<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM (A) PETE'S
BREWING COMPANY'S FINANCIAL STATEMENTS FOR THE SIX MONTHS ENDED JUNE 30, 1996 AS
SHOWN IN THE 10-Q FILING, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
(B)
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                              JAN-1-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                          16,965
<SECURITIES>                                    18,706
<RECEIVABLES>                                    6,193
<ALLOWANCES>                                        37
<INVENTORY>                                      3,915
<CURRENT-ASSETS>                                51,202
<PP&E>                                           2,008
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  56,937
<CURRENT-LIABILITIES>                            6,100
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        48,187
<OTHER-SE>                                       2,650
<TOTAL-LIABILITY-AND-EQUITY>                    56,937
<SALES>                                         31,884
<TOTAL-REVENUES>                                31,884
<CGS>                                           15,811
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                14,754
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 (2)
<INCOME-PRETAX>                                  2,022
<INCOME-TAX>                                       675
<INCOME-CONTINUING>                              1,347
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     1,347
<EPS-PRIMARY>                                      .12
<EPS-DILUTED>                                      .12