus. We have authorized no one to provide you with different information.
The  selling  stockholders  are not making an offer of these  securities  in any
state  where  the  offer  is not  permitted.  You  should  not  assume  that the
information in this prospectus is accurate as of any date other than the date on
the front of the document.

                       WHERE YOU CAN FIND MORE INFORMATION

     We are a reporting company and file annual,  quarterly and current reports,
proxy materials and other  information with the SEC. You may read and copy these
reports, proxy materials and other information at:

       Securities & Exchange                  Regional Office of SEC
           Commission                       500 West Madison Street
     Public Reference Room                        Suite 1400
     450 Fifth Street, N.W.                  Chicago, IL 60661-2511
       New York, NY 10048

     You can request copies of these  documents by writing to the SEC and paying
a fee for the  copying  costs.  Please call the SEC at  1-800-SEC-0330  for more
information  about the operation of the public  reference  room. Our SEC filings
are also available at the SEC's Internet web site at http://www.sec.gov. You may
also visit our web site at http:\\www.genesisintermedia.com.


                                       10

No  dealer,  salesperson,  or  other  person  has  been  authorized  to give any
information or to make any  representations  other than those  contained in this
prospectus,  and, if given or made, such information or representations must not
be relied  upon as having  been  authorized  by  GenesisIntermedia,  Inc. or any
selling  stockholders.  This  prospectus does not constitute an offer to sell or
the  solicitation of an offer to buy any securities other than the securities to
which it  relates  or any offer to sell or the  solicitation  of an offer to buy
securities in any  circumstances  in which an offer or solicitation is unlawful.
Neither the delivery of this  prospectus nor any sale made under this prospectus
shall,  under any  circumstances,  create any implication that there has been no
change in the affairs of the company  since the date of this  prospectus or that
the  information  contained  in  this  prospectus  is  correct  as of  any  date
subsequent to its date.




                                TABLE OF CONTENTS

                                              PAGE


Company................................        2
Risk Factors...........................        3
Information Regarding
Forward-Looking Statements.............        6
Use of Proceeds........................        6
Selling Stockholders...................        6
Plan of Distribution...................        8
Legal Matters..........................        9
Experts................................        9
Information Incorporated By
    Reference..........................        9
Where You Can Find More
    Information........................       10




                             GENESISINTERMEDIA, INC.


                                6,467,740 SHARES


                                  COMMON STOCK



                                   PROSPECTUS



                                __________, 2001








                                    PART II.
                   INFORMATION NOT REQUIRED IN THE PROSPECTUS

Item 14.   Other expenses of issuance and distribution.

     The following table sets forth the expenses to be incurred in connection
with the issuance and distribution of the securities being registered hereby.
All expenses other than the SEC registration fee, the Nasdaq National Market,
and the Pacific Exchange listing fee are estimates.

     SEC registration fee.............................  $    14,682
     Nasdaq National Market listing fee...............       17,500
     Pacific Exchange listing fee.....................        7,500
     Accounting fees and expenses.....................       10,000
     Legal fees and expenses..........................       20,000
     Printing expenses................................        2,000
     Miscellaneous....................................        5,000
                                                           -----------
      TOTAL...........................................  $    76,682

Item 15.   Indemnification of directors and officers.

     Section  102(b)(7) of the Delaware  General  Corporation Law (the "Delaware
Law") permits a corporation to provide in its certificate of incorporation  that
directors of the corporation  shall not be personally  liable to the corporation
or its  shareholders  for  monetary  damages for breach of  fiduciary  duty as a
director,  except for  liability  (i) for any breach of the  director's  duty of
loyalty to the corporation or its  shareholders,  (ii) for acts or omissions not
in good faith or which involve intentional  misconduct or a knowing violation of
law, (iii) for payments of unlawful  dividends or unlawful stock  repurchases or
redemptions,  or (iv) for any  transaction  from which the  director  derived an
improper  personal  benefit.  The  Registrant's   Certificate  of  Incorporation
contains such a provision.

     Section 145 of the Delaware Law provides that a  corporation  may indemnify
directors  and  officers  as well as other  employees  and  individuals  against
expenses  (including  attorneys'  fees),  judgments,  fines and amounts  paid in
settlement in connection with specified actions,  suits or proceedings,  whether
civil, criminal,  administrative or investigative (other than an action by or in
the right of the corporation a "derivative action"), if they acted in good faith
and in a manner  they  reasonably  believed  to be in or not opposed to the best
interests  of the  corporation,  and,  with  respect to any  criminal  action or
proceeding,  had no reasonable  cause to believe  their conduct was unlawful.  A
similar  standard is applicable in the case of derivative  actions,  except that
indemnification only extends to expenses (including attorneys' fees) incurred in
connection with defense or settlement of such action,  and the statute  requires
court approval before there can be any indemnification  where the person seeking
indemnification  has been found liable to the corporation.  Under Section 145, a
corporation  shall indemnify an agent of the  corporation for expenses  actually
and  reasonably  incurred if and to the extent such person was successful on the
merits in a proceeding or in defense of any claim, issue or matter therein.

     Section 145 of the Delaware Law provides  that it is not exclusive of other
indemnification  that  may  be  granted  by  a  corporation's  charter,  bylaws,
disinterested  director  vote,  shareholder  vote,  agreement or otherwise.  The
limitation  of  liability   contained  in  the   Registrant's   Certificate   of
Incorporation  and the  indemnification  provision  included in the Registrant's
Bylaws  are  consistent  with  Delaware  Law  Sections  102(b)(7)  and 145.  The
Registrant has also entered into separate  indemnification  agreements  with its
directors and officers that could require the Registrant, among other things, to
indemnify  them against  certain  liabilities  that may arise by reason of their
status or service as  directors  and  officers  and to  advance  their  expenses
incurred as a result of any  proceeding  against  them as to which they could be
indemnified,  including  liabilities  that may arise under the Securities Act of
1933.  In  addition,   the  Registrant  has  purchased  directors  and  officers
insurance.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be  permitted  to  directors,  officers or persons  controlling  the
Registrant pursuant to such provisions, the Registrant has been informed that in
the opinion of the Securities and Exchange  Commission such  indemnification  is
against public policy as expressed in such Act and is therefore unenforceable.

                                      II-1


Item 16.  Exhibits.

     See Index to Exhibits at page II-4.

Item 17. Undertakings.

     (a) The undersigned Registrant hereby undertakes:

     (1) To file,  during any period in which  offers or sales are being made, a
post-effective amendment to this registration statement to:

          (i)  Include  any  prospectus  required  by  Section  10(a)(3)  of the
               Securities Act;

          (ii) Reflect in the prospectus any facts or events which, individually
               or together, represent a fundamental change in the information in
               the registration  statement.  Notwithstanding the foregoing,  any
               increase  or  decrease  in volume of  securities  offered (if the
               total dollar value of  securities  offered  would not exceed that
               which was  registered) and any deviation from the low or high end
               of the estimated  maximum  offering range may be reflected in the
               form of  prospectus  filed with the  Commission  pursuant to Rule
               424(b)  if, in the  aggregate,  the  changes  in volume and price
               represent  no more  than a 20%  change in the  maximum  aggregate
               offering price set forth in the "Calculation of Registration Fee"
               table in the effective registration statement;

          (iii)Include  any  material  information  with  respect to the plan of
               distribution   not  previously   disclosed  in  the  registration
               statement  or any  material  change  to such  information  in the
               registration statement;

     Provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if
the information  required to be included in a post-effective  amendment by those
paragraphs is contained in periodic reports filed by the Registrant  pursuant to
Section  13 or Section  15(d) of the  Securities  Exchange  Act of 1934 that are
incorporated by reference in the registration statement.

     (2) For  determining  liability  under the  Securities  Act,  to treat each
post-effective  amendment  as a new  registration  statement  of the  securities
offered,  and the  offering the  securities  at that time to be the initial bona
fide offering.

     (3) To file a post-effective  amendment to remove from  registration any of
the securities that remain unsold at the end of the offering.

     (b)For  determining  any liability under the Securities Act, each filing of
the Registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     (c) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  Registrant  pursuant  to  the  foregoing  provisions,   or  otherwise,  the
Registrant  has been advised that in the opinion of the  Securities and Exchange
Commission  such  indemnification  is against  public policy as expressed in the
Securities Act and is, therefore, unenforceable.

     In the event  that a claim for  indemnification  against  such  liabilities
(other than the  payment by the  Registrant  of  expenses  incurred or paid by a
director,  officer or  controlling  person of the  Registrant in the  successful
defense of any action, suit or proceeding) is asserted by such director, officer
or controlling  person in connection with the securities being  registered,  the
Registrant  will,  unless in the  opinion  of its  counsel  the  matter has been
settled by controlling precedent,  submit to a court of appropriate jurisdiction
the question  whether such  indemnification  by it is against  public  policy as
expressed in the Securities  Act and will be governed by the final  adjudication
of such issue.

                                      II-2


                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Van Nuys, State of California, on September 24, 2001.

                                        GenesisIntermedia, Inc.


                                        By:   /s/ Ramy El-Batrawi
                                           -------------------------------
                                            Ramy El-Batrawi
                                            Chief Executive Officer

                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE  PRESENTS,  that the person whose  signature  appears
below hereby  constitutes  and appoints Ramy El-Batrawi and Douglas E. Jacboson,
or either of them, his or her attorneys-in-fact and agents, each with full power
of substitution  for him or her and in his or her name,  place and stead, in any
and all capacities, to sign any or all amendments to this Registration Statement
and any  registration  statements  for the same offering  effective  upon filing
pursuant  to Rule  462(b),  and to file the same with all  exhibits  thereto and
other  documents  in  connection  therewith,  with the  Securities  and Exchange
Commission,  granting unto each of said  attorneys-in-fact and agents full power
and  authority to do so and perform each and every act and thing  requisite  and
necessary to be done in connection with such registration  statements,  as fully
to all  intents and  purposes  as he or she might or could do in person,  hereby
ratifying and confirming all that either of said  attorneys-in-fact  and agents,
or his substitute or substitutes,  may lawfully do or cause to be done by virtue
hereof.

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.


             <s>                                          <c>                                   <c>
          Signature                                       Title                                Date
        ------------                                    --------                           ----------

/s/ Ramy El-Batrawi
_____________________________          Chief Executive Officer, Chairman               September 24, 2001
Ramy El-Batrawi

/s/ Douglas E. Jacobson
_____________________________  Chief Financial Officer, Director (Principal            September 24, 2001
Douglas E. Jacobson                          Financial and Accounting Officer) and
                                                     Secretary
/s/ Stephen A. Weber
______________________________                     Director                            September 24, 2001
Stephen A. Weber


______________________________                     Director                            September __, 2001
George W. Heyworth


______________________________                     Director                            September __, 2001
Michael Roy Fugler


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                                INDEX TO EXHIBITS
 Exhibit
 Number            Description
----------        ---------------
   10.1           Conditional Commitment Letter by and among the Registrant,
                  Riverdale LLC, Ramy El-Batrawi and Ultimate Holdings, Ltd.
                  dated July 2, 2001(1)
   10.2           Warrant Agreement entered into by and between the Registrant
                  and Riverdale LLC dated July 2, 2001(1)
   10.3           Registration Rights Agreement by and between the Registrant
                  and Riverdale LLC dated July 2, 2001(1)
   10.4           Amended and Restated Option Agreement entered into by and
                  between Ramy El-Batrawi and Riverdale LLC dated
                  September 10, 2001*
   10.5           Securities Purchase Agreement by and between the Registrant
                  and Viacom Outdoor, Inc. dated June 30, 2000(2)
   10.6           Option Agreement dated July 2, 2001 between Ramy El-Batrawi
                  and the Registrant(3)
   10.7           Option Agreement dated July 2, 2001 between Ultimate
                  Holdings, Ltd. and the Registrant(3)
   10.8           Amended and Restated Escrow Agreement dated July 26, 2001 by
                  and between Riverdale LLC, Ramy El-Batrawi, the Registrant and
                  Wilmington Trust FSB*
    5.1           Opinion of counsel*
   23.1           Consent of Singer Lewak Greenbaum & Goldstein, LLP*

  ----------
* Filed herewith

(1)  Incorporated  by  reference to the Exhibits to the Report on Form 8-K filed
     by the Registrant on July 2, 2001. (Commission File No.: 001-15029)

(2)  Incorporated  by reference to the Annual Report on Form 10-K for the period
     ended  December  31,  2000 filed  with the  Commission  on April 16,  2001.
     (Commission File No.: 001-15029)

(3)  Incorporated by reference to the Exhibits to the Report on Form 8-K/A filed
     by the Registrant on July 5, 2001. (Commission File No.; 001-15029)


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