<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PETE'S
BREWING COMPANY'S FINANCIAL STATEMENTS FOR THE SIX MONTHS ENDED JUNE 30, 1997 AS
SHOWN IN THE 10-Q FILING AND IS QUALIFIED BY ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                          11,102
<SECURITIES>                                    17,160
<RECEIVABLES>                                    6,788
<ALLOWANCES>                                       151
<INVENTORY>                                      4,715
<CURRENT-ASSETS>                                50,563
<PP&E>                                           4,351
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  57,489
<CURRENT-LIABILITIES>                            8,569
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        48,653
<OTHER-SE>                                          39
<TOTAL-LIABILITY-AND-EQUITY>                    57,489
<SALES>                                         30,381
<TOTAL-REVENUES>                                30,381
<CGS>                                           15,927
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                20,080
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                (5,037)
<INCOME-TAX>                                   (2,316)
<INCOME-CONTINUING>                            (2,721)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (2,721)
<EPS-PRIMARY>                                    (.25)
<EPS-DILUTED>                                    (.25)