EXHIBIT 99.1


Books-A-Million, Inc. News Release

402 Industrial Lane
Birmingham, AL  35211
205-942-3737

Contact:     Richard S. Wallington
             Chief Financial Officer
             (205) 942-3737



        BOOKS-A-MILLION, INC. ANNOUNCES SECOND QUARTER FINANCIAL RESULTS
                        --------------------------------
                     Quarterly Earnings Exceed Expectations


     BIRMINGHAM,    Ala.   (August   17,   2004)   --   Books-A-Million,    Inc.
(Nasdaq/NM:BAMM)  today announced  financial  results for the second quarter and
six months ended July 31, 2004. Net sales for the 13-week period  increased 0.9%
to $114.1  million  from  sales of $113.1  million in the  year-earlier  period.
Comparable  store sales for the quarter were flat when compared with the 13-week
period for the prior year. Net income for the quarter was $1.0 million, or $0.06
per  diluted  share,  compared  with net  income of $1.4  million,  or $0.08 per
diluted share, in the year-earlier period.

     For the 26-week  period ended July 31, 2004,  net sales  increased  5.2% to
$222.6  million  from  sales  of  $211.6  million  in the  year-earlier  period.
Comparable  store sales  increased  3.3% when  compared  with the same period of
fiscal 2004.  For the 26-week  period,  the Company  reported net income of $2.2
million,  or $0.13 per diluted share,  compared with net income of $319,000,  or
$0.02 per diluted share for the year-earlier period.

     Commenting on the results, Sandra B. Cochran, President and Chief Executive
Officer,  said, "We are very pleased with our results for the quarter. Our sales
were better than expected  despite the difficult  comparison to last year due to
the success of Harry Potter and the Order of the Phoenix. We were able to exceed
our internal  projections and achieve flat comparable store sales.  Strong sales
of Bill Clinton's memoir, My Life, an aggressive promotional plan, and continued
strong trends in our cafe business contributed to the good results."

     The  Company  expects  to report a net loss of $0.04 to $0.06  per  diluted
share for the third  quarter of fiscal 2005 versus last year's net loss of $0.05
per diluted share. The Company is increasing  fiscal 2005 full-year  guidance by
$0.05 per share to  earnings  of $0.57 to $0.59 per  diluted  share  versus last
year's earnings of $0.43 per diluted share.

     Books-A-Million  is one of the nation's leading book retailers and sells on
the Internet at www.booksamillion.com. The Company presently operates 202 stores
in 18 states and the District of Columbia.  The Company  operates  four distinct
store  formats,   including   large   superstores   operating  under  the  names
Books-A-Million  and Books & Co.,  traditional  bookstores  operating  under the
names  Books-A-Million  and Bookland,  and Joe Muggs  Newsstands.  The Company's
wholesale operations include American Wholesale Book Company and Book$mart, both
based in Florence, Alabama.




                              BOOKS-A-MILLION, INC.
                   Unaudited Consolidated Statements of Income
                      (In thousands, except per share data)




                                                                      13 Weeks Ended               26 Weeks Ended
                                                                --------------------------   --------------------------
                                                                  July 31,       August 2,    July 31,       August 2,
                                                                   2004           2003          2004           2003
                                                                -----------     ----------   -----------    -----------
                                                                                                

NET SALES                                                       $   114,065     $  113,081   $   222,580    $   211,586
   Cost of sales (including warehouse, distribution
     and store occupancy costs)                                      83,618         82,269       162,449        155,837
                                                                -----------     ----------   -----------    -----------
GROSS PROFIT                                                         30,447         30,812        60,131         55,749
   Operating, selling and administrative expenses                    24,736         23,661        47,919         45,237
   Depreciation and amortization                                      3,658          3,916         7,649          7,951
                                                                -----------     ----------   -----------    -----------
OPERATING INCOME                                                      2,053          3,235         4,563          2,561
   Interest expense, net                                                487            848         1,005          1,717
                                                                -----------     ----------   -----------    -----------
INCOME FROM CONTINUING OPERATIONS
   BEFORE INCOME TAXES                                                1,566          2,387         3,558            844
   Income tax provision                                                 560            905         1,317            318
                                                                -----------     ----------   -----------    -----------
INCOME FROM CONTINUING OPERATIONS                                     1,006          1,482         2,241            526
DISCONTINUED OPERATIONS:
   Loss from discontinued operations (including loss
     on disposal)                                                        (0)          (191)           (0)          (329)
   Income tax benefit                                                    (0)            70            (0)           122
                                                                ------------    ----------   ------------   -----------
LOSS FROM DISCONTINUED OPERATIONS                                        (0)          (121)           (0)          (207)
                                                                -----------     ----------   -----------    -----------
NET INCOME                                                      $     1,006     $    1,361   $     2,241    $       319
                                                                ===========     ==========   ===========    ===========

NET INCOME PER COMMON SHARE:
Basic:
   Income from continuing operations                            $      0.06     $     0.09   $     0.14     $      0.03
   Loss from discontinued operations                                  (0.00)         (0.01)       (0.00)          (0.01)
                                                                -----------     ----------   ----------     -----------
     Net income                                                 $      0.06     $     0.08   $     0.14     $      0.02
                                                                ===========     ==========   ==========     ===========

Diluted:
   Income from continuing operations                            $      0.06     $     0.09   $     0.13     $      0.03
   Loss from discontinued operations                                  (0.00)         (0.01)       (0.00)          (0.01)
                                                                -----------     ----------   ----------     -----------
     Net income                                                 $      0.06     $     0.08   $     0.13     $      0.02
                                                                ===========     ==========   ==========     ===========

Weighted average shares outstanding:
   Basic                                                             16,497         16,248        16,471         16,234
                                                                ===========     ==========   ===========    ===========
   Diluted                                                           17,225         16,518        17,220         16,435
                                                                ===========     ==========   ===========    ===========



Safe Harbor Statement Under the Private Securities Litigation Reform Act of
1995:

     This  document  contains  certain  forward-looking  statements  within  the
meaning of the Private Securities  Litigation Reform Act of 1995, that involve a
number of risks  and  uncertainties.  A number of  factors  could  cause  actual
results,  performance,  achievements of the Company,  or industry  results to be
materially  different  from any  future  results,  performance  or  achievements
expressed or implied by such forward-looking statements.  These factors include,
but are not limited to, the competitive  environment in the book retail industry
in general  and in the  Company's  specific  market  area;  inflation;  economic
conditions in general and in the Company's  specific market areas; the number of
store openings and closings; the profitability of certain product lines, capital
expenditures and future  liquidity;  liability and other claims asserted against
the Company;  uncertainties  related to the Internet and the Company's  Internet
initiative.  In  addition,  such  forward-looking   statements  are  necessarily
dependent  upon  assumptions,  estimates  and  dates  that may be  incorrect  or
imprecise and involve known and unknown risks,  uncertainties and other factors.
Accordingly, any forward-looking statements included herein do not purport to be
predictions  of future events or  circumstances  and may not be realized.  Given
these uncertainties, shareholders and prospective investors are cautioned not to
place undue reliance on such forward-looking  statements.  The Company disclaims
any  obligations to update any such factors or to publicly  announce the results
of any revisions to any of the  forward-looking  statements  contained herein to
reflect future events or developments.