SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 14A
                                 (Rule 14a-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
               Securities Exchange Act of 1934 (Amendment No.   )

Filed by the Registrant [_]
Filed by a Party other than the Registrant [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement             [_]  Confidential, For Use of the
[X]  Definitive Proxy Statement                   Commission Only (as permitted
[_]  Definitive Additional Materials              by Rule 14a-6(e)(2))
[_]  Soliciting Material Pursuant to
     Rule 14a-11(c) or Rule 14a-12


                          HOVNANIAN ENTERPRISES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)



- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[_]  No fee required.
[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.


________________________________________________________________________________
1)   Title of each class of securities to which transaction applies:



________________________________________________________________________________
2)   Aggregate number of securities to which transaction applies:



________________________________________________________________________________
3)   Per unit price or other underlying value of transaction  computed  pursuant
     to Exchange  Act Rule 0-11 (set forth the amount on which the filing fee is
     calculated and state how it was determined):



________________________________________________________________________________
4)   Proposed maximum aggregate value of transaction:



________________________________________________________________________________
5)   Total fee paid:

     [_]  Fee paid previously with preliminary materials:



________________________________________________________________________________
     [_]  Check box if any part of the fee is offset as provided by Exchange Act
          Rule  0-11(a)(2)  and identify the filing for which the offsetting fee
          was paid  previously.  Identify  the previous  filing by  registration
          statement number, or the form or schedule and the date of its filing.

          1)   Amount previously paid:

          2)   Form, Schedule or Registration Statement No.:

          3)   Filing Party:

          4)   Date Filed:


(SC14A-07/98)


[LOGO]

HOVNANIAN ENTERPRISES, INC.
================================================================================
10 HIGHWAY 35, P.O. BOX 500, RED BANK, NEW JERSEY 07701 |_|   (732) 747-7800

                                                                January 15, 1999

Dear Shareholder:

     You are  cordially  invited to attend the  Annual  Meeting of  Shareholders
which will be held on Friday,  March 5, 1999,  in the  Boardroom of the American
Stock Exchange,  13th Floor,  86 Trinity Place,  New York, New York. The meeting
will start promptly at 10:30 a.m.

     It is important that your shares be  represented  and voted at the meeting.
Therefore,  we urge you to complete,  sign,  date and return the enclosed  proxy
card in the envelope  provided for this  purpose.  Of course,  if you attend the
meeting,  you may still choose to vote your shares  personally,  even though you
have already  returned a signed proxy.  Important  items to be acted upon at the
meeting  include the election of directors and  ratification of the selection of
independent accountants.

     We  sincerely  hope  you  will be able to  attend  and  participate  in the
Company's 1999 Annual  Meeting.  We welcome the opportunity to meet with many of
you and give you a firsthand report on the progress of your Company.


                                              Sincerely yours,


                                           /s/ KEVORK S. HOVNANIAN
                                           ----------------------------------
                                               KEVORK S. HOVNANIAN
                                               Chairman of the Board






                           HOVNANIAN ENTERPRISES, INC.
                           --------------------------
                    Notice of Annual Meeting of Shareholders
                                January 15, 1999
                           ---------------------------

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of Hovnanian
Enterprises, Inc. will be held on Friday, March 5, 1999, in the Boardroom of the
American Stock  Exchange,  13th Floor,  86 Trinity Place,  New York, New York at
10:30 a.m. for the following purposes:

          1. The election of Directors of the Company for the ensuing  year,  to
     serve  until the next  Annual  Meeting of  Shareholders  of the Company and
     until their respective successors may be elected and qualified.

          2.  The  ratification  of  the  selection  of  Ernst  &  Young  LLP as
     independent accountants to examine financial statements for the Company for
     the year ended October 31, 1999.

          3. The approval of the Company's Stock Incentive Plan.

          4. The  transaction of such other business as may properly come before
     the meeting and any adjournment thereof.

     Only shareholders of record at the close of business on January 7, 1999 are
entitled to notice of and to vote at the meeting.

     Accompanying  this  Notice of Annual  Meeting  of  Shareholders  is a proxy
statement,  a form of proxy and the  Company's  Annual Report for the year ended
October 31, 1998.

     All  shareholders  are urged to attend  the  meeting in person or by proxy.
Shareholders  who do not expect to attend the meeting are requested to complete,
sign and date the  enclosed  proxy and return it promptly in the  self-addressed
envelope provided.

                                             By order of the Board of Directors,
                                             PETER S. REINHART
                                                            Secretary
January 15, 1999


- --------------------------------------------------------------------------------
     PLEASE  INDICATE YOUR VOTING  INSTRUCTIONS ON THE ENCLOSED PROXY CARD, DATE
AND SIGN IT, AND RETURN IT IN THE ENVELOPE PROVIDED.  NO POSTAGE IS NECESSARY IF
MAILED IN THE UNITED STATES.
- --------------------------------------------------------------------------------





                           HOVNANIAN ENTERPRISES, INC.
                                  10 Highway 35
                                  P.O. Box 500
                           Red Bank, New Jersey 07701

                             -----------------------
                                 PROXY STATEMENT
                             -----------------------


General

     The accompanying  proxy is solicited on behalf of the Board of Directors of
Hovnanian  Enterprises,  Inc. (the  "Company")  for use at the Annual Meeting of
Shareholders referred to in the foregoing notice and at any adjournment thereof.
It is expected  that this Proxy  Statement  and the  accompanying  proxy will be
mailed  commencing  January 15, 1999 to each  shareholder  entitled to vote. The
Company's  Annual  Report for the year ended October 31, 1998  accompanies  this
Proxy Statement.

     Shares  represented  by  properly  executed  proxies,  if such  proxies are
received  in time  and not  revoked,  will  be  voted  in  accordance  with  the
specifications  thereon. If no specifications are made, the persons named in the
accompanying  proxy  will vote such proxy for the Board of  Directors'  slate of
Directors,  for  the  ratification  of  selected  independent  accountants,  for
approval  of the  Stock  Incentive  Plan,  and as  recommended  by the  Board of
Directors  unless contrary  instructions are given. Any person executing a proxy
may revoke it at any time before it is exercised by delivering written notice of
revocation  to the  Secretary  of the  Company  or by  voting  in  person at the
meeting.

                     VOTING RIGHTS AND SECURITY OWNERSHIP OF
                    CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The record date for the  determination of shareholders  entitled to vote at
the meeting is the close of business on January 7, 1999. On January 7, 1999, the
voting securities of the Company  outstanding  consisted of 13,830,820 shares of
Class A Common Stock,  each share  entitling the holder  thereof to one vote and
7,688,600  shares of Class B Common  Stock,  each  share  entitling  the  holder
thereof to ten votes.

     Other than as set forth in the table below,  there are no persons  known to
the  Company  to  own  beneficially  shares  representing  more  than  5% of the
Company's Class A Common Stock or Class B Common Stock.

                                       1


     The  following  table  sets  forth as of January 7, 1999 the Class A Common
Stock  and  Class B  Common  Stock  of the  Company  beneficially  owned by each
Director and nominee for Director,  by all Directors and officers of the Company
as a group (including the named individuals) and holders of more than 5%:



                                               Class A Common Stock            Class B Common Stock
                                           ----------------------------    ----------------------------
                                             Amount and                      Amount and
                                              Nature of                       Nature of
    Directors, Nominees and                  Beneficial       Percent        Beneficial       Percent
    Holders of More Than 5%                 Ownership(1)     of Class(2)     Ownership(1)   of Class(2)
  ---------------------------              --------------   -----------    --------------   -----------
                                                                                    
Kevork S. Hovnanian(3)(5) ...........         5,492,887        39.7%         5,843,837         76.0%
Ara K. Hovnanian(4) .................         1,429,661        10.0%         1,234,096         15.6%
Paul W. Buchanan ....................            43,520          .3%            21,480           .3%
Arthur M. Greenbaum .................             6,833          .1%             1,500          --
Desmond P. McDonald .................             7,083          .1%             3,750           .1%
Peter S. Reinhart ...................            43,897          .3%            16,950           .2%
J. Larry Sorsby .....................            75,493          .5%            21,840           .3%
Stephen D. Weinroth .................            21,083          .2%             2,250          --
All Directors and officers as a group                                                       
      (10 persons) ..................         7,120,457        49.4%         7,145,703         89.8%
                                                 
- ----------
Notes:

(1)  The figures in the table in respect of Class A Common  Stock do not include
     the  shares of Class B Common  Stock  beneficially  owned by the  specified
     persons,  which shares of Class B Common Stock are  convertible at any time
     on a share for share  basis to Class A Common  Stock.  The  figures  in the
     table represent  beneficial ownership (including ownership of 576,739 Class
     A Common Stock Options and 268,260 Class B Common Stock Options,  currently
     exercisable or  exercisable  within 60 days) and sole voting power and sole
     investment power except as noted in notes (3), (4) and (5) below.

(2)  Based upon the number of shares outstanding plus options for such director,
     nominee or holder.

(3)  Includes 167,812 shares of Class A Common Stock and 320,012 shares of Class
     B Common Stock as to which Kevork S.  Hovnanian has shared voting power and
     shared investment power.  Kevork S. Hovnanian's  address is 10 Hwy 35, P.O.
     Box 500, Red Bank, New Jersey 07701.

(4)  Includes 35,217 shares of Class A Common Stock and 68,667 shares of Class B
     Common  Stock as to which Ara K.  Hovnanian  has  shared  voting  power and
     shared investment power. Ara K. Hovnanian's  address is 10 Hwy 35, P.O. Box
     500, Red Bank, New Jersey 07701.

(5)  Includes  2,829,413  shares of Class B Common  Stock  held by the Kevork S.
     Hovnanian Family Limited  Partnership,  a Connecticut  limited  partnership
     (the "Limited Partnership"), beneficial ownership of which is disclaimed by
     Kevork S. Hovnanian.  Kevork S. Hovnanian's  wife,  Sirwart  Hovnanian,  as
     trustee of the  Sirwart  Hovnanian  1994  Marital  Trust,  is the  Managing
     General  Partner of the Limited  Partnership and as such has the sole power
     to vote and  dispose  of the  shares  of Class B Common  Stock  held by the
     Limited  Partnership.  Also includes 129,562 shares of Class A Common Stock
     and  264,562  shares  of  Class  B  Common  Stock  held  in  trust  for Mr.
     Hovnanian's daughter over which Sirwart Hovnanian,  as trustee, shares with
     her daughter the power to dispose of and vote. In addition, includes 18,250
     shares of Class A Common  Stock and 55,450  shares of Class B Common  Stock
     held in  trust  for  Mr.  Hovnanian's  grandchildren,  over  which  Sirwart
     Hovnanian,  as trustee,  has sole power to dispose of and vote and includes
     20,000 shares of Class A Common Stock held in the name of Sirwart Hovnanian
     over  which  she has sole  power to  dispose  of and  vote.  Mr.  Hovnanian
     disclaims  beneficial  ownership of the shares  described in the  preceding
     three sentences.

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the  Company's  executive  officers,  directors,  persons  who own more than ten
percent of a registered  class of the Company's  equity  securities  and certain
entities associated with the foregoing  ("Reporting Persons") to file reports of
ownership and changes in ownership on Forms 3, 4 and 5 with the  Securities  and
Exchange  Commission  (the "SEC") and the



                                       2


American Stock Exchange (the "ASE"). These Reporting Persons are required by SEC
regulation  to furnish the Company with copies of all Forms 3, 4 and 5 they file
with the SEC and the ASE. Based solely on the Company's  review of the copies of
such forms it has received, the Company knows of no failure to file.

                              ELECTION OF DIRECTORS

     The Company's  By-laws provide that the Board of Directors shall consist of
eight Directors who shall be elected annually by the shareholders. The Company's
Certificate of Incorporation requires that, at any time when any shares of Class
B Common Stock are outstanding, one-third of the Directors shall be independent.
The  following  persons are  proposed as Directors of the Company to hold office
until  the next  Annual  Meeting  of  Shareholders  and until  their  respective
successors  have been duly elected and  qualified.  In the event that any of the
nominees for Directors should become unavailable, it is intended that the shares
represented by the proxies will be voted for such substitute  nominees as may be
nominated by the Board of Directors, unless the number of Directors constituting
a full Board of  Directors  is  reduced.  The  Company has no reason to believe,
however,  that any of the  nominees  is, or will be,  unavailable  to serve as a
Director.



                                                                               Year First
                                                                                Became a
          Name               Age            Company Affiliation                 Director
          ----               ---            -------------------                 --------
                                                                          
Kevork S. Hovnanian......... 75       Chairman of the Board, and                  1967
                                          Director of the Company.
Ara K. Hovnanian............ 41       President, Chief Executive                  1981
                                          Officer and Director
                                          of the Company.
Paul W. Buchanan............ 48       Senior Vice President-                      1982
                                          Corporate Controller and
                                          Director of the Company.
Arthur M. Greenbaum......... 73       Director of the Company.                    1992
Desmond P. McDonald......... 71       Director of the Company.                    1982
Peter S. Reinhart........... 48       Senior Vice President and                   1981
                                          General Counsel/Secretary
                                          and Director of the Company.
J. Larry Sorsby............. 43       Senior Vice President,                      1998
                                          Treasurer and Chief
                                          Financial Officer and Director
                                          of the Company.
Stephen D. Weinroth......... 60       Director of the Company.                    1982



     Mr. K.  Hovnanian  founded the  predecessor  of the Company in 1959 and has
served as Chairman of the Board since its initial  incorporation in 1967. Mr. K.
Hovnanian  was also Chief  Executive  Officer of the  Company  from 1967 to July
1997.


                                       3


     Mr. A.  Hovnanian was appointed  President in April 1988,  after serving as
Executive Vice President from March 1983. He has also served as Chief  Executive
Officer since July 1997. Mr. A. Hovnanian is the son of Mr. K. Hovnanian.

     Mr. Buchanan has been Senior Vice President -- Corporate Controller since
May 1990.

     Mr. Greenbaum has been a senior partner of Greenbaum,  Rowe, Smith,  Ravin,
Davis & Himmel, a law firm since 1950. Mr. Greenbaum qualifies as an independent
Director as defined in the Company's Certificate of Incorporation.

     Mr.  McDonald was a Director of Midlantic  Bank N.A. from 1976 to December,
1995,  Executive  Committee  Chairman of Midlantic Bank N.A. from August 1992 to
December,  1995 and was President of Midlantic Bank N.A. from 1976 to June 1992.
He was also a Director of Midlantic  Corporation to December,  1995 and was Vice
Chairman of  Midlantic  Corporation  from June 1990 to July 1992.  Mr.  McDonald
qualifies as an independent Director as defined in the Company's  Certificate of
Incorporation.

     Mr. Reinhart has been Senior Vice President and General Counsel since April
1985. He was elected Secretary of the Company in February 1997.

     Mr.  Sorsby  was  appointed  Senior  Vice  President,  Treasurer  and Chief
Financial Officer of the Company in February,  1996 after serving as Senior Vice
President-Finance/Treasurer of the Company since March 1991.

     Mr. Weinroth is Chairman of the Board of Core Laboratories N.V., a New York
Stock Exchange listed worldwide oil field services and manufacturing company. He
is also a senior  partner in Andersen,  Weinroth & Co., L.P. a merchant  banking
firm.  He has  held  such  positions  since  1994  and the  beginning  of  1996,
respectively.  From November 1993 until  December 1995, he was  Co-Chairman  and
Co-Chief  Executive  Officer of VETTA Sports,  Inc., a supplier of bicycle parts
and accessories.  From 1989 to the present, Mr. Weinroth has been Co-Chairman of
the  Board of  Directors  and  Chairman  of the  Investment  Committee  of First
Brittania  N.V., an  international  buyout firm.  Mr.  Weinroth  qualifies as an
independent Director as defined in the Company's Certificate of Incorporation.

Meetings of Board of Directors

     The members of the Audit  Committee of the Board of  Directors  are Messrs.
McDonald,  Weinroth and Reinhart. The Audit Committee is chaired by Mr. McDonald
and is  responsible  for  reviewing  and approving the scope of the annual audit
undertaken by the  Company's  independent  accountants  and meeting with them to
review the  results of their  work as well as their  recommendations.  The Audit
Committee has direct access to the Company's  independent  accountants  and also
reviews  the fees of  independent  accountants  and  recommends  to the Board of
Directors the appointment of independent accountants.

     The Internal  Audit Manager for the Company  reports  directly to the Audit
Committee on, among other things, the Company's  compliance with certain Company
procedures  which are  designed  to enhance  management's  consideration  of all
aspects of major  transactions  involving the Company.  The Audit  Committee has
direct  control over  staffing,  including  compensation,  of the internal audit
department. The Company's Chief 


                                       4


Accounting  Officer  reports  directly  to the Audit  Committee  on  significant
accounting  issues.  During the year ended October 31, 1998 the Audit  Committee
met twice.

     The Compensation  Committee consists of Messrs.  McDonald and Weinroth. The
Compensation  Committee  is currently  chaired by Mr.  Weinroth and is active in
reviewing salaries, bonuses and other forms of compensation for officers and key
employees of the Company, in establishing salaries and in other compensation and
personnel  areas as the Board of Directors from time to time may request.  For a
discussion of the criteria  utilized and factors  considered by the Compensation
Committee in reviewing and establishing executive  compensation,  see "Report of
the Compensation  Committee"  below.  During the year ended October 31, 1998 the
Compensation Committee met once.

     The Company has no  executive  or  nominating  committees.  Procedures  for
nominating  persons for election to the Board of Directors  are contained in the
Company's Bylaws.

     During the year ended  October  31, 1998 the Board of  Directors  held four
regularly  scheduled  meetings.  In addition,  the directors  considered Company
matters  and had  numerous  communications  with the  Chairman  of the  Board of
Directors and others wholly apart from the formal meetings.

Director Compensation

     Each  director  who is not an  officer of the  Company  is paid  $2,000 per
regularly  scheduled  meeting  attended,   $1,000  for  each  committee  meeting
attended,  $2,000 for special  meetings  attended and a bonus. All directors are
reimbursed  for expenses  related to their  attendance at Board of Directors and
committee  meetings.  During the year  ended  October  31,  1998,  Mr.  McDonald
received  $28,000,  Mr.  Greenbaum  received  $25,000 and Mr. Weinroth  received
$28,000 including a bonus paid in January 1999.

                      RATIFICATION OF THE SELECTION OF AND
                    RELATIONSHIP WITH INDEPENDENT ACCOUNTANTS

     The selection of independent accountants to examine financial statements of
the Company made  available or transmitted  to  shareholders  and filed with the
Securities and Exchange  Commission for the year ended October 31, 1999 is to be
submitted to the meeting for  ratification.  Ernst & Young LLP has been selected
by the Board of Directors of the Company to examine such financial statements.

     The Company has been  advised  that a  representative  of Ernst & Young LLP
will attend the Annual Meeting to respond to  appropriate  questions and will be
afforded the opportunity to make a statement if the representative so desires.




                                       5


                        APPROVAL OF STOCK INCENTIVE PLAN

General Information

     The  purpose  of the  Plan is to aid the  Company  and  its  affiliates  in
recruiting and retaining key employees and to motivate  these  employees to make
their  best  efforts  on  behalf of the  Company  and its  affiliates  by giving
incentives  through the  granting of Awards.  The Plan will  benefit the Company
because the employees will have an interest in the welfare of the Company due to
their ownership of Shares.

     The Plan is not subject to the Employee  Retirement  Income Security Act of
1974 ("ERISA").

     The total number of Shares which may be issued under the Plan is 1,500,000.
The maximum number of Shares for which Options or Stock Appreciation  Rights may
be granted  during a calendar  year to any  Participant  shall be  300,000.  The
Shares may consist,  in whole or in part, of unissued Shares or treasury Shares.
Shares which are subject to Awards which terminate or lapse may be granted again
under the Plan.

     The principal features of the Plan are summarized below, but the summary is
only an overview and you should refer to the Plan itself.

Administration

     The  Plan  will be  administered  and  interpreted  by a  Committee  of the
Company's Board of Directors.  Currently this is the Compensation Committee. The
Committee  may  delegate  its duties and powers to any  subcommittee  consisting
solely of at least two individuals who are each "non-employee  directors" within
the meaning of Rule 16b-3 under the Securities  Exchange Act of 1934, as amended
(the "Act") and "outside  directors" within the meaning of Section 162(m) of the
Internal Revenue Code (the "Code").

     The Committee  has the  authority to interpret the Plan.  The Committee may
also  adopt,  amend or rescind  any rules and  regulations  it  considers  to be
helpful or necessary to carry out the purpose of the Plan. Any interpretation of
the Plan or any Award by the  Committee  is final.  The  Committee  will require
payment if, under federal, state or local tax laws, you owe any taxes due to the
exercise or settlement of an Award.

     If the chief executive officer of the Company is a member of the Board, the
Board by specific  resolution may constitute such chief  executive  officer as a
committee  of one which  shall have the  authority  to grant  Awards of up to an
aggregate of 300,000  Shares in each calendar year to  Participants  who are (i)
not  subject  to the  rules  promulgated  under  Section  16 of the  Act (or any
successor  section thereto) or (ii) covered  employees (or anticipated to become
covered  employees)  as such  term is  defined  in  Section  162(m) of the Code;
provided  however,  that such chief executive officer shall notify the Committee
of any such grants made pursuant to this Section 4.

Eligibility

     Employees,  directors or consultants selected by the Committee are eligible
to  participate in the Plan  ("Participants").  The Committee will determine the
number of Shares that are covered by the Awards granted to an employee. No Award
may be  granted  under  


                                       6


the Plan anytime after the tenth  anniversary of the effective date of the Plan.
The  effective  date is March 5, 1999,  the date of the 1999  annual  meeting of
stockholders.

Terms of Options

     The Committee has the  responsibility to determine the terms and conditions
of each  option  granted  under  the Plan.  The  options  may be  non-qualified,
incentive or other stock options and their terms and conditions are set forth in
the related Award  agreements.  Stock options granted under the Plan are subject
to the terms and  conditions  herein and in the Plan, and to any other terms and
conditions that the Committee may determine.

     1.   The exercise price of each option will be determined by the Committee.
          The minimum exercise price will be the fair market value of the Shares
          subject to the option on the date that the option is granted.

     2.   Options  granted under the Plan will be  exercisable  as determined by
          the Committee.  However,  an option may not be exercised more than ten
          years after it was granted.

     3.   An option may be exercised for all or, from time-to-time,  any part of
          the Shares to which it relates.  The exercise date of an option is the
          later of the date the notice of  exercise  of an option is received by
          the Company  and, if  applicable,  the date payment is received by the
          Company  pursuant to clause (i), (ii),  (iii) or (iv) in the following
          sentence. The purchase price for the Shares purchased upon exercise of
          an  option  is to be  paid  in  full  to the  Company  at the  time of
          exercise. Payment may be made (i) in cash;(ii) in Shares; (iii) partly
          in cash and partly in Shares or (iv) by  instructing a stockbroker  to
          deliver to the Company an amount equal to the option price.

     The Committee may grant incentive stock options  ("ISOs") which comply with
Section 422 of the Code. Participants who own more than ten percent of the total
voting power of all classes of stock of the Company or any  affiliate may not be
granted  ISOs unless the option  price for such ISO is at least 110% of the ISOs
fair market value and such ISO shall  terminate no later than the day  preceding
the fifth anniversary of the day on which such ISO was granted. If a Participant
disposes of shares  acquired  upon the exercise of an ISO within two years after
the grant of such ISO or within one year after such shares were  transferred  to
the Participant,  such  Participant  shall notify the Company of the disposition
and of the amount realized upon disposition.

Terms of Stock Appreciation Rights

     Grants.  The  Committee  may grant a stock  appreciation  right (an  "SAR")
independent  of an option or in  connection  with an  option  or  portion  of an
option. If an SAR is granted in connection with an option, the SAR

     1.   may be granted  when the  related  option is  granted,  or at any time
          prior to the exercise or cancellation of the option;

     2.   will  cover the same  number of Shares as  covered by the option (or a
          lesser number if the Committee so decides); and

     3.   are subject to the same terms and conditions as the option,  except as
          set forth in the Plan.




                                       7


     Terms.  The exercise  price per share of an SAR will be  determined  by the
Committee. The exercise price will not be less than the greater of

     1.   the fair market  value of a Share on the date that the SAR is granted,
          or, for an SAR granted in conjunction with an option, the option price
          of the related option, and

     2.   an amount permitted by applicable laws, rules,  by-laws or policies of
          regulators or stock exchanges.

     Upon  exercise  of an SAR that is granted  independent  of an  option,  the
Participant will be entitled to an amount equal to the excess of the fair market
value of one Share on the  exercise  date  over the  exercise  price per  Share,
multiplied by the number of Shares covered by the SAR.

     An SAR granted in conjunction  with an option  entitles the  Participant to
surrender  to the  Company  the  unexercised  option and to receive in return an
amount equal to the excess of the fair market value of one share on the exercise
date over the option price per share  multiplied by the number of Shares covered
by the option surrendered.

     The  exercise  date is the date a notice of  exercise  is  received  by the
Company.  Payment must be made in cash, in Shares,  or partly in cash and partly
in Shares. No fractional Shares will be issued in payment of SARs.

     Limitations.  The  Committee  may  impose  conditions  on the  exercise  or
transfer of SARs.

     Limited  SARs.  The  Committee may grant limited SARs that may be exercised
only upon the occurrence of specified events.

Other Stock-Based Awards

     Generally.  The Committee has sole discretion to grant any of the following
awards:

     1.   Shares;

     2.   restricted Shares; and

     3.   awards valued in reference to the fair market value of Shares.

     The Committee determines the terms and conditions of all stock-based awards
which include, but are not limited to:

     1.   the form of the award;

     2.   the right and manner in which a Participant can receive an award;

     3.   the timing of the award;

     4.   to whom an award will be granted; and

     5.   the amount of an award.

     Performance-Based  Awards.  These  stock-based  awards  may be granted in a
manner which is deductible  by the Company under Section  162(m) of the Internal
Revenue Code. A "Performance-Based Award" is based on the Participant's reaching
certain written  performance  goals set forth by the Committee.  The performance
goals are based on certain 


                                       8


financial criteria,  such as net income, stock price and return on stockholders'
equity, as described in the Plan. These criteria may relate to the Company,  its
affiliates, divisions or units, or any combination thereof, as determined by the
Committee.  The maximum amount of a  Performance-Based  Award will be $2,000,000
annually for any Participant.  The Committee will determine  whether  particular
performance   goals  have  been  met  and  will   certify   the  amount  of  the
performance-based  award.  No  performance-based  award will be paid without the
certification of the Committee.  At the discretion of the Committee,  the amount
paid may be less than the amount determined by the performance goal formula. The
amount of the  performance-based  award will be paid at a time determined by the
Committee; however, to the extent permitted by the Committee and consistent with
Section 162(m) of the Internal  Revenue Code, a Participant  may choose to defer
payment of a performance-based award.

Adjustments

     If,  after  the  effective  date of the  Plan,  there is any  change in the
outstanding  shares of the Company's  common stock due to any share  dividend or
split,  reorganization,   recapitalization,   merger,  consolidation,  spin-off,
combination or exchange of shares, other corporate exchange, any distribution to
stockholders  of shares other than regular cash  dividends or any similar event,
the Committee,  in its sole discretion and without liability to any person,  may
adjust

     1.   the number or kind of shares or other  securities  issued or  reserved
          for issuance pursuant to the Plan or pursuant to outstanding Awards;

     2.   the option price; or

     3.   any other affected terms of such Awards.

     Change in Control.  If there is a "Change in Control" (as defined below) of
the Company,  the Committee has sole discretion to take such actions, if any, as
it deems  necessary  or  desirable  with  respect to any Award,  such as (i) the
acceleration  of an  Award,  (ii)  the  payment  of  cash  in  exchange  for the
cancellation  of an Award and/or  (iii)  requiring  the  issuance of  substitute
Awards to substantially preserve the value of any affected Award, as of the date
of the Change in Control.

     A "Change in Control" of the Company generally is deemed to occur if:

     1.   any person (with certain  exceptions,  including the Company's current
          controling  shareholders  and affiliates)  becomes the owner of 50% of
          the voting power of the Company's voting securities;

     2.   during any twenty-four  month period the majority of the membership of
          the Board of Directors  changes without  approval of two-thirds of the
          directors who either were  directors at the beginning of the period or
          whose election was previously so approved;

     3.   the  Company's  stockholders  approve a merger or  consolidation  with
          another  company where the  Company's  voting  securities  outstanding
          prior to the  transaction  do not  represent  more  than 65% of voting
          power of the Company or the surviving entity; or


                                       9


     4.   the Company undergoes a complete liquidation or sale or disposition of
          all or substantially all of the Company's assets.

No Right to Continued Employment

     Receiving  grants of Awards under the Plan does not give a Participant  any
right to continued  employment with the Company or with any of its subsidiaries.
Also,  receiving grants of Awards under the Plan does not limit the right of the
Company or any of its  affiliates to terminate  the  employment of a Participant
with the Company or with any of its affiliates.

Nontransferability of Awards

     Unless  otherwise  determined by the  Committee,  Awards may be transferred
only by the laws of descent and distribution.  During a Participant's  lifetime,
the  Participant  is the only  person  who may  exercise  an Award.  In  certain
circumstances, this section may be waived by the Committee.

Amendments

     The Board may amend,  alter or discontinue the Plan from time-to-time as it
sees fit, except that

     1.   shareholder  approval is required if such action increases the maximum
          number of shares which may be issued under the Plan;

     2.   without the consent of a Participant,  no amendment will be allowed if
          it has a material effect on rights under an Award; and

     3.   the  Committee  may amend the Plan in any way it sees fit in order for
          the Awards to comply with the Code or other applicable law.

     The  Committee  may not amend the terms of the Plan  relating to Changes in
Control (Section 9(b) of the Plan) after there has been a Change in Control.

Certain Federal Income Tax Consequences

     The  following is a summary of certain  United  States  federal  income tax
rules with respect to the Plan and the Awards granted  thereunder.  This summary
is not intended to be a complete description of all possible tax consequences of
the Plan and the Awards, and Participants will be urged to consult their own tax
advisor  concerning the federal,  state, local and other tax implications of the
Plan and of the Awards granted thereunder.

     Incentive Stock Options ("ISOs").  Under present law, Participants will not
realize  taxable income upon either the grant or the exercise of an ISO, and the
Company will not receive an income tax deduction at either time, if Participants
do not sell the Shares acquired by exercising an ISO within either:


                                       10


     1.   two years after the date of grant of an ISO, or

     2.   one year after the date of exercise of an ISO,

a subsequent  sale will be taxed as mid-term or long-term  capital gain or loss.
If, within  either of the above  periods,  a Participant  disposes of the shares
acquired  by  exercising  an ISO,  a  Participant  will,  generally,  realize as
ordinary income an amount equal to the lesser of:

     1.   the gain realized on such disposition, or

     2.   the  excess  of the fair  market  value of the  shares  on the date of
          exercise over the exercise price.

In this  instance,  the  Company  generally  would be  entitled to an income tax
deduction  equal  to the  amount  recognized  as  ordinary  income,  subject  to
compliance  with Section  162(m) of the Code.  Any gain in excess of such amount
that a  Participant  realizes as ordinary  income will be taxed as a short-term,
mid- term or long-term capital gain (depending on the holding period).

     Nonqualified Stock Options ("NQSOs"). Under present law, a Participant will
not realize  taxable  income  upon the grant of a NQSO and the Company  will not
receive an income  tax  deduction  at such  time.  Upon  exercise  of a NQSO,  a
Participant  will generally  realize  ordinary  income in an amount equal to the
excess of the fair market  value of the shares on the date of exercise  over the
exercise  price.   Upon  sale  of  the  shares,  a  Participant  will  recognize
short-term,  mid-term or  long-term  capital  gain  depending  upon how long the
Participant  held the  shares.  The Company is  generally  allowed an income tax
deduction  equal to the amount  recognized as ordinary  income,  subject,  where
applicable, to compliance with Section 162(m) of the Code.

     SARs. Amounts received upon exercise of an SAR are taxed as ordinary income
received.  The Company is generally allowed an income tax deduction equal to the
amount recognized as ordinary income.

     Other  Awards.  Amounts  received  upon  the  grant  of  Other  Awards  are
ordinarily taxed at ordinary rates when received.  However,  if the Other Awards
consist of property  subject to a  substantial  risk of  forfeiture  the amounts
generally will not be taxed until the substantial  risk of forfeiture  lapses or
until an election is made under Section 83(b) of the Code.  Under Section 162(m)
of the Code, the Company is generally  allowed an income tax deduction  equal to
the amount recognized as ordinary income.

     Compliance with Section 162(m).  The Plan should allow certain ISOs, NQSOs,
SARs and  Performance-Based  Awards  granted  under  the Plan to be  treated  as
qualified  performance-based  compensation  under  Section  162(m)  of the Code.
However,  the Committee may, from  time-to-time,  award compensation that is not
deductible under Section 162(m) of the Code.




                                       11


                             EXECUTIVE COMPENSATION

Summary Compensation Table

     The following  table  summarizes  the  compensation  paid or accrued by the
Company  for  the  chief  executive  officer  and the  other  four  most  highly
compensated executives during the years ended October 31, 1998, 1997 and 1996.

Long-Term Compensation 


                                                 -----------------------------------  -------------------------------
                                                         Annual Compensation                      Awards
                                                 -----------------------------------  -------------------------------
                                                                                                  Number of
                                                                             Other                Securities               All
                                         Year                                Annual   Restricted  Underlying              Other
                                          or                                Compen-     Stock      Options/    LTIP      Compen-
     Name and Principal Position        Period     Salary       Bonus(1)    sation(2)   Awards      SARs(3)   Payouts    sation(4)
   ------------------------------       -------  ----------    ----------   --------- ----------  ----------  -------    ---------
                                                                                                 
Kevork S. Hovnanian.................     1998     $800,232      $668,800       --       $  0              0     N/A      $  9,973
   Chairman of the Board,                1997     $778,485      $      0       --       $  0              0     N/A      $ 10,621
   and Director of the Company           1996     $786,067      $200,000       --       $  0              0     N/A      $ 10,115
                                                                                                                       
Ara K. Hovnanian....................     1998     $756,107      $668,800       --       $  0         75,000     N/A      $ 10,345
   President, Chief Executive            1997     $713,419      $      0       --       $  0         75,000     N/A      $ 10,992
   Officer and Director                  1996     $678,610      $200,000       --       $  0              0     N/A      $ 10,481
   of the Company                                                                                                      
                                                                                                                       
J. Larry Sorsby.....................     1998     $232,277      $179,113       --       $  0         20,000     N/A      $ 17,601
   Senior Vice President,                1997     $221,539      $      0       --       $  0         20,000     N/A      $ 14,500
   Treasurer and Chief                   1996     $198,836      $ 69,997       --       $  0              0     N/A      $ 14,349
   Financial Officer and                                                                                               
   Director of the Company                                                                                             
                                                                                                                       
Peter S. Reinhart...................     1998     $176,738      $ 86,240       --       $  0         10,000     N/A      $ 13,965
   Senior Vice President/                1997     $159,484      $      0       --       $  0         10,000     N/A      $ 14,991
   General Counsel and                   1996     $156,804      $ 46,500       --       $  0              0     N/A      $ 12,822
   Director of the Company                                                                                             
                                                                                                                       
John D. Roberts(5)..................     1998     $138,462      $122,000       --       $  0              0     N/A      $ 71,345
   Vice President                        1997     $      0      $      0       --       $  0              0     N/A      $      0
   Process Redesign                      1996     $      0      $      0       --       $  0              0     N/A      $      0


- ----------
Notes:

(1)  Includes awards not paid until after year end.

(2)  Includes  perquisites  and other  personal  benefits  unless the  aggregate
     amount is lesser than either  $50,000 or 10% of the total of annual  salary
     and bonus reported for the named executive officer.

(3)  The Company does not have a stock appreciation right ("SAR") program.

(4)  Includes  accruals under the Company's  savings and  investment  retirement
     plan (the "Retirement  Plan"),  deferred  compensation  plan (the "Deferred
     Plan") and term life  insurance  premiums  for each of the named  executive
     officers for the year ended October 31, 1998 as follows:

                            Retirement    Deferred       Term
                               Plan         Plan       Insurance      Total
                            ----------    --------     ---------     -------
     K. Hovnanian........   $ 9,600       $     0       $  373       $ 9,973
     A. Hovnanian........   $ 9,600       $     0       $  745       $10,345
     Sorsby..............   $ 9,600       $ 7,470       $  531       $17,601
     Reinhart............   $ 9,600       $ 3,955       $  410       $13,965
     Roberts.............   $   751       $     0       $  224       $   975
        
(5)  In addition to the  compensation  listed under note (4) above, Mr. Roberts'
     Other Compensation includes $70,370 in relocation compensation.


                                       12


Option Grants in Last Fiscal Year

     The following table provides information on option grants in fiscal 1998 to
the named executive officers.




                                         Individual Grants                              Potential
                          ------------------------------------------------           Realized Value at
                                        % of Total                                   Assumed Annual
                           Number of      Options    Exercise                     Rates of Stock Price
                          Securities    Granted to   or Base                         Appreciation
                          Underlying    Employees     Price                        for Option Term(1)
                            Options      in Fiscal     Per      Expiration     --------------------------
      Name                  Granted       1998        Share        Date            5%              10%
   ----------             -----------   ----------   --------   ----------     ----------      ----------
                                                                                    
Kevork S. Hovnanian.........      0       N/A          N/A          N/A            N/A             N/A
Ara K. Hovnanian............ 75,000      25.7%      $  8.69       5/14/08      $  409,764      $1,038,423
J. Larry Sorsby............. 20,000       6.9%      $  8.69       5/14/08      $  109,270      $  276,913
Peter S. Reinhart........... 10,000       3.4%      $  8.69       5/14/08      $   54,635      $  138,456
John D. Roberts.............      0       N/A          N/A          N/A            N/A             N/A

                                                             
- ----------
Note:

(1)  The  potential  realizable  value is  reported  net of the option  exercise
     price,  but before income taxes  associated  with  exercise.  These amounts
     represent  assumed annual  compounded  rates of  appreciation of 5% and 10%
     only from the date of grant to the end of the option. Actual gains, if any,
     on stock option  exercises are dependent on the future  performance  of the
     Company's Class A Common Stock,  overall stock market  conditions,  and the
     optionee's  continued  employment  through the vesting period.  The amounts
     reflected in this table may not necessarily be achieved.

Aggregated Option Exercises During the Year Ended
October 31, 1998 and Option Values at October 31, 1998

     The following  table provides  information on option  exercises  during the
year ended  October 31, 1998 by the named  executive  officers  and the value of
such officers' unexercised options at October 31, 1998.

                           


                                                        Securities Underlying
                                                        Number of Unexercised        Value of Unexercised
                                 Shares                      Options at             In-the-Money Options at
                                Acquired                 October 31, 1998(1)          October 31, 1998(1)
                                   On         Value   ---------------------------  --------------------------
             Name               Exercise    Realized  Exercisable  Unexercisable   Exercisable  Unexercisable
            -------             ---------   --------- ------------ --------------  ------------ -------------
                                                                                 
Kevork S. Hovnanian.........        0          $0         None          None           N/A            N/A
Ara K. Hovnanian............        0          $0       595,000       125,000       $800,898       $100,000
J. Larry Sorsby.............        0          $0        82,667        33,333       $137,959       $ 26,666
Peter S. Reinhart...........        0          $0        57,333        16,667       $127,979       $ 13,334
John D. Roberts.............        0          $0         None          None           N/A            N/A
                      
- ----------
Note:

(1)  The closing  price of the Class A Common  Stock on the last  trading day of
     October, 1998 on the American Stock Exchange was $8.50.

Ten-Year Option Repricings

     For the year ended  October 31, 1998,  there was no adjustment or amendment
to the exercise price of the stock options previously awarded.

Report of the Compensation Committee

     The  Compensation   Committee  is  charged  with  the   responsibility   of
determining the cash and other incentive compensation, if any, to be paid to the
Company's  executive  officers and key  employees.  The amount and nature of the
compensation  received by the 


                                       13


Company's  executives  during the year ended October 31, 1998 was  determined in
accordance with the compensation program and policies described below.

     The  executive  compensation  program is designed  to  attract,  retain and
reward highly qualified  executives  while  maintaining a strong and direct link
between executive pay, the Company's financial performance and total shareholder
return. The executive compensation program contains three major components: base
salaries, annual bonuses and stock options.

     Base Salary

     The Compensation  Committee  believes that, due to the Company's success in
its principal  markets,  other  companies  seeking  proven  executives  may view
members of the Company's highly experienced executive team as potential targets.
The base salaries paid to the Company's executive officers during the year ended
October  31,  1998  generally  were  believed to be  necessary  to retain  their
services.

     Base salaries,  including that of Mr. K. Hovnanian,  the Company's Chairman
of the Board, are reviewed annually and are adjusted based on the performance of
the executive, any increased responsibilities assumed by the executive,  average
salary  increases  or  decreases  in the industry and the going rate for similar
positions at comparable  companies.  Mr. A. Hovnanian set the year ended October
31, 1998 base  salaries of the  Company's  executive  officers.  Each  executive
officer's  base  salary,  including  the base  salary of Mr. K.  Hovnanian,  was
reviewed  in  accordance   with  the  above  criteria  by  the  members  of  the
Compensation Committee and thereafter approved.

     Annual Bonus Program

     The  Company  maintains  an annual  bonus  program  under  which  executive
officers and other key management  employees  have the  opportunity to earn cash
bonuses.  The annual bonus program is intended to motivate and reward executives
for the achievement of individual  performance objectives and for the attainment
by the Company of strategic and financial performance goals, including levels of
return on equity.

     The bonus  program for Mr. K.  Hovnanian,  Chairman of the Board and Mr. A.
Hovnanian, President and Chief Executive Officer pays a fixed amount bonus based
on the  Company's  Return  on  Equity  ("ROE").  All  other  executive  officers
participate in a plan based on ROE but instead of receiving a fixed amount, they
receive a percentage of their base salary.  As the Company's ROE reaches  higher
targeted levels, the bonus percentage of salary increases.

     The  Company's  annual  bonus  program  is  designed  to be  cost  and  tax
effective.  In accordance  with section  162(m) of the Code,  the bonus plan for
executives  receiving  compensation  in excess of  $1,000,000  was  approved  by
shareholders at the April 15, 1996 Annual Meeting of  Shareholders  and reflects
the Compensation  Committee's  policies of maximizing  corporate tax deductions,
wherever feasible.




                                       14


     Stock Option Plan

     The Option Plan  established by the Board of Directors is intended to align
the interests of the Company's executives and shareholders in the enhancement of
shareholder  value.  The ultimate  value  received by option holders is directly
tied to increases in the  Company's  stock price and,  therefore,  stock options
serve to closely link the interests of management and  shareholders and motivate
executives to make  decisions  that will serve to increase the  long-term  total
return to  shareholders.  Additionally,  grants  under the Option  Plan  include
vesting and termination  provisions  which the Compensation  Committee  believes
will encourage option holders to remain employees of the Company.

     The Option Plan is administered by the Compensation Committee.  See "Option
Grants in Last Fiscal  Year"  above.  No member of the  Compensation  Committee,
while a member, is eligible to participate in the Option Plan.

                                                   COMPENSATION COMMITTEE

                                                   Stephen D. Weinroth
                                                   Desmond P. McDonald


Compensation Committee Interlocks and Insider Participation

     Mr. Weinroth is Chairman of the Compensation  Committee which also includes
Mr. McDonald.  Both Messrs. McDonald and Weinroth are non-employee directors and
were never officers or employees of the Company. See "CERTAIN  TRANSACTIONS" for
information concerning Mr. Greenbaum's business relationship with the Company.

Performance Graph

     The following  graph compares on a cumulative  basis the yearly  percentage
change  over the one and five year  periods  ending  October 31, 1998 in (i) the
total  shareholder  return on the Class A Common  Stock of the Company with (ii)
the total  return on the  Standard  & Poor's  500 Index and with (iii) the total
shareholder  return  on the  peer  group  of  eighteen  companies.  Such  yearly
percentage change has been measured by dividing (i) the sum of (a) the amount of
dividends for the measurement period,  assuming dividend  reinvestment,  and (b)
the  price  per share at the end of the  measurement  period  less the price per
share at the beginning of the measurement period, by (ii) the price per share at
the beginning of the measurement  period. The price of each unit has been set at
$100 on October 31, 1993 and 1997 for the preparation of the graphs.

     Note:  The stock  price  performance  shown on the  following  graph is not
necessarily indicative of future price performance.


                                       15


 Comparison of One-Year Cumulative Total Return of Hovnanian Enterprises, Inc.,
              the S&P 500 Index and a Peer Group Index (October 31)


[THE FOLLOWING TABLE WAS REPRESENTED BY A LINE CHART IN THE PRINTED MATERIAL.]


                                    10/97               10/98
                                    -----               -----
Hovnanian Enterprises              100.00              114.286
Peer Group Index                   100.00              116.967
S&P 500 Index                      100.00              121.989


 Comparison of Five-Year Cumulative Total Return of Hovnanian Enterprises, Inc.,
              the S&P 500 Index and a Peer Group Index (October 31)


[THE FOLLOWING TABLE WAS REPRESENTED BY A LINE CHART IN THE PRINTED MATERIAL.]

                        1933      1994      1995      1996      1997      1998
                        ----      ----      ----      ----      ----      ----
Hovnanian Enterprises  100.00     33.80     40.14     33.80     41.90     47.89
Peer Group Index       100.00     61.39     77.80     69.38    112.63    131.79
S&P 500 Index          100.00    103.87    131.33    162.98    215.32    262.66



                                       16


                              CERTAIN TRANSACTIONS

     The  Company's  Board of Directors has adopted a general  policy  providing
that it will not make loans to  officers  or  directors  of the Company or their
relatives  at an interest  rate less than the  interest  rate at the date of the
loan on six month U.S. Treasury Bills, that the aggregate of such loans will not
exceed  $3,000,000  at any one time,  and that such loans will be made only with
the  approval of the members of the  Company's  Board of  Directors  who have no
interest in the transaction.  At October 31, 1998, there was one loan under this
policy to Mr. A. Hovnanian, President, Chief Executive Officer and a Director of
the Company for personal  matters  which  amounted to  $2,117,000 at an interest
rate equal to the six month U.S. Treasury Bill.

     The  Company  provides  property  management  services  to various  limited
partnerships  including  one  partnership  in which Mr. A.  Hovnanian is general
partner,  and members of his family and certain  officers  and  directors of the
Company  are limited  partners.  At October 31,  1998,  no amounts  were due the
Company by these partnerships.

     Mr. Arthur Greenbaum is a senior partner of Greenbaum,  Rowe, Smith, Ravin,
Davis & Himmel, a law firm retained by the Company during the year ended October
31, 1998.

                                     GENERAL

     The expense of this solicitation is to be borne by the Company. The Company
may also  reimburse  persons  holding  shares in their  names or in the names of
their nominees for their expenses in sending proxies and proxy material to their
principals.

     Unless otherwise  directed,  the persons named in the accompanying  form of
proxy  intend to vote all proxies  received by them in favor of the  election of
nominees to the Board of Directors  of the Company  named herein and in favor of
the ratification of selected independent accountants.  All proxies will be voted
as specified.

     Each share of Class A Common Stock  entitles the holder thereof to one vote
and each share of Class B Common Stock entitles the holder thereof to ten votes.
Votes of Class A Common Stock and Class B Common Stock will be counted  together
without regard to class and will be certified by the Inspectors of Election, who
are  employees of the Company.  Notwithstanding  the  foregoing,  the  Company's
Certificate  of  Incorporation  provides that each share of Class B Common Stock
held,  to  the  extent  of  the  Company's  knowledge,  in  nominee  name  by  a
stockbroker,  bank or  otherwise  will be  entitled  to only one vote per  share
unless the Company is satisfied that such shares have been held,  since the date
of  issuance,  for the benefit or account of the same  beneficial  owner of such
shares  or any  permitted  transferee.  Beneficial  owners  of shares of Class B
Common  Stock held in nominee  name  wishing to cast ten votes for each share of
such  stock  must (i)  obtain  from  their  nominee a proxy  card  designed  for
beneficial  owners of Class B Common Stock,  (ii) complete the  certification on
such card and (iii) execute the card and return it to their nominee. The Company
has  also  supplied  nominee  holders  of Class B Common  Stock  with  specially
designed proxy cards to accommodate  the voting of the Class B Common Stock.  In
accordance with the Company's  Certificate of  Incorporation,  shares of Class B
Common  Stock held in nominee  name will be entitled to ten votes per share only
if the  beneficial  


                                       17


owner proxy card or the nominee  proxy card  relating to such shares is properly
completed and received by Boston  EquiServe,  the Company's  transfer agent, not
less than 3 nor more than 20  business  days prior to March 5,  1999.  Completed
proxy cards should be sent to P.O. Box 9379, Boston,  Massachusetts  02205-9956,
Attention: Proxy Department.

     All items to be acted upon at this Annual Meeting of  Shareholders  will be
determined by a majority of the votes cast. Mr. K. Hovnanian and certain members
of his family have informed the Company that they intend to vote in favor of all
proposals submitted on behalf of the Company. Because of the voting power of Mr.
K. Hovnanian and such members of his family, all of the foregoing  proposals are
assured passage.

     Management  does not intend to present any  business  at the meeting  other
than  that  set  forth  in  the   accompanying   Notice  of  Annual  Meeting  of
Shareholders, and it has no information that others will do so. If other matters
requiring the vote of the shareholders  properly come before the meeting and any
adjournments  thereof,  it  is  the  intention  of  the  persons  named  in  the
accompanying  form of proxy to vote the proxies held by them in accordance  with
their judgment on such matters.

                          SHAREHOLDER PROPOSALS FOR THE
                               2000 ANNUAL MEETING

     Shareholder  proposals for inclusion in the proxy materials  related to the
2000  Annual  Meeting of  Shareholders  must be received by the Company no later
than November 30, 1999.

                                              By Order of the Board of Directors
                                              HOVNANIAN ENTERPRISES, INC.

Red Bank, New Jersey
January 15, 1999


                                       18


                        1999 HOVNANIAN ENTERPRISES, INC.
                              STOCK INCENTIVE PLAN

1.   Purpose of the Plan

     The  purpose  of the  Plan is to aid the  Company  and  its  Affiliates  in
recruiting and retaining key employees,  directors or consultants of outstanding
ability and to motivate such employees,  directors or consultants to exert their
best efforts on behalf of the Company and its Affiliates by providing incentives
through the  granting of Awards.  The Company  expects that it will benefit from
the added interest which such key employees,  directors or consultants will have
in the welfare of the Company as a result of their  proprietary  interest in the
Company's success.

2.   Definitions

     The  following  capitalized  terms  used in the Plan  have  the  respective
meanings set forth in this Section:

     (a)  Act: The Securities Exchange Act of 1934, as amended, or any successor
          thereto.

     (b)  Affiliate:  With  respect  to the  Company,  any  entity  directly  or
          indirectly  controlling,  controlled by, or under common control with,
          the Company or any other entity  designated  by the Board in which the
          Company or an Affiliate has an interest.

     (c)  Award: An Option,  Stock Appreciation Right or Other Stock-Based Award
          granted pursuant to the Plan.

     (d)  Beneficial  Owner:  A "beneficial  owner",  as such term is defined in
          Rule 13d-3 under the Act (or any successor rule thereto).

     (e)  Board: The Board of Directors of the Company.

     (f)  Change in Control:

          The occurrence of any of the following events:

          (i) any Person (other than a Person  holding  securities  representing
          10% or more of the combined voting power of the Company's  outstanding
          securities  as of the  Effective  Date, or any Family Member of such a
          Person, the Company, any trustee or other fiduciary holding securities
          under an employee  benefit plan of the Company,  or any company owned,
          directly  or  indirectly,  by  the  shareholders  of  the  Company  in
          substantially  the same proportions as their ownership of stock of the
          Company),  becomes the Beneficial  Owner,  directly or indirectly,  of
          securities  of the Company,  representing  50% or more of the combined
          voting power of the Company's then-outstanding securities;

          (ii)  during  any  period  of  twenty-four   consecutive  months  (not
          including any period prior to the Effective Date),  individuals who at
          the  beginning  of  such  period  constitute  the  Board,  and any new
          director  (other  than (A) a  director  nominated  by a Person who has
          entered into an agreement with the


                                      A-1



          Company to effect a transaction  described in Sections 2(f)(i),  (iii)
          or  (iv)  of  the  Plan  or (B) a  director  nominated  by any  Person
          (including the Company) who publicly announces an intention to take or
          to consider taking actions  (including,  but not limited to, an actual
          or threatened  proxy contest) which if consummated  would constitute a
          Change in  Control)  whose  election  by the Board or  nomination  for
          election by the  Company's  shareholders  was approved in advance by a
          vote of at least  two-thirds  (2/3)  of the  directors  then  still in
          office who either were  directors  at the  beginning  of the period or
          whose  election or nomination for election was previously so approved,
          cease for any reason to constitute at least a majority thereof;

          (iii) the  consummation  of any  transaction or series of transactions
          under  which the  Company  is merged  or  consolidated  with any other
          company,  other than a merger or  consolidation  which would result in
          the shareholders of the Company  immediately prior thereto  continuing
          to own (either by remaining  outstanding  or by being  converted  into
          voting  securities  of the  surviving  entity)  more  than  65% of the
          combined voting power of the voting  securities of the Company or such
          surviving  entity   outstanding   immediately  after  such  merger  or
          consolidation; or

          (iv) the Company undergoes a complete liquidation of the Company or an
          agreement  for  the  sale  or  disposition  by the  Company  of all or
          substantially all of the Company's assets, other than a liquidation of
          the Company into a wholly-owned subsidiary.

     (g)  Code: The Internal Revenue Code of 1986, as amended,  or any successor
          thereto.

     (h)  Committee: The Compensation Committee of the Board.

     (i)  Company: Hovnanian Enterprises, Inc., a Delaware corporation.

     (j)  Disability:  Inability  of a  Participant  to perform in all  material
          respects  his  duties  and  responsibilities  to the  Company,  or any
          Subsidiary  of  the  Company,  by  reason  of  a  physical  or  mental
          disability or infirmity which  inability is reasonably  expected to be
          permanent and has continued (i) for a period of six consecutive months
          or (ii) such shorter period as the Board may  reasonably  determine in
          good  faith.  The  Disability  determination  shall  be  in  the  sole
          discretion  of the Board  and a  Participant  (or his  representative)
          shall  furnish  the  Board  with  medical  evidence   documenting  the
          Participant's  disability or infirmity  which is  satisfactory  to the
          Board.

     (k)  Effective Date: March 5,1999

     (l)  Fair Market Value:  On a given date, the  arithmetic  mean of the high
          and low prices of the Shares as reported on such date on the Composite
          Tape of the  principal  national  securities  exchange  on which  such
          Shares are listed or  admitted to trading,  or, if no  Composite  Tape
          exists for such national securities exchange on such date, then on the
          principal national securities exchange on which such Shares are listed
          or admitted to trading, or, if the

                                      A-2


          Shares are not listed or admitted on a national  securities  exchange,
          the  arithmetic  mean of the per Share closing bid price and per Share
          closing asked price on such date as quoted on the National Association
          of Securities  Dealers  Automated  Quotation System (or such market in
          which such prices are regularly quoted),  or, if there is no market on
          which the Shares are regularly quoted,  the Fair Market Value shall be
          the value  established  by the Committee in good faith.  If no sale of
          Shares  shall  have  been  reported  on  such  Composite  Tape or such
          national  securities  exchange on such date or quoted on the  National
          Association of Securities  Dealer  Automated  Quotation System on such
          date, then the immediately preceding date on which sales of the Shares
          have been so reported or quoted shall be used.

     (m)  Family Member:

          (i) any  Person  holding  securities  representing  10% or more of the
          combined  voting power of the Company's  outstanding  securities as of
          the Effective Date;

          (ii) any spouse of such a person;

          (iii) any descendant of such a person;

          (iv) any spouse of any descendant of such a person; or

          (v) any trust for the benefit of any of the aforementioned persons.

     (n)  ISO: An Option that is also an incentive stock option granted pursuant
          to Section 6(d) of the Plan.

     (o)  LSAR: A limited stock  appreciation  right granted pursuant to Section
          7(d) of the Plan.

     (p)  Other Stock-Based Awards:  Awards granted pursuant to Section 8 of the
          Plan.

     (q)  Option: A stock option granted pursuant to Section 6 of the Plan.

     (r)  Option Price: The purchase price per Share of an Option, as determined
          pursuant to Section 6(a) of the Plan.

     (s)  Participant:  An employee,  director or consultant  who is selected by
          the Committee to participate in the Plan.

     (t)  Performance-Based  Awards:  Certain Other  Stock-Based  Awards granted
          pursuant to Section 8(b) of the Plan.

     (u)  Person: A "person", as such term is used for purposes of Section 13(d)
          or 14(d) of the Act (or any successor section thereto).

     (v)  Plan: The 1999 Hovnanian Enterprises, Inc. Stock Incentive Plan.

     (w)  Shares: Shares of common stock of the Company.

     (x)  Stock Appreciation  Right: A stock appreciation right granted pursuant
          to Section 7 of the Plan.

     (y)  Subsidiary: A subsidiary corporation,  as defined in Section 424(f) of
          the Code (or any successor section thereto).


                                      A-3


3.   Shares Subject to the Plan

     The total number of Shares which may be issued under the Plan is 1,500,000.
The maximum number of Shares for which Options or Stock Appreciation  Rights may
be granted  during a calendar  year to any  Participant  shall be  300,000.  The
Shares may consist,  in whole or in part, of unissued Shares or treasury Shares.
The  issuance  of Shares or the  payment of cash upon the  exercise  of an Award
shall reduce the total number of Shares available under the Plan, as applicable.
Shares which are subject to Awards which terminate or lapse may be granted again
under the Plan.

4.   Administration

     The Plan shall be  administered  by the  Committee,  which may delegate its
duties and  powers in whole or in part to any  subcommittee  thereof  consisting
solely of at least two individuals who are each "non-employee  directors" within
the  meaning of Rule 16b-3 under the Act (or any  successor  rule  thereto)  and
"outside  directors"  within the  meaning of Section  162(m) of the Code (or any
successor section thereto);  provided,  however, that any action permitted to be
taken by the  Committee  may be  taken  by the  Board,  in its  discretion.  The
Committee is authorized  to interpret the Plan, to establish,  amend and rescind
any  rules  and  regulations  relating  to the  Plan,  and  to  make  any  other
determinations  that it deems necessary or desirable for the  administration  of
the Plan.  The  Committee  may correct any defect or omission or  reconcile  any
inconsistency  in the Plan in the manner and to the extent the  Committee  deems
necessary or desirable.  Any decision of the Committee in the interpretation and
administrations of the Plan, as described herein,  shall lie within its sole and
absolute  discretion  and shall be final,  conclusive and binding on all parties
concerned (including, but not limited to Participants and their beneficiaries or
successors.  Determinations  made by the  Committee  under  the Plan need not be
uniform  and may be made  selectively  among  Participants,  whether or not such
Participants are similarly situated.  The Committee shall require payment of any
amount it may determine to be necessary to withhold for federal, state, local or
other,  taxes as a result of the  exercise  of an Award.  Unless  the  Committee
specifies  otherwise,  the Participant may elect to pay a portion or all of such
withholding taxes by (a) delivery in Shares or (b) having Shares withheld by the
Company  from  any  Shares  that  would  have  otherwise  been  received  by the
Participant.  The  number of Shares  so  delivered  or  withheld  shall  have an
aggregate  Fair Market Value  sufficient to satisfy the  applicable  withholding
taxes. If the chief  executive  officer of the Company is a member of the Board,
the Board by specific  resolution may constitute such chief executive officer as
a committee  of one which shall have the  authority  to grant Awards of up to an
aggregate of 300,000  Shares in each calendar year to  Participants  who are (i)
not  subject  to the  rules  promulgated  under  Section  16 of the  Act (or any
successor  section thereto) or (ii) covered  employees (or anticipated to become
covered  employees)  as such  term is  defined  in  Section  162(m) of the Code;
provided,  however, that such chief executive officer shall notify the Committee
of any such grants made pursuant to this Section 4.

5.   Limitations

     No Award may be granted under the Plan after the tenth  anniversary  of the
Effective Date, but Awards theretofore granted may extend beyond that date.


                                      A-4


6.   Terms and Conditions of Options

     Options  granted under the Plan shall be, as  determined by the  Committee,
non-qualified  or incentive  stock options for federal  income tax purposes,  as
evidenced by the related Award agreements, and shall be subject to the foregoing
and the following  terms and conditions and to such other terms and  conditions,
not inconsistent therewith, as the Committee shall determine:

     (a) Option  Price.  The Option Price per Share shall be  determined  by the
Committee,  but  shall not be less  than  100% of the Fair  Market  Value of the
Shares on the date an Option is granted.

     (b) Exercisability.  Options granted under the Plan shall be exercisable at
such  time and upon  such  terms  and  conditions  as may be  determined  by the
Committee,  but in no event shall an Option be  exercisable  more than ten years
after the date it is granted.

     (c) Exercise of Options.  Except as otherwise provided in the Plan or in an
Award  agreement,  an Option may be exercised  for all, or from time to time any
part, of the Shares for which it is then exercisable.  For purposes of Section 6
of the Plan,  the  exercise  date of an Option  shall be the later of the date a
notice of  exercise is received  by the  Company  and, if  applicable,  the date
payment is received by the Company  pursuant to clauses (i), (ii), (iii) or (iv)
in the  following  sentence.  The  purchase  price for the Shares as to which an
Option is exercised shall be paid to the Company in full at the time of exercise
at the election of the  Participant  (i) in cash,  (ii) in Shares  having a Fair
Market Value equal to the aggregate  Option Price for the Shares being purchased
and  satisfying  such other  requirements  as may be  imposed by the  Committee;
provided,  that such Shares have been held by the  Participant  for no less than
six months,  (iii)  partly in cash and partly in such Shares or (iv) through the
delivery  of  irrevocable  instruments  to a broker to deliver  promptly  to the
Company an amount  equal to the  aggregate  option  price for the  shares  being
purchased.  No Participant shall have any rights to dividends or other rights of
a stockholder  with respect to Shares subject to an Option until the Participant
has given written notice of exercise of the Option, paid in full for such Shares
and, if applicable,  has satisfied any other conditions imposed by the Committee
pursuant to the Plan.  

     (d) ISOs.  The Committee may grant Options under the Plan that are intended
to be ISOs.  Such ISOs shall comply with the  requirements of Section 422 of the
Code  (or  any  successor  section  thereto).  No  ISO  may  be  granted  to any
Participant  who at the time of such  grant,  owns more than ten  percent of the
total  combined  voting  power of all  classes of stock of the Company or of any
Subsidiary,  unless  (i) the  Option  Price for such ISO is at least 110% of the
Fair Market Value of a Share on the date the ISO is granted and (ii) the date on
which such ISO  terminates  is a date not later than the day preceding the fifth
anniversary  of the  date on  which  the ISO is  granted.  Any  Participant  who
disposes of Shares  acquired  upon the  exercise of an ISO either (i) within two
years  after  the date of grant of such ISO or (ii)  within  one year  after the
transfer of such  Shares to the  Participant,  shall  notify the Company of such
disposition and of the amount realized upon such disposition.


                                      A-5


7.   Terms and Conditions of Stock Appreciation Rights

     (a) Grants.  The Committee  also may grant (i) a Stock  Appreciation  Right
independent of an Option or (ii) a Stock  Appreciation  Right in connection with
an Option, or a portion thereof.  A Stock Appreciation Right granted pursuant to
clause (ii) of the preceding sentence (A) may be granted at the time the related
Option is granted or at any time prior to the  exercise or  cancellation  of the
related  Option,  (B) shall cover the same Shares  covered by an Option (or such
lesser number of Shares as the Committee may determine) and (C) shall be subject
to the same terms and  conditions  as such  Option  except  for such  additional
limitations  as  are   contemplated  by  this  Section  8  (or  such  additional
limitations as may be included in an Award agreement).

     (b) Terms. The exercise price per Share of a Stock Appreciation Right shall
be an amount  determined  by the  Committee but in no event shall such amount be
less than the  greater of (i) the Fair  Market  Value of a Share on the date the
Stock  Appreciation  Right is  granted  or, in the case of a Stock  Appreciation
Right granted in conjunction with an Option,  or a portion  thereof,  the Option
Price of the related  Option and (ii) an amount  permitted by  applicable  laws,
rules,  by-laws or policies of regulatory  authorities or stock exchanges.  Each
Stock  Appreciation  Right  granted  independent  of an Option  shall  entitle a
Participant  upon  exercise to an amount equal to (i) the excess of (A) the Fair
Market Value on the exercise  date of one Share over (B) the exercise  price per
Share, times (ii) the number of Shares covered by the Stock Appreciation  Right.
Each Stock  Appreciation  Right  granted  in  conjunction  with an Option,  or a
portion  thereof,  shall entitle a  Participant  to surrender to the Company the
unexercised  Option, or any portion thereof,  and to receive from the Company in
exchange therefor an amount equal to (i) the excess of (A) the Fair Market Value
on the  exercise  date of one Share over (B) the Option  Price per Share,  times
(ii) the number of Shares covered by the Option,  or portion  thereof,  which is
surrendered.  The date a notice of exercise is received by the Company  shall be
the  exercise  date.  Payment  shall be made in Shares or in cash,  or partly in
Shares and partly in cash (any such Shares  valued at such Fair  Market  Value),
all as shall be determined by the Committee.  Stock  Appreciation  Rights may be
exercised from time to time upon actual receipt by the Company of written notice
of  exercise  stating  the  number of  Shares  with  respect  to which the Stock
Appreciation  Right is being exercised.  No fractional  Shares will be issued in
payment  for Stock  Appreciation  Rights,  but  instead  cash will be paid for a
fraction or, if the Committee should so determine,  the number of Shares will be
rounded  downward to the next whole Share.  

     (c)  Limitations.  The  Committee  may  impose,  in  its  discretion,  such
conditions upon the  exercisability  or  transferability  of Stock  Appreciation
Rights as it may deem fit.

     (d) Limited Stock  Appreciation  Rights. The Committee may grant LSARs that
are exercisable upon the occurrence of specified  contingent events.  Such LSARs
may provide for a different method of determining appreciation, may specify that
payment  will be made only in cash and may provide  that any related  Awards are
not exercisable  while such LSARs are exercisable.  Unless the context otherwise
requires, whenever the term "Stock Appreciation Right" is used in the Plan, such
term shall include LSARs.




                                      A-6


8.   Other Stock-Based Awards

     (a) Generally.  The Committee, in its sole discretion,  may grant Awards of
Shares,  Awards of  restricted  Shares and Awards that are valued in whole or in
part by reference to, or are otherwise based on the Fair Market Value of, Shares
("Other  Stock-Based  Awards").  Such Other Stock-Based  Awards shall be in such
form,  and  dependent on such  conditions,  as the  Committee  shall  determine,
including,  without limitation,  the right to receive one or more Shares (or the
equivalent cash value of such Shares) upon the completion of a specified  period
of service,  the  occurrence of an event and/or the  attainment  of  performance
objectives.  Other Stock-Based Awards may be granted alone or in addition to any
other Awards granted under the Plan.  Subject to the provisions of the Plan, the
Committee  shall  determine  to whom and when Other  Stock-Based  Awards will be
made,  the number of Shares to be awarded under (or  otherwise  related to) such
Other Stock-Based Awards; whether such Other Stock-Based Awards shall be settled
in cash,  Shares or a  combination  of cash and Shares;  and all other terms and
conditions of such Awards (including, without limitation, the vesting provisions
thereof and  provisions  ensuring that all Shares so awarded and issued shall be
fully paid and non-assessable).

     (b)  Performance-Based  Awards.  Notwithstanding  anything to the  contrary
herein,  certain Other  Stock-Based  Awards  granted under this Section 8 may be
granted in a manner which is deductible  by the Company under Section  162(m) of
the Code (or any successor  section  thereto)  ("Performance-Based  Awards").  A
Participant's   Performance-Based   Award  shall  be  determined  based  on  the
attainment  of  written  performance  goals  approved  by  the  Committee  for a
performance  period  established by the Committee (i) while the outcome for that
performance  period  is  substantially  uncertain  and (ii) no more than 90 days
after the  commencement of the performance  period to which the performance goal
relates  or, if less,  the  number of days  which is equal to 25  percent of the
relevant  performance  period.  The performance  goals, which must be objective,
shall be based  upon one or more of the  following  criteria:  (i)  consolidated
earnings  before or after taxes  (including  earnings  before  interest,  taxes,
depreciation and amortization);  (ii) net income;  (iii) operating income;  (iv)
earnings  per  Share;  (v) book value per Share;  (vi)  return on  shareholders'
equity; (vii) expense management; (viii) return on investment; (ix) improvements
in capital  structure;  (x)  profitability  of an identifiable  business unit or
product;  (xi) maintenance or improvement of profit margins;  (xii) stock price;
(xiii)  market  share;  (xiv)  revenues or sales;  (xv) costs;  (xvi) cash flow;
(xvii) working capital and (xviii) return on assets.  The foregoing criteria may
relate to the  Company,  one or more of its  Subsidiaries  or one or more of its
divisions or units, or any  combination of the foregoing,  and may be applied on
an absolute  basis  and/or be relative  to one or more peer group  companies  or
indices, or any combination  thereof,  all as the Committee shall determine.  In
addition,  to the  degree  consistent  with  Section  162(m) of the Code (or any
successor  section  thereto),  the performance  goals may be calculated  without
regard to extraordinary  items. The maximum amount of a Performance-Based  Award
during a calendar year to any  Participant  shall be  $2,000,000.  The Committee
shall determine  whether,  with respect to a performance  period, the applicable
performance goals have been met with respect to a given Participant and, if they
have, to so certify and ascertain the amount of the applicable Performance-Based
Award.  No  Performance-Based  Awards will be paid for such  performance  period
until  such  certification  is  made  by  the  Committee.   The  amount  of  the
Performance-Based  Award 


                                      A-7


actually paid to a given  Participant may be less than the amount  determined by
the applicable performance goal formula, at the discretion of the Committee. The
amount  of  the  Performance-Based  Award  determined  by  the  Committee  for a
performance  period shall be paid to the  Participant at such time as determined
by the  Committee  in its  sole  discretion  after  the end of such  performance
period;  provided,  however,  that a  Participant  may,  if  and  to the  extent
permitted by the Committee and consistent  with the provisions of Section 162(m)
of the Code, elect to defer payment of a Performance-Based Award.

9.   Adjustments Upon Certain Events

     Notwithstanding  any  other  provisions  in the Plan to the  contrary,  the
following provisions shall apply to all Awards granted under the Plan:

     (a) Generally.  In the event of any change in the outstanding  Shares after
the  Effective  Date by reason of any Share  dividend or split,  reorganization,
recapitalization,  merger, consolidation,  spin-off,  combination or exchange of
Shares or other corporate  exchange,  any distribution to shareholders of Shares
other than regular cash  dividends or any similar  event,  the  Committee in its
sole discretion and without  liability to any person may make such  substitution
or adjustment, if any, as it deems to be equitable, as to (i) the number or kind
of Shares or other  securities  issued or reserved for issuance  pursuant to the
Plan or pursuant to outstanding  Awards,  (ii) the Option Price and/or (iii) any
other affected terms of such Awards. 

     (b) Change in Control.  Except as otherwise provided in an Award agreement,
in the event of a Change in Control,  the Committee in its sole  discretion  and
without  liability  to any person  may take such  actions,  if any,  as it deems
necessary or desirable with respect to any Award (including, without limitation,
(i) the acceleration of an Award,  (ii) the payment of a cash amount in exchange
for the  cancellation  of an Award and/or (iii) the requiring of the issuance of
substitute  Awards  that will  substantially  preserve  the  value,  rights  and
benefits of any affected Awards previously  granted hereunder) as of the date of
the consummation of the Change in Control.

10.  No Right to Employment

     The granting of an Award under the Plan shall impose no  obligation  on the
Company or any Subsidiary to continue the employment of a Participant  and shall
not  lessen or affect the  Company's  or  Subsidiary's  right to  terminate  the
employment of such Participant.

11.  Successors and Assigns

     The Plan shall be binding on all  successors and assigns of the Company and
a Participant,  including without limitation, the estate of such Participant and
the  executor,  administrator  or trustee of such  estate,  or any  receiver  or
trustee in bankruptcy or representative of the Participant's creditors.




                                      A-8


12.  Nontransferability of Awards

     Unless  otherwise  determined  by the  Committee,  an  Award  shall  not be
transferable or assignable by the  Participant  otherwise than by will or by the
laws of descent  and  distribution.  An Award  exercisable  after the death of a
Participant  may be  exercised  by the  legatees,  personal  representatives  or
distributees of the Participant.

13.  Amendments or Termination

     The Board may  amend,  alter or  discontinue  the Plan,  but no  amendment,
alteration or  discontinuation  shall be made which, (a) without the approval of
the  shareholders of the Company,  would (except as is provided in Section 10 of
the Plan),  increase the total number of Shares reserved for the purposes of the
Plan or change the maximum  number of Shares for which  Awards may be granted to
any Participant or (b) without the consent of a Participant, would impair any of
the  rights  or  obligations  under  any  Award  theretofore   granted  to  such
Participant under the Plan; provided,  however, that the Committee may amend the
Plan in such  manner as it deems  necessary  to permit  the  granting  of Awards
meeting the requirements of the Code or other  applicable laws.  Notwithstanding
anything to the contrary herein,  the Board may not amend,  alter or discontinue
the  provisions  relating to Section 9(b) of the Plan after the  occurrence of a
Change in Control.

14.  International Participants

     With respect to  Participants  who reside or work outside the United States
of America and who are not (and who are not expected to be) "covered  employees"
within the meaning of Section 162(m) of the Code, the Committee may, in its sole
discretion,  amend  the  terms  of the  Plan  or  Awards  with  respect  to such
Participants in order to conform such terms with the requirements of local law.

15.  Choice of Law

     The Plan shall be governed by and construed in accordance  with the laws of
the State of Delaware.

16.  Effectiveness of the Plan

     The Plan shall be effective as of the  Effective  Date.  If the Plan is not
approved by the  shareholders  of the Company prior to the first  anniversary of
the Effective Date, no Awards may be granted thereafter.




HV263B                           DETACH HERE


                                     PROXY


                          HOVNANIAN ENTERPRISES, INC.


                     Nominee Holder of Class B Common Stock

          This Proxy is Solicited on Behalf of the Board of Directors

The undesigned  hereby  constitutes  and appoints  Kevork S.  Hovnanian,  Ara K.
Hovnanian and Desmond P. McDonald,  and each of them, his true and lawful agents
and  proxies  with  full  power  of  substitution  in  each,  to  represent  the
undersigned at the Annual Meeting of Shareholders of HOVNANIAN ENTERPRISES, INC.
to be held in the  Boardroom  of the American  Stock  Exchange,  13th Floor,  86
Trinity  Place,  New York,  New York, at 10:30 a.m. on March 5, 1999, and at any
adjournments  thereof,  upon the  matters set forth in the notice of meeting and
Proxy  Statement  dated  January  15, 1999 and upon all other  matters  properly
coming before said meeting.




- -----------                                                          -----------
SEE REVERSE                                                          SEE REVERSE
   SIDE            CONTINUED AND TO BE SIGNED ON REVERSE SIDE            SIDE
- -----------                                                          -----------


HV263A                           DETACH HERE



|X|  Please mark 
     votes as in 
     this example.
This proxy when  properly  executed  will be voted (1) for the  election  of the
nominees of the Board of Directors; (2) for the ratification of the selection of
Ernst & Young  LLP as  independent  accountants;  (3)  for the  approval  of the
Company's  Stock Incentive Plan; and (4) on any other matters in accordance with
the  discretion of the named  attorneys and agents,  if no  instructions  to the
contrary are indicated in items (1), (2), (3) and (4).


1.   Election of Directors.

     Nominees: K. Hovnanian,  A. Hovnanian, P. Buchanan, A. Greenbaum,
     D. McDonald, P. Reinhart, J. Sorsby, S. Weinroth

                        FOR                 WITHHELD
                        |_|                   |_|

     |_|   ______________________________________
           For all nominees except as noted above


2.  Ratification  of the  selection  of      FOR        AGAINST     ABSTAIN
    Ernst  & Young  LLP as  independent      |_|          |_|         |_|
    accountants   for  the  year  ended                               
    October 31, 1999.



3.  Approval  of  the  Company's  Stock      FOR        AGAINST     ABSTAIN 
    Incentive Plan.                          |_|          |_|         |_|   



4.  In  their  discretion,  upon  other  
    matters as may properly come before  
    the meeting.                         



MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT             |_|

Please mark,  sign,  date and return the proxy card promptly  using the enclosed
envelope.  This Proxy must be signed exactly as name appears hereon.  Executors,
administrators, trustees, etc., should give full title as such. If the signer is
a corporation, please sign full corporate name by duly authorized officer.


Signature:__________________Date:______ Signature:__________________Date:_______




HV364B                           DETACH HERE


                                     PROXY


                          HOVNANIAN ENTERPRISES, INC.


                              Class B Common Stock

          This Proxy is Solicited on Behalf of the Board of Directors

The undesigned  hereby  constitutes  and appoints  Kevork S.  Hovnanian,  Ara K.
Hovnanian and Desmond P. McDonald,  and each of them, his true and lawful agents
and  proxies  with  full  power  of  substitution  in  each,  to  represent  the
undersigned at the Annual Meeting of Shareholders of HOVNANIAN ENTERPRISES, INC.
to be held in the  Boardroom  of the American  Stock  Exchange,  13th Floor,  86
Trinity  Place,  New York,  New York, at 10:30 a.m. on March 5, 1999, and at any
adjournments  thereof,  upon the  matters set forth in the notice of meeting and
Proxy  Statement  dated  January  15, 1999 and upon all other  matters  properly
coming before said meeting.




- -----------                                                          -----------
SEE REVERSE                                                          SEE REVERSE
   SIDE            CONTINUED AND TO BE SIGNED ON REVERSE SIDE            SIDE
- -----------                                                          -----------


HV364A                           DETACH HERE



|X|  Please mark 
     votes as in 
     this example.
This proxy when  properly  executed  will be voted (1) for the  election  of the
nominees of the Board of Directors; (2) for the ratification of the selection of
Ernst & Young  LLP as  independent  accountants;  (3)  for the  approval  of the
Company's  Stock Incentive Plan; and (4) on any other matters in accordance with
the  discretion of the named  attorneys and agents,  if no  instructions  to the
contrary are indicated in items (1), (2), (3) and (4).


1.   Election of Directors.

     Nominees: K. Hovnanian,  A. Hovnanian, P. Buchanan, A. Greenbaum,
     D. McDonald, P. Reinhart, J. Sorsby, S. Weinroth

                        FOR                 WITHHELD
                        |_|                   |_|

     |_|   ______________________________________
           For all nominees except as noted above


2.  Ratification  of the  selection  of      FOR        AGAINST     ABSTAIN
    Ernst  & Young  LLP as  independent      |_|          |_|         |_|
    accountants   for  the  year  ended                               
    October 31, 1999.



3.  Approval  of  the  Company's  Stock      FOR        AGAINST     ABSTAIN 
    Incentive Plan.                          |_|          |_|         |_|   



4.  In  their  discretion,  upon  other  
    matters as may properly come before  
    the meeting.                         



MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT             |_|

Please mark,  sign,  date and return the proxy card promptly  using the enclosed
envelope.  This Proxy must be signed exactly as name appears hereon.  Executors,
administrators, trustees, etc., should give full title as such. If the signer is
a corporation, please sign full corporate name by duly authorized officer.


Signature:__________________Date:______ Signature:__________________Date:_______





HVN62B                            DETACH HERE


                                     PROXY


                          HOVNANIAN ENTERPRISES, INC.


                              Class A Common Stock

          This Proxy is Solicited on Behalf of the Board of Directors

The undesigned  hereby  constitutes  and appoints  Kevork S.  Hovnanian,  Ara K.
Hovnanian and Desmond P. McDonald,  and each of them, his true and lawful agents
and  proxies  with  full  power  of  substitution  in  each,  to  represent  the
undersigned at the Annual Meeting of Shareholders of HOVNANIAN ENTERPRISES, INC.
to be held in the  Boardroom  of the American  Stock  Exchange,  13th Floor,  86
Trinity  Place,  New York,  New York, at 10:30 a.m. on March 5, 1999, and at any
adjournments  thereof,  upon the  matters set forth in the notice of meeting and
Proxy  Statement  dated  January  15, 1999 and upon all other  matters  properly
coming before said meeting.




- -----------                                                          -----------
SEE REVERSE                                                          SEE REVERSE
   SIDE            CONTINUED AND TO BE SIGNED ON REVERSE SIDE            SIDE
- -----------                                                          -----------


HVN62A                           DETACH HERE



|X|  Please mark 
     votes as in 
     this example.
This proxy when  properly  executed  will be voted (1) for the  election  of the
nominees of the Board of Directors; (2) for the ratification of the selection of
Ernst & Young  LLP as  independent  accountants;  (3)  for the  approval  of the
Company's  Stock Incentive Plan; and (4) on any other matters in accordance with
the  discretion of the named  attorneys and agents,  if no  instructions  to the
contrary are indicated in items (1), (2), (3) and (4).


1.   Election of Directors.

     Nominees: K. Hovnanian,  A. Hovnanian, P. Buchanan, A. Greenbaum,
     D. McDonald, P. Reinhart, J. Sorsby, S. Weinroth

                        FOR                 WITHHELD
                        |_|                   |_|

     |_|   ______________________________________
           For all nominees except as noted above


2.  Ratification  of the  selection  of      FOR        AGAINST     ABSTAIN
    Ernst  & Young  LLP as  independent      |_|          |_|         |_|
    accountants   for  the  year  ended                               
    October 31, 1999.



3.  Approval  of  the  Company's  Stock      FOR        AGAINST     ABSTAIN 
    Incentive Plan.                          |_|          |_|         |_|   



4.  In  their  discretion,  upon  other  
    matters as may properly come before  
    the meeting.                         



MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT             |_|

Please mark,  sign,  date and return the proxy card promptly  using the enclosed
envelope.  This Proxy must be signed exactly as name appears hereon.  Executors,
administrators, trustees, etc., should give full title as such. If the signer is
a corporation, please sign full corporate name by duly authorized officer.


Signature:__________________Date:______ Signature:__________________Date:_______




HV465B                            DETACH HERE


                                     PROXY


                          HOVNANIAN ENTERPRISES, INC.


                    Beneficial Owner of Class B Common Stock

          This Proxy is Solicited on Behalf of the Board of Directors

The undesigned  hereby  constitutes  and appoints  Kevork S.  Hovnanian,  Ara K.
Hovnanian and Desmond P. McDonald,  and each of them, his true and lawful agents
and  proxies  with  full  power  of  substitution  in  each,  to  represent  the
undersigned at the Annual Meeting of Shareholders of HOVNANIAN ENTERPRISES, INC.
to be held in the  Boardroom  of the American  Stock  Exchange,  13th Floor,  86
Trinity  Place,  New York,  New York, at 10:30 a.m. on March 5, 1999, and at any
adjournments  thereof,  upon the  matters set forth in the notice of meeting and
Proxy  Statement  dated  January  15, 1999 and upon all other  matters  properly
coming before said meeting.

By  signing on the  reverse  hereof,  the  undersigned  certifies  that (A) with
respect to ________ of the shares represented by this proxy, the undersigned has
been the beneficial  owner of such shares since the date of their issuance or is
a Permitted  Transferee  (as defined in paragraph  4(A) of Article FOURTH of the
Company's  Certificate of  Incorporation)  of any such beneficial  owner and (B)
with respect to the  remaining  ______  shares  represented  by this proxy,  the
undersigned  has not been the beneficial  owner of such shares since the date of
their  issuance  nor is the  undersigned  a  Permitted  Transferee  of any  such
beneficial owner.

If no certification is made, it will be deemed that all shares of Class B Common
Stock  represented by this proxy have not been held, since the date of issuance,
for the benefit or account of the same benefit or account of the same beneficial
owner of such share or any Permitted Transferee.

- -----------                                                          -----------
SEE REVERSE                                                          SEE REVERSE
   SIDE            CONTINUED AND TO BE SIGNED ON REVERSE SIDE            SIDE
- -----------                                                          -----------


HV465A                           DETACH HERE



|X|  Please mark 
     votes as in 
     this example.
This proxy when  properly  executed  will be voted (1) for the  election  of the
nominees of the Board of Directors; (2) for the ratification of the selection of
Ernst & Young  LLP as  independent  accountants;  (3)  for the  approval  of the
Company's  Stock Incentive Plan; and (4) on any other matters in accordance with
the  discretion of the named  attorneys and agents,  if no  instructions  to the
contrary are indicated in items (1), (2), (3) and (4).


1.   Election of Directors.

     Nominees: K. Hovnanian,  A. Hovnanian, P. Buchanan, A. Greenbaum,
     D. McDonald, P. Reinhart, J. Sorsby, S. Weinroth

                        FOR                 WITHHELD
                        |_|                   |_|

     |_|   ______________________________________
           For all nominees except as noted above


2.  Ratification  of the  selection  of      FOR        AGAINST     ABSTAIN
    Ernst  & Young  LLP as  independent      |_|          |_|         |_|
    accountants   for  the  year  ended                               
    October 31, 1999.



3.  Approval  of  the  Company's  Stock      FOR        AGAINST     ABSTAIN 
    Incentive Plan.                          |_|          |_|         |_|   



4.  In  their  discretion,  upon  other  
    matters as may properly come before  
    the meeting.                         



MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT             |_|

Please mark,  sign,  date and return the proxy card promptly  using the enclosed
envelope.  This Proxy must be signed exactly as name appears hereon.  Executors,
administrators, trustees, etc., should give full title as such. If the signer is
a corporation, please sign full corporate name by duly authorized officer.


Signature:__________________Date:______ Signature:__________________Date:_______