<ARTICLE> 5
<LEGEND>
  This schedule contains summary financial information extracted from the
  consolidated balance sheet, consolidated statement of income and consolidated
  statement of cash flows included in the Company's Form 10-K for the period
  ending July 26, 1997, and is qualified in its entirety by reference to such
  financial statements.
</LEGEND>
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          JUL-26-1997
<PERIOD-START>                             JUL-29-1996
<PERIOD-END>                               JUL-26-1997
<CASH>                                         269,608
<SECURITIES>                                 2,636,367
<RECEIVABLES>                                1,192,741
<ALLOWANCES>                                    22,340
<INVENTORY>                                    254,677
<CURRENT-ASSETS>                             3,101,266
<PP&E>                                         882,185
<DEPRECIATION>                                 415,833
<TOTAL-ASSETS>                               5,451,984
<CURRENT-LIABILITIES>                        1,120,109
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                     1,763,200
<OTHER-SE>                                   2,526,422
<TOTAL-LIABILITY-AND-EQUITY>                 5,451,984
<SALES>                                      6,440,171
<TOTAL-REVENUES>                             6,440,171
<CGS>                                        2,241,378
<TOTAL-COSTS>                                4,812,877
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                              1,888,872
<INCOME-TAX>                                   840,193
<INCOME-CONTINUING>                          1,048,679
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,048,679
<EPS-PRIMARY>                                     1.52
<EPS-DILUTED>                                        0