EXECUTIVE EMPLOYMENT AGREEMENT


     AGREEMENT,  date d as of December 1, 1996, between  Heurisitic  Development
Group,  Inc. , a Delaware  corporation (the  "Company"),  and Deborah E. Griffin
(the "Employee").

     WHEREAS,  the Company  desires to obtain the services of the Employee,  and
the Employee  desires to provide such services to the Company,  on the terms set
forth in this Agreement;

     NOW,  THEREFORE,  in  consideration of the mutual covenants and obligations
hereinafter set forth, the parties hereto, intending to be legally bound, hereby
agree as follows:

     1.   Employment and Duties.

          (a) The Company hereby employs the Employee,  and the Employee accepts
employment,  to serve as Chief  Operating  Officer of the Company and to perform
such duties  consistent with her position as may be assigned to her from time to
time by the Company's Board of Directors.

          (b) The Employee hereby agrees to perform such duties, to fulfill such
responsibilities  and to serve the Company faithfully,  industriously and to the
best of her ability, subject to the direction and control of the Company's Board
of  Directors,  and to devote her best  efforts  and her full  working  time and
attention to advancing the interests of the Company.

     2.   Term; Termination.

     Except  in the case of  earlier  termination  as  hereinafter  specifically
provided in Paragraph 4, this Agreement shall be effective as of the date hereof
and shall continue until December 31, 1999 (the "Term").

     3.   Compensation; Expenses; Benefits.

          (a) As compensation  for his services  hereunder in whatever  capacity
rendered,  the Company  shall pay the Employee a base  salary,  payable in equal
monthly or more  frequent  installments,  at a rate of $150,000 per year,  which
amount may be  increased  at the  discretion  of the Board  commencing  thirteen
months after the completion by the Company of an initial public  offering of its
securities.

         (b) The Company shall pay the Employee an annual bonus based upon the
attainment of performance objectives determined at the discretion of the Board.
The bonus amount shall be $25,000 during the first year of the Term if during
any fiscal quarter of 1997, the Company achieves break even (giving effect to
such bonus).

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          (c) The Company  shall  supply to the  Employee the use of a corporate
vehicle  and shall pay all costs,  including  insurance,  associated  therewith,
providing that  Employee's  personal use of such vehicle shall not exceed 20% of
the total vehicle usage.


          (d) The  Employee  shall be  entitled  to medical  benefits  generally
available to executive officers of comparable companies having approximately the
same sales and  profits as the  Company,  so long as such  benefits  comply with
applicable law and are available at commercially reasonable rates.

          (e) The Employee shall be entitled to  reimbursement  for her ordinary
and  necessary  business  expenses  incurred  in the  performance  of her duties
hereunder provided that her claims therefor are supported by documentation.


     4.   Termination of Employment. If any of the following events occur before
the  expiration of the Term, the  Employee's  employment  with the Company shall
terminate upon the occurrence of such event:

          (a)  The  Employee's  death,  or  any  illness,  disability  or  other
incapacity that renders the Employee  physically unable regularly to perform her
duties  hereunder for a period in excess of 120 consecutive days or an aggregate
of 150 days within any 12 month period. The determination  regarding whether the
Employee is physically unable regularly to perform her duties hereunder shall be
made by the Company's Board of Directors in the reasonable,  good faith exercise
of their judgment. In the event of termination pursuant to this Paragraph (a) or
in the event of  Employee's  death,  the  Company  shall  continue to pay to the
Employee the base salary set forth in Paragraph  3(a) for a period of six months
following the date of termination or death.

          (b) Thirty  (30) days after the  Company  gives the  Employee  written
notice of the  termination of Employee's  employment if said  termination is for
cause. For purposes of this Paragraph 4(d), "cause" is defined as (i) Employee's
conviction of a crime constituting a felony or involving moral turpitude or (ii)
an act by Employee of material dishonesty or fraud in connection with Employee's
performance of her duties to the Company.

          (c) Thirty  (30) days after the  Company  gives the  Employee  written
notice of the termination of Employee's  employment if said termination is other
than pursuant to (a) or (b) above. In such event,  the Company shall continue to
pay to the Employee the base salary set forth in Paragraph  3(a) for a period of
four months following the date of termination.


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     5.   Noncompetition.

          (a) At any time during the Term hereof and for an additional period of
five years  thereafter,  the Employee will not reveal,  divulge or make known to
any individual, partnership, joint venture, corporation or other business entity
(other than the Company or its affiliates) or use for the Employee's own account
any customer lists,  trade secrets or any  confidential  information of any kind
("Protected  Information") used by the Company or any of its commonly controlled
affiliates  in the  conduct  of the  Company's  business  and made  known to the
Employee by reason of the Employee's  employment  with the Company or any of its
affiliates  (whether or not with the knowledge and permission of the Company and
whether or not  developed,  devised or otherwise  created in whole or in part by
the efforts of the Employee);  provided,  that Protected  Information  shall not
include  information  that shall become known to the public or the trade without
violation of this Section 5(a); and provided,  further,  that the Employee shall
not violate  this  Section  5(a) if  Protected  Information  is disclosed by the
Employee at the direction of the Company in connection  with the  performance of
the  Employee's  duties or if the  Employee  is  required  to provide  Protected
Information in any legal proceeding or by order of any court.

          (b)  During  the  Term  hereof  and  for  an  additional   six  months
thereafter,  the  Employee  will  not,  directly  or  indirectly,  engage in the
business  of, or own or control  an  interest  in (except as a passive  investor
owning less than two percent (2%) of the equity  securities of a publicly  owned
company),  or act as  director,  officer or employee of, or  consultant  to, any
individual,  partnership,  joint venture,  corporation or other business  entity
known to the  Employee  to be  directly or  indirectly  engaged  anywhere in the
actual or intended  geographic  location in which the Company conducts business,
in any  business  competing  with any  business  then  being  carried  on by the
Company.

          (c) The  Employee  agrees  that  during  the  Term  hereof  and for an
additional  period of two years  thereafter,  the Employee  shall not  knowingly
employ or solicit, encourage or induce any person (except Employee's spouse) who
at any time within one year prior to the  Employee's  termination  of employment
shall have been an  employee of the  Company or any of its  commonly  controlled
affiliates,   to  become   employed  by  or  associated   with  any  individual,
partnership,  joint venture, corporation or other business entity other than the
Company,  and the Employee  shall not  knowingly  approach any such employee for
such purpose or authorize or knowingly approve the taking of such actions by any
other  individual,  partnership,  joint  venture,  corporation or other business
entity or knowingly  assist any such  individual,  partnership,  joint  venture,
corporation or other business entity in taking such action.

     6.   Acknowledgments.

          (a) The Employee acknowledges that the provisions of Paragraph 5 above
are  reasonable  and necessary  for the  protection of the Company and that each
provision,  and the period or periods  of time,  geographic  areas and types and
scope of restrictions on the activities  specified  herein are, and are intended
to be divisible. In the event that any

                                                                               
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provision of this  Agreement,  including  any  sentence,  clause or part hereof,
shall be deemed contrary to law or invalid or  unenforceable in any respect by a
court of competent jurisdiction, the remaining provisions shall not be affected,
but shall,  subject to the  discretion  of such court,  remain in full force and
effect and any invalid and  unenforceable  provisions  shall be deemed,  without
further action on the part of the parties hereto, modified,  amended and limited
to the extent necessary to render the same valid and enforceable.

          (b) The Employee  acknowledges  that the Company  will be  irrevocably
damaged  if the  covenants  contained  herein  are  not  specifically  enforced.
Accordingly,  the Employee agrees that, in addition to any other relief to which
the Company may be  entitled,  the Company  shall be entitled to seek and obtain
injunctive  relief from a court of  competent  jurisdiction  for the purposes of
restraining the Employee from any actual or threatened breach of such covenants.

     7.   Reresentations, Warranties  and  Covenants of  Employee.  The Employee
represents,  warrants and  covenants to and with the Company that (a) she is not
and will not become a party to any agreement, contract or understanding, whether
employment or otherwise,  and that she is not subject to any order,  judgment or
decree of any court or governmental agency, which would, in any way, restrict or
prohibit her from  undertaking or performing  her employment in accordance  with
the  terms  and  conditions  of this  Agreement  and (b)s he is of  satisfactory
physical   and  mental   health  to  fulfill   her   duties,   obligations   and
responsibilities under the terms of this Agreement.

     8.   Miscellaneous.

          (a) Governing Law. This  Agreement  shall be governed by and construed
in accordance with the laws of the State of California  applicable to agreements
made and to be performed in that state.

          (b) Notices. All notices, consents and other communications under this
Agreement  shall be in writing  and shall be deemed to have been duly given when
(a) delivered by hand, (b) sent by telex or telecopier (with receipt confirmed),
provided that a copy is mailed by registered mail, return receipt requested,  or
(c) when received by the addressee,  if sent by Express Mail, Federal Express or
other  express  delivery  service  (receipt  requested),  in  each  case  to the
appropriate  addresses and telecopier  numbers set forth below (or to such other
addresses and telecopier numbers as a party may designate as to itself by notice
to the other parties):

            If to the Employee:
            3590 Las Flores
            Canyon Road
            Malibu, California 90265


                                                                              
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            If to the Company:
            17575 Pacific Coast Highway
            Pacific Palisades, California  90272


          (c) Entire  Agreement;  Amendment.  This Agreement shall supersede all
existing  agreements  between the Employee and the Company relating to the terms
of her employment. It may not be amended except by a written agreement signed by
both parties.

     IN WITNESS WHEREOF, the parties hereto have each executed this Agreement as
of the day and year first above written.

              HEURISTIC DEVELOPMENT GROUP, INC.

             By: /s/ Steven R. Gumins
              ------------------------------------------
              Steven R. Gumins, Chief Executive Officer

               /s/ Deborah E. Griffin
              ------------------------------------------
              Deborah E. Griffin, Employee



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