<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PETE'S BREWING COMPANY'S FINANCIAL STATEMENTS FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1997 AS SHOWN IN THE 10-Q FILING AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH __________. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> DEC-31-1997 <PERIOD-START> JAN-01-1997 <PERIOD-END> SEP-30-1997 <CASH> 12,078 <SECURITIES> 14,453 <RECEIVABLES> 3,840 <ALLOWANCES> 171 <INVENTORY> 4,083 <CURRENT-ASSETS> 44,718 <PP&E> 4,189 <DEPRECIATION> 0 <TOTAL-ASSETS> 52,249 <CURRENT-LIABILITIES> 5,228 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 48,711 <OTHER-SE> 12 <TOTAL-LIABILITY-AND-EQUITY> 52,249 <SALES> 43,217 <TOTAL-REVENUES> 43,217 <CGS> 22,323 <TOTAL-COSTS> 0 <OTHER-EXPENSES> 29,352 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> (7,620) <INCOME-TAX> (2,941) <INCOME-CONTINUING> (4,679) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (4,679) <EPS-PRIMARY> (.43) <EPS-DILUTED> (.43)