Exhibit (a)(10)

This announcement is neither an offer to purchase nor a solicitation of an offer
to sell  securities.  The Offer is being made in the United States solely by the
Offer Document  dated March 28, 2002, and the related Letter of Transmittal  and
Form of  Acceptance,  and will not be made to (nor will tenders be accepted from
or on behalf of) holders of Innogy Shares or Innogy ADSs in any  jurisdiction in
which the making or acceptance of the Offer would not be in compliance  with the
laws of such jurisdiction. In any jurisdiction where the securities, blue sky or
other  laws  require  the Offer to be made by a licensed  broker or dealer,  the
Offer  shall  be  deemed  to be made on  behalf  of the  Offeror  by one or more
registered brokers or dealers licensed under the laws of such jurisdiction.  The
Offer is not being made in Australia, Canada or Japan.

                        Notice of Recommended Cash Offer

                                       for

                 All Issued and to be Issued Ordinary Shares and
                      All Issued American Depositary Shares

                                       of

                               Innogy Holdings plc

                                       at

                       275 pence for every Ordinary Share
                 2,750 pence for every American Depositary Share

                                       by

                          a wholly-owned subsidiary of

                                     RWE AG

                       and (outside the United States) by

                                  Merrill Lynch

                                  on its behalf

     GBV Funfte Gesellschaft fur Beteiligungsverwaltung mbH, a company organized
under  the laws of The  Federal  Republic  of  Germany  (the  "Offeror"),  and a
wholly-owned  subsidiary  of RWE AG ("RWE"),  is  offering  to purchase  (i) all
issued and to be issued  ordinary  shares of 10 pence each ("Innogy  Shares") of
Innogy  Holdings plc, a public limited  company  incorporated  under the laws of
England  and Wales  (the  "Company"),  at 275 pence  each,  and (ii) all  issued
American  Depositary Shares ("Innogy ADSs"), each representing ten Innogy Shares
and evidenced by American  Depositary  Receipts  ("Innogy ADRs"), at 2,750 pence
each, on the terms and subject to the conditions set forth in the Offer Document
dated  March 28,  2002 (the  "Offer  Document"),  and in the  related  Letter of
Transmittal and Form of Acceptance (which,  together with the Offer Document and
any amendments or  supplements  thereto,  collectively  constitute the "Offer").
Innogy  Shares  and  Innogy  ADSs  are  referred  to   collectively  as  "Innogy
Securities".

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          THE OFFER WILL REMAIN OPEN FOR ACCEPTANCE DURING THE INITIAL
          OFFER PERIOD.  THE INITIAL OFFER PERIOD FOR  ACCEPTANCES AND
          WITHDRAWALS  WILL EXPIRE AT 3:00 P.M.  (LONDON TIME),  10:00
          A.M. (NEW YORK CITY TIME), ON FRIDAY, APRIL 26, 2002, UNLESS
          EXTENDED TO A LATER CLOSING  DATE. AT THE  CONCLUSION OF THE
          INITIAL  OFFER PERIOD,  IF ALL  CONDITIONS OF THE OFFER HAVE
          BEEN SATISFIED,  FULFILLED OR, WHERE PERMITTED,  WAIVED, THE
          OFFER WILL BE EXTENDED FOR A  SUBSEQUENT  OFFER PERIOD OF AT
          LEAST 14 CALENDAR DAYS.  HOLDERS OF INNOGY  SECURITIES  WILL
          HAVE THE RIGHT TO WITHDRAW  THEIR  ACCEPTANCES  OF THE OFFER
          FROM THE DATE OF THIS ANNOUNCEMENT  UNTIL THE SPECIFIED TIME
          ON THE LAST DAY OF THE INITIAL OFFER PERIOD,  BUT NOT DURING
          THE SUBSEQUENT OFFER PERIOD.

- --------------------------------------------------------------------------------

     THE  DIRECTORS  OF  INNOGY  CONSIDER  THE TERMS OF THE OFFER TO BE FAIR AND
REASONABLE. ACCORDINGLY, THE INNOGY DIRECTORS UNANIMOUSLY RECOMMEND THAT HOLDERS
OF INNOGY SECURITIES ACCEPT THE OFFER.

     The Offer is conditional upon, among other things,  valid acceptances being
received (and not, where permitted, being withdrawn) by 3:00 p.m. (London time),
10:00 a.m. (New York City time) on April 26, 2002, or such later time(s)  and/or
date(s) as the Offeror may,  subject to the City Code on  Takeovers  and Mergers
(the "City Code") and in accordance with the Securities Exchange Act of 1934, as
amended (the "Exchange Act"),  decide in respect of not less than 90 percent (or
such  lesser  percentage  as  the  Offeror  may  decide)  of the  Innogy  Shares
(including Innogy Shares represented by Innogy ADSs) to which the Offer relates,
provided  that  this  condition  will  not  be  satisfied  unless  RWE  and  its
wholly-owned subsidiaries shall have acquired, or agreed to acquire, pursuant to
the Offer or otherwise,  Innogy Shares (including  Innogy Shares  represented by
Innogy  ADSs)  carrying in aggregate  more than 50 percent of the voting  rights
normally exercisable at a general meeting of Innogy,  including for this purpose
(to the extent,  if any,  required by the Panel on  Takeovers  and  Mergers) any
voting  rights  attaching  to  any  Innogy  Shares   (including   Innogy  Shares
represented by Innogy ADSs) that are  unconditionally  allotted or issued before
the Offer becomes or is declared unconditional as to acceptances pursuant to the
exercise of any outstanding subscription or conversion rights or otherwise.

     The Offeror reserves the right (but will not be obliged,  other than as may
be  required by the City Code or the  Exchange  Act) at any time or from time to
time to extend the Offer and,  in such event,  any  decision to extend the Offer
will be publicly  announced by 8:00 a.m. (London time) in the United Kingdom and
8:00  a.m.  (New York  City  time) in the  United  States  on the  business  day
following the day on which the Offer was due to expire.  Except with the consent
of the Panel,  the Initial Offer Period for  acceptances and withdrawals may not
extend beyond 1:00 p.m.  (London time),  8:00 a.m. (New York City time),  on May
27, 2002.

     If the Offer  becomes or is declared  unconditional,  the  tendered  Innogy
Securities shall be deemed to be accepted for payment and the  consideration for
Innogy Securities so purchased  pursuant to the Offer will be paid, with respect
to acceptances received during the Initial Offer Period, within 14 calendar days
after the  expiration of the Initial Offer Period.  Following  expiration of the
Initial Offer Period,  the Offeror will provide a Subsequent  Offer Period of at
least 14  calendar  days,  during  which  time  acceptances  of the Offer may be
received.  With respect to  acceptances  received  during the  Subsequent  Offer
Period,  consideration for those securities will be paid within 14 calendar days
of receipt of acceptance.  Payment for Innogy Securities  purchased  pursuant to
the Offer will be made only after timely receipt by The Bank of New York, in its
capacity as the "Depositary" for the Offer in the United States,  in the case of
Innogy ADSs,  and by Lloyds TSB  Registrars,  in its capacity as the  "Receiving
Agent"  for  the  Offer,  in the  case of  Innogy  Shares,  of (i)  certificates
representing the Innogy Shares, Innogy ADRs evidencing the Innogy ADSs, or (only
in the case of Innogy ADSs) timely  confirmation of book-entry  transfer of such
Innogy ADSs  evidenced  by ADRs into the  Depositary's  account  pursuant to the
terms set forth in the Offer  Document,  (ii) the Letter of Transmittal  (in the
case of  acceptances  relating to Innogy ADSs) or the Form of Acceptance (in the
case of  acceptances  relating to Innogy  Shares),  properly  completed and duly
executed, with any required signature guarantees,  and (iii) any other documents
required by the Letter of Transmittal  or the Form of Acceptance.  To facilitate
settlement of the Offer,  unless they elect to receive pounds sterling,  holders
of Innogy ADSs will receive cash consideration in US dollars.

     If  all  of the  conditions  to  the  Offer  have  been  either  satisfied,
fulfilled,  or to the extent  permitted,  waived and the Offeror has acquired or
contracted to acquire,  pursuant to the Offer or otherwise,  at least 90 percent
of the Innogy Shares  (including  Innogy Shares  represented  by Innogy ADSs) to
which the Offer relates,  before July 28, 2002, the Offeror will be entitled and
intends to acquire the  remaining  Innogy  Shares on the same terms as the Offer
pursuant to the  compulsory  acquisition  procedure set forth in sections 428 to
430F (inclusive) of the United Kingdom Companies Act 1985, as amended.

     If a holder of Innogy  ADSs wishes to accept the Offer in respect of Innogy
ADSs and the ADRs evidencing  such Innogy ADSs are not immediately  available or
the procedures for book-entry transfer cannot be completed on a timely basis, or
if time will not permit all required documents to reach the Depositary while the
Offer remains open for  acceptances,  such  holder's  acceptance of the Offer in
respect of Innogy ADSs may be  effected by  following  the  guaranteed  delivery
procedures set forth in the Offer Document.

     Acceptances  of the Offer may be withdrawn  pursuant to the  procedures set
out below at any time from the date of this  announcement  until the latest time
specified for receipt of acceptances on the last day of the Initial Offer Period
and in certain  other  limited  circumstances  described in the Offer  Document.
Innogy  Securities in respect of which acceptances have been received during the
Initial Offer Period and not validly  withdrawn during the Initial Offer Period,
and Innogy  Securities in respect of which acceptances have been received during
the Subsequent Offering Period, may not be withdrawn,  except in certain limited
circumstances described in the Offer Document. To be effective, a written notice
of  withdrawal  must be  received  on a timely  basis by the party  (either  the
Receiving Agent or the Depositary) to whom the acceptance was originally sent at
one of the addresses  set forth in the Offer  Document and must specify the name
of the person who has tendered the Innogy  Shares or Innogy ADSs,  the number of
Innogy  Shares or Innogy  ADSs to be  withdrawn  and (if  Innogy  ADSs have been
tendered) the name of the registered  holder,  if different from the name of the
person whose acceptance is to be withdrawn. In respect of Innogy ADSs, if Innogy
ADRs have been delivered or otherwise identified to the Depositary,  then, prior
to the physical  release of such Innogy ADRs,  the serial  numbers shown on such
Innogy ADRs must be  submitted  and,  unless the Innogy ADSs  evidenced  by such
Innogy ADRs have been  delivered by an Eligible  Institution  (as defined in the
Offer  Document),  the signatures on the notice of withdrawal must be guaranteed
by an Eligible  Institution.  If Innogy ADSs  evidenced by Innogy ADRs have been
delivered  pursuant to the procedures  for book-entry  transfer set forth in the
Offer  Document,  any notice of  withdrawal  must specify the name and number of
account at the appropriate Book-Entry Transfer Facility (as defined in the Offer
Document)  to be credited  with the  withdrawn  Innogy  ADSs and must  otherwise
comply with such Book-Entry Transfer Facility's procedures.  All questions as to
the validity (including the time of receipt) of any notice of withdrawal will be
determined by the Offeror, whose determination (except as required by the Panel)
shall be final and binding.

     The receipt of cash in exchange for Innogy Securities pursuant to the Offer
will be a taxable transaction for US Federal income tax purposes. US Holders (as
defined in the Offer Document) who sell their Innogy Securities  pursuant to the
Offer generally will recognize taxable gain or loss equal to difference  between
their amount realized and their tax basis in the Innogy Securities. Such gain or
loss generally will be US-source  capital gain or loss, and will be long-term if
such US Holders held their  Innogy  Securities  for more than one year.  See the
Offer Document for more  information on calculating  the amount realized as well
as other US Federal income tax  consequences  of accepting the Offer,  including
any potential foreign currency gains or losses.

     The  information  required to be  disclosed by Rule  14d-6(d)(1)  under the
Exchange  Act is  contained in the Offer  Document  and  incorporated  herein by
reference.  Innogy has provided the Offeror with Innogy shareholder and security
position  listings  for the  purpose  of  disseminating  the Offer to holders of
Innogy Shares and Innogy ADSs.  The Offer  Document,  the Letter of  Transmittal
and/or the Form of  Acceptance  are being  mailed to holders of record of Innogy
ADSs and Innogy Shares and are being furnished to brokers, dealers, banks, trust
companies  and similar  persons  whose  names,  or the names of whose  nominees,
appear as holders of record,  or, if applicable,  who are listed as participants
in a clearing agency's security position listing, for subsequent  transmittal to
beneficial owners of Innogy Shares and Innogy ADSs.

     The Offer  Document and related  materials  contain  important  information
which should be read carefully before any decisions are made with respect to the
Offer.

     Requests  for  assistance  or copies of the Offer  Document,  the Letter of
Transmittal,  the Form of  Acceptance  and all other  related  materials  may be
directed  to the  Information  Agent as set  forth  below,  and  copies  will be
furnished  promptly at the Offeror's  expense.  Except as set forth in the Offer
Document,  no fees or  commissions  will be paid to  brokers,  dealers  or other
persons for soliciting  tenders of Innogy Shares and Innogy ADSs pursuant to the
Offer.

                     The Information Agent for the Offer is:

                          [LOGO] Georgeson Shareholders

            North America:                                U.K. and Europe:
     17 State Street, 10th Floor                    Crosby Court, 38 Bishopsgate
       New York, New York 10004                      London, EC2N 4AF, England
Banks and Brokers Call: (212) 440-9800                 Call: +44-207-335-7287
      Toll Free: (866) 867-1144


March 29, 2002