<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PETE'S
BREWING COMPANY'S FINANCIAL STATEMENTS FOR THE QUARTER ENDED MARCH 31 1998 AS
SHOWN IN THE 10-Q FILING.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                          19,050
<SECURITIES>                                     8,283
<RECEIVABLES>                                    2,928
<ALLOWANCES>                                       137
<INVENTORY>                                      2,295
<CURRENT-ASSETS>                                37,310
<PP&E>                                           4,351
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  48,509
<CURRENT-LIABILITIES>                            4,172
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        48,811
<OTHER-SE>                                        (14)
<TOTAL-LIABILITY-AND-EQUITY>                    48,509
<SALES>                                          9,789
<TOTAL-REVENUES>                                 9,789
<CGS>                                            5,348
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                 7,550
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                (2,771)
<INCOME-TAX>                                       994
<INCOME-CONTINUING>                            (1,777)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (1,777)
<EPS-PRIMARY>                                    (.16)
<EPS-DILUTED>                                    (.16)