AGREEMENT AND PLAN OF MERGER

     AGREEMENT AND PLAN OF MERGER dated as of December 22, 1997 (the
"Agreement"), by and among Take-Two Interactive Software, Inc., a Delaware
corporation ("Take-Two"); Inventory Management Systems, Inc., a Delaware
Corporation and wholly-owned subsidiary of Take-Two ("IMSI"); Alliance Inventory
Management, Inc., a New York corporation and wholly-owned subsidiary of IMSI
("Subsidiary"); L&J MARKETING INC. D/B/A ALLIANCE DISTRIBUTORS, a New York
corporation ("Alliance"); and each of JAY GELMAN ("Jay"), LARRY MULLER ("Larry")
and ANDRE MULLER (collectively referred to as the "Alliance Stockholders").

                              W I T N E S S E T H :

     WHEREAS, Alliance is in the business of distributing computer software and
other items at wholesale (the "Business");

     WHEREAS, the Boards of Directors of Take-Two and of Subsidiary, and of each
of IMSI and Take-Two, as the sole shareholder of Subsidiary and IMSI,
respectively, as well as the Board of Directors of Alliance and the Alliance
Stockholders have (a) determined that it is in the best interests of their
respective companies for Alliance to be merged with and into Subsidiary upon the
terms and subject to the conditions set forth herein and (b) approved the merger
of Alliance with and into Subsidiary (the "Merger") in accordance with the
Business Corporation Law of the State of New York ("New York Law"), and upon the
terms and subject to the conditions set forth herein.

     NOW, THEREFORE, in consideration of the foregoing and the mutual covenants
and agreements herein contained, and intending to be legally bound hereby, the
parties hereto do hereby agree as follows:

     1. The Merger.

          1.1. The Merger. At the Effective Time (as defined in subsection 1.2),
     and subject to and upon the terms and conditions of this Agreement and New
     York Law, Alliance shall be merged with and into Subsidiary, the separate
     corporate existence of Alliance shall cease, and Subsidiary shall continue
     as the surviving corporation. Subsidiary, as the surviving corporation
     after the Merger, is hereinafter sometimes referred to as the "Surviving
     Corporation."

          1.2. Effective Time. Simultaneously herewith, Subsidiary and Alliance
     shall cause the Merger to be consummated by delivering those documents to
     be delivered pursuant to subsection 1.7 hereof and by filing a Certificate
     of Merger (the







     "Certificate of Merger") with the Secretary of State of the State of New
     York in the form of Exhibit 1.2 and making such other filings as may be
     required by New York Law, in such form as required by and executed in
     accordance with such laws (the date of such filing being the "Effective
     Time").

          1.3. Effect of the Merger. At the Effective Time, the effect of the
     Merger shall be as provided in the applicable provisions of New York Law.
     Without limiting the generality of the foregoing, and subject thereto, at
     the Effective Time, all the rights, privileges, powers, franchises and all
     property (real, personal and mixed) of Alliance and all debts due Alliance
     shall vest in Subsidiary, and all debts, liabilities, obligations and
     duties of Alliance shall become the debts, liabilities, obligations and
     duties of Subsidiary.

          1.4. Certificate of Incorporation; By-Laws.

               (a) The Certificate of Incorporation of Subsidiary, as in effect
          immediately prior to the Effective Time (annexed hereto as Exhibit
          1.4(a)), shall be, subject to the name change set forth in the
          Agreement of Merger, the Certificate of Incorporation of the Surviving
          Corporation until thereafter amended as provided by law or such
          Certificate of Incorporation.

               (b) The By-Laws of Subsidiary, as in effect immediately prior to
          the Effective Time (annexed hereto as Exhibit 1.4(b)), shall be the
          By-Laws of the Surviving Corporation until thereafter amended as
          provided by law or the Certificate of Incorporation of the Surviving
          Corporation or the By-Laws of the Surviving Corporation.

          1.5. Directors and Officers of Surviving Corporation.

               (a) Except for Larry and Jay, who shall be elected as officers of
          the Subsidiary to serve commencing as of the Effective Time until
          their successors are duly elected or qualified, as Chief Operating
          Officer and Senior Vice-President, Sales, respectively, the initial
          directors and officers of the Subsidiary, as in effect immediately
          prior to the Effective Time, shall be the Board of Directors and
          officers of the Surviving Corporation, each director holding office in
          accordance with applicable law, the Certificate of Incorporation and
          By-Laws of the Surviving Corporation until their resignation, removal
          or replacement.

               (b) Take-Two will provide each director or officer of the
          Subsidiary with D & O insurance consistent with, and to the extent of,
          any coverage currently offered from time to time by Take-Two to its
          officers and directors.


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               (c) Take-Two shall indemnify each individual who served as a
          director or officer of the Subsidiary at any time after the Effective
          Time to the full extent permitted by law.

          1.6. Conversion of Securities. At the Effective Time, by virtue of the
     Merger and without any action on the part of Take-Two, Subsidiary, Alliance
     or the Alliance Stockholders:

               (a) All of the 200 issued and outstanding shares (the "Alliance
          Shares") of the capital stock, no par value, of Alliance (the
          "Alliance Common Stock") shall be converted into 500,000 shares (the
          "Stock Consideration") of Common Stock, par value of $.001 per share,
          of Take-Two ("Take-Two Stock") against the surrender to Subsidiary of
          the certificates representing the Alliance Shares. Schedule 1.6(a)
          sets forth the allocation of the Stock Consideration to each of the
          Alliance Stockholders.

               (b) All shares of the common stock, par value $.01 per share, of
          Subsidiary issued and outstanding at the Effective Time shall remain
          outstanding and unchanged and shall constitute all of the issued and
          outstanding shares of the capital stock of the Surviving Corporation.

               (c) Any share of Alliance Common Stock held in the treasury of
          Alliance shall be cancelled and extinguished without any conversion
          thereof and no payment shall be made with respect thereto.

               (d) At the Effective Time, the stock transfer books of Alliance
          shall be closed and there shall be no further registration of
          transfers of any Alliance Shares thereafter on the records of
          Alliance.

               (e) From and after the Effective Time, the holders of
          certificates evidencing ownership of Alliance Shares shall cease to
          have any rights with respect to the Alliance Shares, except as
          otherwise provided herein or by law.

               (f) Notwithstanding anything to the contrary in this subsection
          1.6, no party hereto shall be liable to a holder of a certificate or
          certificates formerly representing Alliance Shares for any amount
          properly paid to a public official pursuant to any applicable
          property, escheat or similar law.

          1.7. Deliveries. Simultaneous with the execution of this Agreement,
     the parties shall deliver the following in accordance with the terms and
     conditions of this Agreement:

               (a) Take-Two, IMSI and Subsidiary, as applicable, shall deliver:


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                    (i) stock certificate(s), registered in the name of each of
               the Alliance Stockholders, representing their pro rata share as
               provided in Schedule 1.6(a), against stock certificate(s)
               representing the Alliance Shares;

                    (ii) the Capital Contribution (as defined in Section 5.7
               hereof);

                    (iii) confirmation, in the form satisfactory to the parties
               hereto, from the State of New York or a filing service (jointly
               chosen by the parties hereto) that the Certificate of Merger of
               Alliance with and into the Subsidiary has been filed with the
               Secretary of State of New York, together with a copy of the
               executed form of such agreement;

                    (iv) the Employment Agreements (as defined in Section 5.4
               hereof), duly executed by the Subsidiary; and

                    (v) copies of the resolutions of the Board of Directors of
               Take-Two, IMSI and the Subsidiary, authorizing Take-Two, IMSI and
               the Subsidiary to execute and deliver the documents each is
               obligated to deliver pursuant to this Agreement, to perform its
               obligations thereunder and to effect the Merger, duly certified
               by the Secretary or assistant Secretary of Take-Two, IMSI and the
               Subsidiary.

               (b) Alliance and the Alliance Stockholders, as the case may be,
          shall deliver:

                    (i) stock certificate(s) representing all of the issued and
               outstanding shares of Alliance Common Stock, duly endorsed for
               transfer by the Alliance Stockholders;

                    (ii) copies of the resolutions of the Board of Directors of
               Alliance, and the written consent of the Alliance Stockholders,
               authorizing Alliance to execute and deliver the documents it is
               obligated to deliver pursuant to this Agreement, to perform its
               obligations thereunder and to effect the Merger, duly certified
               by the Secretary or assistant Secretary of Alliance;

                    (iii) certificates of the Secretary or Assistant Secretary
               of Alliance certifying as to the incumbency and to the specimen
               signatures of the officers of Alliance executing the documents

                                       -4-







               pursuant to this Agreement on behalf of such corporation;

                    (iv) satisfaction and release of Subsidiary with respect to
               Stockholders Notes (as defined in Section 5.7 hereof), in the
               form of Exhibit 1.7(b)(v) attached hereto; and

                    (v) the Employment Agreements, duly executed by Jay and
               Larry, respectively.

     2. Representations and Warranties as to Alliance and Stockholder. Each
Alliance Stockholder hereby, jointly and severally, represents and warrants to
Take-Two, IMSI and Subsidiary, as follows:

          2.1. Organization, Standing and Power. Alliance is a corporation duly
     organized, validly existing and in good standing under the laws of New
     York, with full corporate power and authority to own, lease and operate its
     properties and to carry on the Business, as presently conducted by it. To
     the best knowledge of the Alliance Stockholders, except for the State of
     New Jersey, there are no states or jurisdictions in which the character and
     location of any of the properties owned or leased by Alliance, or the
     conduct of its Business, makes it necessary for it to qualify to do
     business as a foreign corporation and where it has not so qualified, except
     for those jurisdictions in which the failure to so qualify would not have a
     materially adverse effect on the Business or operations of Alliance. Copies
     of the Certificate of Incorporation of Alliance and all amendments thereof,
     and of the By-laws of Alliance, as amended to date, and Alliance's
     corporate books (containing corporate minutes and resolutions in Alliance's
     possession) have been furnished to Take-Two and are substantially complete
     and correct.

          2.2. Capitalization. The authorized capital stock of Alliance consists
     of 200 shares of Common Stock, no par value, of which 200 shares are issued
     and outstanding. There are no outstanding options, warrants, rights, calls,
     commitments, conversion rights, puts, plans or other agreements of any
     character to which Alliance Stockholders or Alliance are a party or
     otherwise bound which provide for the acquisition or disposition of any of
     the Alliance Common Stock or any of the securities of Alliance. All of the
     issued and outstanding Alliance Common Stock has been duly and validly
     issued and is fully paid and nonassessable.

          2.3. Ownership of Alliance Common Stock. The Alliance Stockholders
     have good and marketable title to, and own, all of the issued and
     outstanding shares of Alliance Common Stock, free and clear of any and all
     liens, adverse claims, security interests, pledges, mortgages, charges and
     encumbrances of any nature whatsoever.

                                       -5-







          2.4. Interests in Other Entities.

               (a) Alliance does not (A) own, directly or indirectly, of record
          or beneficially, any shares of voting stock or other equity securities
          of any other entity, (B) has any ownership interest, direct or
          indirect, of record or beneficially, in any unincorporated entity, or
          (C) has any obligation, direct or indirect, present or contingent, (1)
          to purchase or subscribe for any interest in, advance or loan monies
          to, or in any way make investments in, any person or entity or (2) to
          share any profits from any entity. Notwithstanding the above, Alliance
          has disclosed that it operates under the following two d/b/a's:
          "Alliance Distributors" and "Alliance Advertising."

               (b) None of the Alliance Stockholders (A) owns, directly or
          indirectly, of record or beneficially, any shares of voting stock or
          other equity securities of any other entity engaged in the same or
          similar business to the Business, (B) has any ownership interest,
          direct or indirect, of record or beneficially, in any unincorporated
          entity engaged in the same or similar business to the Business, or (C)
          has any obligation, direct or indirect, present or contingent, (1) to
          purchase or subscribe for any interest in, advance or loan monies to,
          or in any way make investments in, any person or entity engaged in the
          same or similar business to the Business, or (2) to share any profits
          from any entity engaged in the same or similar business to the
          Business, other than in publicly traded companies and "Advanced
          National Marketing Inc."

          2.5. Authority.

               (a) The execution and delivery by the Alliance Stockholders or
          Alliance of this Agreement and of all of the agreements to be executed
          and delivered by each of them pursuant hereto (the "Alliance
          Documents"), the performance by each of them of their respective
          obligations hereunder and thereunder, and the consummation of the
          transactions contemplated hereby and thereby, have been duly and
          validly authorized by all necessary corporate action on the part of
          Alliance (including, but not limited to, the unanimous consent of the
          Alliance Stockholders and Boards of Directors) and Alliance has all
          necessary power with respect thereto.

               (b) This Agreement is, and when executed and delivered by the
          Alliance Stockholders and Alliance (to the extent that they are
          parties thereto) the Alliance Documents to be delivered by any or all
          of them pursuant hereto will be, the valid and binding obligation of
          the Alliance Stockholders and Alliance (to the extent that they are
          parties thereto) in accordance with their respective terms.


                                       -6-



                                





          2.6. Noncontravention. Except as set forth on Schedule 2.6, neither
     the execution and delivery by the Alliance Stockholders or Alliance of this
     Agreement or of any agreement to be executed and delivered by the Alliance
     Stockholders and/or Alliance pursuant hereto, nor the consummation of any
     of the transactions contemplated hereby or thereby, nor the performance by
     the Alliance Stockholders or Alliance of their respective obligations, as
     the case may be, hereunder or thereunder, will (nor with the giving of
     notice or the lapse of time or both would) (a) conflict with or result in a
     breach of any provision of the Certificate of Incorporation or By-laws of
     Alliance, or (b) give rise to a default, or any right of termination,
     cancellation or acceleration, or otherwise be in conflict with or result in
     a loss of contractual benefits to Alliance or under any of the terms,
     conditions or provisions of any note, bond, mortgage, indenture, license,
     agreement or other instrument or obligation to which it is a party or by
     which Alliance or the Alliance Stockholders may be bound or to which
     Alliance or the Business may be subject, or require any consent, approval
     or notice under the terms of any such document or instrument, or (c)
     violate any order, writ, injunction, decree, law, statute, rule or
     regulation of any court or governmental authority which is applicable to
     Alliance, or the Business, or (d) result in the creation or imposition of
     any lien, claim, charge, restriction or encumbrance upon any of the
     properties or assets of Alliance, or (e) interfere with or otherwise
     adversely affect the ability of Subsidiary to carry on the Business after
     the Effective Time on substantially the same basis as is now conducted by
     Alliance.

          2.7. Litigation. Except as set forth in Schedule 2.7, there are no
     suits or actions, or administrative, arbitration or other proceedings or
     governmental investigations, pending or, to the best of the knowledge of
     the Alliance Stockholders, threatened, against or relating to Alliance or
     the Business, in which the amount in dispute in each matter exceeds
     $2,500.00. There are no judgments, orders, stipulations, injunctions,
     decrees or awards in effect which relate to Alliance, the Business or the
     operation of the Company, the effect of which is (A) to limit, restrict,
     regulate, enjoin or prohibit Alliance's operation in any area, or the
     acquisition of any properties, assets or businesses, or (B) otherwise
     materially adverse to the Business or Alliance.

          2.8. No Violation of Law.

               (a) Except with respect to the representations and warranties
          made herein by Alliance and the Alliance Stockholders as to Laws (as
          herein defined) relating to environmental and ecological protection,
          which representations and warranties are not qualified by "best
          knowledge" or otherwise and which is set forth in paragraph (b)
          hereof, Alliance and/or the Alliance Stockholders, as the case may be,
          are not engaging in any activity or omitting to take any action as a
          result of

                                       -7-



                                





          which to the best of knowledge of the Alliance Stockholders: (A) they
          are in violation of any law, rule, regulation, zoning or other
          ordinance, statute, order, injunction or decree, or any other
          requirement of any court or governmental or administrative body or
          agency, applicable to Alliance or the Business ("Laws"), including,
          but not limited to, those relating to: occupational safety and health;
          business practices and operations; labor practices; employee benefits;
          and zoning and other land use, and (B) Alliance or the Business have
          been or will be materially and adversely affected.

               (b) Alliance and/or the Alliance Stockholders, as the case may
          be, are not engaging in any activity or omitting to take any action as
          a result of which they are in violation of any Laws relating to
          environmental and ecological protection (e.g., the use, storage,
          handling, transport or disposal of pollutants, contaminants or
          hazardous or toxic materials or wastes, and the exposure of persons
          thereto).

          2.9. Financial Statements. Alliance has herewith delivered to Take-Two
     and Subsidiary (a) its financial statements consisting of the audited
     balance sheets for the years ended December 31, 1995 and 1996, and the
     related statements of income, stockholders' equity and cash flows for the
     two years then ended, which have been audited by Berenson & Company LLP,
     independent certified public accountants, and (b) its unaudited balance
     sheet at November 30, 1997, statements of income, stockholders' equity and
     cash flows for the ten months ended November 30, 1997 (collectively, the
     "Financial Statements"). The Financial Statements were prepared in
     accordance with generally accepted accounting principals ("GAAP"),
     consistently applied, and present fairly the financial position of Alliance
     as at the dates thereof and the results of operations for the periods and
     the cash flow indicated. The books and records of Alliance are materially
     complete and correct, except as qualified by Paragraph 2.10 infra., have
     been maintained in accordance with good business practices, and reflect the
     basis for the financial condition, results of operations and cash flow of
     Alliance as set forth in the Financial Statements in all material respects.

          2.10. Absence of Undisclosed Liabilities. To the best knowledge of
     Larry and Jay, the only liabilities or obligations of any nature
     whatsoever, whether accrued, absolute, contingent or otherwise of Alliance
     are: (A) liabilities reflected on the Financial Statements or (B) incurred
     in the ordinary course of business since November 30, 1997, (C) in the case
     of other types of liabilities and obligations, described in any of the
     schedules delivered pursuant hereto or omitted from said schedules in
     accordance with the terms of this Agreement and (D) space lease for 14-20B
     129 Street, College Point, New York 11356 with Marinelli Realty Inc. as
     Landlord.


                                       -8-







          2.11. Accounts Receivables; Inventories.

               (a) The accounts receivable of Alliance are owned free and clear
          of all liens in favor of any person other than European American Bank
          ("EAB") and NationsCredit; are bona fide transactions completed in the
          ordinary course of business; and to the best of knowledge of Larry and
          Jay, the amounts thereof shown on Alliance's books and records are
          accurate; and there are no defenses, set-offs, counterclaims or
          disputes existing or asserted with respect thereto which in the
          aggregate exceed $100,000, other than set-offs available to the
          parties who are also vendors to the Company with respect to accounts
          payable schedule.

               (b) The inventories reflected on the Financial Statements consist
          of items of a quality and quantity usable or saleable in the ordinary
          course of business, except for obsolete materials, slow-moving items,
          materials of below standard quality and not readily marketable items.

          2.12. Properties. Except for the liens and encumbrances incurred in
     the ordinary course of business of Alliance or disclosed in Schedule 2.12,
     Alliance has good and valid title to all of the properties and assets,
     reflected on the Financial Statements as owned by it or thereafter
     acquired, except properties or assets sold or otherwise disposed of in the
     ordinary course of business, free and clear of any and all mortgages, liens
     (excluding liens for current Taxes, as defined in subparagraph 2.15(b)
     hereof), pledges, claims, charges and encumbrances of any nature
     whatsoever. All plants, structures and equipment which are utilized in the
     Business, or are material to the condition (financial or otherwise) of
     Alliance are owned or leased by Alliance. Alliance does not own any real
     property.

          2.13. Intellectual Property. To the best knowledge of Larry and Jay,
     no proceedings have been instituted, are pending or are threatened, which
     challenge the rights of Alliance in respect to the Alliance tradename or
     the validity thereof.

          2.14. Banks; Powers of Attorney. Schedule 2.14 is a complete and
     correct list showing (A) the names of each bank in which Alliance has an
     account or safe deposit box and the names of all persons authorized to draw
     thereon or who have access thereto, and (B) the names of all persons, if
     any, holding powers of attorney from Alliance or the Alliance Stockholders
     with respect to the Business.

          2.15. Tax Matters.

               (a) Alliance has filed with the appropriate governmental agencies
          all tax returns and reports required to be filed by it, and has paid
          in full or contested in good faith or

                                       -9-



                                





          made adequate provision for the payment of, Taxes (as defined herein)
          shown to be due or claimed to be due on such tax returns and reports.
          The provisions for Taxes which will be set forth on the latest balance
          sheet included in the Financial Statements reflects and includes
          adequate provisions for the payment in full of any and all Taxes for
          which Alliance is or could be liable, whether to any governmental
          entity or to other persons (as, for example, under tax allocation
          agreements), not yet due for any and all periods up to and including
          the date of such balance sheet; and all Taxes for periods beginning
          thereafter through the Effective Time have been, or will be, paid when
          due or adequately reserved against on the books of Alliance and an
          amount of cash equal to the amount of such reserve will have been set
          aside for the payment of such Taxes. Alliance has duly withheld all
          payroll taxes, FICA and other federal, state and local taxes and other
          items requiring to be withheld by it from employer wages, and has duly
          deposited the same in trust for or paid over to the proper taxing
          authorities. Alliance has not executed or filed with any taxing
          authority any agreement extending the periods for the assessment or
          collection of any Taxes, and is not a party to any pending or, to the
          best knowledge of Alliance and the Alliance Stockholders, threatened,
          action or proceeding by any governmental authority for the assessment
          or collection of Taxes. Within the past three years, the United States
          federal income tax returns of Alliance have not been examined by the
          Internal Revenue Service ("the IRS") nor has the State of New York or
          any taxing authority thereof examined any merchandise, personal
          property, sales or use tax returns of Alliance. To the best knowledge
          of Larry and Jay, there is no tax lien, whether imposed by any
          Federal, state, county, local or foreign taxing authority, outstanding
          against the assets, properties or business of Alliance. Alliance has
          not agreed to make or is required to make any adjustment under Section
          481(a) of the Internal Revenue Code, by reason of a change in
          accounting method or otherwise. Alliance is not a party to any tax
          sharing or allocation agreement. Alliance has not been a member of an
          affiliated group filing a consolidated Federal income tax return or
          has any liability for Taxes under Treas. Reg. ss. 1.1502-6 (or any
          similar provision of state, local or foreign law), as a transferee or
          successor, by contract or otherwise.

               (b) As used herein, the term "Taxes" or "Tax" means all federal,
          state, county, local and other taxes and governmental assessments,
          including but not limited to income taxes, estimated taxes,
          withholding taxes, excise taxes, ad valorem taxes, payroll related
          taxes (including but not limited to premiums for worker's compensation
          insurance and statutory disability insurance), employment taxes,
          franchise taxes and import duties, together with any related
          liabilities, penalties, fines, additions to tax or interest.

          2.16. Certain Business Matters and Practices. Except as set forth on
     Schedule 2.17, Alliance is not a party to

                                      -10-



                                





     or bound by any distributorship, dealership, sales agency, franchise or
     similar agreement which relates to the Business. To the best of the
     knowledge of Alliance and the Alliance Stockholders, there are no pending
     or threatened labor negotiations, work stoppages or work slowdowns
     involving or affecting Alliance or the Business, and no union
     representation questions exist, and there are no organizing activities, in
     respect of any of the employees of Alliance. Alliance gives no warranties
     on the products sold by it other than warranties offered by manufacturer;
     provided, however, that on occasion Alliance assumes to liability under the
     manufacturer's warranty where Alliance deems, that such is in the best
     interests of its business or Alliance extends warranties, as it is required
     to do so, by law.

          2.17. Certain Contracts. Set forth on Schedule 2.17 is a complete and
     correct list of all contracts, commitments, obligations and understandings,
     other than contracts, commitments, obligations and understandings
     pertaining to the purchase and sale of merchandise, i.e., purchase order to
     and from Alliance (which are not listed) pursuant to the Business, which
     are not set forth in any other schedule delivered hereunder and to which
     Alliance is a party or otherwise bound, except for each of those which (a)
     was made in the ordinary course of business, and (b) either (i) is
     terminable by Alliance (and will be terminable by Subsidiary, IMSI or
     Take-Two) without liability, expense or other obligation on thirty (30)
     days' notice or less, or (ii) may be anticipated to involve aggregate
     payments to or by Alliance of $5,000 (or the equivalent) or less calculated
     over the full term thereof, and (c) is not otherwise material to the
     Business. Schedule 2.17 also sets forth agreements or arrangements in
     effect with respect to Alliance or the Business with any independent
     salesperson, distributor, sublicensor or other remarketer or sales
     organization. To the best of knowledge of Larry and Jay, Alliance has not
     received any notice of written default with respect to any such agreements
     or arrangements which remains uncured.


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          2.18. Customers and Suppliers.

               (a) To the best of knowledge of Larry and Jay, Alliance has
          provided to Take-Two, IMSI and Subsidiary a complete and correct list
          setting forth, for the period commencing January 1, 1997 until
          December 14, 1997, (a) the 20 largest customers (by dollar volume) of
          the Business and the amount for which each such customer was invoiced,
          and (b) the 10 largest suppliers (by dollar volume) of the Business
          and the amount of goods and services purchased from each such
          supplier.

               (b) During the last twelve (12) months, other than the notice
          from Sony Corp. ("Sony") transmitted to Alliance on or about August
          1997 (notifying of Sony's intention to terminate its distributorship
          relationship), neither Nintendo nor Sony has informed Alliance or the
          Alliance Stockholders, orally or in writing (other than the right to
          terminate the agreement under the terms of its agreement), of any
          disputes with Alliance or its intention to cease selling or rendering
          services to, or dealing with, Alliance on substantially the same basis
          as of the date hereof, nor its intention to alter in any material
          respect the amount of sales or service or the extent of dealings with
          Alliance, or would alter in any material respect the sales or service
          or dealings in the event of the consummation of the Merger. To the
          best of the Alliance Stockholders' knowledge, neither Alliance nor any
          Alliance Stockholders have information which might reasonably
          indicate, nor has any information been brought to their attention
          which might reasonably lead them to believe, that any supplier or
          Alliance will not be able to fulfill outstanding or currently
          anticipated purchase orders place by, or service obligations to,
          Alliance.

          2.19. Nature of Securities. The Alliance Stockholders understand that
     as of the date hereof (a) the Stock Consideration has not been registered
     under the Securities Act of 1933, as amended (the "Act"), based upon an
     exemption from such registration requirements; (b) the Stock Consideration
     to be received is "restricted securities," as said term is defined in Rule
     144 of the General Rules and Regulations promulgated under the Act; (c) the
     Stock Consideration to be received may not be sold or otherwise transferred
     unless it has first been registered under the Act and applicable state
     securities laws or an exemption from the registration provisions of the Act
     and applicable state securities laws are available with respect to the
     proposed sale or transfer; (d) the certificates evidencing the Stock
     Consideration will bear a legend to the effect that the transfer thereof is
     restricted; and (e) stop transfer instructions will be placed with the
     transfer agent for the Stock Consideration.

          2.20. Investment Representations. The Alliance Stockholders or their
     respective representatives have received and carefully reviewed Take-Two's
     registration statement on

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     Form SB-2 as declared effective by the Securities and Exchange Commission
     (the "SEC") on April 14, 1997 and most recent Form 10- QSB, and except for
     the foregoing and the representations and warranties contained herein, the
     Alliance Stockholders have not been furnished with any other materials or
     literature relating to Take-Two or the Stock Consideration. The Alliance
     Stockholders or their respective representatives have had a reasonable
     opportunity to ask questions of and receive answers from Take-Two
     concerning Take-Two, IMSI and Subsidiary and the Stock Consideration.

          2.21. Information as to Alliance and the Alliance Stockholders. None
     of the representations or warranties made by Alliance or the Alliance
     Stockholders in this Agreement or in any agreement executed and delivered
     by or on behalf of any of them pursuant hereto are false or misleading with
     respect to any material fact, or omit to state any material fact necessary
     in order to make the statements therein contained not misleading.

     3. Representations and Warranties as to Take-Two, IMSI and Subsidiary.
Take-Two, IMSI and Subsidiary, as applicable, hereby represent and warrant to
the Alliance Stockholders as follows:

          3.1. Organization, Standing and Power.

               (a) Take-Two is a corporation duly organized, validly existing
          and in good standing under the laws of the State of Delaware, with
          full corporate power and authority to own, lease and operate its
          properties and to carry on its business as presently conducted by it.

               (b) IMSI is a corporation duly organized, validly existing and in
          good standing under the laws of the State of Delaware, with full
          corporate power and authority to own, lease and operate its properties
          and to carry on its business as presently conducted by it.

               (c) Subsidiary is a corporation duly organized, validly existing
          and in good standing under the laws of the State of New York, with
          full corporate power and authority to own, lease and operate its
          properties.

               (d) Take-Two has filed all forms, reports, statements and
          documents required to be filed with the Securities and Exchange
          Commission ("SEC") since April 14, 1997, (collectively, the "SEC
          Reports"), each of which has complied in all material respects with
          the applicable requirements of the Act or the Exchange Act of 1934, as
          amended (the "Exchange Act"), as applicable, each as in effect on the
          date so filed. Take-Two has delivered or made available to the
          Alliance Stockholders, in the form filed with the SEC (including any
          amendments thereto), (A) its Quarterly Report on Form 10-QSB for the
          quarter ended

                                      -13-



                                





          October 31, 1997 and (B) its Prospectus dated April 14, 1997. None of
          such forms, reports or documents (including but not limited to any
          financial statements or schedules included or incorporated by
          reference therein) filed by Take-Two, when filed (except to the extent
          revised or superseded by a subsequent filing with the SEC) contained
          any untrue statement of a material fact or omitted to state a material
          fact required to be stated or incorporated by reference therein or
          necessary in order to make the statements therein, in light of the
          circumstances under which they were made, not misleading. The
          financial statements included in such forms were prepared in
          accordance with generally accepted accounting principles consistently
          applied, and fairly present the financial position of Take-Two as at
          the dates thereof and its results of operations for the periods
          indicated, except that any unaudited financial statements are subject
          to normal reoccurring adjustments which might be required as a result
          of year-end audits.

          3.2. Authority. The execution and delivery by Take-Two, IMSI and
     Subsidiary of this Agreement and of each agreement, document and instrument
     to be executed and delivered by either or both of them pursuant hereto (the
     "Take-Two Documents"), the compliance by either or both of them with the
     provisions hereof and thereof, and the transactions contemplated hereby and
     thereby, have been duly and validly authorized by all necessary corporate
     actions on the part of Take-Two, IMSI and the Subsidiary, and Take-Two,
     IMSI and the Subsidiary have all necessary corporate powers with respect
     thereto.

          3.3. Noncontravention. This Agreement is, and when executed and
     delivered by each of Take-Two, IMSI and the Subsidiary, the Take-Two
     Documents to be executed and delivered by either or both of them pursuant
     hereto will be, the valid and binding obligation of Take-Two, IMSI and the
     Subsidiary in accordance with their terms. Neither the execution and
     delivery by Take-Two, IMSI or the Subsidiary of this Agreement or of the
     Take-Two Documents, nor the consummation of the transactions contemplated
     hereby or thereby, nor the compliance by Take-Two, IMSI or the Subsidiary
     with the provisions hereof and thereof, will (nor with the giving of notice
     or the lapse of time or both, would) conflict with or result in a violation
     of any provision of the Certificates of Incorporation or By-laws of
     Take-Two, IMSI and the Subsidiary, or, to the best knowledge of Take-Two,
     IMSI and the Subsidiary, result in the breach of any material agreement to
     which either Take-Two, IMSI or the Subsidiary is a party or otherwise bound
     which first has not been waived.

          3.4. Investment. The Buyer is not acquiring the Alliance Shares with a
     view to or for sale in connection with any distribution thereof within the
     meaning of the Securities Act.

          3.5. Capitalization. The authorized capital stock of Take-Two consists
     of 15,000,000 shares of Take-Two Stock

                                      -14-



                                





     and 5,000,317 shares of Preferred Stock, par value $.01 per share. As of
     the date hereof, (A) 9,250,043 shares of Take-Two Stock are issued and
     outstanding, all of which are duly authorized, validly issued, fully paid
     and nonassessable, (B) 1,360,311 shares of Take-Two Stock are issuable upon
     exercise of options (plan and non-plan) and (C) 2,821,199 shares of
     Take-Two Stock are reserved for future issuance upon exercise of
     outstanding common stock purchase warrants. No preferred stock is
     outstanding as of the date hereof. There is no personal liability, and
     there are no preemptive rights with regard to the capital stock of
     Take-Two, and no right-of-first refusal or similar rights with regard to
     such capital stock.

          3.6. Stock Consideration. The Stock Consideration, when issued, will
     be (A) duly authorized and validly issued, fully paid and non-assessable,
     (B) delivered hereunder free and clear of any security interests, pledges,
     mortgages, claims, liens and encumbrances of any kind whatsoever except
     that the Take-Two Stock will be "restricted securities" as such term is
     defined in the rules and regulations of the SEC and will be subject to
     restrictions on transfers pursuant to such rules and regulations and State
     laws, and (C) issued in compliance with all applicable federal and state
     securities laws.

          3.7. Information as to Take-Two, IMSI and the Subsidiary. None of the
     representations or warranties made by Take-Two, IMSI or the Subsidiary in
     this Agreement or in any agreement executed and delivered by or on behalf
     of either or both of them pursuant hereto are false or misleading with
     respect to any material fact, or omit to state any material fact necessary
     in order to make the statements therein contained not misleading.

     4. Indemnification.

          4.1. Indemnification by the Alliance Stockholders. Subject to the
     limitations set forth in Paragraph 4.5 hereof, each of Larry and Jay,
     jointly and severally hereby indemnifies and agrees to defend and hold
     harmless each of Take-Two, IMSI and Subsidiary from and against any and all
     actual losses, obligations, deficiencies, liabilities, damages, costs and
     expenses (including, without limitation, the amount of any settlement
     entered into pursuant hereto, and all reasonable legal and other expenses
     incurred in connection with the investigation, prosecution or defense of
     any matter indemnified pursuant hereto) which either of them may sustain,
     suffer or incur and which arise out of, are caused by, relate to, or result
     or occur from or in connection with any breach by Alliance or Larry and Jay
     of any representation, warranty or covenant made by any one or all of them,
     in this Agreement or the Alliance Documents, as applicable (provided,
     however, that the provisions of this subsection 4.1 shall not be available
     to the extent that the damages result from the actions or omissions of
     Take-Two, IMSI or the Subsidiary).

                                      -15-






     The foregoing indemnification shall also apply to direct claims by
     Take-Two, IMSI and/or Subsidiary against the Alliance Stockholders.

          4.2. Indemnification by Take-Two, IMSI and the Subsidiary. Subject to
     the provisions of Paragraph 4.5 hereof, each of Take-Two, IMSI and the
     Subsidiary, jointly and severally, indemnifies and agrees to defend and
     hold harmless the Alliance Stockholders from and against any and all actual
     losses, obligations, deficiencies, liabilities, damages, costs and expenses
     (including, without limitation, the amount of any settlement entered into
     pursuant hereto, and all reasonable legal and other expenses incurred in
     connection with the investigation, prosecution or defense of any matter
     indemnified pursuant hereto), which it or he may sustain, suffer or incur
     and which arise out of, are caused by, relate to, or result or occur from
     or in connection with any breach by Take-Two, IMSI or Subsidiary of any
     representation, warranty or covenant made by either or both of them in this
     Agreement or any Take-Two Document, (provided, however, that the provisions
     of this subsection 4.2 shall not be available to the extent that the
     damages result from the actions or omissions of Alliance or the Alliance
     Stockholders). The indemnification provisions herein shall also apply to
     direct claims by the Alliance Stockholders against Take-Two, IMSI or the
     Subsidiary.

          4.3. Third Party Claims. Subject to the provisions of Paragraph 4.5,
     if a claim by a third party is made against any party or parties hereto and
     the party or parties against whom said claim is made intends to seek
     indemnification with respect thereto under subsections 4.1 or 4.2 or such
     claim is made by EAB against the Alliance Stockholders under the personal
     guaranties, the party or parties seeking such indemnification shall
     promptly notify the indemnifying party or parties, in writing, of such
     claim, providing such details of the claim (including the claimed amount)
     as are then known; provided, however, that the failure to give such notice
     shall not affect the rights of the indemnified party or parties hereunder
     except to the extent that such failure materially and adversely affects the
     indemnifying party or parties due to the inability to timely defend such
     action. The indemnifying party or parties shall have 10 business days after
     said notice is given to elect, by written notice given to the indemnified
     party or parties, to undertake, conduct and control, through counsel of
     their own choosing (subject to the consent of the indemnified party or
     parties, such consent not to be unreasonably withheld) and at their sole
     risk and expense, the good faith settlement or defense of such claim, and
     the indemnified party or parties shall cooperate with the indemnifying
     parties in connection therewith; provided: (a) all settlements require the
     prior reasonable consultation with the indemnified party and the prior
     written consent of the indemnified party, which consent shall not be
     unreasonably withheld, and (b) the indemnified party or parties shall be

                                      -16-






     entitled to participate in such settlement or defense through counsel
     chosen by the indemnified party or parties, provided that the fees and
     expenses of such counsel shall be borne by the indemnified party or
     parties. So long as the indemnifying party or parties are contesting any
     such claim in good faith, the indemnified party or parties shall not pay or
     settle any such claim; provided, however, that notwithstanding the
     foregoing, the indemnified party or parties shall have the right to pay or
     settle any such claim at any time, provided that in such event they shall
     waive any right of indemnification therefor by the indemnifying party or
     parties. If the indemnifying party or parties do not make a timely election
     to undertake the good faith defense or settlement of the claim as
     aforesaid, or if the indemnifying parties fail to proceed with the good
     faith defense or settlement of the matter after making such election, then,
     in either such event, the indemnified party or parties shall have the
     right, through counsel of their own choosing (subject to the consent of the
     indemnifying party or parties, such consent not to be unreasonably
     withheld) to contest, settle or compromise (provided that all settlements
     or compromises require the prior reasonable consultation with the
     indemnifying party and the prior written consent of the indemnifying party,
     which consent shall not be unreasonably withheld) the claim at their
     exclusive discretion, at the risk and expense of the indemnifying parties;
     it being understood that payment by the indemnifying parties of damages,
     costs and expenses to the indemnified party or parties shall be on a thirty
     (30) day basis following submission to such indemnifying parties of
     invoices, etc. evidencing damage, costs and expenses incurred by the
     indemnified party or parties.

          4.4. Assistance. Regardless of which party is controlling the defense
     of any claim, each party shall act in good faith and shall provide
     reasonable documents and cooperation to the party handling the defense.

          4.5. Limitations. Notwithstanding the foregoing, and subject only to
     the set-off provisions with respect to Alliance's accounts receivable
     provided for in subsection 2.11(a) hereof, each of the parties covenants
     and agrees that the indemnification provisions of this Section 4 shall not
     be applicable unless and until the aggregate of all indemnifiable amounts
     sought against the indemnifying parties first exceeds $50,000, in which
     event the party seeking indemnification may seek indemnification for
     amounts in excess of $50,000; provided, however, that the Alliance
     Stockholders shall not have any liability with respect to the
     representation and warranty relating to receivables unless and until the
     amounts of defenses, set-offs, counterclaims or disputes exceed $100,000;
     provided further that any such amounts shall be applied to the $50,000
     basket provided for herein with respect to other damages (exclusive of the
     aforementioned set-offs for receivables up to an aggregate amount of
     $100,000). Notwithstanding any obligations to indemnify pursuant hereto,
     the maximum liability

                                      -17-



                                





     of each of the Alliance Stockholders shall be the value of their respective
     share of the Stock Consideration, as valued at the closing bid price of
     Take-Two Common Stock on the Nasdaq SmallCap Market for the trading day
     immediately preceding the date hereof. Satisfaction of any obligation to
     indemnify may be satisfied (i) by delivery of shares of Take-Two Common
     Stock (valued at the closing bid price for the Take-Two Common Stock the
     trading day immediately preceding the date hereof) or (ii) by cash. In no
     event shall any Alliance Stockholder have any liability for indemnification
     obligations under this Agreement in excess to the market value of their
     Stock Consideration (as valued above) received by that individual Alliance
     Stockholder. The closing bid price for the Take-Two Common Stock on the
     Nasdaq Small Cap Market for the trading preceding the date hereof was 5
     3/8.


     5. Covenants

          5.1. Consummation of Transaction. Each of the parties hereto hereby
     agrees to use all reasonable efforts to cause all conditions precedent to
     his or its obligations (and to the obligations of the other parties hereto
     to consummate the transactions contemplated hereby) to be satisfied,
     including, but not limited to, using all reasonable efforts to obtain all
     required (if so required by this Agreement) consents, waivers, amendments,
     modifications, approvals, authorizations, novations and licenses; provided,
     however, that nothing herein contained shall be deemed to modify any of the
     absolute obligations imposed upon or rights of any of the parties hereto
     under this Agreement or any agreement executed and delivered pursuant
     hereto.

          5.2. Cooperation/Further Assurances.

               (a) Each of the parties hereto hereby agrees to fully cooperate
          with the other parties hereto in preparing and filing any notices,
          applications, reports and other instruments and documents which are
          required by, or which are desirable in the reasonable opinion of any
          of the parties hereto, or their respective legal counsel, in respect
          of, any statute, rule, regulation or order of any governmental or
          administrative body in connection with the transactions contemplated
          by this Agreement, subject to subsection 5.20 hereof. The legal,
          administrative costs and disbursements incurred providing this
          cooperation shall be borne by the party who seeks such cooperation.


               (b) Each of the parties hereto hereby further agrees to execute,
          acknowledge, deliver, file and/or record, or cause such other parties
          to the extent permitted by law to execute, acknowledge, deliver, file
          and/or record such other documents as may be required by this
          Agreement and as Take-Two, IMSI and/or Subsidiary, on the one hand,
          and/or Alliance and/or the Alliance Stockholders, on the other, or
          their

                                      -18-






          respective legal counsel may reasonably require in order to document
          and carry out the transactions contemplated by this Agreement. The
          legal, administrative costs and disbursements incurred by the party of
          whom the request is being made shall be borne by the party who sought
          such request.

          5.3. Broker. Each of the parties hereto represents and warrants to the
     other parties that no broker or finder was engaged in connection with the
     transaction contemplated by this Agreement with whom the indemnifying party
     has dealt, and each of the parties shall indemnify and hold the other
     harmless from and against any and all claims or liabilities asserted by or
     on behalf of any alleged broker or finder for broker's fees, finder's fees,
     commissions or like payments, without regard to the indemnification
     limitations contained in this Agreement.

          5.4. Employment Agreements. Simultaneous with the execution of this
     Agreement, each of Jay and Larry will enter into an employment agreement
     with Subsidiary in the form of Exhibits 5.4A and 5.4B hereto (the
     "Employment Agreements").

          5.5. Stock Options. At the Effective Time, Take- Two shall provide and
     the Company shall grant five (5) year non-qualified options to purchase
     shares of Take-Two Stock, at an exercise price of $2.00 per share, as
     follows:


         Name                                Amount of Stock
         ----                                ---------------

         Steve Glickstein                    19,000

         Eric Markowitz                      38,000

         Andre Muller                        19,000

          Such non-qualified options shall vest as follows: (i) 33% on the one
     year anniversary thereof; (ii) 33% on the two year anniversary thereof; and
     (iii) 34% on the three year anniversary thereof.

          5.6. Stock Option Plan. As promptly as possible, the Company shall
     amend its Stock Option to provide for an additional 90,000 shares of
     Take-Two Stock for the granting of stock options by the Company to
     management and key employees of Alliance pursuant to the terms and
     conditions of such Plan.

          5.7. Capital Contribution. Simultaneously herewith, Take-Two shall
     make a capital contribution to Alliance by certified check or wire transfer
     of immediately available funds (at the option of the Alliance
     Stockholders), in the aggregate amount of $1.5 million, in order for the
     Company to discharge in full its outstanding indebtedness to the Alliance
     Stockholders in the form of promissory notes ("Stockholder Notes"), as
     provided for in the corporate resolution of L&J

                                      -19-






     Marketing, Inc., dated December 1, 1997. It is agreed that the Stockholder
     Notes may be satisfied by direct payment of the capital contribution to the
     holders of the Notes, or the Stockholder Notes may be partially or fully
     satisfied prior to consummation of the transactions contemplated by this
     Agreement, and in such event, the aforementioned capital contribution shall
     be used to satisfy any debt incurred or replenish any account used
     diminished as a result of the satisfaction of Stockholder Notes.

          5.8. Credit Facility.

               (a) Simultaneously herewith, Subsidiary and IMSI, as
          co-borrowers, shall enter into an agreement with NationsBank, NA (the
          "Bank"), whereby the Bank will grant to Subsidiary and IMSI, as
          co-borrowers, a line of credit in an amount no less than $5 million,
          upon terms and conditions mutually agreeably to the parties thereto.

               (b) Simultaneously herewith, Subsidiary shall pay down any
          outstanding balance on the existing lines of credit of Alliance with
          each of EAB and NationsCredit, where upon such lines of credit shall
          be terminated and each of Larry and Jay shall, effective as of the pay
          down date, be released as personal guarantors thereto.


     6. Survival of Representations and Warranties.

     Each of the parties hereto hereby agrees that all representations and
warranties made by or on behalf of him or it in this Agreement or in any
document or instrument delivered pursuant hereto shall survive the Effective
Time until April 30, 1999, except for the representations and warranties
contained in subsections 2.8 and 2.15, which shall survive for the applicable
statute of limitations period.

     7. General Provisions.

          7.1. Fees and Expenses.

               (a) Take-Two, on the one hand, and Alliance, on the other hand,
          shall be responsible for and shall, prior to the Effective Time, pay
          the fees and expenses incurred by each of (i) Take-Two, IMSI and the
          Subsidiary and (ii) Alliance and the Alliance Stockholders,
          respectively, in connection with the Merger and the transactions
          contemplated by this Agreement.

               (b) Take-Two and the Subsidiary agree that the legal and other
          reasonable costs and disbursements incurred by the Alliance
          Shareholders in conjunction with this merger shall be paid by Alliance
          prior to the consummation of this

                                      -20-






          Agreement. Take-Two and Subsidiary hereby consent to such payment by
          Alliance.

          7.2. Amendment. This Agreement may not be amended except by an
     instrument in writing signed by each of the parties hereto.

          7.3. Notices. All notices and other communications given or made
     pursuant hereto shall be in writing and shall be delivered personally by
     registered or certified mail (postage prepaid, return receipt requested) or
     recognized overnight courier and shall be deemed to have been duly given or
     made as of the date of actual delivery, at the following addresses (or at
     such other address for a party as shall be specified by like notice, except
     that notices of changes of address shall be effective upon receipt):

     If to Take-Two, IMSI
         or Subsidiary:                 Take-Two Interactive Software, Inc.
                                        575 Broadway
                                        New York, New York
                                        Attn: Ryan Brant

     with a copy to:                    Tenzer Greenblatt LLP
                                        405 Lexington Avenue
                                        New York, New York 10174
                                        Attn:  Barry S. Rutcofsky, Esq.

     If to Alliance:                    L&J Marketing, Inc.
                                        14-20B 129th Street
                                        College Point, NY 11356
                                        Attn: Jay Gelman

     with a copy to:                    Law Offices of Brian J. Herman
                                        113-20 Jamaica Avenue
                                        Richmond Hill, New York 11418
                                        Attn:  Brian J. Herman
                                        Fax:  (718) 847-0025

     As for the Alliance Shareholders:

     If to Larry:                       61 Hearthstone Drive
                                        Dix Hills, NY 11746

     with a copy to:                    Law Offices of Brian J. Herman
                                        113-20 Jamaica Avenue
                                        Richmond Hill, New York 11418
                                        Attn:  Brian J. Herman
                                        Fax:  (718) 847-0025



                                      -21-



                                





     If to Jay:
                                        27 Copper Beach Lane
                                        Lawrence, NY 11354

     with a copy to:                    Law Offices of Brian J. Herman
                                        113-20 Jamaica Avenue
                                        Richmond Hill, New York 11418
                                        Attn:  Brian J. Herman
                                        Fax:  (718) 847-0025

     If to Andre Muller:
                                        120 Village Hill Drive
                                        Dix Hills, NY 11746

     with a copy to:                    Law Offices of Brian J. Herman
                                        113-20 Jamaica Avenue
                                        Richmond Hill, New York 11418
                                        Attn:  Brian J. Herman
                                        Fax:  (718) 847-0025

          7.4. Severability. If any term or other provision of this Agreement is
     invalid, illegal or incapable of being enforced by any rule of law, or
     public policy, all other conditions and provisions of this Agreement shall
     nevertheless remain in full force and effect so long as the economic or
     legal substance of the transactions contemplated hereby is not affected in
     any manner adverse to any party. Upon such determination that any term or
     other provision is invalid, illegal or incapable of being enforced, the
     parties hereto shall negotiate in good faith to modify this Agreement so as
     to effect the original intent of the parties as closely as possible in an
     acceptable manner to the end that transactions contemplated hereby are
     fulfilled to the greatest extent possible.

          7.5. Entire Agreement. This Agreement and the Confidentiality
     Agreement and the agreements referred to herein constitute the entire
     agreement, and supersede all prior agreements, representations and
     undertakings, both written and oral, among the parties, or any of them,
     with respect to the subject matter hereof.

          7.6. No Assignment. This Agreement shall not be assigned by operation
     of law or otherwise, and any assignment shall be null and void.

          7.7. Governing Law. This Agreement shall be governed by, and construed
     in accordance with, the law of the State of New York without regard to its
     choice of law principles.


                                      -22-







          7.8. Counterparts. This Agreement may be executed in one or more
     counterparts, and by the different parties hereto in separate counterparts,
     each of which when so executed shall be deemed to be an original, but all
     of which taken together shall constitute one and the same agreement.



                                      -23-







     IN WITNESS WHEREOF, each of the parties hereto, have caused this Agreement
to be executed as of the date first written above.

                                        TAKE-TWO INTERACTIVE SOFTWARE, INC.



                                        By:
                                           ----------------------------
                                           Ryan Brant, CEO

                                        INVENTORY MANAGEMENT SYSTEMS, INC.



                                        By:
                                           ----------------------------



                                        ALLIANCE INVENTORY MANAGEMENT, INC.



                                        By:
                                           ----------------------------


                                        L&J MARKETING, INC.



                                        By:
                                           ----------------------------



                                        -------------------------------
                                        JAY GELMAN



                                        -------------------------------
                                        ANDRE MULLER



                                        -------------------------------
                                        LARRY MULLER





                                      -24-



                                





                         INDEX OF EXHIBITS AND SCHEDULES
                         -------------------------------


                                                                            Page
                                                                            ----

EXHIBITS
- --------

Exhibit 1.2 Certificate of Merger.............................................2
Exhibit 1.4(a) Subsidiary Certificate of Incorporation........................2
Exhibit 1.4(b) Subsidiary By-Laws.............................................2
Exhibit 1.7(b)(v) Satisfaction and Release ...................................5
Exhibit 5.4A Employment Agreement (Larry)....................................19
Exhibit 5.4B Employment Agreement (Jay)......................................19


Schedule 1.6(a) Allocation of Consideration ................................. 3
Schedule 2.6 Noncontravention ................................................4
Schedule 2.7 Litigation ......................................................7
Schedule 2.12 Property........................................................8
Schedule 2.14 Bank/Power of Attorney..........................................9
Schedule 2.17 Material Contracts.............................................12









                                      -25-



                                


                                                                                
                                                                                
                                                                                
                                                                                
                                                                                
                                                                                
                                                                                
                                                                                
                                                                                
                                                                                
                                                                                
                          AGREEMENT AND PLAN OF MERGER                          
                                                                                
                                  by and among                                  
                                                                                
                      TAKE-TWO INTERACTIVE SOFTWARE, INC.,                      
                                                                                
                       INVENTORY MANAGEMENT SYSTEMS, INC.,                      
                                                                                
                      ALLIANCE INVENTORY MANAGEMENT, INC.,                      
                                                                                
                 L&J MARKETING INC. d/b/a ALLIANCE DISTRIBUTORS,                
                                                                                
                                   and each of                                  
                                                                                
                    JAY GELMAN, LARRY MULLER and ANDRE MULLER                   
                                                                                
                                                                                
                                                                                
                            -------------------------                           
                                                                                
                                 December , 1997                                
                            -------------------------                           
                                                                                
                                                                                
                                                                          




                                TABLE OF CONTENTS
                                                                            Page

1.  The Merger1
     1.1.  The Merger .....................................................   1
     1.2.  Effective Time .................................................   1
     1.3.  Effect of the Merger ...........................................   2
     1.4.  Certificate of Incorporation; By-Laws ..........................   2
     1.5.  Directors and Officers of Surviving Corporation ................   2
     1.6.  Conversion of Securities .......................................   2
     1.7.  Deliveries .....................................................  18


2.  Representations and Warranties as to Alliance and Stockholder .........   4
     2.1.  Organization, Standing and Power ...............................   4
     2.2.  Capitalization .................................................   4
     2.3.  Ownership of Alliance Common Stock .............................   4
     2.4.  Interests in Other Entities ....................................   5
     2.5.  Authority ......................................................   5
     2.6.  Noncontravention ...............................................   6
     2.7.  Litigation .....................................................   6
     2.8.  No Violation of Law ............................................   6
     2.9.  Financial Statements ...........................................   7
     2.10. Absence of Undisclosed Liabilities .............................   7
     2.11. Accounts Receivables; Inventories ..............................   7
     2.12. Properties .....................................................   8
     2.13. Intellectual Property ..........................................   8
     2.14. Banks; Powers of Attorney ......................................   9
     2.15. Tax Matters ....................................................   9
     2.16. Certain Business Matters .......................................  10
     2.18. Customers and Suppliers ........................................  11
     2.19. Nature of Securities ...........................................  11
     2.20. Investment Representations .....................................  12
     2.21. Information as to Alliance and the Alliance Stockholders .......  12

3.  Representations and Warranties as to Take-Two, IMSI and
    Subsidiary ............................................................  12
     3.1.  Organization, Standing and Power ...............................  12
     3.2.  Authority ......................................................  13
     3.3.  Capitalization .................................................  14
     3.4.  Stock Consideration ............................................  14
     3.5.  Information as to Take-Two, IMSI and the Subsidiary ............  14

4.  Indemnification .......................................................  15
     4.1.  Indemnification by the Alliance Stockholders ...................  15
     4.2.  Indemnification by .............................................  15
     4.3.  Third Party Claims .............................................  15
     4.4.  Assistance .....................................................  16
     4.5.  Limitations ....................................................  16

5.  Covenants .............................................................  17
     5.1.  Consummation of Transaction ....................................  17
     5.2.  Cooperation/Further Assurances .................................  17



                                





     5.3.  Broker .........................................................  18
     5.4.  Employment Agreements ..........................................  18
     5.5.  Stock Options ..................................................  18
     5.6.  Stock Option Plan ..............................................  18
     5.7.  Capital Infusion ...............................................  20
     5.8.  Credit Facility ................................................  20

7.  Survival of Representations and Warranties ............................  20

8.  General Provisions ....................................................  21
     8.1.  Fees and Expenses ..............................................  20
     8.2.  Amendment ......................................................  20
     8.3.  Notices ........................................................  21
     8.4.  Severability ...................................................  23
     8.5.  Entire Agreement ...............................................  23
     8.6.  No Assignment ..................................................  23
     8.7.  Governing Law ..................................................  23
     8.8.  Counterparts ...................................................  23


                                      -ii-