1

                                                                    Exhibit 23.1



                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


     As independent public accountants, we hereby consent to the incorporation
by reference in this Registration Statement on Form S-8 of our report dated
September 13, 1999 included in Cybergold, Inc.'s Registration Statement on Form
S-1 and to all references to our Firm included in this Registration Statement.



San Francisco, California,
September 28, 1999                      /s/ ARTHUR ANDERSEN LLP
                                        ----------------------------------------
                                        Arthur Andersen LLP