<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PETE'S BREWING COMPANY'S FINANCIAL STATEMENTS FOR THE YEAR ENDED DECEMBER 31, 1997, AS SHOWN IN THE 10-K FILING. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> YEAR <FISCAL-YEAR-END> DEC-31-1997 <PERIOD-START> JAN-01-1997 <PERIOD-END> DEC-31-1997 <CASH> 18,841 <SECURITIES> 12,358 <RECEIVABLES> 1,396 <ALLOWANCES> 184 <INVENTORY> 2,617 <CURRENT-ASSETS> 39,615 <PP&E> 4,056 <DEPRECIATION> 0 <TOTAL-ASSETS> 49,094 <CURRENT-LIABILITIES> 3,622 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 48,803 <OTHER-SE> 14 <TOTAL-LIABILITY-AND-EQUITY> 49,094 <SALES> 58,336 <TOTAL-REVENUES> 58,336 <CGS> 30,683 <TOTAL-COSTS> 0 <OTHER-EXPENSES> 38,669 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> (9,925) <INCOME-TAX> 3,831 <INCOME-CONTINUING> (6,094) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (6,094) <EPS-PRIMARY> (.57) <EPS-DILUTED> (.57)