<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PETE'S BREWING COMPANY'S FINANCIAL STATEMENTS FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1996 AS SHOWN IN AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE 10-Q FILING </LEGEND> <MULTIPLIER> 1,000 <CURRENCY> U.S. DOLLARS <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> DEC-31-1996 <PERIOD-START> JAN-01-1996 <PERIOD-END> SEP-30-1996 <EXCHANGE-RATE> 1 <CASH> 10,952 <SECURITIES> 24,287 <RECEIVABLES> 6,915 <ALLOWANCES> 98 <INVENTORY> 5,024 <CURRENT-ASSETS> 52,160 <PP&E> 3,635 <DEPRECIATION> 0 <TOTAL-ASSETS> 59,819 <CURRENT-LIABILITIES> 8,644 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 48,197 <OTHER-SE> 2,978 <TOTAL-LIABILITY-AND-EQUITY> 59,819 <SALES> 51,553 <TOTAL-REVENUES> 51,553 <CGS> 25,160 <TOTAL-COSTS> 0 <OTHER-EXPENSES> 24,930 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 2 <INCOME-PRETAX> 2,516 <INCOME-TAX> 839 <INCOME-CONTINUING> 1,677 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 1,677 <EPS-PRIMARY> .15 <EPS-DILUTED> .15