<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PETE'S
BREWING COMPANY'S FINANCIAL STATEMENTS FOR THE YEAR ENDED DECEMBER 31, 1997, AS
SHOWN IN THE 10-K FILING.
</LEGEND>
       
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                          18,841
<SECURITIES>                                    12,358
<RECEIVABLES>                                    1,396
<ALLOWANCES>                                       184
<INVENTORY>                                      2,617
<CURRENT-ASSETS>                                39,615
<PP&E>                                           4,056
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  49,094
<CURRENT-LIABILITIES>                            3,622
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        48,803
<OTHER-SE>                                          14
<TOTAL-LIABILITY-AND-EQUITY>                    49,094
<SALES>                                         58,336
<TOTAL-REVENUES>                                58,336
<CGS>                                           30,683
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                38,669
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                (9,925)
<INCOME-TAX>                                     3,831
<INCOME-CONTINUING>                            (6,094)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (6,094)
<EPS-PRIMARY>                                    (.57)
<EPS-DILUTED>                                    (.57)