EXHIBIT 10.12

                              Severance Agreement

      AGREEMENT  made  as of the 6th  day of  July,  1993  between  DDB  Needham
Worldwide Inc. ("DDB Needham"),  a New York Corporation with its principal place
of  business at 437  Madison  Avenue,  New York,  New York,  10022,  and John L.
Bernbach,  an  employee  of DDB  Needham,  currently  residing  at 105 East 64th
Street, New York, NY 10021,

1.   In the event the Executive's employment by DDB Needham is terminated by the
     Executive or by DDB Needham other than for cause (as defined in paragraph 2
     below),  DDB Needham shall be obligated to pay to the  Executive  severance
     compensation at a rate equal to the Executive's  annual rate of base salary
     as at the effective date of  termination of executive's  employment for the
     number of months determined in accordance with the following  schedule (the
     "Severance Period"):

               Years of Continuous Service                Severance Period
               ---------------------------                ----------------
          5 years or less .............................       6 months
          More than 5 but less than 10 years ..........      12 months
          More than 10 years ..........................      15 months

     Severance  compensation  payments  shall  commence  in the  calendar  month
     following the effective  date of  termination  of  Executive's  employment,
     shall be made on the same dates  salary  payments  are made to employees of
     the New York office of DDB Needham, and shall be subject to tax withholding
     as required by law. The effective date of  termination  of the  Executive's
     employment  shall  be  the  end  of  the  calendar  month,  and  the  party
     terminating  Executive's  employment  (i.e.  DDB Needham or the  Executive)
     shall  give the other  party  not less than  three  calendar  months  prior
     written notice of such termination.

     If the Executive's  employment is  terminated by DDB Needham other than for
     cause,  DDB  Needham's  obligation  to make  these  severance  compensation
     payments  shall  be  reduced,   even  up  to  the  entire  amount,  by  any
     compensation  earned  during the  Severance  Period by the  Executive  from
     rendering  services of the same nature as services rendered by DDB Needham.
     If the Executive's employment is terminated by the Executive, DDB Needham's
     obligation to make these severance  compensation payments shall be reduced,
     even up to the entire amount,  by any compensation  earned by the Executive
     during the  Severance  Period.  The  Executive  agrees to give DDB  Needham
     prompt written notice of any and all such arrangements under which he earns
     compensation during the Severance Period.

     The Executive's entitlements under this Agreement supersede and replace and
     hereby  terminate  entitlements  he  has  or  may  hereafter  have  had  to
     compensation  payments by reason of  termination  of  employment  under DDB
     Needham's policies and procedures as in effect from time to time.

2.   For the purposes of this Agreement, the term "cause" shall mean:

     (a)  Dishonesty affecting DDB Needham;

     (b)  Use of alcohol or illegal drugs,  interfering  with performance of the
          obligations assigned to the Executive, continuing after warning;

     (c)  Conviction  of  an  indictable  offense  or  of  any  crime  involving
          dishonesty,  moral  turpitude,  fraud  or  misrepresentation,  or  the
          commission  of any act which is in  violation  of any federal or state
          law or regulation protecting the rights of employees;

     (d)  The  commission  of  any  willful  or  intentional   act  which  could
          reasonably be expected to injure the reputation,  business or business
          relationships of DDB Needham;

     (e)  Willful  neglect  or refusal to  perform  the duties  assigned  to the
          Executive, continuing after warning.

3.   Protection of Confidential Information/Return of Property

     (a)  The Executive  acknowledges that his position with DDB Needham and his
          rendering of services to DDB Needham's  clients  necessarily  requires
          and has and  will  continue  to  result  in the  disclosure  to him of
          confidential  information and trade secrets of DDB Needham clients and
          of DDB Needham (such as without limitation,  marketing plans, budgets,
          designs,  client  preferences  and policies,  identity of  appropriate







          personnel of client with sufficient  authority to influence a shift in
          suppliers,  and the various  planning  and  marketing  techniques  and
          systems  which DDB Needham has developed  and many  hereafter  develop
          which currently include ROI, R.O.I.  PLUS, Media Aperture,  Integrated
          Communications,  Personal  Media  Network,  Blueprint for  Advertising
          Excellence,  and the related methods of training  employees to utilize
          such systems and the Lifestyles  database).  The Executive  agrees (i)
          that he will not at any  time  disclose  to  anyone  any  confidential
          information  or trade  secret  of DDB  Needham  or any  client  of DDB
          Needham or utilize such  confidential  information or trade secret for
          his own benefit,  or for the benefit of third  parties,  and (ii) that
          all memoranda,  notes,  records, or other documents compiled by him or
          made available to him during his employment concerning the business of
          DDB Needham  and/or its clients  shall be the  property of DDB Needham
          and  shall be  delivered  to DDB  Needham  on the  termination  of his
          employment or at any other time upon request.

          If the  Executive  should  breach  any of his  agreements  under  this
          subparagraph   (a),  DDB  Needham's   obligation  to  make   severance
          compensation  payments  hereunder shall forthwith  terminate,  but the
          Executive  shall not be obligated to refund such payments  theretofore
          made,  if any, by DDB Needham.  If the  Executive  should breach or is
          about to breach his agreement under (i) of this  subparagraph (a), DDB
          Needham  shall  also  have  the  right  to  have   provisions  of  (i)
          specifically  enforced by any court having equity jurisdiction without
          being  required to post bond or other  security and without  having to
          prove the  inadequacy  of the  available  remedies  at law  (Executive
          hereby  acknowledges  that any such breach or  threatened  breach will
          cause  irreparable  injury to DDB Needham for which money damages will
          not  provide  an  adequate  remedy),  and the right to take such other
          actions available to it at law or in equity.

     (b)  Non-Interference

          It is a  condition  of DDB  Needham's  obligation  to  make  severance
          compensation  payments  hereunder  that before the  expiration  of the
          Severance Period the Executive not engage, directly or indirectly,  in
          the following activities:

          (i)  attempt in any manner to solicit  from any client of DDB  Needham
               (except on behalf of DDB Needham)  business of the type performed
               by DDB Needham, or persuade any client of DDB Needham to cease to
               do  business  or reduce  the  amount of  business  which any such
               client  has  customarily  done or  contemplates  doing  with  DDB
               Needham,  whether or not the relationship between DDB Needham and
               such  client  was  originally  established  in  whole  or in part
               through his efforts; or

          (ii) render any services of any type  performed by DDB Needham for its
               clients to or for any client of DDB Needham unless rendered as an
               employee or consultant of DDB Needham; or

          (iii)attempt in any manner to employ or otherwise  retain the services
               of any person who is then or at any time during the  preceding 12
               month period was in the employ of DDB Needham.

          If the Executive engages in any of the aforesaid activities before the
          expiration of the Severance Period,  DDB Needham's  obligation to make
          severance  compensation  payments hereunder shall forthwith terminate,
          but the  Executive  shall not be  obligated  to refund  such  payments
          theretofore made, if any, by DDB Needham.

     (c)  Consultative Services

          In the event the  Executive's  employment by DDB Needham is terminated
          by the Executive,  a further condition of DDB Needham's  obligation to
          make severance  compensation payments hereunder is that the Executive,
          if not physically or mentally  disabled,  shall hold himself available
          to render to DDB  Needham  advisory  and  consultative  services  with
          respect to the  business  and  operations  of DDB  Needham (i) on such
          business days during the first calendar month  following the effective
          date of  termination  of his  employment  as may from  time to time be
          designated  by DDB Needham to the Executive in a notice given not less
          than one day before  the day or the first day of the period  specified
          in said notice,  and (ii) on up to ten business days during the second
          calendar  month  following the effective  date of his  termination  of
          employment  as may from time to time  designated by DDB Needham to the


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          Executive in a notice given not less than three days before the day or
          the first day of the period  specified  in said  notice.  DDB  Needham
          shall  reimburse  the  Executive  for  reasonable  travel  and  living
          expenses  necessarily  incurred  by him while away from his  principal
          place  of  residence  in  the   performance   of  such   advisory  and
          consultative  services. If the Executive fails to render such advisory
          and consultative  services when so requested DDB Needham's  obligation
          to make severance  compensation  payments  hereunder  shall  forthwith
          terminate,  but the  Executive  shall not be  obligated to refund such
          payments theretofore made, if any, by DDB Needham.

     (d)  For purposes of this paragraph 3, "DDB Needham" includes  subsidiaries
          of DDB Needham,  and the term "client"  means any person or entity (i)
          who is a client of DDB  Needham on the date  being the  earlier if the
          date on which DDB Needham's obligation to make severance  compensation
          payments  hereunder   terminates  or  the  commencement  date  of  the
          Severance Period (the applicable date hereinafter called "the Critical
          Date"),  and (ii) who was a client of DDB  Needham  during  the twelve
          month  period  preceding  the  Critical  Date,  and  (iii)  who  is  a
          prospective  client to whom DDB  Needham had made a  presentation  (or
          similar offering of services) during the twelve month period preceding
          the Critical Date.

     (e)  The  provisions of this  paragraph 3 shall survive the  termination of
          this Agreement.

4.   DDB Needham shall not be obligated to make severance  compensation payments
     hereunder in the event of the Executive's  death while in the employ of DDB
     Needham.  If the Executives death occurs during the Severance  Period,  DDB
     Needham's  obligation to make  severance  compensation  payments  hereunder
     shall  terminate  on the last  day of the  calendar  month  in which  death
     occurs.

5.   The  Executive   understands  and  agrees  that  this  Agreement  does  not
     constitute  nor have the  effect of an  express  or  implied  contract  for
     employment  by DDB Needham for any fixed period,  and that,  subject to the
     notice of  requirements  of  paragraph 1 hereof,  his  employment  with DDB
     Needham is "at will".

6.   This Agreement may not be orally  canceled,  changed,  modified or amended,
     and no cancellation,  change,  modification or amendment shall be effective
     or binding, unless in writing and signed by both parties to this Agreement.

7.   This  Agreement  shall be governed by and construed in accordance  with the
     laws of the State of New York, without  application of the principle of the
     doctrine of conflict of laws.

8.   This Agreement  represents the entire  Agreement  between the Executive and
     DDB  Needham  with  respect to the  subject  matter  hereof,  and all prior
     agreements  (including  without  limitation the Employment  Agreement dated
     September 1, 1986, as amended by Letter  Agreement dated February 11, 1988)
     relating  to  compensation   payments  by  reason  of  termination  of  the
     Executive's  employment,  written or oral,  are  nullified  and  superseded
     hereby,  and neither party has relied on any  representations  of the other
     party except as expressly set forth herein.

     IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as
of the date first above written.

                                                        John L. Bernbach
                                              ..................................
                                                        John L. Bernbach

DDB Needham Worldwide Inc.

            Gerald Germain
By:................................


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