<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PETE'S BREWING COMPANY'S FINANCIAL STATEMENTS FOR THE SIX MONTHS ENDED JUNE 30, 1997 AS SHOWN IN THE 10-Q FILING AND IS QUALIFIED BY ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> DEC-31-1997 <PERIOD-START> JAN-01-1997 <PERIOD-END> JUN-30-1997 <CASH> 11,102 <SECURITIES> 17,160 <RECEIVABLES> 6,788 <ALLOWANCES> 151 <INVENTORY> 4,715 <CURRENT-ASSETS> 50,563 <PP&E> 4,351 <DEPRECIATION> 0 <TOTAL-ASSETS> 57,489 <CURRENT-LIABILITIES> 8,569 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 48,653 <OTHER-SE> 39 <TOTAL-LIABILITY-AND-EQUITY> 57,489 <SALES> 30,381 <TOTAL-REVENUES> 30,381 <CGS> 15,927 <TOTAL-COSTS> 0 <OTHER-EXPENSES> 20,080 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> (5,037) <INCOME-TAX> (2,316) <INCOME-CONTINUING> (2,721) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (2,721) <EPS-PRIMARY> (.25) <EPS-DILUTED> (.25)