<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PETE'S
BREWING COMPANY'S FINANCIAL STATEMENTS FOR THE NINE MONTHS ENDED SEPTEMBER 30,
1997 AS SHOWN IN THE 10-Q FILING AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH __________.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                          12,078
<SECURITIES>                                    14,453
<RECEIVABLES>                                    3,840
<ALLOWANCES>                                       171
<INVENTORY>                                      4,083
<CURRENT-ASSETS>                                44,718
<PP&E>                                           4,189
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  52,249
<CURRENT-LIABILITIES>                            5,228
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        48,711
<OTHER-SE>                                          12
<TOTAL-LIABILITY-AND-EQUITY>                    52,249
<SALES>                                         43,217
<TOTAL-REVENUES>                                43,217
<CGS>                                           22,323
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                29,352
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                (7,620)
<INCOME-TAX>                                   (2,941)
<INCOME-CONTINUING>                            (4,679)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (4,679)
<EPS-PRIMARY>                                    (.43)
<EPS-DILUTED>                                    (.43)